Young's Motorsports

What Young's Motorsports does

Young's Motorsports is a family-owned NASCAR racing organization founded in 2012 and headquartered in Mooresville, NC. The team competes in NASCAR's national touring series — the O'Reilly Auto Parts Series (formerly Xfinity Series) full-time and the CRAFTSMAN Truck Series — operating a two-car effort with the No. 02 and No. 42 Chevrolet Camaro entries powered by Earnhardt-Childress Racing (ECR) engines. The No. 02 is driven full-time by Ryan Ellis with crew chief Eddie Troconis, while the No. 42 fields rotating drivers (including Will Rodgers and Baltazar Leguizamón) under crew chief Andrew Abbott. The team is closely held with no disclosed external investors, parent company, or funding rounds.

The company's revenue model is built around sponsorship and marketing partnerships monetizing its 33-race O'Reilly Auto Parts Series presence. Sponsors gain brand exposure through vehicle branding, race event activations, and team-led marketing campaigns. Pricing is not publicly disclosed and is negotiated individually per partnership level. Named primary sponsors include Tablo TV, Sweetwater Construction, Kelly Benefits, Río Uruguay Seguros, the U.S. Naval Academy (Navy Racing), and BLH Creations; associate partners include GOVX, FullEnrich, Larson Steel Products, Trophy Tractor, and the Will Rodgers Liver Health Foundation. Sponsors span media technology, construction, benefits administration, insurance, military/veteran services, data/technology, and retail — indicating deliberate diversification across customer segments.

Competitive performance has produced two organizational wins at Talladega Superspeedway (2019 and 2021), but since entering the O'Reilly Auto Parts Series in 2024, the team has logged 104 starts with only 1 top-five and 4 top-10 finishes, an average start position of 27.5, and an average finish of 25.0 — positioning the team in the back half of the field. In 2026, the organization transitioned its No. 02 from the Truck Series to the O'Reilly Auto Parts Series full-time, expanding to a two-car effort. The company has no charter ownership disclosed, no patents or trademarks, no certifications, and no AI/ML capabilities documented in available material.

Name

Young's Motorsports

Legal name

Young's Motorsports

Website

https://youngsmotorsports.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Young's Motorsports is a family-owned NASCAR racing team based in Mooresville, NC, competing in the O'Reilly Auto Parts Series and CRAFTSMAN Truck Series through a two-car Chevrolet Camaro effort, generating revenue primarily from corporate sponsorships seeking brand exposure across motorsport events.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• NASCAR racing team
• Motor sports competition
• Race sponsorship services
• Stock car racing
• Motorsports marketing

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Sponsorship and Marketing Partnerships: The team generates revenue through primary and associate sponsorship deals with various brands seeking exposure in NASCAR racing. Partners include Tablo TV, Sweetwater Construction, GOVX, Kelly Benefits, Río Uruguay Seguros, and others who pay for branding on race vehicles and marketing activations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Young's Motorsports is a family-owned NASCAR racing organization that fields competitive entries in the O'Reilly Auto Parts Series and CRAFTSMAN Truck Series. The team sells sponsorship packages to corporate brands seeking exposure on its Chevrolet Camaro race vehicles and at NASCAR national series events, operating a two-car effort (No. 02 and No. 42) on the 33-race O'Reilly Auto Parts Series schedule.

Product overview

Young's Motorsports is a family-owned NASCAR racing organization based in Mooresville, NC, that competes in two national series: the NASCAR O'Reilly Auto Parts Series (full-time since 2024) and the NASCAR CRAFTSMAN Truck Series (since 2013). The team operates two car entries—No. 02 and No. 42—using Chevrolet Camaro vehicles powered by Earnhardt-Childress Racing engines. The No. 02 entry features driver Ryan Ellis as the primary full-time competitor, while the No. 42 entry utilizes rotating drivers. Key partnerships include Tablo TV, Sweetwater Construction, Kelly Benefits, and the United States Naval Academy. The organization has achieved organizational wins at Talladega Superspeedway (2019 and 2021) and maintains an average start position of 27.5 with an average finish of 25.1 in O'Reilly Auto Parts Series competition.

Differentiator

Problem solved

Functional benefit

Products and services

• NASCAR O'Reilly Auto Parts Series Team Full-time competitive entries in the NASCAR O'Reilly Auto Parts Series (formerly Xfinity Series) on the 33-race national schedule, providing brand exposure opportunities to corporate sponsors via vehicle branding and race-event activations.
• NASCAR CRAFTSMAN Truck Series Team Selected-event entries in the NASCAR CRAFTSMAN Truck Series, primarily operating the No. 02 entry, providing sponsorship exposure opportunities at Truck Series venues.

Quantifiable outcome

• 104 starts with 1 top-five and 4 top-10 finishes in NASCAR O'Reilly Auto Parts Series since 2024

Named customers10 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered primary, minor and core.

• Tablo TVprimaryGTM or Marketing PartnerTablo TV serves as primary partner on the No. 02 Young's Motorsports Chevrolet Camaro. Tablo provides free over-the-air DVR devices allowing fans to watch NASCAR races broadcast on The CW without monthly subscriptions.
• Sweetwater ConstructionprimaryGTM or Marketing PartnerSweetwater Construction is a Cranbury, N.J.-based construction management and general contracting firm serving as primary partner on the No. 02 Chevrolet Camaro for select races. Founded in 1988, the company delivers construction solutions throughout New Jersey.
• United States Naval Academy / Navy RacingprimaryGTM or Marketing PartnerThe United States Naval Academy and Navy Racing serve as primary partners on the No. 02 Chevrolet Camaro, featuring U.S. Naval Academy Navy Racing colors at Pocono Raceway.
• Kelly BenefitsprimaryGTM or Marketing PartnerKelly Benefits is a benefits administration and technology provider headquartered in Sparks, Maryland, serving as primary partner on the No. 42 Chevrolet Camaro for Will Rodgers. Founded in 1976, it has grown to one of the nation's largest benefits providers.
• Río Uruguay Seguros (RUS)primaryGTM or Marketing PartnerRío Uruguay Seguros (RUS) is an Argentine cooperative insurance company founded in 1958 and headquartered in Concepción del Uruguay, Argentina, serving as primary partner on No. 42 for Baltazar Leguizamón.
• GOVXminorGTM or Marketing PartnerGOVX is a members-only platform serving U.S. military personnel, veterans, first responders, and government employees with exclusive brand access and pricing, featured on the No. 02 hood at Chicagoland Speedway.
• FullEnrichminorGTM or Marketing PartnerFullEnrich is a B2B data enrichment and lead generation platform serving as associate marketing partner, helping sales and marketing teams identify prospects and access verified contact information.
• Larson Steel ProductsminorGTM or Marketing PartnerLarson Steel Products is a family-owned metal fabrication and supply business in Joliet, IL, serving as associate marketing partner on No. 02 at Chicagoland Speedway.
• BLH CreationsprimaryGTM or Marketing PartnerBLH Creations is a custom boutique store creating personalized products, donating half of proceeds from mental health and suicide awareness products to NAMI, serving as primary partner on No. 42 at Chicagoland.
• Trophy TractorminorGTM or Marketing PartnerTrophy Tractor offers cost-effective used equipment sales and rentals for mines, quarries and contractors worldwide, serving as associate marketing partner on No. 42.
• Earnhardt-Childress Racing (ECR)coreTechnology or IntegrationEarnhardt-Childress Racing provides engines for Young's Motorsports' NASCAR O'Reilly Auto Parts Series program, a key technical partnership for competitive racing operations.
• Jesse PalmerminorGTM or Marketing PartnerTelevision personality and sports broadcaster Jesse Palmer joined as Honorary Race Official for the San Diego Naval Base Coronado event, serving as Tablo TV partner and taking ceremonial lap.
• Will Rodgers Liver Health FoundationminorGTM or Marketing PartnerThe foundation formed from Will Rodgers' personal struggle with liver disease, serving as major secondary marketing partner on No. 42, focused on education, testing resources, and awareness.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• RSS Racing: Small private NASCAR Xfinity Series team that fields one to two entries on a similar scale to Young's Motorsports, operating with comparable sponsorship-driven economics and mid-pack performance expectations.
• Alpha Prime Racing: NASCAR Xfinity Series team that fields multiple entries with similar sponsorship-driven revenue model and mid-pack positioning, comparable in structure and competitive positioning to Young's Motorsports.
• Emerling-Gase Motorsports: Small private NASCAR Xfinity Series team with comparable two-car structure, lean operations, and sponsor-driven revenue model, positioned in the same competitive tier as Young's Motorsports.
• Sam Hunt Racing: Independent NASCAR Xfinity Series team that scaled from a part-time single-car program to multi-car competition, sharing with Young's Motorsports a similar growth trajectory and sponsorship-funded model.
• Reaume Brothers Racing: Family-owned NASCAR Truck and Xfinity Series team with a similar small-scale, multi-entry operating model and reliance on a rotating sponsor roster to fill its schedule.
• B.J. McLeod Motorsports: Independent NASCAR Xfinity and Truck Series team competing with multiple entries using a similar driver-rotation and sponsorship-activation model to Young's Motorsports.
• SS-Green Light Racing: Long-running independent NASCAR Xfinity and Truck Series team with similar two-car structure, family-style operations, and reliance on multiple primary sponsors for individual race entries.
• DGM Racing: Family-owned NASCAR Xfinity and Truck Series team operating a similar two-car structure with lean staffing, comparable to Young's Motorsports in business model, scale, and competitive tier.

Broad incumbents

• JR Motorsports: One of the premier multi-car NASCAR Xfinity Series operations owned by Dale Earnhardt Jr., serving as a benchmark incumbent for sponsor value, on-track results, and operational scale well beyond Young's Motorsports' tier.
• Kaulig Racing: Established multi-car NASCAR Xfinity and occasional Cup team with significantly larger sponsor portfolio and competitive footprint, representing the broader-incumbent benchmark that small teams like Young's Motorsports aspire to reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/youngsmtrsports
• Facebookfacebook.com/youngsmotorsports
• Instagraminstagram.com/youngsmotorsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young's Motorsports