Good Wave

What Good Wave does

Good Wave B.V. is a Dutch private company founded in Amsterdam in 2021 that recruits young people aged 16 and older (students, school-leavers, and young professionals) to perform face-to-face fundraising and sales campaigns on behalf of charitable organizations — including the Dutch Red Cross (Rode Kruis) — and commercial clients. The company operates company-owned branches in Amsterdam (headquarters) and Groningen, franchise locations in Breda and Utrecht, and a national freelance channel that allows ambassadors to operate anywhere in the Netherlands. Revenue is generated on a transaction-fee or commission basis per campaign conducted for these clients, with no pricing model disclosed to end consumers because the company is an employer rather than a product seller.

Name

Good Wave

Legal name

Good Wave B.V.

Website

https://good-wave.nl

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Wave is a Dutch face-to-face sales and fundraising outsourcer founded in 2021 that employs young people (16+) to run door-to-door campaigns for charities like the Red Cross and commercial clients across the Netherlands via company-owned branches and a franchise network.

Ownership category

akta.pro rank

Product category

Direct Sales and Fundraising Outsourcing

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Employment Agencies (7361)

akta.pro primary industry

Field Sales & Brand Ambassador Programs (MPAAAJAG)

akta.pro secondary industries

Event Staffing & Brand Ambassadors (BPAFAGAC), Brand Ambassadors & Promotional Event Staff (HSACAEAE), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Face-to-face fundraising
• Youth employment services
• Door-to-door sales
• Charity fundraising campaigns
• Franchise sales operations

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fundraising and sales campaigns for clients: Good Wave generates revenue by deploying teams of young salespeople to conduct face-to-face fundraising and sales campaigns for charitable organizations (e.g., the Rode Kruis/Red Cross) and commercial clients. The company is paid per campaign or through commissions based on results achieved by their teams.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Good Wave deploys teams of young Dutch ambassadors (aged 16+) to conduct face-to-face fundraising and sales campaigns for charitable organizations (e.g., Rode Kruis/Red Cross) and commercial clients. The company combines this campaign-delivery service with a franchise model and a national freelance channel, while recruiting young people into flexible, performance-based part-time employment with sales training and a clear career progression path.

Product overview

Good Wave operates as a youth-focused sales and fundraising outsourcing company that connects young people (primarily students aged 16+) with part-time employment opportunities. The core offering consists of face-to-face sales and fundraising campaigns conducted for charity partners (such as the Red Cross) and commercial clients. The company combines a franchise model (with locations in Amsterdam, Groningen, Breda, and Utrecht, plus national freelancer opportunities) with direct employment. Additional offerings include a Salary Check tool, personal development training, and performance-based compensation structures. Good Wave positions itself as a development platform rather than a traditional temp agency, emphasizing career growth from Ambassador to Captain, Manager, or Franchisee roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Face-to-Face Sales & Fundraising Services Outsourced campaign service in which Good Wave deploys trained young ambassadors to conduct face-to-face fundraising and sales campaigns on behalf of charitable organizations, including the Dutch Red Cross (Rode Kruis), and commercial clients. Clients pay per campaign or via commissions based on results.
• Franchise Program Licensed franchise offering that allows entrepreneurs to open and operate their own Good Wave sales location in a chosen Dutch region, providing personal guidance, access to the company's campaign portfolio, and ongoing support from the central team.

Quantifiable outcome

• Over 1,000 young people have joined Good Wave
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rode Kruis (Red Cross)coreStrategic or Co-development PartnerGood Wave conducts face-to-face fundraising campaigns for the Dutch Red Cross (Rode Kruis). Good Wave ambassadors engage with the public to recruit donors and members for the organization. This is described as 'meaningful work' that ambassadors can be proud of, forming a core part of the company's value proposition.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• StudentenWerk: StudentenWerk is a Dutch student part-time job platform. It is not a direct competitor in D2D campaigns but competes for the same target segment of 16+ Dutch job-seekers, making it an adjacent labor-market participant.
• YoungOnes: YoungOnes is a Dutch gig platform for student flexible work. It does not run face-to-face campaigns itself but competes with Good Wave for the same student labor pool, raising the wage floor Good Wave must meet.

Broad incumbents

• CPM Group: CPM is a large international field-sales and brand-activation group with broad D2D and experiential capabilities. It competes with Good Wave for the same commercial D2D budgets but operates at significantly greater scale and across multiple service lines.
• Tempo-Team: Tempo-Team is a major Dutch staffing agency (part of Randstad) that supplies young flexible workers. While it competes with Good Wave for the same youth labor pool, its staffing model and clients differ from Good Wave's D2D campaign focus.
• Public Outreach: Public Outreach is a global face-to-face fundraising agency serving major NGOs across multiple continents. It is comparable in F2F donor-recruitment service but operates at much larger scale and is not active in the Netherlands.

Direct peers

• Help Direct: Help Direct is a Netherlands-based direct-dialogue fundraising agency supporting nonprofits through face-to-face donor acquisition. It is comparable on client type (charities), channel (D2F), and the same regulatory environment as Good Wave.
• Promotie.nl: Promotie.nl is a Netherlands-based promotional staffing and field-marketing agency. It is comparable on the staffing/brand-ambassador model and Dutch client base, even though its campaign mix skews more to retail events than D2D fundraising.
• Face to Face Fundraising: Face to Face Fundraising runs door-to-door and street donor-recruitment campaigns for Dutch charities. It directly overlaps with Good Wave's Red Cross fundraising work, target donor base, and F2F campaign delivery model.
• Closer: Closer is a Dutch field-marketing and face-to-face sales agency. It is directly comparable to Good Wave on customer (brands/charities), model (D2D and event-based brand activation), and target market (Netherlands), making it the closest local competitor.

Regional players

• Henkel + Renz: Henkel + Renz is a German direct-dialogue fundraising agency serving major nonprofits. It is comparable in service (F2F donor acquisition for charities) and regulatory exposure but operates primarily in DACH rather than the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/goodwavenl
• Instagraminstagram.com/goodwavenl
• TikToktiktok.com/@goodwavenl?lang=nl-NL
• LinkedInlinkedin.com/company/goodwavenl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Wave