Voices for Alabama's Children

What Voices for Alabama's Children does

Voices for Alabama's Children is a 501(c)(3) statewide nonpartisan nonprofit founded in 1992 and headquartered in Montgomery, Alabama. Its mission is to speak for the well-being of Alabama's children through research, public awareness, and advocacy. The organization serves as Alabama's official KIDS COUNT partner to the Annie E. Casey Foundation and is the authoritative source for child well-being data across the state's 67 counties. Its primary constituents are Alabama's children and families, state policymakers, and a network of nearly 100 member nonprofit organizations, with secondary audiences including educators, healthcare providers, media, and business leaders.

The organization's core product is the Alabama Kids Count Data Book, an annual research publication (32nd edition released in 2025) tracking over 70 indicators of child well-being across health, education, safety, and economic security. This is complemented by an interactive Alabama Kids Count Data Center dashboard, Legislative District Profiles (custom reports for state House and Senate districts), the Child Care Roadmap Project (interactive mapping of licensed child care capacity), the Child Care Affordability Calculator, and an Advocacy Toolkit. The organization distributes these resources through newsletters, the YOUR VOICE Podcast, social media (Facebook, Instagram, LinkedIn), annual Fall Regional Meetings, and an annual Child Advocacy Day at the state Capitol.

VOICES operates on a nonprofit funding model combining foundation grants (Annie E. Casey Foundation, Alabama Power Foundation), tiered organizational membership dues from nearly 100 member organizations, individual donations, and publication sponsorships for the annual Data Book. It does not sell commercial products or services. The organization has a small staff of approximately 5-6 team members, including Executive Director Tracye Strichik (Ph.D.), and a Board of Directors, and has historically driven measurable legislative outcomes including a 23% reduction in preventable child deaths (Child Passenger Safety Law, 2006) and a 64% reduction in incarcerated youth for low-risk offenses (Juvenile Justice Act, 2008).

Name

Voices for Alabama's Children

Legal name

VOICES for Alabama's Children

Website

https://alavoices.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Voices for Alabama's Children is a 501(c)(3) nonprofit, founded 1992, that serves as Alabama's official KIDS COUNT partner, producing the annual Alabama Kids Count Data Book covering 70+ child well-being indicators across all 67 counties and advocating for state policies benefiting children and families.

Ownership category

akta.pro rank

Product category

Child Welfare Advocacy and Research

NAICS

Social Advocacy Organizations (8133), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

Keywords

• Child welfare advocacy
• Child well-being research
• Policy data analytics
• Nonprofit coalition building
• Community advocacy services

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants: Primary funding from foundations including the Annie E. Casey Foundation (KIDS COUNT partner), Alabama Power Foundation, and other charitable foundations supporting child advocacy initiatives.
2. Organizational Membership Dues: Annual membership dues based on organization budget. Benefits include Alabama Kids Count Data Book copies, training sessions, advocacy toolkits, and data access.
3. Individual Donations: Tax-deductible donations from individuals supporting child well-being initiatives in Alabama.
4. Publication Sponsorships: Sponsorships from organizations including The Annie E. Casey Foundation, Children's Trust Fund of Alabama, Blue Cross and Blue Shield of Alabama, Children's of Alabama, and others supporting the annual Alabama Kids Count Data Book.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

VOICES for Alabama's Children is a 501(c)(3) nonprofit advocacy organization that produces research publications and data tools on child well-being and uses them to drive policy advocacy. Its core offerings include the annual Alabama Kids Count Data Book (tracking 70+ indicators across all 67 Alabama counties), interactive data dashboards, legislative district profiles, child care mapping and affordability tools, and direct advocacy with state policymakers and a coalition of nearly 100 member organizations.

Product overview

Voices for Alabama's Children operates as a research and advocacy organization offering a portfolio of data products and policy tools centered on the Alabama Kids Count Data Book—a comprehensive annual publication tracking child well-being across 67 counties. The core Data Book is complemented by the Alabama Kids Count Data Center (interactive dashboards) and Legislative District Profiles (custom district-level reports). Supporting tools include the Child Care Calculator (affordability analysis), the Alabama Child Care Roadmap Project (interactive mapping), the Advocacy Toolkit (training resources), a podcast series, and a newsletter. The organization does not offer a unified software platform but rather publishes research products and policy resources for advocates, policymakers, and community leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Alabama Kids Count: A project of VOICES for Alabama's Children, producing the annual Alabama Kids Count Data Book tracking child well-being across all 67 Alabama counties.

Products and services

• Alabama Kids Count Data Book Annual flagship research publication tracking over 70 child well-being indicators across Alabama's 67 counties, covering health, education, safety, and economic security domains. Serves as the state's most trusted source of data on child well-being for policymakers, advocates, and community leaders.
• Alabama Kids Count Data Center Interactive dashboard platform enabling users to explore state and local child well-being trends, access downloadable data, and create custom reports and visualizations.
• Legislative District Profiles Custom report tool allowing users to generate tailored reports for Alabama House or Senate districts using nine key child well-being indicators from the County Ranking Index.
• Child Care Calculator Policy tool allowing families to select their county and median income to determine whether they can access licensed child care after paying basic monthly expenses, highlighting child care subsidy challenges.
• Alabama Child Care Roadmap Project Interactive mapping tool displaying licensed child care centers, family child care homes, Head Start programs, and quality ratings across Alabama, enriched with U.S. Census Bureau demographic data layers.
• Advocacy Toolkit Comprehensive advocacy training resource providing tools, guides, and materials to empower individuals and communities to become effective advocates for child well-being policies.
• YOUR VOICE Podcast Podcast series covering legislative issues, child welfare policies, and advocacy efforts affecting Alabama's children and families.
• VOICES Newsletter Regular email newsletter providing subscribers with the latest news, legislative updates, research findings, and advocacy opportunities from VOICES for Alabama's Children.

Quantifiable outcome

• 23% reduction in preventable child deaths from Child Passenger Safety Law (2006)
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• Alabama Department of Early Childhood EducationcoreStrategic or Co-development Partner · 1 January 2025Sponsor of the 2025 Alabama Kids Count Data Book and key partner in early childhood education policy and First Class Pre-K Program.
• Alabama Department of EducationcoreStrategic or Co-development Partner · 1 January 2025Sponsor of the 2025 Alabama Kids Count Data Book and key partner in education policy and data.
• Alabama Partnership for ChildrencoreStrategic or Co-development Partner · 1 January 2023Collaborative partner in developing the Alabama Child Care Roadmap Project to identify issues and recommended solutions for child care accessibility in Alabama.
• Alabama School Readiness AlliancecoreStrategic or Co-development Partner · 1 January 2023Partner in developing the Alabama Child Care Roadmap Project, working together to enhance child care accessibility across the state.
• Manufacture AlabamasupportingStrategic or Co-development Partner · 1 January 2017Business coalition partner advocating for Alabama Child Care Tax Credit legislation (HB 358, 2024).
• Women's Foundation of AlabamasupportingStrategic or Co-development Partner · 1 January 2017Partner in advocating for Alabama Child Care Tax Credit legislation, supporting workforce development through child care access.
• Business Council of AlabamasupportingStrategic or Co-development Partner · 1 January 2017Partner in advocating for Alabama Child Care Tax Credit legislation.
• National Federation of Independent BusinesssupportingStrategic or Co-development Partner · 1 January 2017Partner in advocating for Alabama Child Care Tax Credit legislation.
• Every Child Alabama CoalitioncoreStrategic or Co-development Partner · 1 January 2015VOICES is a member of the Every Child Alabama Coalition, which achieved legislation improving education funding in Alabama. The funding formula is now based on students' needs.
• Alabama School Readiness Alliance (ASRA)coreStrategic or Co-development Partner · 1 January 2006Co-founded in 2006 by VOICES along with A+ Education Partnership, Alabama Giving, and Alabama Partnership for Children. ASRA advocates for expansion of high-quality, voluntary pre-k programs.
• Alabama Power FoundationcoreStrategic or Co-development Partner · 1 January 1993Alabama Power Foundation provided the original four-year Kids Count grant and played key roles in the establishment of VOICES for Alabama's Children. Funded the first Alabama Kids Count Data Book in 1994.
• Children's Hospital of AlabamasupportingStrategic or Co-development Partner · 1 January 1993Provided space for the newly formed organization in 1993 when VOICES was first established.
• Annie E. Casey FoundationcoreStrategic or Co-development Partner · 1 January 1990Annie E. Casey Foundation is the national KIDS COUNT program leader, providing major funding to VOICES as Alabama's official KIDS COUNT partner since 1990. The foundation supports the annual Alabama Kids Count Data Book and provides access to the national KIDS COUNT Data Center.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Voices for Utah Children: Voices for Utah Children is a state-level child advocacy organization that conducts research, publishes data, and advocates for policies benefiting Utah's children. Directly comparable to VOICES in mission, structure, and operating model across research, public awareness, and advocacy pillars.
• NC Child: NC Child is North Carolina's leading independent voice for children and families, producing annual child well-being data and advocating for policy change at the state level. Directly comparable to VOICES as a state-level child advocacy nonprofit with research, policy, and coalition-building functions.
• New Mexico Voices for Children: New Mexico Voices for Children is a research and advocacy organization dedicated to improving outcomes for children and families in New Mexico. Directly comparable to VOICES as a state-level child advocacy nonprofit with a KIDS COUNT designation and policy advocacy focus.
• Connecticut Voices for Children: Connecticut Voices for Children is a research and advocacy organization working to improve outcomes for Connecticut's children and families. Comparable to VOICES in producing data-driven research, conducting policy analysis, and advocating at the state legislature.
• Colorado Children's Campaign: Colorado Children's Campaign is a nonpartisan, nonprofit research and advocacy organization focused on child well-being in Colorado. Directly comparable to VOICES in producing annual data products, engaging in policy advocacy, and building coalitions for child welfare.
• Louisiana Policy Institute for Children: Louisiana Policy Institute for Children is a nonpartisan, nonprofit research and policy organization dedicated to improving outcomes for Louisiana's children. Directly comparable to VOICES as a state-level child policy and advocacy organization with data-driven research and policy advocacy missions.
• Groundwork Ohio: Groundwork Ohio is a state-level advocacy organization committed to advancing equity and well-being for Ohio's children. Directly comparable to VOICES in operating model, including research publications, policy advocacy, and serving as Ohio's KIDS COUNT partner.

Broad incumbents

• Annie E. Casey Foundation: The Annie E. Casey Foundation is a national philanthropy that funds the KIDS COUNT network and produces the National KIDS COUNT Data Book. It is the strategic partner and primary funder of VOICES' data work, operating at a national level across all 50 states.
• Children's Defense Fund: Children's Defense Fund is a national nonprofit that advocates for policies and programs to lift children out of poverty, protect them from abuse and neglect, and ensure access to health care and quality education. Comparable to VOICES as a large-scale child advocacy organization with overlapping policy priorities.

Regional players

• Alabama Partnership for Children: Alabama Partnership for Children is a statewide nonprofit organization focused on early childhood development in Alabama. A regional peer collaborating with VOICES (e.g., on the Alabama Child Care Roadmap Project) but with a narrower focus on early childhood rather than the full K-12 child welfare spectrum.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ALavoices
• LinkedInlinkedin.com/company/voices-for-alabama-s-children
• Instagraminstagram.com/voicesforalabamaschildren

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Voices for Alabama's Children