Veriu Group
Veriu Group is an Australian privately held hospitality operator, headquartered in Melbourne and rebranded as LiveStay in April 2026, running approximately 90 sites and 5,950 keys across NSW, VIC, QLD, SA, and ACT under Veriu Hotels & Suites, Punthill Apartment Hotels, and UKO brands, serving corporate, long-stay, group, and institutional travellers.
- Company typePrivate
- Founded2016
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Veriu Group does
Veriu Group is a privately held Australian hospitality company, headquartered in Melbourne and operating across New South Wales, Victoria, Queensland, South Australia, and the Australian Capital Territory. As of April 2026, the company markets itself under the unified LiveStay platform, consolidating its three property brands: Veriu Hotels & Suites (boutique serviced apartments), Punthill Apartment Hotels (larger self-contained apartment hotels), and UKO (co-living residences). The portfolio comprises approximately 90 sites and 5,950 keys, targeting corporate and business travellers, long-stay guests (14+ nights), group travellers, and government, healthcare, and education segments.
The company operates an integrated apartment-style accommodation platform with kitchens, in-room laundry, and workspace configurations positioned as alternatives to traditional hotel rooms. Technology supports direct booking across veriu.com.au and punthill.com.au, phone reservations, a 15% member discount loyalty program, and dedicated corporate booking management. Product extensions include long-stay serviced apartments (with discounts up to 35% on stays over 14 nights), a Park & Stay package with EV charging, meetings and events facilities, and group booking services.
The revenue model is accommodation-led, with pricing set by property, room type, and length of stay, layered with member, long-stay, corporate, and group discounts. Distribution is primarily direct-to-consumer via owned websites and a sales-led corporate channel, supplemented by online travel agencies. Recent strategic activity includes the April 2026 rebrand to LiveStay, opening Punthill Narrabundah in Canberra (86 apartments), a $1.6M refurbishment of two Melbourne Punthill properties, a pipeline of six additional sites in 2026-2027, and a planned 240-key dual-brand Adelaide development for 2028.
Veriu Group firmographics
Firmographics- Name
- Veriu Group
- Legal name
- Veriu Holdings Pty Ltd and Punthill Holdings Pty Ltd
- Website
- https://veriu.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Veriu Group is an Australian privately held hospitality operator, headquartered in Melbourne and rebranded as LiveStay in April 2026, running approximately 90 sites and 5,950 keys across NSW, VIC, QLD, SA, and ACT under Veriu Hotels & Suites, Punthill Apartment Hotels, and UKO brands, serving corporate, long-stay, group, and institutional travellers.
- Ownership category
- akta.pro rank
Veriu Group industry classification
Industry- Product category
- Hospitality Services (Serviced Apartments & Boutique Hotels)
- NAICS
- Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Low-Cost Extended-Stay (Limited-Service) (THAGABAO)
- akta.pro secondary industry
- Value Inn / No-Frills Hotels (THAGABAL)
Keywords
Where Veriu Group is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Veriu Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Accommodation Revenue: Primary revenue from nightly and extended stay accommodation across Veriu Hotels, Punthill Apartment Hotels, and UKO properties. Room rates vary by location, room type, and length of stay with discounts for long stays (14+ nights) and members.
- Membership Program: Free membership program offering 15% discounts on every stay and access to exclusive deals. Generates customer loyalty and drives direct bookings.
- Long Stay Accommodation: Discounted rates for stays over 14 nights, with savings up to 35%. Includes weekly housekeeping, fully furnished apartments with kitchens, and laundry facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Long stay rates (14+ nights) with up to 35% discount |
| Freemium | Annual | Member discount program - 15% off every stay |
| Unit Pricing | Pay-as-you-go | Standard nightly rates |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Veriu Group product offering
Product offeringCore offering
Veriu Group operates a portfolio of 34 boutique hotels and serviced apartment properties across Australia under the LiveStay platform, spanning the Veriu Hotels & Suites, Punthill Apartment Hotels, and UKO brands. It sells nightly and extended-stay apartment-style accommodation with kitchens, laundry and workspaces, along with corporate group bookings, long-stay packages (14+ nights with up to 35% off), Park & Stay bundles, and a free Members loyalty program offering 15% off every stay. The portfolio totals 90 sites with 5,950 keys across NSW, VIC, QLD, SA and the ACT.
Product overview
Veriu Group operates as a unified accommodation platform (branded as LiveStay) comprising multiple property brands: Veriu Hotels & Suites (boutique hotels with serviced apartments), Punthill Apartment Hotels (self-contained apartment hotels), and UKO (co-living residences). The portfolio spans 90+ sites with nearly 6,000 keys across Australia's short, medium, and long-term living sectors, offering properties from Sydney CBD to regional Victoria. Core offerings include traditional hotel stays, extendedserviced apartments for 14+ day stays, corporate group bookings with dedicated support, and bundled Park & Stay packages. A members loyalty program provides discounts up to 15% with best-rate guarantees.
Differentiator
Problem solved
Functional benefit
Products and services
- Veriu Hotels & Suites Boutique hotel brand offering serviced apartments for long and short stays across Sydney, Melbourne, Brisbane, Adelaide and Canberra. Properties feature fully equipped kitchens, in-room laundry and living workspaces for business and leisure travellers.
- Punthill Apartment Hotels Apartment hotel brand providing fully self-contained accommodation with studio, one, two and three-bedroom options, including amenities such as gyms, rooftop decks, meeting facilities and secure parking.
- UKO Co-Living Residences Co-living residences brand integrated under the LiveStay platform, offering flexible living arrangements as part of Veriu Group's diversified short, medium and long-term accommodation portfolio.
- Veriu Members Program Free membership program offering up to 15% discount on every stay, lowest rates guaranteed for members, plus exclusive deals and perks. Free to join via the website.
- Long Stay Serviced Apartments Extended stay accommodation for stays over 14 days offering fully furnished apartments with kitchens, weekly housekeeping, pet-friendly options, and discounts up to 35% off regular rates. Available across the Veriu Group portfolio.
- Corporate Group Accommodation Corporate travel accommodation service offering bulk booking rates, dedicated booking managers, flexible cancellation policies, and scalable options from individual rooms to full-floor bookings for business groups and corporate events.
- Park & Stay Package Accommodation package bundling daily parking with hotel stays, offering secure on-site parking, EV charging stations, and late check-out at 12pm. Available across all Veriu locations.
Quantifiable outcome
- $1.6 million refurbishment investment completed across Punthill Essendon and Punthill Williamstown to modernize and retain competitiveness
- +1 more outcomes
Companies that use Veriu Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Veriu Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veriu Group partnerships and signals
Strategic signalScale indicators6 records
Recent moves11 records
Expansion highlights5 records
Veriu Group competitors and assessment
Company assessmentDirect peers
- The Sebel: Accor-branded apartment hotels across Australia offering self-contained studios and apartments in CBD and regional locations; comparable apartment-style offering and target customer (corporate, leisure, extended stay).
- Ovolo Hotels: Boutique hotel group operating in Australia and Hong Kong with a focus on design-led, inner-city properties; comparable boutique positioning and 'neighbourhood' feel to Veriu's boutique hotel brand.
- Quest Apartment Hotels: Australia's largest serviced apartment operator with 170+ properties, offering apartment-style accommodation with kitchens and laundry for short and extended stays; directly comparable to Veriu/Punthill's apartment-hotel model and target segments (corporate, government, long-stay).
- Oaks Hotels, Resorts & Suites: Minor Hotels-operated serviced apartment and hotel brand across Australia and New Zealand; targets similar leisure, corporate and group travellers with apartment-style product comparable to Punthill and Veriu.
- Adina Apartment Hotels: Operates serviced apartment hotels across Australia and Europe under TFE Hotels; offers studio to multi-bedroom apartments with kitchens, competing head-to-head with Punthill and Veriu Hotels & Suites in major CBDs.
- Crystalbrook Collection: Boutique hotel operator in Australia (NSW, QLD) focused on design-led urban and resort properties; comparable boutique positioning, room count and target leisure/corporate mix.
- Lancemore Group: Australian-owned boutique hotel and retreat collection (Mansion Hotel, Lindenderry, Linden), competing in the boutique accommodation segment with a similar emphasis on design, locality and longer-stay leisure travellers.
Broad incumbents
- Accor Hotels (Australia): Largest hotel operator in Australia and Pacific with brands spanning luxury to budget including Mantra, Sebel, ibis and Novotel; the principal scale competitor for corporate, government and leisure demand across Veriu's footprint.
- TFE Hotels (Toga Far East Hotels): Australian hotel operator running Adina, Vibe, Travelodge, Rendezvous and Hotel Kurrajong; broader portfolio than Veriu but overlaps in the apartment-hotel and corporate/government accommodation segments.
- Mantra Group: Large Australian accommodation group (now part of Accor) operating hotels, serviced apartments and resorts across leisure and corporate segments; broader portfolio than Veriu but overlaps significantly in apartment-style CBD product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Veriu Group social profiles
Digital presenceVeriu Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veriu Group leadership team
Management profileNumber of profiles
Profiles4 records
Veriu Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veriu Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veriu Group
What does Veriu Group do?
Veriu Group operates a portfolio of 34 boutique hotels and serviced apartment properties across Australia under the LiveStay platform, spanning the Veriu Hotels & Suites, Punthill Apartment Hotels, and UKO brands. It sells nightly and extended-stay apartment-style accommodation with kitchens, laundry and workspaces, along with corporate group bookings, long-stay packages (14+ nights with up to 35% off), Park & Stay bundles, and a free Members loyalty program offering 15% off every stay. The portfolio totals 90 sites with 5,950 keys across NSW, VIC, QLD, SA and the ACT.
Is Veriu Group a public or private company?
Veriu Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veriu Group founded?
Veriu Group was founded in 2016. It employs 101 to 250 people.
Where is Veriu Group based?
Veriu Group is headquartered in Melbourne, Australia, in the Oceania region.
How does Veriu Group make money?
Three revenue lines are on record. Accommodation Revenue is the primary driver. The others are membership Program and long Stay Accommodation.
Who are Veriu Group's main competitors?
Direct peers on record are The Sebel, Ovolo Hotels, Quest Apartment Hotels, Oaks Hotels, Resorts & Suites, Adina Apartment Hotels, Crystalbrook Collection and Lancemore Group. Broad incumbents are Accor Hotels (Australia), TFE Hotels (Toga Far East Hotels) and Mantra Group.
Does Veriu Group have an API?
No public API is recorded for Veriu Group.
What industry is Veriu Group in?
Veriu Group's product category is Hospitality Services (Serviced Apartments & Boutique Hotels). Its primary akta.pro industry code is THAGABAO, Low-Cost Extended-Stay (Limited-Service), with a secondary code of THAGABAL, Value Inn / No-Frills Hotels. Its NAICS code is 7211 and its SIC code is 7000.