Fairment
Fairment is a Berlin-based, bootstrapped D2C gut health brand that designs and sells spore-based probiotic supplements, synbiotics, digestive enzymes, and DIY fermentation kits to health-conscious consumers in the DACH region through its Shopify storefront and German Biofachhandel retail.
- Company typePrivate
- Founded2015
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Fairment does
Fairment GmbH is a Berlin-based consumer health company founded in 2015 that operates as a direct-to-consumer gut health brand serving the German-speaking market. The company began as a Kombucha brewery and DIY fermentation kit supplier before pivoting in 2021 toward spore-based microbiome supplements, anchored by its flagship SuperBiom 3+1 Synbiotikum (launched 2026) which combines spore-based bacterial cultures (Bacillus subtilis, Bacillus coagulans, Bacillus clausii), precision prebiotic fibers, inactivated bacterial cultures, and amino acids in a single sachet. The portfolio also includes SuperMikroben, EffektivEnzyme, SuperFiber, SuperFlora (women's health), MegaMukosa (gut lining support), and TummyGummies (children's), supplemented by a legacy range of DIY fermentation starter kits (Kombucha, Wasserkefir, Milchkefir, Joghurt, Keinkäse, Sauerteig, Wilde Fermente) and fermented food products (Miso, Apfelessig, Kultur Kraut).
The business operates on a hybrid revenue model. The primary channel is a Shopify-powered DTC e-commerce storefront selling supplements, bundles, and starter kits, with a subscription tier (SuperBiom Abo at €49.90 first order, €79.90/month thereafter) that bundles physical accessories, free shipping from €75, and community access. A secondary B2B wholesale channel supplies fermented foods to the German Biofachhandel (organic specialty retail). Distribution is concentrated in the DACH region (Germany and Switzerland explicitly served), supported by multi-country payment integrations and a 50,000-member WhatsApp community for retention and engagement.
Fairment is a privately held, bootstrapped company with no disclosed external funding rounds, structured as fairment GmbH under German jurisdiction, and has reached over 1 million cumulative customers since founding. The leadership team includes co-founder Paul Seelhorst as CEO; the company maintains a scientific advisory board of physicians, nutrition scientists, and pharmacists to support product claims and credibility in a category where consumer trust is decisive.
Fairment firmographics
Firmographics- Name
- Fairment
- Legal name
- fairment GmbH
- Website
- https://fairment.de
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fairment is a Berlin-based, bootstrapped D2C gut health brand that designs and sells spore-based probiotic supplements, synbiotics, digestive enzymes, and DIY fermentation kits to health-conscious consumers in the DACH region through its Shopify storefront and German Biofachhandel retail.
- Ownership category
- akta.pro rank
Fairment industry classification
Industry- Product category
- Probiotic & Synbiotic Supplements
- SIC
- Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Probiotics & Digestive Health Supplements (CRADAGAF)
- akta.pro secondary industries
- Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics) (AFAKAJAH), Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK)
Keywords
Where Fairment is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fairment business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct E-Commerce Sales (Supplements): Fairment generates primary revenue through its Shopify-powered direct-to-consumer e-commerce store selling probiotic and synbiotic supplements. The SuperBiom flagship product is sold via subscription (Abo) model at €79.90/month (€49.90 first order), with other products sold as one-time purchases. All products are shipped within Germany free of charge from €75.
- Fermented Food & Beverage Products: Sale of DIY fermentation kits (Kombucha, Milchkefir, Wasserkefir, Sauerteig, Wilde Fermente, Keinkäse, Joghurt starter kits), fermented foods (Miso, Apfelessig, Kultur Kraut), accessories, and e-books. Revenue is generated through one-time product purchases on the e-commerce store.
- German Organic Retail (B2B): Fairment expanded into the German Biofachhandel (organic retail channel), supplying fermented food products to physical retail stores, indicating a B2B wholesale revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SuperBiom Subscription (Abo) — first-order promotional rate |
| One time/ perpetual license | Pay-as-you-go | SuperBiom one-time purchase |
| Unit Pricing | Pay-as-you-go | EffektivEnzyme Premium |
| Unit Pricing | Pay-as-you-go | TummyGummies (Children's) |
| Unit Pricing | Pay-as-you-go | SuperFlora Women's Probiotics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Fairment product offering
Product offeringCore offering
Fairment (fairment GmbH) develops, manufactures, and sells spore-based probiotic and synbiotic dietary supplements under its own brand, alongside DIY fermentation starter kits, fermentation jars, and a line of fermented organic foods. Its flagship line of multi-strain spore-based products (including the proprietary 3+1 synbiotic concept) is targeted at German-speaking health-conscious consumers via direct-to-consumer e-commerce and selected organic retail (Biofachhandel) channels.
Product overview
Fairment is Germany's pioneer for holistic gut health, offering a comprehensive portfolio of synbiotic supplements and DIY fermentation products. The core product line centers on microbiome support through spore-based probiotics (SuperMikroben®), digestive enzymes (EffektivEnzyme®), prebiotic fibers (SuperFiber®), and the flagship All-in-One SuperBiom® 3+1 synbiotic. Additional supplements include SuperFlora® for women's health, MegaMukosa® for gut lining support, and TummyGummies® for children. The company also pioneered a range of home fermentation starter kits for Kombucha, water kefir, milk kefir, yogurt, vegan cheese, sourdough, and wild ferments. These products are bundled into curated programs like the 12-week BiomBalance® Kur and various purpose-specific packages (Darm Kickoff, SIBO, Reizdarm). Fairment positions itself as a complete gut health ecosystem spanning supplements, fermented foods, and educational content.
Differentiator
Problem solved
Functional benefit
Brands
- SuperBiom®: 3+1 Synbiotic all-in-one product combining spore-based bacterial cultures, precise dietary fibers, inactivated bacterial cultures, and amino acids.
- SuperMikroben®
- EffektivEnzyme®
- SuperFiber®
- SuperFlora®
- MegaMukosa®
- BiomBalance® Kur
- TummyGummies®
Products and services
- SuperBiom
- SuperMikroben
- Probaflor
- DarmAktiv
- PurMorgen
- PurAbend
- PurGemuese
- Fermentationssets (Fermentation Starter Sets)
- Fermentation Jars
- Fermented Foods Line
Quantifiable outcome
- Microbiome diversity begins declining naturally around age 25, with modern lifestyle, stress, and medications accelerating the decline — Fairment products target this biological turning point
- +2 more outcomes
Companies that use Fairment
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Fairment technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Fairment partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Fairment competitors and assessment
Company assessmentDirect peers
- OMNi-BiOTiC / Institut AllergoSan: Austrian/DACH premium probiotic brand (Institut AllergoSan) marketing multi-strain OMNi-BiOTiC products direct-to-consumer and via pharmacies; directly comparable to Fairment's premium spore-based and synbiotic positioning in the German-speaking gut-health market.
- Innoval Gesundheitsprodukte: German direct-to-consumer and pharmacy brand selling probiotic and digestive health supplements; directly competes with Fairment for the same gut-health segment in Germany, with overlapping product formats (capsules, sachets, bundles).
- Lactobact / HLH BioPharma: German probiotic manufacturer selling multi-strain probiotic supplements for adults, children, and specific conditions (e.g., IBS); one of the longest-established probiotic brands in Germany and a direct functional competitor to Fairment's synbiotic portfolio.
- Bio-Kult: UK-based multi-strain probiotic brand sold across European pharmacies and online; comparable D2C + retail model with broad-strain probiotic supplements targeting the same gut-health use cases as Fairment's SuperMikroben and SuperBiom.
- SymbioPharm: German probiotic and microbiome company with pharmacy distribution and direct sales of bacterial strain products; overlaps with Fairment on microbiome science positioning and DACH consumer reach.
Broad incumbents
- Yakult: Global probiotic fermented dairy drink brand with established DACH presence; broader incumbent serving daily probiotic consumption in a beverage format that competes indirectly with Fairment's fermented food and supplement offerings.
- Activia (Danone): Global Danone yogurt brand marketed on probiotic digestive-health claims; a broad incumbent with mass-market DACH distribution that competes for the same consumer occasions as Fairment's fermented dairy kits (Milchkefir, Joghurt).
Emerging players
- Biogena: Austrian/German premium supplement brand with a growing direct-to-consumer and practitioner channel; comparable premium positioning, scientific branding, and DACH focus but with a broader micronutrient portfolio beyond gut health.
- Visbiome (ExeGi Pharma): High-potency multi-strain probiotic brand (formerly VSL#3) sold globally through pharmacies and online; comparable as a clinically positioned probiotic alternative targeting IBS/SIBO use cases that overlap with Fairment's Reizdarm and SIBO bundles.
- Cultures for Health: US-based direct-to-consumer retailer of DIY fermentation starter cultures and education for kombucha, kefir, sourdough, and cultured vegetables; directly comparable to Fairment's 'Kits & Kulturen' line as a specialty fermentation-culture brand.
Market position
Strengths5 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fairment social profiles
Digital presenceFairment compliance and trust
Trust signalCompliance2 records
Fairment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairment leadership team
Management profileNumber of profiles
Profiles1 record
Fairment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairment
What does Fairment do?
Fairment (fairment GmbH) develops, manufactures, and sells spore-based probiotic and synbiotic dietary supplements under its own brand, alongside DIY fermentation starter kits, fermentation jars, and a line of fermented organic foods. Its flagship line of multi-strain spore-based products (including the proprietary 3+1 synbiotic concept) is targeted at German-speaking health-conscious consumers via direct-to-consumer e-commerce and selected organic retail (Biofachhandel) channels.
Is Fairment a public or private company?
Fairment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fairment founded?
Fairment was founded in 2015. It employs 11 to 50 people.
Where is Fairment based?
Fairment is headquartered in Berlin, Germany, in the Europe region.
How does Fairment make money?
Three revenue lines are on record. Direct E-Commerce Sales (Supplements) is the primary driver. The others are fermented Food & Beverage Products and german Organic Retail (B2B).
Who are Fairment's main competitors?
Direct peers on record are OMNi-BiOTiC / Institut AllergoSan, Innoval Gesundheitsprodukte, Lactobact / HLH BioPharma, Bio-Kult and SymbioPharm. Broad incumbents are Yakult and Activia (Danone). Emerging players are Biogena, Visbiome (ExeGi Pharma) and Cultures for Health.
Does Fairment have an API?
No public API is recorded for Fairment.
What industry is Fairment in?
Fairment's product category is Probiotic & Synbiotic Supplements. Its primary akta.pro industry code is CRADAGAF, Probiotics & Digestive Health Supplements, with a secondary code of AFAKAJAH, Probiotic, Prebiotic & Gut-Health Foods Manufacturing (Fermented Functional Foods, Synbiotics). Its SIC code is 2000.