muud

What muud does

muud GbR (Johanna Dietrich & Mike Lange GbR) is a German boutique creative agency founded in 2021/2022 and headquartered in Herford, operating as a civil-law partnership (GbR) with no external funding. The firm delivers an integrated suite of creative services — content creation, social media management, design and brand identity, photography, videography, influencer campaign management, social branding, and educational workshops — for clients primarily in the DACH region. Visible client work spans fashion and lifestyle brands (Inferno Ragazzi, AirUp, Lui house), sports organizations (TUS N-Lübbecke), digital banking (VNEO/Volksbank), luxury manufacturing (SieMatic), eyewear (MisterSpex/Kappa), and consumer beauty (Dermador), executed mostly as project-based engagements and retainers.

The agency's core capability is human creative production rather than any proprietary technology stack. muud relies on industry-standard photography, videography, and design production tools, with no disclosed APIs, integrations, AI/ML capabilities, patents, or trademarks. Team size is very small — two co-founders (Mike Lange as Strategy Director, Johanna Dietrich as Creative Director), one Art Director (Kathi Dietrich), and one freelance Art Director (Hannah Cunning), augmented by additional freelance support. Service delivery is direct, consultative, and relationship-driven, with the agency positioning itself as a 'Social Storyteller' combining creative output with performance-oriented editorial planning.

Commercially, muud operates as a professional services firm with no subscription, product, or platform revenue. Revenue derives from custom project fees and retainers; pricing is not publicly disclosed. The go-to-market relies on portfolio-driven direct outreach, organic social channels (Instagram as the primary showcase, plus LinkedIn, Facebook, TikTok, Pinterest), client referrals, and workshop-led thought leadership. Customer acquisition is anchored in DACH-region businesses across fashion, sports, lifestyle, and B2B segments, with no disclosed geographic expansion beyond Germany and no external investor capital supporting scale.

Name

muud

Legal name

muud GbR (Johanna Dietrich & Mike Lange GbR)

Website

https://muud.cool

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

muud is a German boutique creative agency in Herford delivering content creation, social media management, design, photography, videography, influencer campaigns, and workshops for fashion, sports, lifestyle, and B2B brands across the DACH region.

Ownership category

akta.pro rank

Headquarters

HQ city

Herford

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Revenue is generated through project-based and retainer-style engagements delivering social media strategy, content creation, photography, videography, branding, and workshop services to business clients. No subscription, freemium, or product-based revenue streams are disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

muud is a boutique creative agency that produces social media strategy, content creation, photography, videography, branding/design, influencer campaigns, and educational workshops for brand communication. Services are delivered as integrated, customized project engagements and retainers for enterprise and mid-market brands in the DACH region.

Product overview

muud is a creative agency operating as a single unified service offering rather than a software platform. The agency provides an integrated suite of creative services including Content Creation, Social Media Management, Design Services, Photography, Videography, Influencer Campaign Management, Social Branding, and Workshops. These services work together as a comprehensive creative offering where content strategy, production, and social media management form the core offering, supplemented by specialized photography and videography capabilities, influencer partnerships, and educational workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Creative content production including photography, videography, copywriting, and cross-media content strategy for brands that need photo, text and video content designed to engage audiences across digital channels.
• Social Media Management Social media strategy, channel management, community management, publishing, reporting, and editorial planning across platforms including Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
• Design Services Graphic design, corporate identity, brand identity, brand strategy, and campaign development. Visualizes values, designs authentic messages, and creates brand identities across all touchpoints.
• Workshops Educational workshops on topics including social media strategy, TikTok, Instagram (levels 1–3), content creation, new work, change management, and brand strategy, shared with clients and partners at eye level.
• Photography Professional photography services including product staging, art direction, and photo shoots for social media and brand marketing purposes.
• Videography Video production services including branded content, promotional videos, entry trailers, and storytelling-driven social media video content.
• Influencer Campaign Management Influencer management, collaboration coordination, and social strategy. Implements influencer collaborations and targeted content to boost social performance for client brands.
• Social Branding Interactive brand management in social media across all touchpoints, encompassing communication, advertising, customer service, product development, sales, and employer branding with the goal of transparency.

Quantifiable outcome

• Clients report high satisfaction with engagement, reliability, and creative output, per testimonial quotes on the website.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kempertrautmann: Hamburg creative agency offering brand, design, content, and social media services. Comparable boutique DACH creative positioning with a similar integrated offering.
• Grabarz & Partner: Hamburg creative agency offering integrated campaigns spanning social, content, branding, and storytelling. Comparable in service breadth and creative-led DACH enterprise focus.
• Kolle Rebbe: Hamburg-based creative agency combining brand strategy, content, and digital campaigns for major DACH brands. Comparable in integrated creative-and-social positioning and similar mid-to-large enterprise client base.
• Antoni: Berlin-based creative agency (part of Serviceplan Group) producing brand, content, and social campaigns. Comparable in creative storytelling and integrated campaign work for DACH brands.
• Heimat: Berlin creative agency combining brand strategy, content production, and social storytelling for major German brands. Closely comparable creative-storytelling positioning.
• TLGG: Berlin-based digital creative and storytelling agency that similarly fuses brand strategy, content, and social media for enterprise clients. Closely comparable in offering mix and DACH enterprise target customer.
• Zum goldenen Hirschen: Berlin-based integrated creative and PR agency working across content, social, and brand storytelling for German enterprise and consumer clients. Similar integrated-service boutique positioning.

Broad incumbents

• Scholz & Friends: Hamburg-headquartered major German creative agency group with integrated brand, content, and digital capabilities. A broader incumbent competing with muud for enterprise creative mandates.
• Jung von Matt: Large Hamburg-headquartered German creative agency network offering brand strategy, content, social, and digital across many verticals. A leading incumbent whose portfolio of capabilities substantially overlaps muud's services.
• Serviceplan Group: Munich-based large integrated agency group covering strategy, creative, digital, content, and social media. The dominant DACH incumbent competing for the same enterprise marketing budgets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/muud.cool
• LinkedInlinkedin.com/company/muud-cool

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about muud