A Moment of Magic Foundation

What A Moment of Magic Foundation does

A Moment of Magic Foundation is a 501(c)(3) nonprofit headquartered in New York City that delivers trauma-informed, play-based psychosocial programming to medically vulnerable children ages 3-18. Founded in December 2014 by Kylee McGrane-Zarnoch, the organization operates through three integrated programs: Magic Makers (in-person character visits by trained student volunteers), Express, Create, Heal (a peer-led, trauma-informed creative-arts mental wellness curriculum developed with a medical advisory committee), and AMoM Unlimited (an on-demand virtual platform serving children who cannot receive in-person visits). Supporting offerings include a Research & Training service line targeting healthcare professionals and corporate social responsibility activations for business partners. The organization is the former entity The Princess Project, rebranded in 2014. Technical infrastructure is intentionally minimal and human-centered, comprising a Wix-hosted public website, a digital e-commerce storefront, social media properties, and the AMoM Unlimited video platform, with all direct service delivery executed in-person by trained volunteers.

Revenue is generated through a diversified nonprofit model with four primary streams: individual donations (one-time gifts and a $25/month recurring program called the Constellation Collective), corporate social responsibility partnerships (including a disclosed Amazon donation of $25,000 for 2025 Bravery Bag events), grant funding from foundations, and e-commerce merchandise sales of branded apparel, accessories, and books priced at $10-$50. All programming is delivered free to children and families. Distribution runs primarily through 15 college chapters that place trained volunteers into 390 hospital and nonprofit partners across all 50 U.S. states and 7 countries, with supplemental reach through AMoM Unlimited. Cause-marketing collaborations, exemplified by a Mantraband 'Believe in Magic' bracelet contributing $5 per sale back to the organization, provide an additional non-donation revenue touchpoint.

Since founding, the organization reports 184,990+ medically vulnerable children impacted cumulatively, with 2025 alone reaching 38,805 children across 538 program interactions and 5,150 volunteer hours, alongside 42% year-over-year hospital partnership growth and 121% year-over-year growth in children reached. Quality and accountability signals include six consecutive years of Charity Navigator 4-star ratings and Candid (formerly GuideStar) highest ratings, a 2024 Clinton Global Initiative Fellowship, and a 2024 Ashoka Ambition Accelerator Seed Prize.

Name

A Moment of Magic Foundation

Legal name

A Moment of Magic Foundation

Website

https://amomentofmagic.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

A Moment of Magic Foundation is a 501(c)(3) nonprofit delivering trauma-informed, play-based psychosocial programs to medically vulnerable children ages 3-18 through hospital partnerships, a college volunteer chapter network, and virtual programming.

Ownership category

akta.pro rank

Product category

Pediatric psychosocial support services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD), Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)

Keywords

• Pediatric psychosocial support
• Trauma-informed programming
• Character visitation programs
• Nonprofit child wellness
• Play-based mental health

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters, including monthly giving program (Constellation Collective) and special event sponsorships
2. Corporate Partnerships & CSR: Corporate Social Responsibility partnerships including donations (e.g., Amazon's $25,000 contribution), Bravery Bag packing events, and cause marketing collaborations
3. Merchandise Sales: E-commerce sales of branded merchandise including apparel, accessories, books, and specialty items with proceeds supporting programs
4. Grants & Foundations: Grant funding from foundations and organizations supporting pediatric mental health and psychosocial care initiatives

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

A Moment of Magic Foundation delivers free, play-based, trauma-informed psychosocial support to medically vulnerable children ages 3-18 through three integrated programs: Magic Makers character visits, Express, Create, Heal mental wellness workshops, and the AMoM Unlimited virtual platform. The organization recruits and trains college student volunteers who serve children in hospitals and community settings under a curriculum developed with a medical advisory committee of child life specialists and mental health professionals.

Product overview

A Moment of Magic Foundation is a nonprofit organization offering a multi-program platform centered on bringing joy, connection, and mental health support to medically vulnerable children. The core offerings consist of three integrated programs: Magic Makers (character visitation), Express, Create, Heal (mental wellness workshops), and AMoM Unlimited (virtual programming). Supporting services include Research & Training for professional education, Corporate Social Responsibility programs for business partnerships, and a Merchandise Shop selling branded items that fund operations. The organization operates as a 501(c)(3) nonprofit, accepting various donation types and maintaining chapters at colleges nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• Magic Makers: Flagship character program that transforms volunteers into beloved characters serving as trauma-informed companions on a child's healing journey.
• Express, Create, Heal (ECH)
• AMoM Unlimited

Products and services

• Magic Makers Character visitation program where rigorously trained college student volunteers embody beloved characters to deliver trauma-informed, psychosocial support to medically vulnerable children in hospitals and community settings. Designed for hospitals, families, and healthcare partners serving children facing serious illness, chronic conditions, or hospitalization.
• Express, Create, Heal Peer-led, trauma-informed mental wellness program using creative arts, storytelling, and social-emotional learning to help children ages 3-18 navigate emotions, build resilience, and process experiences related to serious illness. Designed for children affected by cancer and other serious medical conditions and the healthcare providers supporting them.
• AMoM Unlimited Virtual programming platform offering on-demand videos, interactive experiences, crafts, storytime, mindfulness, and creative activities for medically vulnerable children who cannot receive in-person visits. Created with accessibility in mind and designed for children and families plus the healthcare providers who refer them.
• Corporate Social Responsibility Programs Customizable CSR offerings for companies including Bravery Bag packing events at employee locations, virtual engagement activities, and volunteer opportunities that fund and deliver programming to hospitalized children. Designed for corporate CSR teams, employee engagement leaders, and company foundations.
• Research & Training Evidence-based research initiatives and professional training programs that equip healthcare providers, educators, and community organizations on trauma-informed, play-based psychosocial support for medically vulnerable children.
• Merchandise Shop E-commerce storefront selling branded merchandise including apparel, accessories, books, and specialty items at prices from $10 to $50, with proceeds supporting the organization's mission. Designed for individual consumers, supporters, and gift purchasers.
• Tie-Dye Your Magic Crew Neck Limited-edition tie-dye fleece crew neck featuring the word MAGIC in collegiate font, created in collaboration with the 'Your Magic' book release.
• Your Magic Signed Edition Signed edition of the book 'Your Magic' by Kylee McGrane-Zarnoch with illustrations by Estella Patrick, with proceeds supporting the organization's mission.
• Pediatric Cancer Awareness T-Shirt Limited-edition t-shirt featuring 'Their Childhood, Our Cause' with gold and lavender detailing, supporting pediatric cancer awareness.
• The Hope Rainbow Hat Designed by Emilia Structured 5-panel cotton cap featuring hand-drawn rainbow and hearts artwork created by Emilia, a child undergoing cancer treatment.
• AMoM Beanie Knit winter beanie with faux-leather A Moment of Magic logo tag.
• A Moment of Magic Notebook Branded notebook featuring the organization's logo and messaging.

Quantifiable outcome

• 92% of healthcare partners agree programs had positive impact on children's emotional well-being
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered notable and core.

• Whole Foods MarketnotableGTM or Marketing PartnerWhole Foods Market partnered with A Moment of Magic across multiple store locations for CSR activations, including packing care packages that were distributed to children in need. The partnership demonstrated employee engagement and community impact.
• MantrabandnotableGTM or Marketing PartnerA Moment of Magic collaborated with Mantraband to create a 'Believe in Magic' bracelet, with $5 from each bracelet sale donated back to support the organization's work bringing joy to medically vulnerable children.
• MindArch HealthcoreStrategic or Co-development PartnerMindArch Health partnered with A Moment of Magic to develop the Vulnerabilities Report on psychosocial risks among childhood cancer survivors and conducted case studies demonstrating the impact of Express, Create, Heal program using evidence-based frameworks.
• Prisma HealthcoreStrategic or Co-development PartnerPrisma Health in South Carolina partners with A Moment of Magic to deliver Joy Deliveries and Parent Self-Care Kits to families, providing psychosocial support to children and caregivers during hospital stays.
• Cook Children's HospitalcoreStrategic or Co-development PartnerCook Children's Hospital partners with A Moment of Magic to deliver Express, Create, Heal programming, with staff describing the program as 'Phenomenal, accessible, and advantageous' for improved coping and emotional regulation.
• Various Children's HospitalscoreStrategic or Co-development Partner390 hospital and nonprofit partners nationwide deliver A Moment of Magic's programs, including Express, Create, Heal workshops, character visits, and virtual programming to medically vulnerable children.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• National Pediatric Cancer Foundation: Nonprofit focused on pediatric cancer research and family support. Comparable beneficiary population (medically vulnerable children) with overlapping donor and corporate partnership channels.
• Starlight Children's Foundation: National nonprofit delivering play-based programs, distraction tools, and psychosocial support to hospitalized children. Directly comparable mission and beneficiary population with similar hospital-partnership distribution model.

Emerging players

• Clown Care / Big Apple Circus Clown Care Unit: Pioneer in hospital clown programs delivering play-based psychosocial support to hospitalized children. Highly comparable play-based, in-hospital intervention model, though primarily concentrated in select U.S. hospitals.
• Musicians On Call: Nonprofit bringing live and recorded music to hospital patients, including children, using volunteer musicians. Highly comparable volunteer-driven, in-hospital, psychosocial support model targeting similar beneficiaries.

Broad incumbents

• Make-A-Wish Foundation: Largest U.S. nonprofit focused on children with critical illnesses, granting wishes as psychosocial interventions. Comparable target population and hospital/community partnerships but with a much larger brand and broader operational scale.
• Children's Miracle Network Hospitals: National nonprofit raising funds for pediatric hospitals through corporate partnerships and grassroots programs. Comparable hospital partnership model and donor base, but operates at significantly larger scale and broader scope.
• Ronald McDonald House Charities: Global nonprofit supporting families of seriously ill children through housing, in-hospital programs, and family-centered services. Comparable mission and hospital partnership ecosystem with substantially larger infrastructure and footprint.

Regional players

• CureSearch for Children's Cancer: National nonprofit accelerating children's cancer research and supporting affected families. Overlapping target population and donor base with comparable evidence-based positioning.

Others

• Coalition Against Childhood Cancer (CAC2): Umbrella organization convening childhood cancer nonprofits, advocates, and researchers. AMoM presented at CAC2's 2025 conference; relevant as an ecosystem convener rather than direct service competitor.
• Morgan's Wonderland / Morgan's Inspiration Island: Ultra-accessible theme park and programs for individuals with disabilities and medically vulnerable populations. Comparable mission focus on inclusive, joy-centered experiences for special needs children, though delivered through a venue-based model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kyleemcgrane3031
• Facebookfacebook.com/AMomentofMagicFoundation
• LinkedInlinkedin.com/company/amomentofmagic
• Instagraminstagram.com/momentofmagicfoundation
• Xx.com/_momentofmagic

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Moment of Magic Foundation