What Ilunion Hotels does

ILUNION Hotels is the hotel division of Grupo Social ONCE, operating 32 accessible and sustainably certified hotels across 15 destinations in Spain (22 urban, 10 beach, and 12 designated as Centros Especiales de Empleo / Special Employment Centers). The chain originated as Confortel in 1993 and was rebranded to ILUNION in 2014 to unify Grupo Social ONCE companies around a shared social mission. It serves individual leisure travelers (including families, couples, and accessibility-needs guests), corporate and group bookings (10+ rooms, events, congresses, MICE), travel agencies, ESG-aligned corporates, and captive Grupo Social ONCE entities, with accessibility, sustainability, and inclusive employment as core brand pillars.

The company is built on a hotelier property management and booking platform delivered through a six-language website (ilunionhotels.com), a multi-channel Contact Center (phone, WhatsApp, email), a dedicated corporate/agency booking portal (IH Business), and the UNICOS loyalty program (10% member discount). Physical infrastructure is differentiated by Universal Accessibility certification (UNE 170001-2) across all 32 properties, including Braille labels, adapted rooms, accessible pools, and Qsostenible sustainability seals, alongside ESG-aligned amenities such as pet-friendly rooms (€35/night supplement), the Botanica restaurant featuring Spain's first hotel LFC biodigester, and the Umániko culinary concept. Approximately 2,000 people are employed, with 58% from disability or vulnerable groups across 14 Special Employment Centers.

Revenue is generated through a transaction-based model: room reservations (seasonal pricing with up to 40% promotional discounts), ancillary F&B (e.g., €16 breakfast), events and MICE services, pet and parking surcharges, and loyalty-driven repeat bookings. Distribution is concentrated in Spain and runs predominantly direct-to-consumer, supplemented by agency and corporate portals. The chain has accumulated a portfolio of certifications and awards including EFQM Global Award 2025 (first hotel chain globally), EFQM 700+ (first European hotel chain), B Corp, Bequal, and Madrid Excelente, positioning ILUNION as a differentiated social-business hospitality operator rather than a commoditized room supplier.

Name

Ilunion Hotels

Legal name

ILUNION HOTELS, S.A.

Website

https://ilunionhotels.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ILUNION Hotels operates 32 accessible, sustainable hotels across 15 Spanish destinations as the hotel division of Grupo Social ONCE. It serves leisure travelers, corporate groups, and travelers with disabilities, with 58% of its 2,000 employees drawn from disability or vulnerable groups.

Ownership category

akta.pro rank

Product category

Accessible Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Accessible hotel accommodations
• Corporate event venues
• Pet friendly hotels
• Inclusive hospitality services
• Urban beach resorts

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Reservations: Core revenue from room reservations across 32 hotels in urban, beach, and CEE categories. Pricing varies by season, room type, and destination. Online booking via website and contact center.
2. Groups & Events: Revenue from corporate events, meetings, congresses, conventions, and group reservations (10+ rooms). Includes venue/salon rental, catering, and accommodation services.
3. F&B and Restaurant Services: Revenue from on-site dining: restaurants (breakfast €16, dinner), pool bars, chiringuitos, Botánica and Umániko gastronomic concepts. Meal plans offered as add-ons to accommodation.
4. Pet-Friendly Surcharges: €35 supplement per pet per night for pets staying in designated rooms, including welcome pack.
5. Parking: Covered parking available at select properties (e.g., ILUNION Islantilla: €10/day low season, €20/day high season).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Ilunion Hotels operates a network of 32 accessible and sustainable hotels across 15 destinations in Spain, categorized into Urban (22 hotels), Beach (10 hotels) and CEE – Centros Especiales de Empleo (12 hotels) properties. The company sells standard, adapted and pet-friendly guest rooms together with on-site restaurants and bars, meeting and event venues (MICE), and ancillary services such as parking and pet welcome packs, distributed via direct website booking, contact center, corporate groups team and travel-agency portals. The chain is operated as the hospitality division of Grupo Social ONCE and integrates accessibility (UNE 170001-2 certification across all properties) and ESG positioning (EFQM Global Award 2025, B Corp, Qsostenible, Bequal) into its core hospitality offering.

Product overview

ILUNION Hotels is a Spanish hotel chain operated by ILUNION, part of Grupo Social ONCE, comprising 32 hotels across 15 destinations in Spain. The portfolio is organized into three main categories: Urban (22 hotels), Beach (10 hotels), and CEE - Centros Especiales de Empleo (12 hotels) focusing on accessibility and social inclusion. The company employs approximately 2,000 people with 58% having disabilities or from vulnerable groups. Their hotel properties offer various room types including standard, accessible, and pet-friendly accommodations, complemented by MICE/event services and corporate booking through the IH Business portal. Culinary experiences include Umániko and Botanica restaurant concepts. The loyalty program UNICOS provides repeat guests with exclusive discounts and experiences. The chain is distinguished by its commitment to universal accessibility, holding UNE 170001-2 certification, and sustainability with Qsostenible certification across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• UNICOS: Loyalty program offering 10% discount at all hotels for registered members.
• IH Business

Products and services

• ILUNION Hotels Urban Category 22 accessible urban hotels located in major Spanish cities (Madrid, Barcelona, Bilbao, Valencia, Seville, Zaragoza, San Sebastián and others) offering standard, adapted and pet-friendly guest rooms with on-site dining and event facilities for business and leisure travelers.
• ILUNION Hotels Beach Category 10 accessible beach hotels and aparthotels in Spanish coastal destinations (Málaga, Menorca, Mallorca, Cádiz, Huelva, Girona/Costa Brava, Lanzarote) featuring direct or nearby beach access, accessible pools, family-friendly amenities and pet-friendly rooms.
• ILUNION Hotels CEE Category (Centros Especiales de Empleo) 12 hotels designated as Special Employment Centers (Centros Especiales de Empleo) employing more than 70% staff with disability and embedding universal design, social inclusion and accessibility throughout the property.
• UNICOS Loyalty Program Free-to-join loyalty program granting registered members a 10% discount across all 32 ILUNION Hotels, with personalized offers, early access to promotions and an email newsletter via unicos.ilunionhotels.com.
• IH Business Corporate and Agency Booking Portal Dedicated login-based booking platform that provides travel agencies and corporate clients with access to manage group reservations, negotiated corporate rates, and client accounts across the ILUNION Hotels portfolio.
• Umániko Culinary Experience Gastronomic concept designed in collaboration with chef Enrique Martínez, featuring international cuisine with local touches, organic and regional ingredients, available at ILUNION Atrium and other properties.
• Botánica Restaurant Experience Sustainable dining concept featuring Spain's first LFC biodigester installed in a hotel, combining food-waste biodigestion technology with honest, locally sourced cuisine.
• Inclusion Experience Accessible travel experience offered at properties such as ILUNION Menorca combining universal accessibility, Braille signage, adapted rooms, accessible pools with lifts and Proud Certified LGBTQ+-inclusive hospitality.
• Pet Friendly Accommodation Designated pet-welcoming rooms (available at properties such as ILUNION Menorca) accommodating pets of any size for a €35 per-pet-per-night supplement, including a welcome kit with bed, bowls and treats.
• MICE and Events Services Meetings, incentives, conferences and events services delivered at adapted meeting rooms and venues such as ILUNION Islantilla with natural lighting, audiovisual equipment and comprehensive event planning for corporate gatherings, congresses and celebrations.
• ILUNION Caleta Park 4-star beachfront hotel in S'Agaró, Costa Brava (Girona) featuring accessible pool, El Celler de S'Agaró gastronomic space, parking and Universal Accessibility certification.
• ILUNION Menorca 3-star aparthotel in Cala Galdana, Menorca offering apartments with kitchen facilities, heated pool, pet-friendly rooms and direct beach access at 600m distance.
• ILUNION Islantilla 4-star beachfront hotel in Islantilla, Huelva with outdoor pool, indoor heated pool, fitness center, kids club, 16 accessible rooms, covered parking and on-site dining.

Quantifiable outcome

• 40% of team members have a disability, making ILUNION Hotels a leading employer of people with disabilities in the Spanish hospitality sector.
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Too Good To GominorStrategic or Co-development PartnerILUNION Hotels partners with Too Good To Go, the food waste reduction platform, to reduce the environmental impact of the food industry and promote the circular economy at its restaurants and dining facilities.
• Wim EstudiominorStrategic or Co-development PartnerCollaboration with Wim Estudio for sustainable décor materials. Wim Estudio created décor elements for Umániko at ILUNION Atrium, including a mural made from reclaimed sheets and other textiles given a second life.
• Grupo Social ONCEcoreOthersILUNION Hotels is the hotel division of ILUNION, which is part of Grupo Social ONCE. This parent relationship defines the company's social mission, employment model (Centros Especiales de Empleo), and brand positioning around inclusion and accessibility.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Marriott International: Global incumbent with multiple full-service and select-service brands present across ILUNION's Spanish cities and beach markets; competes for the same corporate and leisure travelers at scale.
• Hilton Worldwide: Global full-service and lifestyle hotel company active across Spain's main urban and resort destinations; competes for corporate group bookings, MICE, and loyalty members in the same segments as ILUNION.
• Accor: Global hotel operator with wide brand portfolio including ibis, Novotel, Mercure and Sofitel competing directly in Spanish urban and resort markets. Large installed base of accessibility and sustainability programs sets the standard ILUNION must beat.

Direct peers

• Sercotel Hotels: Spanish mid-tier full-service urban hotel chain of comparable size and city footprint (Madrid, Barcelona, Valencia, Bilbao, Zaragoza, Sevilla). Closely comparable to ILUNION's urban segment.
• Meliá Hotels International: Spain's largest hotel operator with a comparable mix of urban and beach/resort properties in the same geographies. Direct competitor for both leisure and corporate demand, including MICE and accessibility-aware travelers.
• Barceló Hotel Group: Spanish family-owned hotel group with substantial beach and urban inventory across Mallorca, Menorca, Cádiz, Huelva and other ILUNION destinations. Highly comparable mid-scale full-service positioning.
• Paradores de Turismo de España: State-owned Spanish hotel network of comparable scale operating full-service and resort-style hotels nationwide. Similar mid-scale portfolio economics and domestic-only footprint.
• RIU Hotels & Resorts: Spanish leisure-focused hotel chain with strong presence in Mallorca, Lanzarote and other Canary/Balearic destinations that overlap directly with ILUNION's beach portfolio.
• Catalonia Hotels & Resorts: Spanish mid-size full-service operator with both urban and beach hotels in Barcelona, Sevilla, Málaga and Mallorca, comparable in scale and segment mix to ILUNION.
• NH Hotel Group: Spanish-headquartered full-service urban hotel chain of comparable scale, with overlapping city presence in Madrid, Barcelona, Valencia, Bilbao and Sevilla. Closest like-for-like competitor in the Spanish urban full-service segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ilunionhotels
• Facebookfacebook.com/ilunionhotels
• LinkedInlinkedin.com/company/ilunionhotels

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilunion Hotels