Recon Roofing & Construction

What Recon Roofing & Construction does

Recon Roofing & Construction is a privately-held, full-service residential and commercial roofing and exterior construction contractor headquartered in Des Moines, Iowa. The company delivers roof installation and repair (asphalt shingles, metal, slate, tile, EPDM, TPO, KEE), siding (vinyl, fiber cement such as James Hardie, engineered wood such as LP SmartSide, stone veneer), gutters, Pella-branded windows, skylights, decks, interior remodeling, and storm damage restoration with insurance claim assistance. Its signature acquisition offer is the free 360 Home Reconnaissance in-person inspection, which generates diagnostic reports for homeowners and acts as the front end of a quote-based sales funnel across Central Iowa and St. Louis, Missouri.

Operationally, Recon is built on a stack of manufacturer certifications (GAF Master Elite/President's Club, Pella Certified, HAAG Certified Inspectors, James Hardie installer, LP BuildSmart Preferred) and a Lifetime Workmanship Warranty that differentiates it from uncertified local contractors. Pricing is quote-based per project, with financing layered through a partnership with Upgrade, customer referral bonus programs, a Realtor Roofing Program funneling B2B work through real estate agents, and discounts for military, first responders, and teachers. The company is privately held with no disclosed institutional investors, funding rounds, or parent company.

The go-to-market motion is sales-led and direct: homeowners reach Recon via phone, online contact forms, an instant roof quote tool, or the free 360 Home Reconnaissance inspection, supported by city-specific SEO pages for at least ten Iowa cities, an educational blog, and active social channels including TikTok and YouTube. Customer concentration is long-tail residential; commercial roofing is a secondary segment.

Name

Recon Roofing & Construction

Legal name

Recon Roofing & Construction

Website

https://reconroof.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Recon Roofing & Construction is a privately-held roofing and exterior construction contractor headquartered in Des Moines, Iowa, delivering residential and commercial roofing, siding, windows, gutters, storm damage restoration, and remodeling services to homeowners across Central Iowa and St. Louis, Missouri.

Ownership category

akta.pro rank

Product category

Residential Roofing and Exterior Construction Services

NAICS

Roofing Contractors (238160), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520), Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Repair & Leak Remediation (HSAPAKAB), Exterior Restoration & Remediation (Recladding, Re-roofing, Leak Repair, Concrete/Facade Repair) (IMAFAMAH), Structural Repair & Framing Reconstruction (HSAPAOAG), Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

Keywords

• Residential roofing services
• Commercial roofing installation
• Storm damage restoration
• Home exterior remodeling
• Roof inspection services

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: Revenue generated from residential and commercial roofing installations, repairs, and replacements including asphalt shingles, metal, slate, tile, EPDM, TPO, and composite roofing materials.
2. Home Exterior Services: Revenue from siding installation (vinyl, fiber cement, engineered wood, stone veneer), gutters, windows, skylights, and decks.
3. Interior Remodeling: Revenue from interior renovation projects including basements, bathrooms, and other home interior improvements.
4. Storm Damage Restoration: Revenue from storm damage repairs and restoration services, including assistance with insurance claims guidance.
5. Financing Program Revenue: Through partnership with Upgrade, the company offers financing options for projects, enabling customers to pay over time.
6. Referral Bonuses: Customers who refer friends, family, or neighbors who sign a contract receive a referral bonus.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Recon Roofing & Construction is a full-service residential and commercial exterior and interior contractor that installs, replaces, and repairs roofing systems (asphalt shingles, slate, metal, composite, TPO, EPDM, KEE, ballasted), siding (vinyl, fiber cement, engineered wood, stone veneer), windows, custom-cut gutters, skylights, decks, and interior remodeling projects. The company's signature 360 Home Reconnaissance free inspection program, GAF Master Elite and President's Club certifications, HAAG-certified inspectors, Pella Certified window training, and a Lifetime Workmanship Warranty underpin its installation and storm damage restoration services.

Product overview

Recon Roofing & Construction is a full-service home exterior construction company offering a unified portfolio of integrated services. The core offerings include Residential Roofing, Commercial Roofing, Storm Damage Restoration, Siding, Windows, Gutters, Skylights, Interior Remodeling, and Decks. These services are supported by add-on programs including the 360 Home Reconnaissance inspection program, Realtor Roofing Program, and Referral Program. The company also provides warranty protection through its Lifetime Workmanship Warranty and GAF Golden Pledge Warranty. All services are delivered by certified professionals using branded materials from partners like GAF (as Master Elite contractors), Pella (as Certified contractors), James Hardie, and LP SmartSide.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing Installation, replacement, and repair of residential roofing systems including asphalt shingles, slate, metal, and composite materials, delivered by GAF Master Elite certified installers for homeowners in Central Iowa and St. Louis, Missouri.
• Commercial Roofing Commercial roofing services for property owners and managers, covering asphalt, TPO, KEE, EPDM, and ballasted roofing systems for warehouses, retail, office, and multi-tenant buildings.
• Storm Damage Restoration Storm damage repair and restoration service for hail, wind, and weather events, paired with free 360 Home Reconnaissance inspections and insurance claim guidance to help homeowners recover roofing and exterior damage.
• Siding Installation Siding replacement and installation for residential properties, including vinyl, fiber cement (James Hardie), engineered wood (LP SmartSide), and stone veneer (Versetta Stone) products.
• Window Replacement Window replacement and installation featuring Pella windows, delivered by a Pella Certified Contractor with Energy Star-rated options for residential energy efficiency and aesthetic upgrades.
• Gutter Installation Custom-cut gutter installation and gutter services designed to protect roofing systems and manage water runoff for residential and commercial properties.
• Skylight Installation Skylight installation service for residential properties, typically completed within one to two days per project.
• Deck Construction Deck construction service for homeowners using cedar or composite decking materials as outdoor living space additions.
• Interior Remodeling Interior renovation services for residential spaces, including basement and bathroom remodels and other interior home improvement projects.
• 360 Home Reconnaissance Inspection Signature free full-property reconnaissance and inspection service providing homeowners with a comprehensive damage and condition assessment, with detailed documentation that supports roof repair decisions and insurance claims.

Quantifiable outcome

• Roof inspection cost savings: $200 inspection could prevent $5,000+ in future repairs
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• GAFcoreTechnology or IntegrationRecon Roofing is a GAF Master Elite Certified Contractor and President's Club Member. This partnership provides access to premium GAF roofing products, exclusive installation methods, and industry-leading warranties including the Golden Pledge warranty. Only 2% of contractors achieve Master Elite status.
• PellacoreTechnology or IntegrationRecon Roofing is a Pella Certified Contractor, trained directly by Pella on product installation and best practices. This partnership ensures accurate repairs and installations that maintain Pella warranties, with access to premium window products and exclusive design options.
• James HardiesupportingTechnology or IntegrationRecon installs James Hardie fiber cement siding products, which are engineered to resist harsh weather, pests, and fire while providing versatile design options with minimal upkeep.
• LP SmartSidesupportingTechnology or IntegrationRecon is an LP BuildSmart Preferred Contractor installing LP SmartSide engineered wood siding products, treated to resist moisture, termites, and harsh weather conditions.
• HAAGsupportingTechnology or IntegrationRecon has HAAG Certified Inspectors on staff for comprehensive roof inspection services, with team members professionally certified through HAAG for both residential and commercial properties.
• Paws and PintsminorStrategic or Co-development PartnerPartnership with Paws and Pints, a West Des Moines dog park and restaurant, to host fundraising events benefiting the Porter Rinsky Foundation and provide exclusive discounts to customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DaBella: National home remodeling company providing roofing, siding, windows, gutters, and baths. Comparable to Recon's full-service exterior and interior remodeling bundle and similar multi-channel direct-sales and referral motion.
• Roofing Corp of America: National platform of residential roofing and exterior services brands with regional operating companies. Relevant broad incumbent comparable given Recon's multi-service exterior offering and ambition to scale beyond its core Iowa market.
• Mr. Roof: Established national residential roofing and exterior remodeling brand offering roofing, siding, gutters, and windows. Comparable as a one-stop exterior services provider with similar product mix to Recon's residential portfolio.
• Erie Construction: Established national home exterior remodeler offering metal roofing, windows, and doors through direct sales. Comparable given Recon's certified-installer positioning (e.g., metal roofing, Pella-equivalent window offerings) and inspection-based sales motion.
• Power Home Remodeling: Large national exterior remodeling company specializing in roofing, siding, windows, and doors for homeowners. Comparable given Recon's full exterior service line and premium positioning through certified installer partnerships.
• Leaf Home: National home solutions company providing roofing, gutters, windows, and home exterior upgrades. Comparable to Recon's bundled exterior services approach and use of direct-sales and inspection-driven lead generation.

Emerging players

• Kingdom Roofing: Midwest-focused residential roofing contractor emphasizing storm damage restoration and insurance claim support. Comparable to Recon's storm-damage-led go-to-market and free inspection-led customer acquisition model.

Direct peers

• Bone Dry Roofing: Indianapolis-based residential and commercial roofing contractor operating across the Midwest with multiple branch offices. Highly comparable to Recon as a multi-location Midwest roofing and exterior services provider focused on storm damage restoration, insurance claim assistance, and home exterior remodeling.

Regional players

• Window Nation: Midwest/Mid-Atlantic-focused window and exterior remodeling company with direct-sales model. Comparable to Recon's window and siding offerings, particularly in overlapping Midwest markets and similar premium-brand positioning.
• Centennial Roofing & Construction: Regional Midwest residential roofing and storm damage restoration contractor. Comparable given overlapping service lines (roofing, siding, gutters, storm restoration) and similar geographic focus in storm-prone Midwest markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@reconroof
• Facebookfacebook.com/roofingrecon
• LinkedInlinkedin.com/company/recon-roofing-construction
• Instagraminstagram.com/roofingrecon
• TikToktiktok.com/@reconroof

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recon Roofing & Construction