West Volusia Tourism Advertising Authority

What West Volusia Tourism Advertising Authority does

West Volusia Tourism Advertising Authority (WVTAA) is a government-affiliated destination marketing organization established under Florida Statute 288.1226 and designated as a VISIT FLORIDA partner, responsible for promoting tourism, meetings, and events across the 14 communities of West Volusia County, Florida. Its operational footprint centers on the Visit West Volusia website (visitwestvolusia.com), which functions as the primary discovery and trip-planning portal, and three physical visitor centers located in Downtown DeLand, DeBary Hall Historic Site, and Lyonia Environmental Center. The organization is supported by a lean team of four staff plus a seven-member volunteer board and is led by Executive Director Georgia Turner.

WVTAA's product portfolio is content-led rather than software-led. Core offerings include the destination website; the Volusia Parks & Trails mobile app for iOS and Android, which provides park/trail discovery, events, recreation activities, and turn-by-turn navigation; ManaTV, a live underwater and above-water webcam at Blue Spring State Park observing manatees from November through April; and signature experiential programs such as the CoolCraft Beverage Trail (with CoolCraft Summer and CoolCraft Christmas editions featuring 20+ local breweries, coffee shops, wineries, and restaurants), the award-winning Wings of the West Mural Trail, Museum Month, and Destination Dining Month. Distribution is omnichannel across owned digital (web, email, mobile, YouTube, Instagram) and physical visitor-center channels, with cross-promotional partnerships extending reach to New Smyrna Beach, Daytona Beach, and Volusia Speedway Park.

WVTAA's business model is a non-commercial, tax-and-partnership-funded DMO. The authority generates no direct revenue from visitors, who receive free access to guides, itineraries, and event information; instead, funding flows from tourist development tax (bed tax) allocations, VISIT FLORIDA partnership arrangements, and partnership fees paid by area hoteliers, tour providers, attractions, and event promoters. There are no disclosed revenue figures, no investor base, and no parent organization; WVTAA is structured as an independent quasi-governmental authority serving a defined geographic mandate in central Florida between Orlando and Daytona Beach.

Name

West Volusia Tourism Advertising Authority

Legal name

West Volusia Tourism Advertising Authority

Website

https://visitwestvolusia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

West Volusia Tourism Advertising Authority is a government-affiliated destination marketing organization promoting tourism across 14 communities in West Volusia County, Florida. It operates a destination website, three visitor centers, a mobile app, and signature programs including the CoolCraft Beverage Trail, funded by tourism taxes and VISIT FLORIDA partnerships.

Ownership category

akta.pro rank

Product category

Tourism Destination Marketing

NAICS

Arts, Entertainment, and Recreation (71), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Advertising (7310), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Local Tours, Activities & Attractions Metasearch (THALAEAI), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Cultural Heritage & Indigenous-Led Visitor Services (Tribal Tours, Heritage Sites, Co-management) (THAAAGAL)

Keywords

• Destination marketing
• Tourism promotion
• Visitor information
• Travel planning
• Event marketing

Headquarters

HQ city

Deland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Services: WVTAA operates as a government tourism authority funded through partnerships with VISIT FLORIDA and local tourism stakeholders. The organization provides marketing and advertising programs to promote West Volusia County as a tourism destination, working with area hoteliers, tour providers, attractions, and event promoters. Revenue generation appears to be primarily through partnership fees and government funding rather than direct product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

West Volusia Tourism Advertising Authority (WVTAA) is a government destination marketing organization that promotes tourism across 14 communities in West Volusia County, Florida. It delivers free public visitor information through the Visit West Volusia website, mobile app, live webcam, curated self-guided trails, and staffed visitor centers. Core services center on destination marketing, event promotion, and partner coordination rather than direct product sales.

Product overview

West Volusia Tourism Advertising Authority operates a digital tourism platform centered on the Visit West Volusia website (visitwestvolusia.com), which serves as the primary destination marketing portal for West Volusia County, Florida. The platform integrates visitor information services, event discovery tools (via the Events Calendar), and trip planning resources. Supporting digital products include ManaTV (live manatee webcams at Blue Spring State Park), the Volusia Parks & Trails mobile application for iOS and Android, the CoolCraft Beverage Trail featuring seasonal craft beverage competitions, and the award-winning Wings of the West mural trail. The organization also maintains physical visitor centers in Downtown DeLand, DeBary Hall, and Lyonia Environmental Center. The portfolio represents a content-driven destination marketing ecosystem rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• CoolCraft Beverage Trail: A guide to the best breweries, wineries, pubs, and other craft beverage producers within West Volusia County, featuring seasonal events like CoolCraft Summer and CoolCraft Christmas
• Wings of the West Mural Trail
• ManaTV
• Volusia Parks & Trails App

Products and services

• Visit West Volusia Website Official consumer-facing website of WVTAA that aggregates information on attractions, lodging, dining, events, and trails across 14 communities in West Volusia County, Florida. Targeted at leisure travelers and trip planners.
• ManaTV Live Manatee Webcam Live streaming webcam service hosted by WVTAA that broadcasts manatees at Blue Spring State Park, used as a destination marketing asset to drive interest in West Volusia.
• Volusia Parks & Trails App Mobile application providing visitors with information on parks, trails, and outdoor recreation opportunities across West Volusia County.
• CoolCraft Beverage Trail Self-guided curated trail program promoting craft beverage producers (breweries, wineries, distilleries) in West Volusia County, targeted at leisure visitors interested in craft beverage tourism.
• Wings of the West Mural Trail Self-guided curated trail program showcasing public murals across West Volusia County, targeted at visitors interested in arts, culture, and photogenic sightseeing.
• Visitor Centers Physical staffed visitor center locations in West Volusia County providing in-person tourism information, brochures, and trip planning assistance to leisure visitors.

Quantifiable outcome

• Stetson Mansion ranked #8 of Top 25 tourist attractions in TripAdvisor's Travelers' Choice Awards
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Volusia Speedway Park (VSP)minorGTM or Marketing Partner · 1 July 2022WVTAA partnered with Volusia Speedway Park as its 'Preferred Travel Partner' to drive more visitors to the speedway and into West Volusia County. VSP hosts dirt track and go-kart racing events weekly, including the Dale & Emil Reutimann Memorial in November, Sunshine Nationals in January, and DIRTcar Nationals in February. Partnership began July 1, 2022.
• VISIT FLORIDAcoreGTM or Marketing PartnerWVTAA is a VISIT FLORIDA partner per Florida Statute 288.1226, representing the official state tourism marketing partnership for West Volusia County.
• New Smyrna Beach (tourism marketing)minorGTM or Marketing PartnerRegional tourism marketing partnership for cross-promotion of Florida coastal destinations.
• Daytona Beach (tourism marketing)minorGTM or Marketing PartnerRegional tourism marketing partnership for cross-promotion of Florida coastal destinations.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VISIT FLORIDA: The official state tourism marketing corporation for Florida. WVTAA operates as a direct VISIT FLORIDA partner, so VISIT FLORIDA is the statewide umbrella under which WVTAA's marketing efforts are aggregated and amplified.
• Visit Tampa Bay: Florida statewide DMO and VISIT FLORIDA partner. While operating in a different region, it represents the same DMO archetype (government-funded destination marketing with cooperative partnerships) that WVTAA exemplifies at the county level.
• Visit Orlando: The DMO for the Orlando metro, which WVTAA explicitly leverages as a spillover source for visitors traveling along the I-4 corridor. Both are VISIT FLORIDA partners pursuing overlapping international and domestic traveler segments.

Regional players

• Space Coast Office of Tourism: Brevard County DMO on Florida's Atlantic coast. Comparable in scale, government-affiliation, and event-driven destination marketing playbook to WVTAA.
• St. Augustine, Ponte Vedra & St. Johns County Visitors & Convention Bureau: Neighboring Northeast Florida DMO serving the St. Johns River corridor where West Volusia sits. Comparable in scale, government-affiliation, and reliance on heritage and outdoor-recreation storytelling.
• Ocala/Marion County Visitors & Convention Bureau: Inland Central/North Central Florida DMO. Similar in scope (county-level DMO with natural-asset and outdoor-recreation positioning) and similar in size profile to WVTAA, making it a useful operating benchmark.

Direct peers

• Daytona Beach Area Convention & Visitors Bureau: The destination marketing organization for Daytona Beach and surrounding Volusia County areas. WVTAA explicitly partners with Daytona Beach CVB for cross-promotion, and the two serve overlapping but complementary audiences in the same region.
• New Smyrna Beach Visitors Bureau: Coastal Volusia County DMO. WVTAA names New Smyrna Beach as a regional tourism marketing partner, and the two operate overlapping visitor-information and destination-marketing functions within a 30-minute drive of each other.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VisitWestVolusiaFL
• Facebookfacebook.com/visitwestvolusia
• Instagraminstagram.com/visitwestvolusia
• Xx.com/westvolusiafla
• LinkedInlinkedin.com/company/west-volusia-tourism-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Volusia Tourism Advertising Authority