Harley Farms
Harley Farms is a privately held, founder-owned farmstead goat dairy in Pescadero, California, producing artisanal goat cheese, agritourism tours, farm dinners, and goat-milk bath and body products for Bay Area consumers, families, and corporate groups.
- Company typePrivate
- Founded1991
- HeadquartersPescadero, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Harley Farms does
Harley Farms is a small-scale farmstead goat dairy operating from a 1910-built historic dairy property at 205 North Street, Pescadero, California. Founded by Dee Harley in 1991, the business is the only active dairy in San Mateo County and produces goat cheese exclusively from milk drawn from its own herd, using traditional cheesemaking methods on a working farm located two miles inland from the Pacific Ocean. The product portfolio spans three pillars: (1) cheese and farm-made pantry products (jams, jellies, oils) sold through the on-site Farm Shop and at Bay Area farmers markets and retailers; (2) agritourism experiences including public tours (Farmstead Cheese Tour, Milk a Goat Make a Cheese, Farm Family Fun), private and corporate tours, senior/educational group tours, and a recurring public farm dinner series; and (3) adjacent goat-milk Bath & Body line plus Farm Boxes and gift cards.
The business operates as a direct-to-consumer and small-group B2B agritourism venue with a multi-channel distribution footprint: physical retail at the Pescadero farm (open daily 11am-4pm), Bay Area wholesale for cheese, Etsy for Bath & Body, and the FareHarbor platform for tour/dinner bookings. Customer segments include families with young children, food and farm enthusiasts, corporate and private groups (12-45 guests), executive/leadership teams seeking private dinners in the Hay Loft, and local retail buyers. Pricing is not publicly disclosed and is largely quote-based or handled through the booking platform. The company is privately held, founder-owned and bootstrapped, with 1-10 employees and no institutional funding, parent company, or known subsidiaries.
Harley Farms firmographics
Firmographics- Name
- Harley Farms
- Legal name
- Harley Farms
- Website
- https://harleyfarms.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Harley Farms is a privately held, founder-owned farmstead goat dairy in Pescadero, California, producing artisanal goat cheese, agritourism tours, farm dinners, and goat-milk bath and body products for Bay Area consumers, families, and corporate groups.
- Ownership category
- akta.pro rank
Harley Farms industry classification
Industry- Product category
- Specialty Dairy Products
- NAICS
- Goat Farming (112420), Sheep and Goat Farming (1124)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200), Dairy Products (2020)
- akta.pro industry
- Dairy Goat Farming (Milk Production)Grazing & Pasture-Based Operations (Range, Rotational Grazing)
Keywords
Where Harley Farms is headquartered
LocationHeadquarters
- HQ city
- Pescadero
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Harley Farms business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Goat Cheese and Dairy Products: Harley Farms produces and sells award-winning goat cheese, jams, jellies, oils, and other products created in their Farm Kitchen. Products are sold through the on-site Farm Shop and at local farmers markets and retail stores across the San Francisco Bay Area.
- Agritourism Tours: The farm offers public and private goat tours, educational group tours, and senior tours. Tours are led by guides and allow access to gated areas. Revenue generated from ticket sales for tours of various durations and group sizes.
- Farm Dinners and Luncheons: Private farm dinners and luncheons hosted in the historic Hay Loft. Events include garden cheese reception, optional farm tour, and 3-5 course seasonally inspired meals. Suitable for groups of 20-45 guests.
- Bath & Body Products: Goat milk-based skincare products including aged bar soap, face and body lotions, face cleanser and toner, bath oils, and bath salts. Sold through Etsy shop and at the Farm Shop.
- Gift Boxes and Experiences: Farm boxes featuring farm-made products and online gift cards for tours, dinners, and pre-paid bookings. Also sells Harley Farms Bucks for in-store purchases.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Harley Farms product offering
Product offeringCore offering
Harley Farms is a small-scale farmstead goat dairy in Pescadero, California that produces award-winning goat cheese and related dairy products using milk exclusively from its own herd. The farm operates an on-site Farm Shop for retail sales, hosts public and private goat tours (including hands-on cheesemaking experiences), caters farm dinners and luncheons in its historic 1910 Hay Loft, and sells goat milk-based bath and body products through its own storefront and Etsy.
Product overview
Harley Farms is a small-scale farmstead goat dairy in Pescadero, California, founded by Dee Harley in 1991. The company operates as a single unified offering centered on its working goat dairy, producing goat cheese exclusively from its own herd. The product portfolio comprises three tour experiences (Milk a Goat Make a Cheese, Farmstead Cheese Tour, Farm Family Fun), private tour options, senior and educational group tours, and private farm dining experiences (luncheons and dinners). Retail offerings include the Farm Shop selling award-winning cheeses and farm-made products, the Bath & Body sub-brand featuring goat milk-based personal care products, and gift offerings including Farm Boxes and gift cards. All offerings interconnect around the farm's core identity as a destination for agritourism, cheese education, and local artisan products derived from the farm's goats.
Differentiator
Problem solved
Functional benefit
Products and services
- Milk a Goat, Make a Cheese Tour
- Farmstead Cheese Tour
- Farm Family Fun Tour
- Private Farm Tours
- Senior & Educational Group Tours
- Farm Dinners
- Private Farm Luncheons & Dinners
- Farm Shop
- Bath & Body Products
- Farm Boxes
- Gift Cards
- Company Experiences
Companies that use Harley Farms
Customer profileSegments5 records
Ideal customer profiles5 records
Harley Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Harley Farms partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Harley Farms competitors and assessment
Company assessmentDirect peers
- Vermont Creamery: Artisanal goat and cow cheese producer with agritourism-adjacent brand positioning. Directly comparable as a farmstead dairy selling premium cheese through specialty retail and DTC channels.
- Mt. Capra: Goat milk product company selling skincare, supplements, and dairy. Comparable for the goat-milk-based Bath & Body / personal care product line.
- Cypress Grove: California-based artisan goat cheese maker (Humboldt Fog, Cyprus). Comparable as a premium farmstead-style goat cheese producer competing in the same artisanal cheese category, though larger and more distributed than Harley Farms.
- Haystack Mountain: Colorado-based artisan goat cheese maker. Comparable as a small-scale premium goat cheese producer with farmstead heritage and specialty retail channels.
- Sweet Grass Dairy: Georgia farmstead cheese maker with farm dinners and on-site experiences. Comparable for combining artisan cheese production with agritourism and on-farm dining.
- Laura Chenel's Chevre: Pioneer of American goat cheese in Sonoma County, California. Comparable farmstead goat cheese producer with similar Bay Area heritage and specialty retail distribution model.
- Consider Bardwell Farm: Vermont farmstead cheese producer with on-farm events and agritourism. Directly comparable for the combined farmstead cheese + destination experience model.
- Redwood Hill Farm: Sonoma County goat dairy producing artisan cheeses and yogurt. Closely comparable as a Northern California goat dairy with farmstead identity and specialty distribution.
Others
- Bourbon Barrel Foods: Artisanal specialty food producer selling premium products through DTC and gourmet retail. Comparable go-to-market model (artisan food, multi-channel specialty retail, gift boxes) though in a different category.
Regional players
- Bleating Heart Farm: Bay Area farm producing sheep and goat cheese with on-farm experiences. Directly comparable operationally (goat dairy + agritourism) but primarily serves the East Bay.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Harley Farms social profiles
Digital presenceHarley Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Harley Farms leadership team
Management profileNumber of profiles
Profiles2 records
Harley Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Harley Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Harley Farms
What does Harley Farms do?
Harley Farms is a small-scale farmstead goat dairy in Pescadero, California that produces award-winning goat cheese and related dairy products using milk exclusively from its own herd. The farm operates an on-site Farm Shop for retail sales, hosts public and private goat tours (including hands-on cheesemaking experiences), caters farm dinners and luncheons in its historic 1910 Hay Loft, and sells goat milk-based bath and body products through its own storefront and Etsy.
Is Harley Farms a public or private company?
Harley Farms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Harley Farms founded?
Harley Farms was founded in 1991. It employs 1 to 10 people.
Where is Harley Farms based?
Harley Farms is headquartered in Pescadero, United States, in the North America region.
How does Harley Farms make money?
Five revenue lines are on record. Goat Cheese and Dairy Products are the primary driver. The others are agritourism Tours, farm Dinners and Luncheons, bath & Body Products and gift Boxes and Experiences.
Who are Harley Farms's main competitors?
Direct peers on record are Vermont Creamery, Mt. Capra, Cypress Grove, Haystack Mountain, Sweet Grass Dairy, Laura Chenel's Chevre, Consider Bardwell Farm and Redwood Hill Farm. Bourbon Barrel Foods is listed as an others. Bleating Heart Farm is listed as a regional player.
Does Harley Farms have an API?
No public API is recorded for Harley Farms.
What industry is Harley Farms in?
Harley Farms's product category is Specialty Dairy Products. Its primary akta.pro industry code is AFAEAFAC, Dairy Goat Farming (Milk Production), with a secondary code of AFAEAFAG, Grazing & Pasture-Based Operations (Range, Rotational Grazing). Its NAICS code is 112420 and its SIC code is 200.