House of Padel

What House of Padel does

House of Padel operates Dublin's first premium indoor padel club, founded in 2024 in Tallaght. The company runs a single facility with two padel courts and is introducing Ireland's first pickleball court alongside an integrated wellness offering that includes a sauna. Its technology stack is intentionally lean: the Playtomic global booking and matchmaking platform handles court reservations and player pairing, a proprietary HOP mobile app supports member engagement, and an Azure-hosted system manages sauna bookings. No proprietary AI or advanced analytics layer is evident.

The business model is multi-stream and consumer-led. Revenue is generated through a €40/month membership tier, pay-as-you-play court access, coaching, wellness services, corporate events, sponsorships, and a pro shop. Customer acquisition is grassroots-driven, with strong organic traction on Instagram (11,500+ followers and approximately 350,000 monthly reach) signalling effective word-of-mouth demand generation rather than paid performance marketing.

Forward strategy is expansion-heavy and capital-flexible. The company has publicly committed to scaling to five Dublin locations within two to three years, exploring Belfast, and launching a franchising and joint-venture program supported by minimum 10-year property leases. The stated intent is to combine wholly-owned flagship sites with franchise and JV-operated locations, using the HOP app and Playtomic integration as reusable operating infrastructure across new sites.

Name

House of Padel

Legal name

House of Padel

Website

https://houseofpadel.co

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Padel operates Dublin's first premium indoor padel club at its Tallaght site, featuring two courts, a pickleball court, and integrated wellness amenities. It serves individual players and corporate clients via memberships, pay-as-you-play, coaching, and events, with planned multi-location and franchise expansion.

Ownership category

akta.pro rank

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: Monthly subscription at €40 per month providing exclusive booking windows (14 days vs 7 days), discounts on coaching, wellness services, and access to member-only events and tournaments.
2. Pay-as-you-go Court Bookings: Non-members can book courts on demand through Playtomic platform at standard rates.
3. Coaching Services: Group coaching sessions including competitive mix-ins, 6-week courses, lunchtime intensives, and technical clinics. Members receive 25% discount.
4. Wellness Services: Sauna and cold plunge pool sessions with 20% discount for members.
5. Corporate Events: Venue rental for corporate events, team-building activities, and client entertainment including inter-corporate tournaments.
6. Sponsorships: Court naming rights, on-court branding, and event sponsorship opportunities targeting businesses seeking visibility among engaged padel players.
7. Pro Shop and Café: Retail sales of padel equipment and refreshments with 25% discount for members.
8. Fitness Classes: Yoga and Pilates classes included in membership (one complimentary class per month for members).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

House of Padel operates Ireland's first premium indoor padel club in Dublin, offering panoramic padel courts, Ireland's first indoor pickleball court, professional coaching, wellness amenities (sauna, ice bath, plunge pools), yoga and pilates classes, a health food bar, and a pro shop. Court access is sold via a €40/month HOP membership and pay-as-you-go bookings through the HOP App and Playtomic.

Product overview

House of Padel operates as Ireland's premier indoor padel club offering a unified sports and wellness experience. The core product is indoor padel court access, complemented by Ireland's first indoor pickleball court. The club provides wellness amenities including sauna and ice bath plunge pools, a health food bar, and yoga/pilates classes. Professional coaching services support skill development. The HOP App serves as the digital platform for booking courts, saunas, and plunge pools. The company offers multiple business models for expansion including franchising, property leasing, and joint venture partnerships. Membership provides tiered benefits including priority booking and discounts, while non-members can access via pay-as-you-go through the Playtomic platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Padel Court Rental
• Indoor Pickleball Court Access
• HOP Monthly Membership
• Padel and Pickleball Coaching
• Wellness Facilities (Sauna, Ice Bath, Plunge Pools)
• Yoga and Pilates Classes
• Corporate Events and Team-Building
• Court Sponsorship Packages
• Health Food Bar and Café
• HOP Pro Shop

Quantifiable outcome

• 11,500+ Instagram followers gained in approximately 6 months
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Property/Facility OwnerscoreOthersHouse of Padel is actively seeking property owners and investors for partnership opportunities including property leasing (minimum 10-year lease), joint ventures for shared investment and operational support, and franchising opportunities. Target spaces include warehouses, sports halls, or large indoor spaces (minimum 15,000 sq. ft.) and outdoor land for development into padel facilities.
• PlaytomiccoreTechnology or IntegrationPlaytomic is the court booking platform integrated into House of Padel's operations. Players book courts through the Playtomic website and app, with sponsor logos featured in the booking system. Playtomic provides the technology infrastructure for court reservations and scheduling.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Top Padel Club: Premium indoor padel club operator in continental Europe focused on member- and event-led revenue; directly comparable to HOP on positioning (premium indoor club), target customer (urban adult players and corporates), and bundled coaching/wellness offering.
• Padel Social Club: UK-based premium padel club chain with a member- and event-led model; comparable to HOP because both target adult urban players via premium indoor clubs, social programming, coaching, and hospitality-led ancillary spend rather than purely turnstile court access.
• PadelZONE: Dutch indoor padel club chain with rapidly expanding multi-court venues; comparable to HOP as a European reference point for the indoor premium padel club unit economics and franchise-style rollout model HOP is targeting in Ireland.
• Rocks Lane: UK multi-racquet indoor venue operator (padel, pickleball, tennis) with a bar/restaurant and events-led hospitality layer; directly comparable to HOP because both blend indoor racquet sports with food, beverage, and group/social programming in a single premium venue.
• Padel Nace: Spanish padel club and academy operator with multi-location venues combining courts, coaching, and tournament programming; directly comparable to HOP on the core indoor padel club product and on growth-by-multiple-venues strategy in a single national market.

Broad incumbents

• David Lloyd Leisure: UK premium multi-racquet and family leisure club chain (tennis, padel, swim, fitness); comparable to HOP as the likely scaled incumbent HOP would compete against if padel in Ireland mainstreamizes, and because their racquet-club model informs benchmarking on membership pricing, coaching programs, and corporate events.
• Padel Nuestro Club: Spain's largest padel retailer that also operates padel clubs and academies; comparable to HOP as an integrated player combining retail, club, and coaching revenue under one brand, which mirrors HOP's blended pro-shop-plus-club model.

Emerging players

• The Pickleball Club: Premium dedicated pickleball club operator; comparable to HOP because HOP has launched Ireland's first indoor pickleball court alongside padel, and the pickleball-club operating model (memberships, coaching, social events) closely parallels the padel-club model HOP is executing.

Others

• F45 Training: Global boutique fitness franchise network; comparable to HOP as a useful franchise-system benchmark for unit economics, multi-country rollout, and brand-led scaling, even though F45 operates group-fitness studios rather than racquet sports clubs.

Regional players

• Padel Haus: Premium padel club operator active in Iberia and the Middle East; comparable to HOP on the design-led, hospitality-integrated club concept and serves as a useful model for international brand extension of a single-country premium padel operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/houseofpadel
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/house-of-padel-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Padel