What Experience Days does

Experience Days is a privately held UK-based e-commerce marketplace founded in 2007 and headquartered in Brighton, East Sussex. The company aggregates more than 2,000 experience gift vouchers across nine categories — Driving, Flying, Spa & Beauty, Adventure, Days Out, Water Activities, Food & Drink, Lessons & Classes, and Special Offers — sourced from hundreds of independent UK experience providers alongside branded partners such as Champneys and Belmond.

The platform operates on a direct-to-consumer model where gift buyers purchase vouchers online and receive either instant email e-gifts or physical gift packs. Vouchers carry 12-month validity with optional extension and free exchanges, and recipients redeem codes through an online booking system that connects them to the underlying experience providers. Distribution is primarily through the owned website ecosystem (experiencedays.co.uk, xperiencedays.com for the US, experiencedays.co.za for South Africa), supported by SEO-driven location and occasion-based content marketing and presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter.

Revenue is generated through one-time voucher sales spanning price points from under £10 to over £500, with payment processing handled by PayPal and Stripe. The technology stack is conventional e-commerce — cookie tracking, Google Analytics, Facebook Analytics, and paid ad platforms — without disclosed proprietary AI or ML capabilities. The business has been recognized with Feefo Platinum service awards in 2020 and 2021 and Gold awards in 2018 and 2019.

Name

Experience Days

Legal name

Experience Days

Website

https://experiencedays.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Days is a UK-founded e-commerce marketplace that aggregates 2,000+ experience gift vouchers across categories like driving, spa, flying, and adventure, selling directly to individual gift buyers via owned websites in the UK, USA, and South Africa.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

akta.pro secondary industry

Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

Keywords

• Experience gift vouchers
• Experience marketplace
• Adventure gift experiences
• Days out gifts
• Spa driving flying gifts

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Technology or R&D, Personnel, Supply Chain, Others

Revenue model

1. Experience Gift Vouchers: The company sells gift vouchers for experiences across the UK. Customers purchase vouchers online which can be redeemed for specific experiences. Revenue is generated through one-time voucher sales at various price points ranging from under £10 to £500+. Vouchers are valid for 12 months from purchase, with the option to extend for a further 12 months.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Experience Days operates an online marketplace that aggregates 2,000+ experience gift vouchers from hundreds of independent UK providers across nine categories: driving, flying, spa & beauty, adventure, days out, water activities, food & drink, lessons & classes, and special offers. Customers purchase vouchers online (instant e-gift via email or physical gift pack), valid for 12 months with free exchanges, redeemable at third-party activity providers across the UK, USA, and South Africa.

Product overview

Experience Days is a UK-based gift experience marketplace that operates as a single unified platform connecting gift buyers with over 2,000 experience vouchers across multiple categories. The core product is the Gift Voucher system, which offers both physical gift packs and instant email e-gift certificates valid for 12 months. The platform aggregates experiences across nine main categories: Driving (supercars, off-road, rally), Flying (lessons, helicopter tours, skydiving), Spa & Beauty (pamper days, spa breaks), Adventure (archery, paintballing, bungee jumping), Days Out (tours, attractions, zoo visits), Water Activities (boat cruises, watersports, diving), Food & Drink (cooking classes, wine tastings, afternoon teas), Lessons & Classes (arts, photography, recording), and Special Offers. The platform includes a voucher redemption system, wishlist feature, and location-based gift finder to help users discover and purchase experiences suitable for various occasions and recipients.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Vouchers Core gift voucher product available as physical gift packs or instant email e-gift certificates, valid for 12 months with free exchanges, redeemable across 2,000+ experiences. Designed for individual consumers buying gifts for birthdays, anniversaries, Christmas, and special occasions.
• Driving Experience Days Supercar driving experiences including Ferrari, Lamborghini, Aston Martin, Audi R8, Porsche; off-road 4x4, rally driving, and skid pan experiences at racing tracks nationwide. For individuals and gift buyers seeking driving and motorsport experiences.
• Spa & Beauty Experiences Pamper days, spa days, spa days for men, spa days for couples, Champneys spas, hotel spas, makeovers and styling, and overnight spa breaks. For individuals and couples seeking relaxation and wellness experiences.
• Flying Experience Days Flying lessons, helicopter lessons, scenic flights, glider experiences, hot air ballooning, microlighting, tandem skydiving, hang gliding, paragliding, indoor skydiving, and flight simulation. For adventure seekers and gift buyers seeking aerial experiences.
• Adventure Experiences Archery, axe throwing, clay pigeon shooting, combat experiences, paintballing, bungee jumping, rock climbing, zip wire, survival courses, and extreme sports. For thrill-seekers and gift buyers seeking adrenaline activities.
• Days Out Experiences Attractions, museum visits, sightseeing tours, stadium tours, theatre packages, Harry Potter experiences, movie/TV tours, animal encounters, zoo visits, and escape rooms. For families and gift buyers seeking cultural and entertainment activities.
• Water Activities Boat tours, dinner/lunch cruises, RIB rides, power boating, sailing lessons, scuba diving, jet skiing, kayaking, surfing, paddleboarding, whitewater rafting, and coasteering. For individuals and gift buyers seeking water-based experiences.
• Food & Drink Experiences Baking and cake decorating, chocolate making, cocktail making, cooking lessons, wine tasting, whisky tasting, afternoon teas, beer and brewery tours, and dining experiences. For food enthusiasts and gift buyers seeking culinary experiences.
• Lessons & Classes Arts and crafts, art classes, dance classes, photography lessons, recording studio sessions, yoga classes, ghost hunting, and at-home experience gifts. For individuals seeking creative and educational experiences.

Quantifiable outcome

• Over 2,000 unique experience options available
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core.

• ChampneyscoreStrategic or Co-development PartnerChampneys is a featured spa partner offering pamper days, spa experiences, and wellness retreats available through Experience Days. This partnership provides customers access to Champneys' spa facilities and treatments as part of the experience gift catalog.
• BelmondcoreStrategic or Co-development PartnerBelmond Train Journeys are featured as premium experience offerings, allowing customers to purchase vouchers for luxury train experiences including scenic rail journeys.
• UK Experience Providers (Various)coreChannel Partner/ Reseller/ DistributorHundreds of independent experience providers across the UK supply the activities and experiences sold through Experience Days. These include driving schools, spa facilities, activity centers, restaurants, tour operators, and various experience venues. Providers receive voucher redemptions and bookings from Experience Days customers.
• PayPal and StripecoreTechnology or IntegrationPayment processing partners for credit card transactions. According to the Privacy Policy, 'Data in relation to credit card payments is processed by PayPal and Stripe on a secure website linked to ours.'

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Virgin Experience Days: The UK's largest experience gifting marketplace, offering 2,000+ vouchers across similar categories (driving, spa, days out, flying). Operates on the same business model — voucher aggregation with multi-supplier redemption — and is the most direct competitive overlap.
• Red Letter Days: One of the original UK experience gift companies, selling gift vouchers for driving, flying, spa, and short breaks. Operates a near-identical marketplace model with similar price points and supplier-based fulfillment.
• Buyagift: UK experience gift voucher retailer owned by Smartbox Group. Sells across the same experience categories with 12-month voucher validity and exchange policies — a near-clone of Experience Days' core offering.
• Activity Superstore: UK-based experience days retailer offering vouchers for driving, flying, water sports, and adventure activities. Competes head-to-head in the same supplier ecosystem with comparable pricing.
• Wonderdays: Direct competitor in UK experience gifting with driving, flying, spa and adventure categories. Operates a similar voucher-based marketplace model targeting gift buyers for the same occasion set.
• Into The Blue: UK experience gift company focused on adventurous and outdoor activities (skydiving, flying, water sports). Overlaps substantially with Experience Days' adventure and flying categories.
• Truly Experiences: UK and international experience gift marketplace offering vouchers across luxury and unique experiences. Directly comparable in the premium price-point segment where Experience Days also operates (e.g., Belmond partnerships).
• Tinggly: Global experience gift voucher company offering choice-based experiences across 100+ countries. Comparable business model with international scope and a 'use anywhere' voucher mechanic similar to Experience Days' free exchange policy.
• Cloud 9 Living: US-based experience gift marketplace selling vouchers for flying, driving, spa, and adventure experiences. Direct functional peer with an analogous business model in the US market where Experience Days also operates (xperiencedays.com).

Broad incumbents

• Groupon: Large-scale deals and experiences marketplace with significant UK presence in local experiences, travel, and goods. Overlaps with Experience Days on experience voucher deals but operates a much broader horizontal deals model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ExElement
• Facebookfacebook.com/ExperienceDays
• LinkedInlinkedin.com/company/experience-days
• Instagraminstagram.com/experience_days
• TikToktiktok.com/@experiencedays
• YouTubeyoutube.com/@ExperienceDays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Days