Bestrating.nl
Bestrating.nl is a Dutch e-commerce and showroom retailer (founded 2000, Assen) selling 9,000+ garden paving, lighting, and outdoor structure products to private consumers, professional garden contractors, and municipalities across the Netherlands.
- Company typePrivate
- Founded2000
- HeadquartersAssen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Bestrating.nl does
Bestrating.nl B.V. is a Dutch e-commerce and showroom-based retailer specializing in garden paving, outdoor structures, lighting, drainage, and related landscaping materials. Founded in 2000 as a hobby in Assen, the company has grown into a substantial business operating an own webshop with more than 9,000 SKUs and a 5,000+ m² physical show garden that is open 24/7 for self-guided viewing. The product portfolio centers on tuintegels (garden tiles — ceramic, concrete, natural stone, GeoCeramica), sierbestrating (decorative paving), plus adjacent categories including stapelblokken, grind/split aggregates, plantenbakken, kunstgras, vlonders, drainage systems, and outdoor structures from brands such as Trendhout and Lugarde. The company also markets a proprietary CeraQuattro® ceramic tile brand.
The platform is built on standard e-commerce infrastructure (Magento-style catalog and checkout, /catalogsearch/ and /customer/account/ URL patterns) with no disclosed AI, machine-learning, or advanced data capabilities. Distribution is hybrid: direct-to-consumer via the webshop plus a dedicated B2B professional portal for hoveniers and straatmakers offering standard discounts, supplemented by nationwide Dutch delivery with 72-hour express options and free delivery from €1,000.
Revenue is generated through one-time product transactions across three named segments: private consumers (Particulieren), professional garden contractors (Hoveniers/Stratemakers), and government/construction buyers (Gemeentes/Aannemers). Pricing is unit-based (per m² or per item) with volume discounts. The company is privately held (B.V. structure), founder-owned, operates only in the Netherlands, has 11–50 employees, and has not raised disclosed institutional funding. Trust signals include a 9.6/10 Kiyoh customer rating across 802 reviews and an authorized reseller relationship with in-lite garden lighting.
Bestrating.nl firmographics
Firmographics- Name
- Bestrating.nl
- Legal name
- Bestrating.nl B.V.
- Website
- https://bestrating.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bestrating.nl is a Dutch e-commerce and showroom retailer (founded 2000, Assen) selling 9,000+ garden paving, lighting, and outdoor structure products to private consumers, professional garden contractors, and municipalities across the Netherlands.
- Ownership category
- akta.pro rank
Bestrating.nl industry classification
Industry- Product category
- Garden Paving & Outdoor Materials Retail
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)
- akta.pro secondary industries
- Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where Bestrating.nl is headquartered
LocationHeadquarters
- HQ city
- Assen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bestrating.nl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales (B2C/B2B): Direct sales of garden paving, tiles, outdoor structures, lighting, and related accessories through e-commerce webshop to both private consumers and professionals (hoveniers, aannemers, gemeentes). Revenue is generated through one-time product transactions with volume-based pricing tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer pricing - per product with volume discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bestrating.nl product offering
Product offeringCore offering
Bestrating.nl is a Dutch retailer of garden paving, tiles, outdoor structures, garden lighting, and landscaping accessories, operating a webshop alongside a 5,000+ m² show garden in Assen. The company offers over 9,000 products from multiple brands as well as its own CeraQuattro ceramic tile line, serving both private consumers and professional contractors. Customers can browse, order online, or visit the physical show garden for inspection and personal advice from specialists.
Product overview
Bestrating.nl is a Dutch e-commerce platform specializing in complete garden solutions, operating both a webshop and a 5,000 m² showroom in Assen. The product portfolio centers on paving materials (tuintegels, keramische tuintegels, sierbestrating) as a core offering, supplemented by landscaping elements (stapelblokken, betonbielzen, zit-elementen), outdoor structures (buitenverblijven, verandas, carports), garden lighting (in-lite verlichting), drainage systems (afwatering), aggregates (grind & split), and accessories (voegmiddelen, kunstgras, plantenbakken). The company also offers proprietary branded products like CeraQuattro ceramic tiles. With an assortment of over 9,000 products serving both consumers and professionals (houdeniers, aannemers, gemeentes), Bestrating.nl positions itself as a one-stop shop for complete garden projects.
Differentiator
Problem solved
Functional benefit
Brands
- CeraQuattro: Own brand of ceramic tiles offered by Bestrating.nl, including CeraQuattro Bari tiles in various sizes and colors
Companies that use Bestrating.nl
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Bestrating.nl technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bestrating.nl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- in-liteminorBestrating.nl is an authorized reseller of in-lite garden lighting products, offering in-lite's complete range of outdoor lighting solutions including wall lamps, spots, standing lamps, ground spots, and accessories.
Scale indicators4 records
Recent moves4 records
Expansion highlights5 records
Bestrating.nl competitors and assessment
Company assessmentOthers
- in-lite: Premium Dutch outdoor lighting brand whose full range Bestrating.nl resells; an ecosystem partner rather than competitor, but a relevant adjacent player whose direct-to-consumer moves could affect Bestrating.nl's lighting category.
- Wienerberger (Netherlands): Leading European manufacturer of clay building materials including pavers (klinkers) sold through retail channels like Bestrating.nl; a key supplier and ecosystem participant rather than direct competitor, but shapes competitive dynamics.
Broad incumbents
- Karwei: Dutch DIY chain (Intergamma group) with significant garden category exposure; competes for similar DIY and prosumer customers with broader assortment and physical-store advantage.
- Gamma: Largest Dutch DIY chain with broad garden and outdoor living assortment; a relevant comparable for scale of assortment and physical-store coverage, though not a specialist.
- Praxis (Netherlands): Major Dutch home improvement chain with extensive garden and outdoor assortment; competes with Bestrating.nl for DIY consumers and small contractors on both price and convenience.
- Hornbach (Netherlands): German-headquartered DIY big-box retailer with Dutch stores and online channel; broader assortment including garden materials, lighting, and outdoor structures — competes with Bestrating.nl across multiple categories with greater scale.
Direct peers
- Sierbestrating.nl: Dutch e-commerce specialist selling decorative paving, garden tiles, and related outdoor materials — a direct online competitor to Bestrating.nl with overlapping SKU categories and B2C/B2B customer base.
- Tuinvisie.nl: Dutch garden materials e-commerce retailer offering tiles, paving, and outdoor structures to both consumers and professionals — directly comparable assortment and go-to-market.
- Garden Stones: Dutch online retailer of garden stones, tiles, and paving products targeting similar consumer and professional segments; competes head-on with Bestrating.nl in sierbestrating and tegels categories.
- Nibo Stone: Dutch specialist in natural stone and garden paving sold online with show garden presence, overlapping Bestrating.nl's tiles and sierbestrating core categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bestrating.nl social profiles
Digital presenceBestrating.nl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bestrating.nl leadership team
Management profileNumber of profiles
Bestrating.nl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bestrating.nl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bestrating.nl
What does Bestrating.nl do?
Bestrating.nl is a Dutch retailer of garden paving, tiles, outdoor structures, garden lighting, and landscaping accessories, operating a webshop alongside a 5,000+ m² show garden in Assen. The company offers over 9,000 products from multiple brands as well as its own CeraQuattro ceramic tile line, serving both private consumers and professional contractors. Customers can browse, order online, or visit the physical show garden for inspection and personal advice from specialists.
Is Bestrating.nl a public or private company?
Bestrating.nl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bestrating.nl founded?
Bestrating.nl was founded in 2000. It employs 11 to 50 people.
Where is Bestrating.nl based?
Bestrating.nl is headquartered in Assen, Netherlands, in the Europe region.
How does Bestrating.nl make money?
One revenue line is on record: product Sales (B2C/B2B).
Who are Bestrating.nl's main competitors?
Others on record are in-lite and Wienerberger (Netherlands). Broad incumbents are Karwei, Gamma, Praxis (Netherlands) and Hornbach (Netherlands). Direct peers are Sierbestrating.nl, Tuinvisie.nl, Garden Stones and Nibo Stone.
Does Bestrating.nl have an API?
No public API is recorded for Bestrating.nl.
What industry is Bestrating.nl in?
Bestrating.nl's product category is Garden Paving & Outdoor Materials Retail. Its primary akta.pro industry code is CRAIAIAA, Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers), with a secondary code of CRAIAIAJ, Outdoor Lighting & Landscape Lighting Retail. Its NAICS code is 444 and its SIC code is 5200.