Uplifts GmbH - Wir optimieren deinen Shopify-Store für höhere Verkaufsraten.

What Uplifts GmbH - Wir optimieren deinen Shopify-Store für höhere Verkaufsraten. does

Uplifts GmbH is a Düsseldorf-based, bootstrapped Shopify-specialist agency founded in 2018 by Jona Eisenberger and Jonas Käppeler, operating exclusively on the Shopify and Shopify Plus platforms since 2020. The agency delivers a tightly scoped service portfolio covering three core offerings: Shopify setup and migration (from WordPress, Magento, Shopware), full online shop relaunches, and ongoing conversion rate optimization (CRO) retainer engagements driven by a structured A/B testing methodology. Underlying delivery rests on a proprietary Shopify build framework refined across 50+ projects, hundreds of accumulated A/B tests, and integrations with Hotjar, GA4, and Google Tag Manager for behavior analysis. The team of approximately 6–10 FTEs includes practitioners with personal e-commerce operating experience and a business psychologist applying behavioral science to funnel optimization.

The business operates a sales-led, consultative GTM with a free 60-minute pre-prepared shop analysis as the primary lead magnet, transitioning clients into either project-based engagements (one-time, several thousand to tens of thousands of euros) or monthly CRO retainers (subscription, with monthly cancellation for new clients). Approximately 80% of clients use Shopify Plus, with named enterprise accounts including Glow25 (DTC collagen, 9-figure annual revenue), Grünhorn (Germany's largest cannabis pharmacy), and Sofa Dreams, alongside mid-market DTC brands such as Viktilabs, Bergmensch, Wholey, and Hunderunde across supplements, pet food, fashion, and family lifestyle verticals. The agency has won the Shop Usability Award four consecutive years (2021–2024) and reports an 83% referral rate among new clients. All growth has been organic, with no disclosed external funding.

Name

Uplifts GmbH - Wir optimieren deinen Shopify-Store für höhere Verkaufsraten.

Legal name

Uplifts GmbH

Website

https://uplifts.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Uplifts GmbH is a Düsseldorf-based, bootstrapped Shopify agency specializing in Shopify and Shopify Plus setup, migration, relaunch, and data-driven CRO retainers, serving 20+ DTC brands across the DACH region.

Ownership category

akta.pro rank

Product category

E-commerce Agency Services

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Shopify agency services
• Shopify Plus development
• Conversion rate optimization
• E-commerce relaunch
• A/B testing services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Shopify Setup & Migration Services: One-time professional services revenue for migrating clients from other platforms (e.g., WordPress, Magento, Shopware) to Shopify or Shopify Plus, or building new Shopify stores from scratch. Pricing starts at several thousand euros for simple setups and can reach tens of thousands for complex custom solutions.
2. Shopify Relaunch Services: One-time revenue for comprehensive redesign and rebuild of existing Shopify stores, including data analysis, UX redesign, and full re-implementation. Deliverables include new information architecture, wireframes, and conversion-optimized theme development.
3. CRO Retainer & A/B Testing: Monthly retainer engagements for ongoing conversion rate optimization, A/B testing, and Shopify store management. Retainers include weekly meetings, monthly reviews, and continuous testing cycles. Core recurring revenue stream for the agency. New clients are offered a discounted test period with monthly cancellation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Uplifts GmbH is a specialized Shopify agency that builds, migrates, relaunches, and continuously optimizes Shopify and Shopify Plus stores for direct-to-consumer brands. Core offerings include Shopify setup and migration from platforms such as WordPress, Magento, and Shopware, full online shop relaunches, and ongoing conversion rate optimization via structured A/B testing retainers.

Product overview

Uplifts GmbH is a specialized Shopify agency offering a comprehensive suite of e-commerce optimization services. Their core offerings include Shopify Setup & Migration (migrating stores from platforms like WordPress, Magento, or Shopware to Shopify), Onlineshop Relaunch (complete rebuild based on data analysis), and ongoing Optimierung & A/B Testing (continuous conversion rate optimization). These core services are supported by specialized modules including UX/UI Design, Performance Branding, Shopify (Plus) Development, Theme Setup, Data Analytics, and Behavioral Psychology (Verhaltenspsychologie) application. The agency also implements specific features like Bundle Builder, Subscription Model Setup, and Cross-Selling functionality. Their approach is data-driven, using tools like A/B testing, heatmaps, and session recordings to optimize stores for measurable conversion improvements.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Setup & Migration

Quantifiable outcome

• Up to 62% increase in conversion rate (Wiedemann Manufaktur case study)
• +9 more outcomes

Named customers11 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Shopify PluscoreTechnology or Integration · 1 January 2020Uplifts has been an official Shopify Plus certified partner since 2020. The partnership involves exclusive specialization in Shopify and Shopify Plus platform development, migration, and optimization services. Approximately 80% of Uplifts' clients use Shopify Plus.
• FairmentminorGTM or Marketing PartnerFairment is a probiotic/supplement brand that Uplifts has managed on a CRO retainer, achieving a 53%+ win rate on A/B tests and significant improvements in average order value and conversion rate. The relationship is a client-agency partnership.
• WholeyminorGTM or Marketing PartnerWholey is a health food brand that partnered with Uplifts for a Shopify Plus relaunch including bundle builder and Helene Fischer brand campaign. Achieved 26% conversion rate increase post-launch.
• LivomminorGTM or Marketing PartnerLivom is a Swiss Shopify client for whom Uplifts built the online shop and participated in the store opening in Köln. The brand is featured on Uplifts' reference portfolio.
• Nico Wiedemann (Wiedemann Manufaktur)minorGTM or Marketing PartnerNico Wiedemann is the founder of Wiedemann Manufaktur, an espresso accessories brand. He gifted Uplifts a professional espresso machine for their Düsseldorf office, indicating a close partnership beyond the typical client relationship. Uplifts built and manages his Shopify store.
• Torben Platzer (TPA Media / Selfmade)minorGTM or Marketing PartnerTorben Platzer is a known e-commerce influencer (Selfmade brand / TPA Media). Uplifts has visited him in Munich and he has appeared in Uplifts' referral testimonials, indicating a mutual professional relationship.
• Matt Schuldt and Niklas PeddeminorGTM or Marketing PartnerUplifts' co-founders met with Matt Schuldt and Niklas Pedde in Munich. These appear to be relationships within the DACH e-commerce/startup ecosystem rather than formal business partnerships.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sitewards: Sitewards is a Swiss/German digital commerce consultancy delivering Shopify and headless commerce implementations and optimization for mid-market and enterprise brands in DACH.
• Claneo GmbH: Berlin-based digital agency specialized in e-commerce SEO, content, and conversion optimization for D2C brands — overlaps with Uplifts' CRO and Shopify-focused DACH positioning.
• Valiton GmbH: Valiton is a Munich-based digital commerce agency working on Shopify, Shopware, and adjacent stacks for D2C brands in DACH — comparable in agency scale and target customer to Uplifts.
• Latori GmbH: Latori is a Cologne-based Shopify Plus partner agency focused on enterprise Shopify builds, migrations, and CRO in the DACH region — the closest head-to-head competitor to Uplifts in scale, positioning, and service mix.
• Eastside Studio: Hamburg-based digital commerce and Shopify agency serving D2C brands across Germany with similar build, relaunch, and CRO services — a boutique DACH competitor with overlapping client profile.
• ecomplete GmbH: ecomplete is a German digital commerce agency offering Shopify and omnichannel commerce implementation, migration, and optimization services — directly comparable to Uplifts' setup/migration/relaunch/CRO offering in DACH.
• netz98 new media GmbH: netz98 is a Würzburg-based digital agency with deep e-commerce platform expertise (Magento/Shopware/Shopify) serving D2C and B2B brands — comparable DACH e-commerce agency profile with adjacent platform focus.

Broad incumbents

• Accenture Song: Accenture Song is the global digital agency arm of Accenture offering enterprise commerce transformation including Shopify Plus — competes with Uplifts for larger DACH enterprise migrations and CRO mandates.
• namics (Merkle / Dentsu): namics is a long-established Swiss/German digital commerce agency (now part of Merkle/Dentsu) offering enterprise-scale Shopify, Adobe Commerce, and CMS implementations — a much larger incumbent in the same DACH digital commerce space.
• diva-e Digital Business Solutions: diva-e is a larger German full-service digital agency covering commerce, content, and cloud with significant e-commerce implementation work — competes with Uplifts for mid-market and enterprise DACH commerce engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@uplifts.agentur
• Facebookfacebook.com/uplifts.de
• LinkedInlinkedin.com/company/uplifts-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uplifts GmbH - Wir optimieren deinen Shopify-Store für höhere Verkaufsraten.