Tokaj-Hétszőlő

What Tokaj-Hétszőlő does

Tokaj-Hétszőlő is a historic Hungarian winery operating a 55-hectare organic-certified vineyard estate on the southern slopes of Tokaj, producing the full portfolio of traditional Tokaj specialty wines — Aszú (5 and 6 Puttonyos), Szamorodni, Eszencia, Late Harvest, and dry Furmint and Hárslevelű — exclusively from estate-grown grapes. The estate traces to 1502 when the Garai family consolidated seven vineyard plots, and achieved full organic certification in 2015 under technical director and general manager Gergely Makai. The company is privately held under Raphael Reybier as part of the Michel Reybier wine portfolio, which also includes Cos d'Estournel, Château La Mascaronne, Champagne Michel Reybier, and Champagne Jeeper.

The business operates a hybrid revenue model combining direct-to-consumer e-commerce through a four-language website (Hungarian, English, French, German), B2B wholesale to HoReCa accounts (restaurants, hotels, winebars, catering companies, online wine shops) via a dedicated registration program, on-site wine tourism at the 600-year-old Rákóczi Cellar (tastings, weddings, team-building, vineyard tours), and a complimentary long-term private wine storage service in its historic vaulted cellars. Pricing spans from entry-level wines (€6–€15) to ultra-premium Eszencia bottles (up to 229,000 Ft). Distribution is primarily Hungary-domestic through physical channels, with DTC shipping offered internationally through the e-commerce platform.

The company is small (11–50 employees) and operationally mature, with no disclosed funding rounds, no M&A activity, and no public revenue figures. Awards include a Decanter Gold Medal (2008, Aszú 5 Puttonyos) and a 97-point Decanter score (2011, Furmint Dry Selection). The principal commercial directions visible in the data are channel buildout (multilingual DTC, B2B portal), experiential monetization (Rákóczi Cellar events), and customer lock-in via the 10-year private storage program for Aszú buyers.

Name

Tokaj-Hétszőlő

Legal name

Tokaj-Hétszőlő Szőlőtermesztési és Borászati Zártkörűen Működő Részvénytársaság

Website

https://tokajhetszolo.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tokaj-Hétszőlő is a historic Hungarian winery (est. 1502) operating a 55-hectare organic-certified estate in Tokaj, producing premium Aszú, Eszencia, and dry Tokaj wines exclusively from estate grapes and selling them via DTC e-commerce, B2B HoReCa wholesale, and on-site wine tourism at the Rákóczi Cellar.

Ownership category

akta.pro rank

Product category

Tokaj Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Tokaj wine production
• Organic winemaking
• Botrytised sweet wines
• Wine tourism experiences
• Vineyard estate operations

Headquarters

HQ city

Tokaj

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales (E-commerce): Online sales of Tokaj wines through the company's multilingual e-commerce platform, shipping wines directly to consumers
2. B2B Wine Sales: Wholesale supply to restaurants, hotels, winebars, catering companies, and online wine shops through B2B registration
3. Wine Tourism & Events: Revenue from wine tasting experiences, vineyard tours, team building events, and wedding hosting at the Rákóczi Cellar and Manor House
4. Private Wine Storage: Free private wine storage service for customers who purchase at least 12 bottles of Tokaj-Hétszőlő Aszú, providing long-term wine aging in their 600-year-old traditional arched cellars

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tokaj-Hétszőlő operates a 55-hectare organic-certified vineyard estate in the Tokaj wine region of Hungary, producing the full range of traditional Tokaj specialty wines including Aszú (5 and 6 Puttonyos), Szamorodni, Eszencia, Late Harvest, and dry Furmint and Hárslevelű varieties, made exclusively from estate-grown grapes. The company sells through direct-to-consumer e-commerce, B2B wholesale to HoReCa partners, an on-site retail wine shop at the historic Rákóczi Cellar, and wine tourism experiences including tastings, vineyard tours, private wine storage, team building, and weddings.

Product overview

Tokaj-Hétszőlő is a historic Hungarian winery established in 1502, operating a 55-hectare organic-certified estate (certified in 2015). The company offers a unified product portfolio centered on premium Tokaj wines alongside experiential services. The core product is the E-commerce Wine Shop for direct wine sales. The wine portfolio includes multiple categories: Dry wines (Furmint, Hárslevelű), Sweet/Botrytised wines (Late Harvest, Szamorodni, Aszú 5-6 Puttonyos from estate and premier cru vineyards, Eszencia), Sparkling (Sparkling Furmint Brut), and Semi-Dry (Muscat). The estate's signature offering is the Aszú series and rare Eszencia from single vineyards including Nagyszőlő and Hétszőlő. Experiential services complement the product offering: wine tasting at the historic Rákóczi Cellar, vineyard tours of the organic estate, private wine storage in 600-year-old cellars, team building programs, and wedding venue hire. The company only works with its own grapes to maintain quality and communicate its organic philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• Late Harvest
• Szamorodni Sweet
• Aszú 6 Puttonyos 1er Cru Nagyszőlő
• Aszú 5 Puttonyos 1er Cru Hétszőlő
• Eszencia
• Furmint Dry
• Furmint Dry Selection
• Hárslevelű
• Muscat Semi-Dry
• Sparkling Furmint Brut
• Tokaj-Hétszőlő Online Wine Shop
• Wine Tasting at Rákóczi Cellar
• Vineyard Tour
• Private Wine Storage
• Team Building Programs
• Wedding Venue Hosting
• B2B Wholesale Supply Program

Quantifiable outcome

• Organic certified vineyards covering 55 hectares since 2015
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Chateau La MascaronneminorOthersAnother property owned by Michel Reybier, located in Provence, France. Referenced in the website footer alongside other Reybier wine properties.
• Cos d'EstournelminorOthersSecond Growth Classified Growth in Saint-Estèphe, Bordeaux, owned by Michel Reybier. Referenced in the website footer alongside other Reybier wine properties.
• Champagne Michel ReybierminorOthersChampagne house under the Michel Reybier portfolio. Referenced in the website footer alongside other Reybier wine properties.
• Champagne JeeperminorOthersChampagne house under the Michel Reybier portfolio. Referenced in the website footer alongside other Reybier wine properties.
• Rákóczi PincecoreStrategic or Co-development PartnerThe historic Rákóczi Cellar is the main event and tasting venue for Tokaj-Hétszőlő wines. Located at Kossuth tér 15 in Tokaj, it features a 600-year-old traditional arched cellar and is one of the largest underground wine halls in the Tokaj region. The venue hosts wine tastings, weddings, team building events, and vineyard tours.
• HoReCa Partners (Restaurants, Hotels, Winebars, Catering)coreChannel Partner/ Reseller/ DistributorB2B partners including restaurants, hotels, winebars, catering companies, and online wine shops that purchase Tokaj-Hétszőlő wines for resale. Partners can register through the dedicated B2B registration form on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Tokaji: Leading Tokaj producer known for late-harvest and Aszú wines (with foreign investor/wine-portfolio backing). Direct competitor in premium Tokaj specialty wines and DTC export markets.
• Disznókő: Premier Tokaj winery producing Aszú, Eszencia, dry Furmint and Hárslevelű from estate vineyards; the closest like-for-like competitor in the same appellation, with overlapping premium sweet/dry portfolio and DTC e-commerce model.
• Oremus (Tokaj-Oremus): Hungarian Tokaj winery owned by Vega Sicilia (Spanish premium group), producing traditional Aszú, Eszencia, dry and sweet wines from estate vineyards. Direct comparable due to identical appellation and similar ultra-premium positioning.
• Szepsy: Family-owned Tokaj winery regarded as one of the region's top producers of dry Furmint and Aszú wines. Comparable boutique estate with strong terroir-driven positioning and similar premium pricing strategy.
• Patricius: Hungarian Tokaj estate producing dry Furmint and sweet Aszú wines from own vineyards with organic and single-vineyard focus. Closely comparable regional peer in the same appellation and product mix.

Broad incumbents

• Château d'Yquem: Sauternes estate universally regarded as the benchmark for botrytised sweet wines. Comparable on the Aszú/Eszencia tier: same noble-rot production logic, comparable ultra-premium pricing, and similar collector-driven distribution.

Others

• Champagne Jeeper: Champagne house under the Michel Reybier portfolio. Sister property with shared ownership and potential cross-distribution, but a different sparkling-wine product category.
• Cos d'Estournel: Saint-Estèphe 2nd Growth (Bordeaux) owned by Michel Reybier. Sister property sharing the same premium distribution and hospitality infrastructure; useful benchmark for fine-wine market access rather than direct product competition.
• Château La Mascaronne: Provence rosé estate owned by Michel Reybier under the same ownership umbrella as Hétszőlő. Comparable via shared parent (cross-promotion, shared services), even though the product category (rosé) differs.

Emerging players

• Egon Müller (Scharzhof): Mosel producer of world-renowned Trockenbeerenauslese and Auslese Rieslings. Comparable as a niche European heritage producer of ultra-premium botrytised/select-harvest sweet wines with similar terroir-driven narrative and steep pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tokajhetszolo
• Instagraminstagram.com/lamascaronne
• Xx.com/Rakoczi_pince
• LinkedInlinkedin.com/company/tokaj-h-tsz-l-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokaj-Hétszőlő