AnchorzUp
AnchorzUp is a Kosovo-based IT services firm providing staff outsourcing, software development, product design, and digital marketing services to growing startups, SMBs, and enterprises in the U.S., Germany, and Switzerland.
- Company typePrivate
- Founded-
- HeadquartersKosovo
- Headcount11–50
- GTM typeB2B
- OfferingServices
What AnchorzUp does
AnchorzUp LLC is an IT services company headquartered at 86 Jakovë Xoxa, Prishtina, Kosovo, founded by Jeta Zagragja (CEO) and Lumbardh Zagragja (CXO) after the founders' prior software firm was acquired by a Chicago-based company in May 2021. The company sells a portfolio of service offerings — Staff Outsourcing, Software Development, Digital Marketing Solutions, Product Design, and Support Solutions — delivered through three collaboration models: Dedicated Teams (long-term embedded specialists), Project-Based (fixed-scope deliverables), and Retainer (monthly ongoing support).
Technically, AnchorzUp is a service organization, not a SaaS or platform product. Delivery stack covers modern web and mobile technologies (React, Vue, Next.js, React Native, Swift, Kotlin, Node.js, Laravel) running on AWS, GCP, Firebase, MongoDB, PostgreSQL, and GraphQL/REST APIs. Operationally, the firm runs an "A to Z Staff Outsourcing Process" — preparation, sourcing, screening, hiring, onboarding, training, and ongoing management — supplemented by a Cultural Bridge Matching workflow, a Performance Management System for engagements of 5+ professionals, and ISO 9001:2015 and ISO/IEC 27001:2022 certifications covering quality and information security.
The commercial model is a mix of managed-services subscriptions (monthly flat-rate seats, full-time/fractional/hourly), project-based fixed fees, and recurring retainers, with a six-month minimum commitment and pricing structured to deliver up to 70% savings versus in-house hiring. Go-to-market is sales-led: 15-minute discovery calls, consultation booking, content marketing (blogs, eBook on outsourcing to Kosovo), and multi-channel social presence on LinkedIn, Facebook, Instagram, and TikTok; notably, 90% of clients originate from referrals. Target buyer segments are growing startups, SMBs, and enterprises in the U.S., Germany, and Switzerland, with verticals including EdTech, SaaS, Renewable Energy, IT services, and digital marketing agencies. The company is privately held, founder-owned, and has no disclosed institutional funding.
AnchorzUp firmographics
Firmographics- Name
- AnchorzUp
- Legal name
- AnchorzUp LLC
- Website
- https://anchorzup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AnchorzUp is a Kosovo-based IT services firm providing staff outsourcing, software development, product design, and digital marketing services to growing startups, SMBs, and enterprises in the U.S., Germany, and Switzerland.
- Ownership category
- akta.pro rank
AnchorzUp industry classification
Industry- Product category
- IT Staffing & Outsourcing Services
- NAICS
- Temporary Help Services (561320), Employment Services (5613)
- SIC
- Services-Help Supply Services (7363), Services-Employment Agencies (7361)
- akta.pro primary industry
- Clerical & Customer Support Temp Staffing (BPACACAC)
- akta.pro secondary industries
- Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG), Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where AnchorzUp is headquartered
LocationHeadquarters
- HQ city
- Kosovo
Offices1 record
Markets served
AnchorzUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Staff Outsourcing Services: Recruitment, hiring, and management of dedicated professionals (developers, designers, marketers, support staff) working as extensions of client teams. Revenue generated through monthly flat rates for team members with flexibility for full-time, fractional, or hourly arrangements.
- Project-Based Services: Fixed-scope projects with defined timelines, deliverables, and pricing. Covers website redesign, branding, software development, and digital marketing campaigns delivered end-to-end.
- Retainer Model: Monthly retainer agreements providing ongoing support across marketing, design, product, and maintenance with flexible hours and KPI-aligned delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Time Dedicated Teams - Monthly flat rate for dedicated professionals working exclusively for the client |
| Usage-based | Monthly | Fractional Experts - Part-time specialists providing specialized skills as needed |
| Usage-based | Pay-as-you-go | Hourly Expertise - On-demand support for fluctuating workloads |
| One time/ perpetual license | Multi-year contract | Project-Based - Fixed scope, timeline, and deliverables |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
AnchorzUp product offering
Product offeringCore offering
AnchorzUp recruits, hires, and manages dedicated outsourced professionals (developers, designers, marketers, and support staff) from Kosovo who work as extensions of client teams. Services are delivered through three collaboration models—Dedicated Teams (long-term embedded specialists), Project-Based (fixed-scope deliverables), and Retainer (ongoing monthly support)—and cover software development, product design, digital marketing, and back-office support.
Product overview
AnchorzUp is an outsourcing services company offering a portfolio of service lines centered around staff outsourcing and digital solutions. The core offerings include Staff Outsourcing (managed teams of developers, designers, marketers, and support professionals), Software Development, Digital Marketing Solutions, Product Design, and Support Solutions. These services are delivered through flexible collaboration models: Dedicated Teams (long-term embedded specialists), Project-Based (fixed-scope delivery), and Retainer (ongoing monthly support). The company also operates the ANCHORED Diaspora Internship Program. Services are designed to scale based on client needs, from individual professional placements to full-function teams, with a focus on cultural fit and operational integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Staff Outsourcing Managed team solution providing dedicated professionals who integrate with client operations. Covers recruitment, onboarding, training, HR management, and ongoing performance management for software developers, designers, marketers, and support staff. Sold to businesses seeking embedded team members.
- Software Development Custom software development services including web applications, mobile apps, and enterprise software. Covers full-stack development, DevOps, QA, and technical consulting using modern technologies such as React, Vue, Next.js, React Native, Swift, Kotlin, Node.js, and Laravel. Sold to businesses needing custom software delivered end-to-end.
- Digital Marketing Solutions Comprehensive digital marketing services including paid media campaigns, SEO and organic growth, brand and visual strategy, and email marketing. Targets brands seeking to grow visibility and drive qualified leads.
- Product Design UX/UI design services for scalable digital products. Includes UX research, wireframing, interface design, prototyping, design systems, and user testing to support rapid product development. Sold to companies building or improving digital products.
- Support Solutions Outsourced support team services covering customer support, technical support, and back office/administrative support. Includes setup, daily management, and KPI reporting. Sold to businesses needing scalable operational support functions.
Quantifiable outcome
- Save up to 70% on every role compared to in-house hiring
- +3 more outcomes
Companies that use AnchorzUp
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles2 records
AnchorzUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AnchorzUp partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
AnchorzUp competitors and assessment
Company assessmentDirect peers
- BairesDev: Latin America-based nearshore IT outsourcing firm providing dedicated developer teams and software development services to US/EU clients. Directly comparable to AnchorzUp's staff outsourcing and dedicated team model, with a similar nearshore/cost-arbitrage value proposition.
- Toptal: Global marketplace for top freelance developers, designers, and finance experts. Competes with AnchorzUp in outsourced tech talent, though Toptal focuses on individual freelancer matching rather than managed dedicated teams.
- Andela: Emerging-market tech talent outsourcing company (originally Africa-focused, now global) selling dedicated engineering teams to enterprise clients. Comparable business model and target buyer (enterprises seeking managed remote engineering capacity).
- Pentalog: European IT outsourcing and dedicated development team provider with delivery centers in Eastern Europe. Comparable to AnchorzUp in leveraging Eastern European nearshoring economics to serve Western European and US clients.
- Turing: AI-driven remote developer matching and management platform serving US clients with talent from emerging markets. Closely comparable to AnchorzUp's developer outsourcing model with similar cost-arbitrage positioning.
Emerging players
- Arc.dev: Remote developer matching and team extension platform focused on senior engineering talent. Overlaps with AnchorzUp's developer outsourcing offering but takes a more marketplace-oriented approach.
Broad incumbents
- Upwork: Largest global freelance marketplace for developers, designers, and marketers. Adjacent to AnchorzUp's service offerings but operates a marketplace model without managed team oversight.
- Cognizant: Global IT services and consulting giant offering application development, digital transformation, and managed services. Represents the enterprise-scale incumbent against which AnchorzUp competes for digital and IT outsourcing budgets.
- Deel: Global HR and payroll platform enabling companies to hire and manage remote international employees. Comparable to AnchorzUp on the cross-border employment/HR outsourcing layer, though Deel is a SaaS platform rather than a services firm.
- EPAM Systems: Large global IT services company with deep Eastern European delivery roots (Belarus, Ukraine, Poland). Overlaps with AnchorzUp on software development outsourcing and dedicated team services, but at much larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AnchorzUp social profiles
Digital presenceAnchorzUp compliance and trust
Trust signalCompliance2 records
AnchorzUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
AnchorzUp leadership team
Management profileNumber of profiles
Profiles2 records
AnchorzUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AnchorzUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AnchorzUp
What does AnchorzUp do?
AnchorzUp recruits, hires, and manages dedicated outsourced professionals (developers, designers, marketers, and support staff) from Kosovo who work as extensions of client teams. Services are delivered through three collaboration models—Dedicated Teams (long-term embedded specialists), Project-Based (fixed-scope deliverables), and Retainer (ongoing monthly support)—and cover software development, product design, digital marketing, and back-office support.
Is AnchorzUp a public or private company?
AnchorzUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AnchorzUp founded?
AnchorzUp was founded in -1. It employs 11 to 50 people.
Where is AnchorzUp based?
AnchorzUp is headquartered in Kosovo.
How does AnchorzUp make money?
Three revenue lines are on record. Staff Outsourcing Services are the primary driver. The others are project-Based Services and retainer Model.
Who are AnchorzUp's main competitors?
Direct peers on record are BairesDev, Toptal, Andela, Pentalog and Turing. Arc.dev is listed as an emerging player. Broad incumbents are Upwork, Cognizant, Deel and EPAM Systems.
Does AnchorzUp have an API?
No public API is recorded for AnchorzUp.
What industry is AnchorzUp in?
AnchorzUp's product category is IT Staffing & Outsourcing Services. Its primary akta.pro industry code is BPACACAC, Clerical & Customer Support Temp Staffing, with a secondary code of BPACAKAG, Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops). Its NAICS code is 561320 and its SIC code is 7363.