What Black Rock Mountain Resort does

Black Rock Mountain Resort is a luxury mountain resort located at 909 West Peace Tree Trail in Heber City, Utah, positioned minutes from Deer Valley and Park City ski areas in the Wasatch Mountains. Owned and operated by Jovid Mark LLC under the Pyramid Global Hospitality / Benchmark Resorts & Hotels management portfolio, the property delivers a full-service hospitality experience combining accommodations, dining, events, wellness, and adventure recreation. The accommodation portfolio spans seven tiers from 350 sq ft Guest Rooms up to a 4,500 sq ft penthouse, including ADA-accessible options, with full-kitchen condo-style suites designed for both short stays and multi-day retreats.

The resort monetizes through five diversified revenue streams: nightly hotel accommodations (with resort fee covering parking, fitness, pool/hot tub, sauna/steam, game room, and shuttle); three F&B venues (Overlook Restaurant as a full-service Utah Mountain Bistro, On The Rocks Bar with weekend live music, and The Market grab-and-go cafe); the new 15,000 sq ft Black Rock Event Center hosting hockey (1,900 capacity), concerts (3,000 capacity), and corporate/wedding events up to 400 guests in ballrooms; activity rentals through on-site partner Switchback Sports (ski, snowboard, mountain bikes) with VIP delivery; and the Onyx Club wellness membership program offering recovery therapies and priority resort access.

The go-to-market is direct-to-consumer luxury, anchored by the resort's own Synxis booking engine and supplemented by OpenTable for dining reservations. Distribution also includes TripAdvisor presence, a Benchmark Resorts & Hotels portfolio affiliation, social media (Instagram, Facebook), email/newsletter, and an influencer/press inquiry program. The customer base spans four primary segments: luxury travelers seeking premium mountain retreats, corporate and group event buyers, wedding and social event planners, and value-oriented sub-segments (Utah residents, AAA members) served through tailored rate plans. Pricing combines nightly rates with tiered length-of-stay discounts (up to 30%), promotional packages such as The Suite Escape (25% off plus $100 resort credit), and seasonal offers.

Name

Black Rock Mountain Resort

Legal name

Jovid Mark LLC

Website

https://blackrockmountainresort.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Black Rock Mountain Resort is a luxury mountain resort in Heber City, Utah, owned by Jovid Mark LLC and operated under Benchmark Resorts & Hotels, offering condo-style accommodations (350–4,500 sq ft), three dining venues, a 15,000 sq ft event center, and Onyx Club wellness amenities for affluent leisure, corporate, and wedding guests.

Ownership category

akta.pro rank

Product category

Luxury Mountain Resort Hospitality

NAICS

Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Luxury mountain resort
• Condo-style suites
• Ski resort lodging
• Event venue hospitality
• Wellness membership club

Headquarters

HQ city

Heber City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Luxury condo-style suites and guest rooms ranging from 350 to 4,500 sq ft, offering nightly stays with resort fee.
2. Food & Beverage: Three dining venues: Overlook Restaurant (full-service Utah Mountain Bistro), On The Rocks Bar (cocktails and bites), The Market (grab-and-go coffee and snacks). Revenue from covers, food sales, alcoholic beverages, and catering events.
3. Event Center & Meetings: 15,000 sq ft Black Rock Event Center with capacity for 1,900 hockey fans and 3,000 concertgoers. Meeting rooms and ballrooms accommodate up to 400 guests for corporate events and weddings.
4. Activity Rentals & Retail: On-site ski and snowboard rentals through Switchback Sports, outdoor activity equipment rentals, and retail merchandise at The Market.
5. Membership Program: Onyx Club membership program offering exclusive perks, wellness facilities, and priority access to resort amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Black Rock Mountain Resort operates a luxury full-service mountain resort in Heber City, Utah, offering condo-style guest rooms and suites (350-4,500 sq ft), three on-site dining venues, a 15,000 sq ft event center, and an Onyx Club wellness membership program. The resort serves as a basecamp for skiing at Deer Valley and Park City and provides activity rentals, event hosting, and group accommodations.

Product overview

Black Rock Mountain Resort is a luxury mountain resort in Park City, Utah offering a comprehensive hospitality portfolio. The core accommodation products include seven distinct room/suite types: standard Guest Rooms (350 sq ft), 1 Bedroom Suite (850 sq ft), 2 Bedroom Suite (1,270 sq ft), 3 Bedroom Suite (1,994 sq ft), St Moritz Penthouse (3 bed/3.5 bath), The Courchevel Penthouse (5 bed/4 bath), and The Chamonix Penthouse (4 bed/4 bath). Dining offerings consist of three venues: Overlook Restaurant (full-service Utah Mountain Bistro), On The Rocks Bar (cocktails and live entertainment), and The Market (grab-and-go cafe with Starbucks). The resort features the Black Rock Event Center (15,000 sq ft venue for up to 3,000 guests), Onyx Club Wellness (fitness and recovery), and Activity Rentals (ski/bike equipment via Switchback Sports partner). ADA-accessible rooms are available with adapted bathrooms and accessibility features.

Differentiator

Problem solved

Functional benefit

Brands

• Onyx Club: Official membership program of Black Rock Mountain Resort, owned and operated by Jovid Mark LLC. Offers wellness and fitness experiences.
• Black Rock Events Center
• Overlook Restaurant
• On The Rocks Bar
• The Market

Products and services

• Guest Room Accommodation 350 sq ft guest room with two queen beds, wet bar with refrigerator and microwave, and flat-screen TV. Sleeps up to 4 guests. ADA-accessible options available.
• 1 Bedroom Suite 850 sq ft one-bedroom suite with king master bedroom, en-suite bathroom with walk-in shower, living room, fully equipped kitchen, queen sofa sleeper, and fireplace. Offers mountain and hiking trail views. Sleeps up to 4.
• 2 Bedroom Suite 1,270 sq ft two-bedroom suite accommodating up to 8 guests, featuring walk-in closet, bathroom with soaking tub and shower, and balcony or patio with mountain views.
• 3 Bedroom Suite 1,994 sq ft three-bedroom condo sleeping up to 10 guests, featuring walk-in closet, two queen bedrooms, loft area, living room, and king master bedroom with private patio.
• St Moritz Penthouse Three-bedroom, 3.5-bath penthouse with stunning Deer Valley and Wasatch Mountains views from two-story windows. Features two master suites, chef-grade kitchen, den, outdoor deck, pool table area, and private deck. Sleeps up to 10.
• The Courchevel Penthouse Five-bedroom, four-bath penthouse accommodating up to 12 guests with lavish furnishings, outdoor patio with bar, two king bedrooms, living room with flat-screen TV, bar with ice maker and wine fridge, and en-suite bathroom with double vanity, tub, and walk-in shower.
• The Chamonix Penthouse Four-bedroom, four-bath penthouse accommodating up to 14 guests. Features king bedroom with TV, bathroom with double sinks and walk-in shower, lounge area with double bunk beds, pool table, couch and TV, queen bunk bedroom, large outdoor deck, and chef-grade kitchen.
• Overlook Restaurant Utah Mountain Bistro offering locally-inspired cuisine with seasonal menus featuring Utah-sourced ingredients. Serves breakfast, brunch, lunch, and dinner with craft cocktails and extensive wine selection. Reservations available via OpenTable.
• On The Rocks Bar Vibrant bar featuring bold cocktails and light bites with live music performances on weekends. Private Dining Room (PDR) available for exclusive gatherings and events.
• The Market Grab-and-go cafe serving Starbucks coffee, quick breakfast items, and afternoon refreshments. Located adjacent to reception, open daily 7:00 AM to 2:00 PM with grab-and-go breakfast Monday through Thursday.
• Black Rock Event Center 15,000 sq ft state-of-the-art event venue with space for intimate gatherings up to 3,000 concertgoers and 1,900 hockey fans. Features indoor hockey rink, banquet halls, conference rooms, and modern audiovisual equipment.
• Onyx Club Membership Park City's newest wellness and fitness experience featuring state-of-the-art equipment and recovery therapies. Membership program offering exclusive benefits, post-ski rejuvenation, and priority access to resort amenities.
• Activity Rentals (Switchback Sports) Outdoor activity equipment rentals including mountain bikes, ski equipment, and snowboards through partner Switchback Sports, located on the second floor of the resort. Features VIP delivery service directly to resort guests with dedicated valet support.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Benchmark Resorts & HotelscoreStrategic or Co-development PartnerBlack Rock Mountain Resort is part of the Benchmark Resorts & Hotels portfolio under Pyramid Global Hospitality. The resort operates under Benchmark's brand standards and is featured in their collection of luxury properties, benefiting from centralized marketing, reservations, and hospitality management support.
• Switchback SportscoreChannel Partner/ Reseller/ DistributorOn-site outdoor activity rental partner located on the second floor of Black Rock Mountain Resort. Offers ski and snowboard rentals, mountain bike rentals, and other outdoor equipment with VIP delivery service to resort guests. Part of the adventure experience offering for guests.
• Black Rock Events CentercoreStrategic or Co-development PartnerThe brand-new 15,000 sq ft Black Rock Event Center brings a new level of energy to Park City with space for intimate gatherings, 1,900 hockey fans, and 3,000 concertgoers. Operates as an extension of the resort for large-scale events and entertainment.
• Onyx ClubcoreStrategic or Co-development PartnerThe Onyx Club is the official membership program of Black Rock Mountain Resort, offering wellness and fitness experiences, post-ski rejuvenation, state-of-the-art recovery therapies, and priority access to resort amenities. Operated by Jovid Mark LLC.
• Deer Valley ResortcoreStrategic or Co-development PartnerStrategic proximity partnership with Deer Valley ski resort. Black Rock Mountain Resort is positioned as the ultimate basecamp minutes from Deer Valley's East Village Gondola, with the resort promoting the ski resort's expansion (10+ new lifts, 100+ trails, new gondola) to guests as part of the winter experience offering.

Scale indicators5 records

Recent moves2 records

Expansion highlights6 records

Broad incumbents

• Auberge Resorts Collection: Portfolio of luxury boutique resorts including mountain properties (e.g., Madeline Hotel & Residences Telluride); comparable on luxury resort positioning, F&B curation, and experience-led pricing model.
• Four Seasons Resort and Residences: Global luxury hotel operator with mountain resort properties (e.g., Vail, Jackson Hole); competes in the same luxury ski segment with broader distribution and loyalty infrastructure.

Direct peers

• Waldorf Astoria Park City: Luxury ski resort in Park City's Canyons Village offering condo-style suites, spa, and event space; serves the same affluent leisure and corporate guest base as Black Rock.
• St. Regis Deer Valley: Luxury ski resort at Deer Valley under Marriott's St. Regis flag with comparable suite product, butler service, F&B, and event space; competes directly for Black Rock's luxury traveler and corporate group segments.
• Grand Hyatt Deer Valley: New luxury hotel adjacent to Deer Valley's East Village expansion, opening into the same upgraded terrain and lodging demand that Black Rock targets; directly comparable new-build luxury ski competitor.
• Stein Eriksen Lodge Deer Valley: Iconic Forbes Five-Star luxury mountain resort at Deer Valley with similar ski-season guest profile, F&B venues, spa, and meeting facilities, competing directly for Black Rock's affluent ski traveler base.
• Hyatt Centric Park City: Upper-upscale ski-in/ski-out resort at Park City Mountain with condo-style suites and meeting space; competes for the same leisure and group demand as Black Rock in the Canyons/Park City corridor.
• Montage Deer Valley: Luxury ski-in/ski-out resort in Park City's Deer Valley with comparable suite/condo inventory, multiple F&B outlets, spa, and event space. Most direct head-to-head competitor for Black Rock's luxury ski leisure and group segments.
• Pendry Park City: Newer luxury ski resort in Park City's Canyons Village offering contemporary suites, multiple F&B outlets, spa, and event space; directly comparable modern-build competitor.

Regional players

• Prometheus (Park City vacation rental management): Regional vacation rental and full-service property management operator in Park City; competes for the same luxury condo-style guest in Park City/Deer Valley, though via a different ownership model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/brrtownhomes
• Instagraminstagram.com/blackrock_mountainresort
• LinkedInlinkedin.com/company/black-rock-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Rock Mountain Resort