&Morgen

What &Morgen does

&Morgen is a privately-held Dutch mobility consultancy founded in 1998 and headquartered at Stadsplateau 5, Utrecht (Stationsplein area near Utrecht Centraal). The firm advises employers and government bodies on sustainable mobility, with a stated remit spanning mobility strategy and policy, flexible working, fleet electrification, behavioral change, legislation and regulation compliance (including WPM reporting, CSRD and SBTi frameworks), and urban logistics. Its client base is horizontal across large Dutch enterprises and municipal, provincial, and national government entities, with named engagements at organizations including Omring, ANWB, Stedin, Enexis, Alliander, G4S, Nationale Politie, Provincie Drenthe, Provincie Overijssel, Gemeente Ede, Gemeente Wageningen, Gemeente Pijnacker-Nootdorp, Gemeente IJsselstein, Avans Hogeschool, Zuyd Hogeschool, Deltion College and Louwman.

The firm operates a six-practice consulting portfolio (Mobiliteit: strategie & beleid, Flexibel werken, Elektrificatie Wagenpark, Gedrag en communicatie, Wet- en regelgeving, Stadslogistiek) plus a detachering (interim staffing) line. Its core technical differentiator is the combination of mobility expertise with behavioral-science and communication capabilities, applying frameworks such as COM-B to mobility-change projects. &Morgen also publishes trend reports, whitepapers and inspiration papers and operates branded tools including the ZES-loket (Zero Emission Zone helpdesk) for Gemeente Ede. No proprietary software platform, API, or AI/ML system is disclosed; the product surface is human-delivered advisory and content IP.

&Morgen generates revenue through project-based professional services fees, with undisclosed contract values, complemented by interim-staffing placements and, at the margin, branded service tools (ZES-loket). The go-to-market is consultative field sales to enterprise and government procurement and sustainability teams, supported by a content-marketing funnel (Lunch&Learn webinars, trendrapporten, blog, earned media). The firm uses a co-ownership model ('mede-eigenaarschap') where employees can participate in profits and decisions, and operates as a private limited company (BV) under Dutch law, with no parent company, external institutional investors, or M&A activity disclosed in the source data. Sister company Syndesmo and a network of strategic partners (AWVN, Reisbalans, YNNO, Bijstelling, Topsector Logistiek, The Footprint Challenge) extend the firm's reach into adjacent Dutch policy and labor-conditions domains.

Name

&Morgen

Legal name

&Morgen

Website

https://enmorgen.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

&Morgen is a Dutch mobility consultancy founded in 1998, headquartered in Utrecht, that advises employers and government bodies on sustainable mobility strategy, fleet electrification, behavioral change, urban logistics and mobility regulation across the Netherlands.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Consulting Services

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industries

Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO), Corporate Traveler Compliance & Mobility Management (Work Permits, Assignments) (THALAPAJ)

Keywords

• Mobility consulting services
• Sustainable mobility advisory
• Fleet electrification consulting
• Urban logistics advisory
• Mobility policy advisory

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consultancy and Advisory Services: Professional services revenue from mobility consulting, strategic advisory, and project management for employers and governments. Services include mobility policy development, behavior change programs, fleet electrification advisory, and implementation support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

&Morgen is a Dutch mobility consultancy bureau that advises employers and governments on sustainable mobility, travel behavior, urban logistics, and mobility policy implementation. It sells six themed consulting service lines (mobility strategy & policy, flexible working, fleet electrification, behavior & communication, legislation & regulation, and urban logistics), interim staffing of mobility experts (detachering), and operation of the ZES-loket zero-emission zone service desk, combining technical mobility knowledge with behavior change and communication expertise.

Product overview

&Morgen is a mobility consultancy bureau that offers advisory services, interim staffing, and implementation support. Their service portfolio includes six core consulting offerings: Mobiliteit: strategie & beleid (mobility strategy and policy), Flexibel werken (flexible working), Elektrificatie Wagenpark (fleet electrification), Gedrag en communicatie (behavior and communication), Wet- en regelgeving (legislation and regulation), and Stadslogistiek (urban logistics). The company also provides detachering (interim staffing) services. Complementing their consulting services, they offer a library of publications including trend reports, whitepapers, and inspiration papers covering topics such as green employment conditions, fleet electrification formulas, shared mobility, behavioral approaches to logistics, and area-based mobility solutions. They also operate the ZES-loket (Zero Emission Zone service desk) as a specialized tool for supporting businesses in transitioning to electric logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility: Strategy & Policy (Mobiliteit: strategie & beleid) Strategic and practical policy advisory for mobility management including sustainable travel reimbursement models, parking policy, and public transport stimulation, delivered to Dutch employers and governments.
• Flexible Working (Flexibel werken) Advisory services covering hybrid working policies, flexible working hours, and mobility budget solutions for Dutch employers.
• Fleet Electrification (Elektrificatie Wagenpark) Fleet electrification advisory covering vehicle selection, charging infrastructure planning, process optimization, and employee adoption of electric vehicles, primarily for Dutch employers with corporate fleets.
• Behavior & Communication (Gedrag en communicatie) Behavioral and communication advisory services focused on understanding human mobility decisions and developing communication strategies that make sustainable mobility policy stick.
• Legislation & Regulation (Wet- en regelgeving) Advisory on legislation and regulation compliance for employers, including WPM reporting, zero-emission zone obligations, ESG, CSRD, and SBTi requirements.
• Urban Logistics (Stadslogistiek) Urban logistics advisory covering loading solutions, logistics hubs, and zero-emission zones for sustainable city distribution, targeted at municipal and regional government clients.
• Interim Staffing (Detachering) Interim staffing service providing mobility experts to organizations for project-based assignments.
• ZES-loket (Zero Emission Zone Service Desk) Service desk providing scans, advice, and a collaboration platform to help entrepreneurs prepare for zero-emission zone transitions to electric vehicles, operated for municipal clients including Gemeente Ede.

Quantifiable outcome

• 40% potential for cycling to work identified at ANWB, while only 7% actually cycled
• +1 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• AWVNcoreStrategic or Co-development Partner · 6 May 2025Collaborated with AWVN and Reisbalans to organize two sessions on mobility and green employment conditions. Presented results of AWVN research and identified 7 concrete trends.
• ReisbalanscoreStrategic or Co-development Partner · 6 May 2025Jointly organized sessions on mobility and green employment conditions with AWVN. Contributed to trend report development.
• The Footprint ChallengeminorStrategic or Co-development Partner · 1 January 2025Collaborated on the Groenopweg Challenge for 35 employers in the water boards sector to gather input for sustainable travel in CAO agreements.
• YNNOminorStrategic or Co-development PartnerJointly organized roundtable sessions on smarter working and traveling with Syndesmo. YNNO specializes in new ways of working.
• SyndesmocoreStrategic or Co-development PartnerSister company and strategic partner. Jointly organized roundtables on working and traveling. Syndesmo is a partner in &Morgen ecosystem.
• Topsector LogistiekminorStrategic or Co-development PartnerDeveloped report 'Ruimte voor logistiek' (Space for Logistics) commissioned by Topsector Logistiek showing logistics as prerequisite for well-functioning cities.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rebel Group: Rebel is a Dutch advisory boutique with deep expertise in mobility, energy, and sustainability transitions. It competes for advisory mandates with Dutch governments and employers, sharing &Morgen's sustainability-transition orientation.
• Decisio: Decisio is a Dutch economic and mobility research/consulting firm providing policy analysis and advisory to governments and employers. Comparable to &Morgen in serving Dutch public-sector mobility mandates with a research-driven approach.
• APPM Management Consultants: APPM is a Dutch management consultancy with a strong mobility and public-sector practice. Like &Morgen, it advises on transport policy and behavior change for Dutch employers and governments, though with broader management consulting scope.
• HC Mobility: HC Mobility is a Dutch mobility consulting and training firm advising employers on travel cost models, mobility budgets, and HR-related mobility topics. Closely comparable to &Morgen's Werkgevers cluster offering.
• Goudappel Coffeng: Goudappel Coffeng is one of the largest Dutch mobility consultancies, advising governments and employers on transport policy, traffic models, and sustainable mobility. It is the most direct competitor to &Morgen in the Netherlands, with deeper modeling and engineering capabilities but a more technical orientation.

Broad incumbents

• TwynstraGudde: TwynstraGudde is one of the largest Dutch management consultancies with a mobility and spatial development practice. It competes with &Morgen on public-sector mobility mandates, but bundles advisory into broader transformation projects.
• Berenschot: Berenschot is a major Dutch consultancy with a mobility, HR, and public-sector practice. It is a broader incumbent that competes for employer mobility policy work in the same Dutch market as &Morgen.
• Royal HaskoningDHV: Royal HaskoningDHV is a large Dutch engineering consultancy with a significant mobility and urban planning practice. It serves overlapping government clients on sustainable mobility and zero-emission logistics at a much larger scale than &Morgen.
• MuConsult (Sweco): MuConsult, now part of Sweco, is a Dutch mobility and accessibility research/consultancy firm. It serves overlapping employer and government clients with deeper quantitative modeling capabilities, functioning as a larger, broader-scope incumbent to &Morgen.

Others

• Syndesmo: Syndesmo is &Morgen's sister company and strategic partner focused on smart/flexible working. While not a direct competitor, it is part of the same partnership ecosystem and jointly develops mobility-and-work propositions with &Morgen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &Morgen