Bikehanic

What Bikehanic does

Bikehanic d.o.o. is a Slovenia-based bicycle service company founded in 2020, operating from three locations: Ljubljana Stegne (headquarters), Ljubljana BTC inside an Intersport store, and Koper. The company delivers tiered professional bike repair services ranging from a Basic service at €58 to a General Service Full-Size E-MTB at €180, and provides specialized suspension servicing for Fox, RockShox, Marzocchi, Cannondale, and Manitou components, as well as e-bike diagnostics across Bosch, Shimano, Fazua, and TQ drivetrain systems. Bosch battery testing is offered as an additional diagnostic service, and a mail-in suspension service is enabled through a logistics partnership with DPD, extending the catchment beyond walk-in customers.

The business model combines transactional service revenue (pay-per-repair at defined price points), recurring bike storage subscriptions at €14.99/month, an educational line through the mechanics school co-branded with Unior (Mini School at €99 and Home Mechanic at €399), and an e-commerce channel at shop.bikehanic.com selling Pivot bikes and components, including the recently launched Pivot Shuttle LT e-bike. The team of approximately eight people includes mechanics with 20+ years of experience, a Trek Certified Service Expert Technician, Bosch-certified e-bike technicians, and a former head mechanic for the Unior Sinter Factory Racing team. The customer base is entirely direct-to-consumer, serving individual cycling enthusiasts across mountain biking, e-bike, road, and gravel segments.

The company is privately held, profitable-looking at the unit level based on disclosed service pricing, and funded organically rather than via external venture or private equity rounds. The primary growth vectors visible are measured geographic expansion within Slovenia, deepening of the premium e-bike retail line, and operational scaling of training and mail-in services, with stated intent to add staff as the network of workshops grows.

Name

Bikehanic

Legal name

Bikehanic d.o.o.

Website

https://bikehanic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bikehanic is a Slovenia-based bicycle service company operating three workshops (Ljubljana Stegne, Ljubljana BTC, Koper) that deliver tiered bike repair, suspension servicing, e-bike diagnostics, certified mechanics training with Unior, and an e-commerce shop for bikes and components.

Ownership category

akta.pro rank

Product category

Bicycle Repair & Maintenance Services

NAICS

Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Bike Service, Repair & Maintenance Shops (CRAMAHAH)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), Bike Parts & Components Retail (CRAMAHAB), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle repair services
• E-bike diagnostics
• Suspension servicing
• Cycling parts retail
• Mechanic training courses

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bike repair and service: Core business revenue from professional bike repair and maintenance services. Includes basic service, regular service, e-bike service, suspension service, and specialized repairs. Service pricing ranges from €58-180 depending on bike type and service package.
2. E-commerce product sales: Online shop selling bikes (Pivot brand), components, accessories, tools, lubricants and maintenance products. Revenue from product markup and sales margin.
3. Mechanics school programs: Educational programs including 'Domači mehanik' (Home Mechanic) at €399 and 'Mala šola' (Mini School) at €99. Revenue from course fees which include materials, manuals, and meals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bikehanic is a Slovenia-based bicycle service specialist operating three workshops (Ljubljana Stegne, Ljubljana BTC, and Koper) that deliver tiered repair and maintenance packages for all bike types — from Basic Service (€58) through General Servicing of Full-Size Mountain E-Bikes (€180). The company offers dedicated suspension servicing for Fox, RockShox, Marzocchi, Cannondale, and Manitou systems, e-bike diagnostics and software updates for Bosch, Shimano, Fazua, and TQ drives, Bosch battery testing, full bike washes, Unior-partnered mechanic training courses (Mala šola Mini School and Domači mehanik Home Mechanic), an online shop selling Pivot bikes and components, long-term bike storage, gift vouchers, and DPD-mediated mail-in suspension service.

Product overview

Bikehanic operates as a bicycle service company and e-commerce retailer based in Slovenia with three service locations (Ljubljana Stegne, Ljubljana BTC, and Koper). The core offering is a tiered professional repair and maintenance service ranging from Basic Service (€58) through to General Servicing of Full-Size Mountain E-Bike (€180), with specialist suspension departments for Fox, RockShox, Marzocchi, and Cannondale. This is complemented by the Bikehanic Mini School (beginner maintenance course, €99) and the Unior & Bikehanic Home Mechanic School (advanced certification program, €399), both of which serve as both standalone offerings and funnel mechanisms for the service business. The online shop (shop.bikehanic.com) is a separate but integrated e-commerce platform selling Pivot bicycles, components, accessories, tools, and lubricants, with a logistics integration via DPD and payment processing via SaferPay/MasterCard/Visa. Ancillary services include gift vouchers, long-term bike storage (€14.99/month), home collection/delivery of suspension components via DPD, and Bosch battery testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycle Service & Maintenance Professional bicycle repair and maintenance service for all types and brands of bikes — MTB, road, gravel, trekking, BMX, e-bike — delivered as tiered packages ranging from Basic Service (gear/brake inspection and adjustment, wheel centring, chain oiling, tyre pressure check, chain wear measurement) through Regular Service (brake pad inspection/replacement, hub inspection, steering/drive bearing check) to General Servicing for full-suspension mountain and e-mountain bikes (including hydraulic brake bleeding, wheel wash, and swingarm bearing inspection/replacement). Offered to individual cyclists in Slovenia at three physical workshop locations.
• Suspension Servicing Specialist suspension maintenance and repair covering forks, shocks, and dropper posts from Fox, RockShox, Marzocchi, Cannondale (Lefty), and Manitou. Includes small, basic, and general (full) servicing with maintenance materials included; pricing varies by fork model and cartridge type (RockShox small from €33, basic from €57, general €72–€130; Fox basic €84–€89, general €115–€159). Customers can also mail suspension components via DPD.
• E-bike Diagnostics & Software Updates Diagnostics, software updates, and printed diagnostic reports for e-bikes powered by Bosch, Shimano, Fazua, and TQ drive systems, bundled into the e-bike tiers of Bikehanic's service packages. Available at the Ljubljana Stegne, Ljubljana BTC, and Koper workshops for Slovenian e-bike owners.
• Bosch Battery Capacity Testing Standalone Bosch battery capacity test for e-bike batteries, plus hibernation preparation. Customers bring their Bosch battery in for evaluation at the Ljubljana Stegne or Ljubljana BTC locations.
• Full Bike Wash & Degreasing Quick wheel wash (€16) and thorough wash with driveline degreasing (€50) using a low environmental impact cleaning method, available at the Ljubljana Stegne location.
• Unior & Bikehanic Home Mechanic School (Domači mehanik) Two-day weekend (8 hours/day) or four-weekday-afternoon (4 hours/day) bicycle mechanics certification course run with Unior. Covers wheel anatomy, bike types, workshop organisation, torque wrench use, lubricants/cleaners, steering bearings, crankset, bottom bracket, drivetrain, hubs, rims, and brakes; participants work on their own bikes. Includes the Unior Bicycle Mechanics #1 handbook and meals; max 5 participants; priced at €399.
• Bikehanic Mini School (Mala šola) 4-hour intensive beginner maintenance training covering inner tube replacement, tubeless repair and setup, brake pad replacement, derailleur and brake adjustment, chain inspection and replacement, and field-repair tips. Max 6 participants, held on weekday evenings or weekends at Koper or Ljubljana locations; priced at €99.
• Long-term Bicycle Storage Climate-controlled, secure long-term bicycle storage at Bikehanic's Slovenian facility. Monthly rate €14.99 with a 1-month minimum billing interval; includes free quick wash for bikes stored 3+ months; bicycles are insured by Zavarovalnica Sava d.d. against theft (ownership/value verified with original receipt or other documentation).
• Gift Vouchers Prepaid Bikehanic gift vouchers redeemable for any Bikehanic service or spare part. Ordered through the Bikehanic reservation system, with an invoice issued upon receipt of payment.
• Home Collection & Delivery of Suspension Components Mail-in suspension service: customers ship forks or shock absorbers via DPD to Bikehanic, where they are serviced and returned after payment. Also offered for complete bicycles at the Ljubljana locations.
• Bikehanic Online Shop (Pivot Bicycles, Components & Accessories) E-commerce storefront at shop.bikehanic.com selling bicycles (including Pivot Cycles models), components, accessories, care products, tools, lubricants, and gift vouchers. Categories include suspension, brake systems, drivetrain, wheels, tyres/tubes, handlebar components, pedals, bearings, lubricants/cleaners/oils, and tools. Free shipping over €100 within Slovenia.
• Pivot Shuttle LT (electrified enduro mountain bike) New electrified enduro mountain bike from Pivot sold through Bikehanic's e-commerce platform. Features Bosch Performance Line CX/CX Race motor, 800 Wh removable battery, 162 mm rear / 170 mm front travel, dw-link suspension, and Slacky McSteepTube seat-tube-angle adjustment. Three model tiers (Ride, Pro, Team); available for order via [email protected] and the online shop.

Quantifiable outcome

• Service turnaround with appointment booking

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UniorcoreStrategic or Co-development PartnerUnior is a Slovenian tool manufacturer that partners with Bikehanic for the Unior School for Bicycle Mechanics. The school follows Unior's established curriculum for cycle mechanics training, and Bikehanic's workshop is equipped with Unior professional tools.
• SinterminorStrategic or Co-development PartnerSinter, a Ljubljana-based company specializing in bicycle brake pads, is a partner of Bikehanic's mechanics school. Sinter manufactures organic brake pads for various braking systems.
• BleedKitminorStrategic or Co-development PartnerBleedKit produces brake bleeding tools and is a partner of Bikehanic's mechanics school programs. Their tools are used in the Unior School for Bicycle Mechanics curriculum.
• DPD SloveniacoreChannel Partner/ Reseller/ DistributorDPD d.o.o. is the logistics partner handling pickup and delivery of suspension components (forks, shocks) for Bikehanic's service operations across Slovenia. Customers mail their suspension parts to Bikehanic for service.
• Zavarovalnica SavaminorOthersZavarovalnica Sava d.d. provides insurance coverage for bicycles stored at Bikehanic's storage facility. In case of theft, ownership and value are verified with original receipt or other documentation.
• IntersportminorChannel Partner/ Reseller/ DistributorBikehanic operates a service point inside the Intersport store in Ljubljana BTC shopping center (Argentinska ulica 17, Dvorana 6), providing convenient in-store service for Intersport customers.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wiggle: Global online cycling retailer selling bikes, components, and accessories to enthusiast cyclists across Europe. Comparable to Bikehanic's e-commerce retail arm (shop.bikehanic.com), though without the integrated service workshop component.
• Specialized: Premium bicycle and e-bike brand with a global network of authorized service centers (Specialized Retailers). Offers diagnostic, repair, and warranty services for high-end road, mountain, and e-bikes, directly comparable to Bikehanic's premium service positioning.
• REI: US outdoor recreation co-op with bike service workshops at most store locations. Comparable in offering tiered maintenance services (basic, standard, premium packages) and serving cycling enthusiast customers, though at much larger scale.
• Pivot Cycles: American premium bike brand whose complete product line is sold through Bikehanic's e-commerce platform. While not a direct service competitor, Pivot's high-end enduro and e-MTBs require specialist servicing - exactly Bikehanic's wheelhouse.
• Rose Bikes: German direct-to-consumer bike retailer with integrated workshop services. Combines e-commerce bike/component sales with service operations, closely mirroring Bikehanic's hybrid service-plus-retail model in a larger European market.
• Canyon: German direct-to-consumer premium bike brand that partners with independent service centers for customer bike maintenance. Their service network model is similar in principle to Bikehanic's role as a Pivot service specialist.
• Halfords: UK's largest bike service retailer with hundreds of stores offering tiered bike maintenance, parts, and accessories. Comparable to Bikehanic in service-oriented business model and customer base, though at much larger scale and broader product mix.
• Decathlon: Global sporting goods retailer operating in-store bike service workshops across dozens of countries. While broader than Bikehanic, Decathlon offers tiered bike maintenance and repair services directly competing for the same cycling enthusiast customers at lower price points.
• Trek Bikes: Premium bicycle manufacturer with a global authorized service center network. Trek's certified service technicians (including Anže Pečar who holds Trek's Expert Technician certification) offer similar tiered maintenance and serve the same premium cycling enthusiast customer base.

Emerging players

• Velofix: North American mobile bike repair franchise offering on-site maintenance, repairs, and assembly at customer locations. Comparable service model to Bikehanic in terms of premium positioning and certified technician expertise, though mobile-first rather than workshop-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bikehanic
• LinkedInlinkedin.com/company/bikehanic

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bikehanic