Body & Soul

What Body & Soul does

Body & Soul is a London-based UK registered charity (Charity No. 1060062) founded in 1996 that delivers trauma-engaged suicide prevention, HIV support and therapeutic community programmes, primarily serving young people aged 16–35 at risk of suicide and adjacent populations including families/caregivers, displaced communities living with HIV, adopted children and their families, and NHS/frontline staff. Its service portfolio is anchored in a Dialectical Behaviour Therapy (DBT) methodology wrapped in an intentional therapeutic community model; core programmes include You Are Not Alone (YANA, a 24-week Group DBT-Skills programme plus Graduate Community), Braver Together (14-week online caregiver programme), Life Beyond HIV, the Adoption & Special Guardianship Programme, and BRAVE for NHS/frontline staff. Technology product surface consists of the MindSET digital platform (free, peer-built, DBT-grounded self-help tools) plus online delivery of therapy and specialist groups; no AI/ML components are disclosed.

The organisation reports strong clinical outcomes, including a 98% reduction in self-harming behaviours and suicidality among members, a 93% reduction in loneliness, 80% return-to-work-or-study, and zero suicides among YANA graduates engaged in the community. Volunteer capacity stands at 15,460 hours in 2024 and engagement at 30,502 acts of care.

Revenue is generated through a diversified charitable mix: individual donations (with suggested one-off amounts of £25/£50/£100 and regular giving), trusts and foundations, corporate partnerships and volunteering, legacy giving, venue hire at the St Ives House headquarters, and Professional Learning/DBT Training delivered to external practitioners and organisations. Bodies state that 88p of every £1 donated funds life-saving programmes and that independent analysis shows £2 of frontline impact per £1 donated. Distribution is hybrid — in-person at the London centre, online self-serve via MindSET, and direct organisational partnerships for training and frontline care delivery across the UK and beyond. Leadership is provided by Director Emma Colyer with Global Ambassador heritage from the late Dame Anita Roddick and Gordon Roddick CBE.

Name

Body & Soul

Legal name

Body & Soul

Website

https://bodyandsoulcharity.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Body & Soul is a UK charity delivering trauma-engaged suicide prevention, HIV support and therapeutic community programmes, primarily serving young people aged 16-35 at risk of suicide and adjacent populations through DBT-based methods.

Ownership category

akta.pro rank

Product category

Mental Health and Suicide Prevention Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

akta.pro secondary industries

Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

Keywords

• Suicide prevention services
• Trauma-informed therapy
• Dialectical behaviour therapy
• Mental health charity
• Therapeutic community support

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: One-off and regular donations from individuals, with suggested amounts of £25, £50, £100. Donors receive gift cards to give to others.
2. Trusts & Foundations: Funding from charitable trusts and foundations for evidence-informed, innovative programmes targeting marginalised communities.
3. Corporate Partnerships: Corporate volunteering programmes and investments from companies seeking social impact. Includes staff volunteering and tailored sustainable partnerships.
4. Venue Hire: Spaces available for hire including workshops, corporate events, team away days and training sessions. Revenue directly supports life-saving programmes.
5. Legacy Giving: Legacies and bequests included in supporters' Wills to ensure future generations have access to life-saving support.
6. Professional Learning & Development: Training programmes for individuals and organisations including seminars, experiential learning sessions and immersive DBT trainings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Body & Soul delivers trauma-engaged therapeutic programmes centred on suicide prevention and trauma recovery, primarily through an intentional therapeutic community model. Core offerings include the 24-week YANA DBT-skills programme for young people aged 16-35 at risk of suicide, alongside programmes for displaced communities living with HIV, families in adoption/special guardianship, and caregivers. The charity combines in-person therapeutic community care at its London centre with the MindSET digital platform and professional DBT training for organisations.

Product overview

Body & Soul is a charity offering a portfolio of therapeutic programmes centred on suicide prevention and trauma recovery. The core offerings include: You Are Not Alone (YANA), a 24-week DBT programme for young people aged 16-35 at risk of suicide; Braver Together, a 14-week online programme for family members of those at risk; Life Beyond HIV for displaced communities with HIV; and the Adoption & Special Guardianship Programme for families. Additional services include BRAVE (NHS staff wellbeing), MindSET (digital DBT skills platform), Therapeutic Placements, Volunteer/Internship opportunities, Professional DBT Training, Reflective Practice programmes, and Venue Hire. These programmes integrate Dialectical Behaviour Therapy (DBT), neuroscience, psychology, and community-based care within a therapeutic community model.

Differentiator

Problem solved

Functional benefit

Products and services

• You Are Not Alone (YANA) Multi-award winning suicide prevention programme for young people aged 16-35 who are most at risk of suicide. Provides a 24-week Group DBT-Skills Programme followed by access to a Graduate Community for long-term support and resilience-building.
• Braver Together Online therapeutic support programme for parents, partners, siblings and chosen family of those at risk of suicide. Delivered online over 14 weeks, providing practical tools and community support to help caregivers navigate challenges while caring for their own wellbeing.
• Life Beyond HIV Programme supporting displaced communities living with HIV, providing a safe, culturally attuned space for healing and empowerment. Grounded in the trauma-engaged therapeutic community model, integrating therapy, advocacy and peer-led support to address immediate needs and long-term wellbeing.
• Adoption & Special Guardianship Programme Therapeutic group support programme strengthening whole families affected by adoption and special guardianship. Uses evidence-based DBT approaches to help children, young people and caregivers process trauma, build resilience and develop practical skills for healthier family relationships.
• BRAVE Wellbeing support programme for NHS and frontline staff launched in 2019 in response to COVID-19. Addresses secondary trauma and ongoing stress through evidence-based therapies, providing tailored group or one-to-one sessions to maintain professional resilience in high-pressure environments.
• MindSET Digital Platform Innovative digital platform created by young people with lived experience for their peers. Offers free, evidence-informed tools to manage anxiety, distress and intense emotions, grounded in Dialectical Behaviour Therapy (DBT) principles for early intervention and emotional self-regulation.
• Professional Learning and DBT Training Professional learning and development opportunities equipping individuals and organisations with skills to respond to complex mental health and suicide-related challenges. Includes seminars, experiential learning sessions and immersive three-day Dialectical Behaviour Therapy (DBT) trainings integrating evidence-informed practice with lived experience insights.
• Reflective Practice Programme Professional development programme providing safe, inclusive space for practitioners to process personal and relational impact of their work and explore secondary trauma experiences. Through regular sessions, it cultivates self-compassion, peer support and collective reflection.
• Venue Hire / Spaces Trauma-engaged event venue offering adaptable spaces for workshops, corporate receptions, team away days and training sessions. Hire revenue directly supports Body & Soul's life-saving programmes.

Quantifiable outcome

• 98% measurable reduction in self-harming behaviours and suicidality
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• 38 DegreesflagshipGTM or Marketing Partner · 10 September 202438 Degrees hosts the Let's Kill Suicide petition platform, enabling the campaign to mobilises public action and demand policy change for revolutionising suicide prevention.
• Burson Global PRcoreGTM or Marketing Partner · 10 September 2024Burson Global PR provides earned media support for the Let's Kill Suicide campaign, helping amplify the message through media channels to reach broader audiences.
• Rachell Smith (Photographer)flagshipStrategic or Co-development Partner · 10 September 2024Renowned British photographer who created powerful portraits for the Let's Kill Suicide campaign in close collaboration with members who bring their voices of lived experience. Also serves as Global Ambassador.
• Peter Souter (Creative Director)coreStrategic or Co-development PartnerOne of the advertising industry's most celebrated creatives who conceived the Let's Kill Suicide campaign, contributing to the revolutionary approach to suicide prevention messaging.
• Professor Peter Fonagy CBEminorOthersLeading mental health expert who has endorsed Body & Soul's model, describing it as 'an extraordinary and pioneering institution' that creates a protective shield around a person.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Rethink Mental Illness: UK charity supporting people severely affected by mental illness through services, groups and advocacy. Comparable as a multi-programme mental health charity with service delivery and policy influence.
• Mental Health Foundation: UK public health charity focused on prevention and mental health literacy. Comparable as a long-standing UK mental health organisation with a similar donation- and partnership-funded model.
• YoungMinds: UK charity championing young people's mental health through campaigning, parent helplines and resources. Comparable beneficiary demographic (young people) and policy/advocacy-driven operating model, though broader scope than Body & Soul.
• Mind (National Mind): Largest UK mental health charity providing information, support and local services across a broad range of conditions. Comparable as a major UK mental health brand competing for donations, corporate partnerships and statutory contracts.

Direct peers

• Papyrus (Prevention of Young Suicide): UK charity focused specifically on preventing suicide in young people through helpline support, awareness campaigns and training. Directly comparable mission and beneficiary demographic to Body & Soul's YANA programme.
• CALM (Campaign Against Living Miserably): UK suicide prevention charity running a national helpline and digital campaigns targeting men in crisis. Comparable in mission (suicide prevention) and reliance on donations, brand-led campaigns and partnership-driven growth.
• Samaritans: Long-established UK charity providing 24/7 emotional support for people in distress and at risk of suicide. Comparable as a fellow UK suicide-prevention charity with a volunteer-driven service model.

Emerging players

• Shout (Mental Health Innovations): UK-based 24/7 text messaging crisis support service for young people. Comparable as a digital-first, youth-focused mental health crisis intervention that competes for the same donor and statutory funding pools as Body & Soul.
• Crisis Text Line: International text-based crisis intervention service, available in the UK via Shout. Comparable as a digital crisis support platform competing for the same audience of young people in emotional distress.
• Black Minds Matter UK: UK charity connecting Black individuals and families with free, culturally informed mental health support. Comparable as a culturally responsive, trauma-aware mental health provider serving marginalised communities — overlapping with Body & Soul's equity-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bodysoulcharity
• YouTubeyoutube.com/user/bodysoulcharity
• LinkedInlinkedin.com/company/body-&-soul-charity/?originalSubdomain=uk
• Instagraminstagram.com/bodyandsoulcharity/?hl=en
• Facebookfacebook.com/BodySoulCharity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Body & Soul