Kayanee
Kayanee is a Saudi wellness and athleisure brand founded in 2023 by Princess Reema bint Bandar, offering activewear, personal care, supplements, nutrition, fitness classes and wellness education for modern Saudi women.
- Company typePrivate
- Founded2023
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kayanee does
Kayanee is a Saudi private wellness and athleisure company founded in 2023 by Princess Reema bint Bandar and backed by the Public Investment Fund (PIF). Headquartered in Riyadh, it serves modern Saudi women—including modest dressers and fitness enthusiasts—through an integrated offering of fitness classes, activewear, personal care, supplements, nutrition and wellness education.
Its product portfolio spans six pillars: Move (fitness studio), Wear (apparel), Restore (vegan hair and body care), Thrive (supplements), Nourish (snacks and hydration) and Learn (education). Wear includes gym wear, abaya‑inspired and Najdi‑style activewear, loungewear, outerwear and accessories, built around proprietary fabric features such as breathable, sculpting and contour‑enhancing materials, an Italian‑made windbreaker, medium‑compression four‑way‑stretch knits, and the Fit To Perfection fit study involving hundreds of Saudi women.
Kayanee operates a direct‑to‑consumer Shopify storefront at kayanee.com, targeting Saudi Arabia with localized pricing, free express shipping over SAR 250, first‑order discounts (NEW10), and a Tamara buy‑now‑pay‑later option. Revenue is generated through one‑time DTC sales, recurring subscription‑based fitness classes, and B2B/wholesale supply partnerships (e.g., Riyadh Air, Red Sea Resorts). The company plans to expand into physical retail and additional Gulf markets.
Kayanee firmographics
Firmographics- Name
- Kayanee
- Legal name
- Kayanee
- Website
- https://kayanee.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kayanee is a Saudi wellness and athleisure brand founded in 2023 by Princess Reema bint Bandar, offering activewear, personal care, supplements, nutrition, fitness classes and wellness education for modern Saudi women.
- Ownership category
- akta.pro rank
Where Kayanee is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Kayanee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D
Revenue model
- E-commerce Product Sales: Direct-to-consumer online sales of athleisure apparel, activewear, loungewear, accessories, dietary supplements, and snacks through kayanee.com. Products include women's gym wear, dance classes apparel, healthy eating products, and wellness accessories.
- Fitness Studio Classes: Revenue from in-person and potentially virtual fitness classes including Dance Fitness, Stretch & Flow, Burn & Tone, and Dance & Flow sessions offered at Kayanee Fitness Studio.
- B2B Supply Partnerships: Supply of products to PIF-owned businesses including Riyadh Air and Red Sea resorts as wholesale/B2B revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Summer Pleats Collection - 950 SAR Pleated Abaya |
| Unit Pricing | Pay-as-you-go | Travel Edit Collection - 60 SAR to 990 SAR |
| Unit Pricing | Pay-as-you-go | Activewear/Gym Collection - 95 SAR to 720 SAR |
| Unit Pricing | Pay-as-you-go | Accessories Collection - up to 392 SAR |
| Unit Pricing | Pay-as-you-go | Loungewear Collection - up to 790 SAR |
| Other | Pay-as-you-go | Discount Code - NEW10 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Kayanee product offering
Product offeringCore offering
Kayanee is a Saudi wellness brand that designs, sources, and sells modest women's activewear and athleisure, operates an in-person fitness studio with dance and conditioning classes, and offers a curated range of personal care, dietary supplements, healthy food and beverages, and wellness education content. The full offering is organized around six integrated wellness pillars—Move, Wear, Restore, Thrive, Nourish, and Learn—and is sold direct-to-consumer through kayanee.com with selected B2B supply into PIF-owned Riyadh Air and Red Sea resorts.
Product overview
Kayanee is a Saudi athleisure and wellness brand founded in 2023 by Princess Reema bint Bandar and backed by the Public Investment Fund, operating as a unified wellness ecosystem organized around six first-of-their-kind experiences: Move (fitness studio with dance classes and group fitness), Wear (women's apparel including activewear, loungewear, abayas, outerwear, and accessories), Restore (vegan haircare and bodycare), Thrive (women's dietary supplements including multivitamins, melatonin, and probiotics), Nourish (healthy snacks, granola bars, smoothies, and hydration products), and Learn (wellness education with speaker series and masterclasses). The company produces abaya-inspired athleisure and traditional Najdi-style activewear alongside food products, and operates Kayanee Cafe for on-site healthy food and beverages. Kayanee's clothing lines include activewear collections for gym and training, the Summer Pleats pleated collection, Travel Edit travel-focused apparel, and Loungewear for comfort dressing, complemented by accessories including the Kayanee x Stanley Quencher collaboration. The brand aligns with Saudi Arabia's Quality of Life Program under Vision 2030.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.8 average customer rating based on 70 reviews
- +1 more outcomes
Companies that use Kayanee
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Kayanee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kayanee partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Riyadh AircoreKayanee has secured a supply partnership with Riyadh Air, Saudi Arabia's new national airline backed by the Public Investment Fund. Kayanee will supply its athleisure and wellness products to the airline, leveraging this B2B channel to reach travelers and align with the airline's premium cabin experience.
- Red Sea ResortscoreKayanee has established a supply partnership with Red Sea Resorts, part of Saudi Arabia's luxury hospitality portfolio under Vision 2030. The partnership will supply Kayanee's athleisure and wellness products to Red Sea resort locations, providing products to guests seeking active lifestyle experiences.
- StanleyminorKayanee collaborated with Stanley to create the Kayanee x Stanley Quencher - a co-branded water tumbler featuring recycled stainless steel construction, double-wall vacuum insulation, and spill-proof lid designed for active lifestyles. Available in multiple colors including Rose Quartz, Cream, Dew Drop, and Seasonal Beige.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Kayanee competitors and assessment
Company assessmentBroad incumbents
- Lululemon: Global premium women's activewear leader; competes for the same Saudi women's premium athleisure wallet and is actively expanding in the Gulf. Direct functional overlap on apparel, but broader global assortment.
- Adidas: Global sportswear incumbent with hijab-inclusive and modest activewear lines and growing Saudi retail footprint; competes for the same women-in-sport wallet as Kayanee.
- Alo Yoga: Premium lifestyle-activewear brand with strong social-media-driven D2C model similar to Kayanee; overlapping premium pricing and women's wellness/lifestyle positioning, though global rather than Saudi-rooted.
- Athleta (Gap Inc.): Women's performance and wellness-focused apparel brand under Gap Inc.; comparable target customer (active women seeking versatile apparel) and emphasis on wellness lifestyle identity.
- Nike: Global sportswear incumbent with active Saudi/Gulf retail expansion and Nike Pro Modest line; broad overlap on women's activewear customer but vastly larger assortment and brand budget.
Direct peers
- Gymshark: Fitness-rooted apparel brand built on influencer/social marketing with strong women's activewear expansion; comparable D2C, social-led GTM and target active-female demographic.
- P.E Nation: Premium women's activewear and athleisure brand with lifestyle-plus-fitness positioning similar to Kayanee; comparable premium pricing tier and social-first GTM, though smaller and based in Australia.
- The Giving Movement: Saudi-born athleisure brand also targeting Gulf consumers with activewear and modest-friendly apparel; most directly comparable Saudi peer given shared geography, customer base, and premium D2C positioning.
- Sweaty Betty: Women's activewear and fitness-focused apparel brand with similar premium D2C positioning; comparable target customer (active women seeking performance + style apparel), though UK-headquartered.
Others
- Les Mills: Global fitness-programming brand (classes, choreography, instructor training) comparable to Kayanee's 'Move' studio pillar; relevant peer for the fitness-classes / wellness-content side of the business rather than apparel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kayanee social profiles
Digital presenceKayanee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kayanee leadership team
Management profileNumber of profiles
Profiles1 record
Kayanee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kayanee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kayanee
What does Kayanee do?
Kayanee is a Saudi wellness brand that designs, sources, and sells modest women's activewear and athleisure, operates an in-person fitness studio with dance and conditioning classes, and offers a curated range of personal care, dietary supplements, healthy food and beverages, and wellness education content. The full offering is organized around six integrated wellness pillars—Move, Wear, Restore, Thrive, Nourish, and Learn—and is sold direct-to-consumer through kayanee.com with selected B2B supply into PIF-owned Riyadh Air and Red Sea resorts.
Is Kayanee a public or private company?
Kayanee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kayanee founded?
Kayanee was founded in 2023. It employs 11 to 50 people.
Where is Kayanee based?
Kayanee is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Kayanee make money?
Three revenue lines are on record. E-commerce Product Sales are the primary driver. The others are fitness Studio Classes and B2B Supply Partnerships.
Who are Kayanee's main competitors?
Broad incumbents on record are Lululemon, Adidas, Alo Yoga, Athleta (Gap Inc.) and Nike. Direct peers are Gymshark, P.E Nation, The Giving Movement and Sweaty Betty. Les Mills is listed as an others.
Does Kayanee have an API?
No public API is recorded for Kayanee.