What Wine Partners does

Wine Partners (legal entity: SARL winepartners) is a privately-held French wine merchant group founded circa 1997 and headquartered in Sallebœuf, France, with registered capital of €18,000. The company operates as a curated B2B distribution platform aggregating a network of 14 family winegrower partners across eight French wine regions (Bordeaux, Bourgogne et Chablis, Alsace, Loire, Champagne, Beaujolais, Rhône, and Languedoc Roussillon) plus international partnerships in Spain (Christophe Chapillon's bodegas) and Argentina (Bodega Marco Zunino in Mendoza). Its core function is connecting these family estates directly to French domestic buyers and international importers via cellar-direct sales, with consolidated multi-estate logistics and invoicing as a key operational offering.

The product portfolio spans Grand Cru, AOC, Organic, and Vin de France classifications, with flagship estates including Château Croix de Labrie (Saint-Émilion Grand Cru), Château La Tour de By (Médoc), Domaine des Nugues (Beaujolais), and Le Plan des Moines (Rhône). Distribution channels are direct-to-importer for export markets and direct-to-buyer for the French domestic market, supported by trade-show presence (Prowein, Sirha, Vinisud, Vinexpo Hong Kong) and a newsletter for top-of-funnel engagement. Pricing is not publicly disclosed and is gated behind login credentials segmented by buyer type (CHR, France Super Gros, Belgique, Europe, Grand Export, Chine).

The company is led by Pierre Courdurié as Publication Director, who also co-owns Château Croix de Labrie with his wife Axelle. Revenue figures are not disclosed, and the entity operates without external funding rounds or public valuation signals. The model is relationship-driven rather than technology-driven, with no AI, automation, or proprietary digital platform disclosed. Competitive differentiation rests on the depth and quality of the family vineyard portfolio (validated by Parker, James Suckling, Wine Spectator, Decanter, and Bettane & Desseauve ratings), 20 years of international distribution experience, and the operational convenience of consolidated cross-estate logistics for importers.

Name

Wine Partners

Legal name

SARL winepartners

Website

https://winepartners.fr

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Wine Partners is a French B2B wine merchant group (SARL) that aggregates 14 family vineyards across 8 French regions plus Spain and Argentina, selling direct from cellars to international importers and French domestic buyers with consolidated multi-estate logistics.

Ownership category

akta.pro rank

Product category

Wine Distribution Services

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• B2B wine distribution
• French wine export
• Vineyard representation
• Importer logistics services
• Family estate wines

Headquarters

HQ city

Sallebœuf

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Wine Sales (B2B): Wine Partners generates revenue by selling wines directly from their partner vineyards' cellars to French and international importers and distributors. They offer consolidated logistics allowing importers to group orders from multiple estates on a single invoice, streamlining the purchasing process for buyers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wine Partners is a French wine merchant group (SARL) that represents a network of 14 family-owned vineyards across major French wine regions (Bordeaux, Bourgogne, Alsace, Loire, Champagne, Beaujolais, Rhône, Languedoc Roussillon), plus international partnerships in Spain and Argentina. The company sells wines directly from its partner cellars to importers and buyers in the French domestic market and for export, providing consolidated logistics, personalized service, and volume guarantees.

Product overview

Wine Partners is a group of French family wine producers offering a portfolio of wines through direct-from-cellar sales and importer services. The portfolio includes wines from 14 partner winegrower families across 8 French wine regions (Bordeaux, Bourgogne et Chablis, Alsace, Loire, Champagne, Beaujolais, Rhône, Languedoc Roussillon), plus international partnerships in Spain (Christophe Chapillon) and Argentina (Marco Zunino). Key estates include Château Croix de Labrie (Saint-Émilion Grand Cru), Château La Tour de By (Médoc), Domaine des Nugues (Beaujolais), and Le Plan des Moines (Rhône), among others. Services include direct vineyard connections, adapted logistics, and marketing support for the French domestic and export markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct-from-Cellar Wine Sales Service Direct-to-market wine sales service connecting French family vineyards to French domestic and international export markets through winepartners' cellars, offering a unique selection of Grand Cru, AOC, Organic, and Vin de France wines.
• Importer Services

Quantifiable outcome

• Wines receiving Parker ratings above 95 (e.g., Château Croix de Labrie)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Christophe Chapillon (Chapillon Wines)coreStrategic or Co-development PartnerWine Partners has a partnership with Christophe Chapillon for his Spanish wines. Chapillon Wines represents a selection of Spanish family Bodegas, promoting and commercializing their production internationally.
• Marco Zunino (Bodega Marco Zunino)coreStrategic or Co-development PartnerWine Partners has a partnership with Marco Zunino, an Argentine wine estate. The Marco Zunino wine estate (30 hectares in San Rafael, Mendoza) produces Malbec, Malbec Bonarda, Chardonnay, and Malbec Expression Réserve wines, and is the result of collaboration between French winemakers in Argentina.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CVBG (Compagnie des Vins de Bordeaux et de Gironde): Bordeaux-focused wine merchant group representing multiple châteaux and domains with B2B distribution to French and export markets. Directly comparable to Wine Partners in its curated multi-estate model and consolidated importer services, with overlapping Bordeaux anchor estates.
• Gabriel Meffre: Rhône Valley-based négociant-house producing and distributing wines from multiple estates to French and international markets. Comparable to Wine Partners in its family-vineyard curation and consolidated importer services, with Rhône regional overlap.
• Compagnie Médocaine des Grands Crus: Bordeaux négociant-house style merchant focused on distributing Grands Crus and Crus Bourgeois from multiple châteaux to international importers. Closely comparable in its consolidated cellar-to-importer service model targeting export B2B channels.
• Grands Millésimes de France (GMF): Premium French wine distribution company representing prestigious family-owned estates across Bordeaux, Burgundy and beyond. Comparable to Wine Partners in its family-vineyard curation model and B2B export focus on premium appellations.
• Cordier Mestrezat Grands Crus: Bordeaux négociant distributing a portfolio of classified and family estates domestically and for export. Comparable as a multi-château B2B wine merchant serving French and international importers with consolidated logistics.

Regional players

• Vinadeis (now part of InVivo Wine): Cooperative wine group historically active in Languedoc-Roussillon and southern French regions, with export-focused B2B distribution. Comparable as a multi-region French wine commercialisation platform, with regional overlap in Languedoc-Roussillon.

Broad incumbents

• Advini (InVivo Wine): Major French wine producer-distributor group (formerly Jeanjean, Ortolan, CDF) representing multiple estates and brands across French regions. Comparable to Wine Partners as a multi-estate French wine commercialisation platform, though at much larger scale and broader brand portfolio.
• Castel Group: One of France's largest wine producers and distributors, with extensive Bordeaux and Champagne holdings. Comparable as a large-scale French wine group serving both French and international markets through consolidated B2B channels.
• Barton & Guestier: Historic French wine producer-négociant with a broad multi-region portfolio and global export network. Comparable to Wine Partners in serving international importers with a family-vineyard-rooted portfolio, though at much larger scale.
• Grands Chais de France: Largest French private wine group, producing and distributing across Alsace, Loire, Bordeaux, Beaujolais and beyond. Comparable as a multi-region French wine network targeting both French and export importers, with overlapping region coverage with Wine Partners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Partners