Adventure Sports

What Adventure Sports does

Adventure Sports (Warwickshire) Ltd. operates a 100-acre outdoor activity centre located on Wedgnock Lane in Warwick, UK, established around 1990. The company delivers a broad portfolio of instructor-led leisure activities including clay pigeon shooting, quad bike trekking, archery, axe throwing, paintball, karting, hovercraft riding, segway courses, 4x4 off-road driving, pistol and rifle shooting, and laser tag. Activities are sold both individually (per-session pricing £18-£70 per person) and as structured multi-activity packages (e.g., Dollar Hunt, Speed and Safari, Triple Target, Mixed Activity Events ranging £66-£216 per person) targeting corporate groups, private celebrations, and individual consumers.

The underlying technology stack is lightweight and operations-focused rather than platform-oriented. The proprietary Claymate electronic scoring and tracking system enables member solo shooting with automated tally keeping and payment integration, and the Cyclone X military-grade laser tag hardware with LED reactive headsets and respawn mechanics supports immersive combat gaming. Bookings are processed through FareHarbor online integration with supplementary phone and walk-in channels; gift vouchers and shooting ground memberships (£55-60 annual) provide recurring and pre-paid revenue streams.

Revenue is generated through four primary streams: per-activity and package session fees (transactional), Wedgnock Shooting Ground annual memberships (subscription), gift voucher sales (£30-£200, 12-month validity), and venue hire including meeting rooms and clubhouse with catering add-ons. The company employs 1-10 staff and serves the West Midlands region primarily, with a mobile events service extending corporate offerings to client venues nationally. Customer segments include corporate groups (primary), private groups (primary), children and families (junior paintball), and shooting enthusiasts (membership), with named enterprise clients including Coca-Cola, Land Rover, Vodafone, Barclaycard, Warwick Castle, and Coventry University.

Name

Adventure Sports

Legal name

Adventure Sports (Warwickshire) Ltd.

Website

https://adventuresport.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventure Sports operates a 100-acre outdoor activity centre in Warwickshire, UK, offering instructor-led clay shooting, quad biking, archery, paintball, karting, and team-building packages to corporate clients, private groups, and individual consumers.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities & Team Building

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Adventure Sports & Activity Centers (Paragliding, Surf Schools, Guided Activities) (THAAAAAL)

akta.pro secondary industries

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Zipline Mega-Jumps & Giant Swing Experiences (Canyon Swing, Rope Swing) (THAAAMAD)

Keywords

• Outdoor activity centre
• Corporate team building
• Clay pigeon shooting
• Adventure experience days
• Motorsport activities

Headquarters

HQ city

Warwick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Activity Session Fees: Per-person fees for individual activities such as clay shooting, quad biking, archery, axe throwing, paintball, karting, hovercraft, segways, and laser tag. Customers book and pay per session or package.
2. Club Membership: Annual membership at Wedgnock Shooting Ground providing discounted rates on clays, mid-week and solo shooting privileges, and personalized Claymate cards. New members pay £60, renewals £55.
3. Gift Vouchers: Activity vouchers and gift cards sold for specific activities or open monetary values that can be redeemed against any activity. Valid for 12 months from purchase.
4. Venue Hire: Meeting room hire (up to 16 guests) and clubhouse hire (up to 50 guests) with catering options available as add-on services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Adventure Sports runs a 100-acre outdoor activity centre in Warwickshire offering shooting (clay pigeon, pistol, rifle, laser clay), motorsport (quad biking, 4x4 off-road, karting, hovercraft, segways), combat (paintball, laser tag), target (archery, axe throwing), and team-building events for corporate and private groups. Sessions are sold per person or as multi-activity packages, with additional revenue from annual Wedgnock Shooting Ground memberships, gift vouchers, and meeting/clubhouse hire with catering.

Product overview

Adventure Sports is an outdoor activity centre operating from a 100-acre site in Warwickshire, UK. The offering is organized as a portfolio of individual activity experiences rather than a unified platform. Core activities include Clay Shooting, Quad Bike Trekking, Pistol & Rifle Shooting, Axe Throwing, Paintball, Archery, 4x4 Off Road Driving, Laser Tag, Karting, Hovercraft, Segways, and Laser Clay Shooting. These are packaged into various event formats including Mixed Activity Events, Triple Target, Speed and Safari, Dollar Hunt, and Team Building Challenge packages for corporate and private groups. The company also operates Wedgnock Shooting Ground as a dedicated shooting facility, offers clay shooting lessons, and provides meeting room and catering facilities. Gift vouchers and cards are available for all activities.

Differentiator

Problem solved

Functional benefit

Brands

• Wedgnock Shooting Ground: A shooting ground within Adventure Sports offering clay pigeon shooting, club shoots, and shooting lessons. Located at Wedgnock Lane, Warwick.

Products and services

• Clay Shooting Clay pigeon shooting experience with qualified instructors, tuition, and equipment provided, suitable for beginners aged 13 and over.
• Quad Bike Trekking Off-road quad bike adventure through 100 acres of Warwickshire countryside with slopes, mud, grassland, and woodland terrain.
• Pistol & Rifle Shooting Air rifle and pistol shooting at traditional paper targets, reactive knockdowns, spinners, and a duck shooting gallery.
• Axe Throwing Axe throwing activity on a purpose-built range led by experienced instructors.
• Paintball Combat-style paintball games using Tippmann semi-automatic guns firing .68 calibre paintballs on woodland courses.
• Archery Traditional archery using modern recurve bows with instruction from experienced instructors, suitable for beginners.
• 4x4 Off Road Driving Off-road driving in Land Rover vehicles across slopes, hill climbs, descents, mud, and water obstacles.
• Laser Tag Combat laser tag using Cyclone X guns with players in Red and Blue teams, featuring health and armour systems.
• Karting Go-kart racing on a purpose-built track with testing corners, high speed straights, and chicanes.
• Hovercraft Hovercraft riding experience on a grass course, controlled via engine speed, rear air deflectors, and body position.
• Segways Self-balancing electric vehicle experience navigating a cross-country course using body lean control.
• Laser Clay Shooting Digital scoring clay pigeon shooting with real flying clays and an instant scoring system.
• Junior Paintball Paintball variant for children aged 8–12 using lighter pump-action guns firing 50 calibre rounds at lower velocity, run as private two-hour sessions.
• Dollar Hunt Team-based half-day or full-day event where groups divide into teams and circulate around activities to earn dollars based on performance.
• Laser Tag Party One-hour laser tag party using Cyclone X guns for groups of 10–28 aged 8+, playing formats including Death Match, Domination, and Flag Grab.
• Triple Target Three-hour competitive event combining Archery, Axe Throwing, and Pistol & Rifle Shooting for groups of 4–24 aged 10+.
• Mixed Activity Events Customisable event allowing groups to select 2–7 activities from driving, shooting, and team building options, priced per person based on activity count.
• Corporate Clay Pigeon Shooting Corporate clay shooting package offering 100 shots per guest under qualified instructor supervision, including lunch and drinks.
• Off Road & Targets Three-hour package combining Off Road Driving in Land Rover Discovery, Archery, and Reverse Steer Snooker for groups of 5–42.
• Speed and Safari Full-day package including Quad Bike Safari, 4x4 Off-Road Adventure, Hovercraft, Segway Slalom, Reverse Steer Snooker, and Clay Pigeon Shooting, with BBQ lunch and champagne for the winner.
• Team Building Challenge (Half-Day) Half-day team building event with four dynamic outdoor challenges designed to enhance communication, trust, and teamwork, including the Spiders Web exercise.
• Team Building Challenge (Full-Day) Full-day team building event with seven dynamic outdoor challenges designed to enhance communication, trust, and teamwork.
• Wedgnock Shooting Ground 100-acre shooting ground in Warwickshire offering English Sporting, Down The Line, Skeet, Sportrap, and Rabbit Skeet disciplines with floodlit evening shooting and Claymate member tracking.
• Clay Shooting Lessons Clay shooting instruction including 20/30/40 shot sessions and a three-part Safety Introduction Course for beginners, taught by CPSA and APSI instructors.
• Experience Day Gift Vouchers Gift vouchers and gift cards for adventure activities, valid for 12 months, available as specific activity vouchers or flexible gift cards ranging £30–£200.
• Meeting Room & Catering Hire Meeting room hire for up to 16 guests and clubhouse hire for up to 50 guests, with catering options ranging from light bites to hot food and BBQs.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Others

• Experience Days: UK gift-experience aggregator and voucher marketplace. Comparable as an indirect sales channel for Adventure Sports' gift voucher offering, and a competitor for consumer leisure-gifting spend.

Broad incumbents

• Center Parcs: Large UK family short-break operator with extensive on-site activity offerings including shooting, archery, and water sports. Comparable family/adventure-activity overlap, but operates at much greater scale and as a resort rather than a day-visit venue.
• Alton Towers / Merlin Entertainments: Large UK theme park operator under Merlin Entertainments offering thrill rides and family attractions. Comparable as a Midlands-region leisure destination competing for the same family and group leisure spend, though at significantly larger scale.

Direct peers

• Go Ape: UK-wide outdoor activity operator offering adventure experiences (treetop courses, segways, axe throwing) at multiple sites. Highly comparable to Adventure Sports in product mix, target customers (corporate, families, groups), and outdoor activity-center model.
• UK Paintball: National paintball network with a broad UK footprint, targeting groups, stag/hen parties, and corporate team-building. Comparable to Adventure Sports on the paintball and group events axis.
• TeamSport Indoor Karting: UK's largest indoor karting operator with multiple sites. Directly comparable to Adventure Sports' karting activity and corporate group/party customer segment, though indoor rather than outdoor.
• Delta Force Paintball: One of the UK's largest paintball operators with multiple UK sites offering paintball, laser tag, and airsoft. Directly comparable to Adventure Sports' paintball offering and group/corporate event focus.
• Axe Throwing Venues (e.g., Whistle Punks, Bad Axe): Specialist urban axe-throwing venues competing for group bookings, stag/hen parties, and corporate team-building in the UK. Directly comparable to Adventure Sports' axe-throwing product and group use case.
• Clip 'n Climb: UK and international operator of indoor climbing and activity attractions serving families, schools, and corporate groups. Comparable to Adventure Sports' team-building and group activity offering, with a similar mixed-activity centre model.

Regional players

• Hovertravel / Hovercraft UK Operators: UK hovercraft experience operator offering transport and recreational hovercraft experiences, particularly on the Isle of Wight. Tangentially comparable to Adventure Sports' hovercraft activity, though operating in transport/tourism rather than as a full activity centre.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AdSportsWarwick
• Facebookfacebook.com/adventure.sports.warwick
• LinkedInlinkedin.com/company/adventure-sports-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Sports