Brain Impact - Consumer Neuroscience

What Brain Impact - Consumer Neuroscience does

Brain Impact Neuroscience is a Belgium-based (Brussels) private limited company (BRAIN IMPACT NEUROSCIENCE SPRL) that applies functional Magnetic Resonance Imaging (fMRI) combined with proprietary AI to measure consumer decision-making and emotional responses for enterprise R&D purposes. Its scientific core rests on whole-brain fMRI techniques that reach deep subcortical structures (reward, emotional valuation, neurotransmitter systems), supported by purpose-built fMRI-compatible hardware: an 8-channel computer-controlled olfactometer and what the company describes as the only existing fMRI-compatible 9-channel temperature-controlled gustometer. On top of this hardware layer sits NeuroPredict.AI, a multimodal deep learning framework that integrates fMRI signals with market research and behavioral data in a shared embedding space and exposes insights through LLM-driven natural language interfaces.

The company sells tailor-made neuroscience R&D services in three tiers — Targeted R&D (specific claims and initial insights), Complex R&D (multi-step experimental designs), and Full R&D programs (longitudinal studies) — to enterprise customers in Fragrances & Cosmetics (primary segment), Food & Beverage, Entertainment, Gaming, and Automotive. Disclosed enterprise clients include Coty (fragrance attachment profiling), Sony Music Benelux (predictive model of pop song success, 93.3% accuracy on streaming outcomes 6 months post-release), and Lucas Meyer Cosmetics / Clariant (sensory and affective effects of Pickmulse skin cream). Pricing is quote-based and not publicly disclosed, distribution is direct sales via the company website and industry events, and marketing leans on earned media in cosmetics and personal-care trade publications plus conference participation (Cosmetic 360, Personal Care Insights webinar). The team of roughly 8 named professionals is led by CEO Eloïse Gerardin Appelmans, PhD, with founder Prof. Arnaud Pâtre as Neurostrategist and a scientific board including Prof. Ron Kupers and Armin Heinecke, PhD; no institutional investors, parent company, or funding rounds are disclosed.

Name

Brain Impact - Consumer Neuroscience

Legal name

BRAIN IMPACT NEUROSCIENCE SPRL

Website

https://brainimpact.eu

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Brain Impact Neuroscience is a Brussels-based B2B research firm that uses fMRI brain imaging combined with proprietary AI (NeuroPredict.AI) and custom sensory hardware to measure consumer emotional responses and predict product success for enterprise clients in cosmetics, F&B, entertainment, gaming, and automotive.

Ownership category

akta.pro rank

Product category

Consumer Neuroscience Research

NAICS

Scientific Research and Development Services (5417), Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) (541715), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

Keywords

• Consumer neuroscience research
• FMRI brain imaging
• Neuromarketing services
• Product testing research
• Predictive analytics platform

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Tailor-Made Neuroscience R&D Services: Brain Impact provides custom neuroscience research services to help companies predict product success. They offer three tiers: Targeted R&D (specific claims measurement), Complex R&D (multi-step experimental designs), and Full R&D programs (long-term longitudinal studies). Revenue is generated through consulting and research service contracts with enterprise clients in cosmetics, F&B, entertainment, gaming, and automotive industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brain Impact Neuroscience applies fMRI (Functional Magnetic Resonance Imaging) combined with AI/deep learning to measure non-conscious consumer decision-making and emotional responses for product and brand research. The company delivers tailor-made R&D programs in three service tiers (Targeted R&D, Complex R&D, Full R&D Program) and operates proprietary fMRI-compatible sensory devices (8-channel Olfactometer and 9-channel temperature-controlled Gustometer) alongside its NeuroPredict.AI predictive platform.

Product overview

Brain Impact Neuroscience is a neuroscience research platform combining fMRI (functional Magnetic Resonance Imaging) with AI technologies to measure consumer decision-making processes. The core offering includes fMRI neuroimaging services, AI-powered data analysis through NeuroPredict.AI, and specialized fMRI-compatible sensory devices (Olfactometer and Gustometer). Research services are structured in three tiers (Targeted R&D, Complex R&D, Full R&D program) targeting industries including Fragrances & Cosmetics, Food & Beverage, Entertainment, Gaming, and Automotive. The company applies deep learning multimodal frameworks to predict product success by analyzing emotional and reward circuits in the brain.

Differentiator

Problem solved

Functional benefit

Brands

• NeuroPredict.AI: AI platform that integrates fMRI data with quantitative and qualitative data for robust analyses to address complex research questions.

Products and services

• fMRI Services Functional Magnetic Resonance Imaging services for measuring whole-brain activity including deep emotional and decision-related regions and neurotransmitter-associated systems. Captures millions of measurements per participant with high spatial accuracy and is offered to enterprise clients for consumer neuroscience research.
• NeuroPredict.AI AI-powered platform that integrates fMRI data with quantitative and qualitative market data via deep learning multimodal frameworks to deliver predictive analytics for product success and emotional benefit measurement. Used by enterprise clients to anticipate consumer choices and brand attachment.
• 8-Channel fMRI-compatible Olfactometer Computer-controlled 8-channel Olfactometer with high precision for advanced studies in human smell perception. fMRI-compatible device used in client research protocols for olfactory neuroscience.
• 9-Channel fMRI-compatible Temperature-Controlled Gustometer Temperature-controlled 9-channel Gustometer described as the only existing fMRI-compatible temperature-controlled gustometer for advanced studies in human taste perception. Used in client research protocols for taste neuroscience.
• Targeted R&D service Entry-level R&D service tier providing fast setup and initial insights for specific claims and core dimensions relevant to client research questions. Adaptable to varied experimental designs.
• Complex R&D service Mid-tier R&D service for multi-step experimental designs enabling multi-purpose investigations with robust validation and higher interpretability, integrated into the data analysis pipeline.
• Full R&D Program Full R&D program for long-term research questions, longitudinal studies, and exploration of new dimensions, including advanced analysis and scalable results for cross-study integration.

Quantifiable outcome

• 93.3% prediction accuracy in forecasting the success of unreleased pop songs using AI combined with fMRI data
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• Fondation René TouraineminorStrategic or Co-development Partner · 1 January 2026Brain Impact Neuroscience launched a charity initiative using running to support dermatology research and improve patient care. All donations go directly to the Fondation René Touraine, an international non-governmental, non-profit organization dedicated to enhancing quality of care for patients with rare or chronic inflammatory skin diseases. The charity initiative runs from March to October 2026.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Smart Eye (Affectiva): AI company specializing in facial and emotion recognition (via the Affectiva acquisition) for automotive and media analytics. Comparable to Brain Impact as a measurement-based emotion AI player targeting similar enterprise insights use cases, though with camera-based rather than fMRI modality.
• Emotiv: EEG-based brain-computer interface and consumer neuroscience platform used for attention, emotion, and engagement research across marketing and UX studies. Adjacent emerging player offering a cheaper, more scalable alternative to Brain Impact's fMRI-based methodology.

Direct peers

• Limbic: AI-driven neuroscience platform (acquired by Zense Entertainment) measuring emotional response to entertainment content for studios, streamers, and game developers. Same predictive neuroscience wedge into the entertainment vertical that Brain Impact has validated with Sony Music Benelux.
• CoolTool: Consumer neuroscience and market research platform combining implicit testing, biometrics, and survey methods to deliver product and communication insights. Closely comparable in delivering neuroscience-flavored consumer insights to enterprise brand and product teams.
• Spark Neuro: US-based consumer neuroscience firm measuring brain responses (EEG and biometrics) to predict campaign, content, and product performance. Direct peer for Brain Impact in predictive neuroscience engagements with entertainment, gaming, and CPG clients.
• Realeyes: AI-driven attention and emotion measurement company using webcam-based facial coding for ad and content effectiveness at scale. Competes in the same consumer neuroscience insights category as Brain Impact for brand, advertising, and entertainment buyers, though using a different (cheaper, scalable) modality.
• Nielsen Consumer Neuroscience (formerly NeuroFocus): Global market research incumbent with a dedicated Consumer Neuroscience division using EEG and fMRI to measure consumer attention and emotion for advertisers and brand owners. Directly comparable to Brain Impact's neuroscience R&D services across the same enterprise buyer base (cosmetics, FMCG, entertainment).
• Ipsos: World's largest market research groups with an active Consumer Neuroscience offering (Ipsos Neuroscience) combining implicit response measurement with traditional market research methodologies. Comparable to Brain Impact in delivering neuroscience-informed insights to enterprise brand and product teams.

Broad incumbents

• Tobii: Global leader in eye-tracking hardware and analytics, with a consumer research business measuring attention and gaze for market research applications. Broader incumbent in adjacent consumer neuroscience tooling, with overlapping customer base in advertising and packaging research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Impact - Consumer Neuroscience