According To Danny, Llc
According To Danny, LLC is a U.S.-based recruiter training and mentoring company serving individual recruiters, recruiting firm owners, and NAPS-certified staffing professionals through an online membership library, live webinars, in-person retreats, and customized on-site in-house training.
- Company typePrivate
- Founded-
- HeadquartersNot specified, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What According To Danny, Llc does
According To Danny, LLC operates a recruiter training and mentoring business serving the U.S. and global recruiting and staffing industry. The company delivers instruction to individual recruiters (from rookies through senior producers), recruiting firm owners and managers, and NAPS-certified staffing professionals through a multi-format platform that combines an always-on online membership library, scheduled live webinars, in-person retreats, and customized on-site engagements delivered by senior trainers. Founder Danny Cahill is the central figure and runs Hobson Associates, a search firm specializing in software, biotech, and industrial sales talent, in parallel with ATD; the company markets this dual practitioner-trainer positioning as a key differentiator against full-time consulting trainers.
The technology footprint is deliberately lean. Course delivery runs on Kajabi (accordingtodanny.mykajabi.com), e-commerce and event registration run on Shopify (accordingtodanny.myshopify.com), and live sessions are delivered via standard webinar tooling. No proprietary platform, no public API, and no AI/ML capabilities are disclosed. Content is human-authored and continually refreshed, with personal mentoring from Cahill, one-on-one sessions, and in-person mentoring retreats layered on top of the recorded library.
The business model combines recurring subscription revenue from the membership portal with episodic revenue from individual course purchases, paid live webinar series (e.g., Summer School BD Series), and quote-based professional services for in-house training engagements at client offices. A freemium layer of free classes, podcasts, and webinars feeds lead generation, while NAPS CEU accreditation provides a recurring demand driver from certified staffing professionals who must complete 50 hours of continuing education every three years. Go-to-market is community-led, anchored by Cahill's reputation as a keynote speaker at industry conferences, MRINetwork franchise conventions, and state association events.
According To Danny, Llc firmographics
Firmographics- Name
- According To Danny, Llc
- Legal name
- AccordingToDanny, LLC
- Website
- https://accordingtodanny.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- According To Danny, LLC is a U.S.-based recruiter training and mentoring company serving individual recruiters, recruiting firm owners, and NAPS-certified staffing professionals through an online membership library, live webinars, in-person retreats, and customized on-site in-house training.
- Ownership category
- akta.pro rank
According To Danny, Llc industry classification
Industry- Product category
- Recruiter Training and Education Services
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where According To Danny, Llc is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
According To Danny, Llc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Subscription: Monthly or annual subscription providing access to the online training library, webinars, podcasts, mentoring program, and all documents and training materials. Members have 24/7 access to content.
- Individual Course Purchases: One-time purchases of individual classes, webinars, and recorded sessions through the online store. Free classes are also available.
- In-House Training: Customized training programs delivered at client offices. Programs include Skill Enhancing Seminars (half-day), Observational Audits (full day), ICU (intensive recruiter coaching), Rookie Retreats, and Manager Programs. Pricing is quote-based.
- Live Events & Webinars: Paid live webinar events such as the Summer School BD Series, as well as past retreat recordings. Free webinars are also offered as lead generation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to introductory content |
| Subscription | Annual | Full membership with 24/7 access to training library |
| Other | Multi-year contract | Customized in-house training programs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
According To Danny, Llc product offering
Product offeringCore offering
AccordingToDanny sells recruiter training and mentoring services through a Kajabi-based online membership library with 24/7 access to webinars, podcasts, documents, and breakout sessions. It complements this with live in-person Rookie and Manager's Retreats, customized on-site in-house training programs delivered at client offices, and a NAPS-approved continuing education (CEU) program for certified staffing professionals.
Product overview
AccordingToDanny.com is a recruiter training and mentoring company that operates as a multi-format training platform. The core offering is the Membership Portal on Kajabi, providing 24/7 access to online courses, webinars, podcasts, and training documents. This is complemented by live events including Rookie Retreat and Manager's Retreat, in-house on-site training programs delivered at client offices, and a NAPS CEU program for certification maintenance. The company offers free introductory content alongside paid membership tiers, with additional e-commerce integration through Shopify for event registration and course purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- AccordingToDanny Membership Portal Subscription-based online platform providing 24/7 access to recruiter training videos, documents, recorded sessions, breakout sessions, and mentoring content for recruiters and firm owners.
- Webinars & Podcasts Scheduled and on-demand educational webinars and podcast episodes covering recruiting techniques, industry trends, and business development strategies for recruiters and firm owners.
- Free Training Content Complimentary introductory training materials, recorded sessions, and resources allowing recruiters and firm owners to sample the company's educational approach before purchasing.
- In-House Training Programs On-site training delivered by Danny Cahill or certified senior trainers who travel to client offices. Includes customizable programs for recruiters (skill seminars, observational audits, ICU coaching, Rookie Retreat) and managers (leadership, succession planning).
- Rookie Retreat Intensive in-person training program covering the complete contemporary placement process for new recruiters, teaching what to do, how to do it, and why.
- Manager's Retreat In-person leadership training for recruiting managers covering goal setting, compensation structures, performance management, and succession planning.
- Summer School BD Series Live webinar series providing business development training for recruiting professionals, scheduled for July 6-8, 2026, 10:00-11:30 EDT.
- NAPS CEU Program Continuing education unit (CEU) program aligned with NAPS certification requirements, allowing CPC and CTS holders to maintain their credentials through approved education activities including webinars, conferences, professional reading, and in-house training.
Companies that use According To Danny, Llc
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
According To Danny, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
According To Danny, Llc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NAPS (National Association of Personnel Services)coreAccordingToDanny works with NAPS as a training provider for their continuing education program. NAPS certification holders (CPC and CTS) can earn CEUs through AccordingToDanny's training programs. NAPS is a certification body for staffing professionals requiring 50 continuing education hours every three years for recertification.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
According To Danny, Llc competitors and assessment
Company assessmentEmerging players
- Trainual: Playbook, LMS, and training-content platform targeted at small-to-mid businesses, including staffing agencies. Competes for in-house and process-documentation training budgets with a self-serve SaaS approach.
- Recruiting Daily / Training (Talent Acquisition community): Recruiting industry media and event community that increasingly produces training content, events and resources for recruiter audiences. Adjacent player expanding into content/training competing for ATD's audience.
Direct peers
- Greg Doerr Coaching: Personal brand-driven recruiting training and coaching business for individual recruiters and firm owners. Direct competitor in the personalized recruiter-coaching/training sub-segment.
- Top of the Funnel Media: Operating as a recruiting training, coaching and content company serving recruiters and recruiting firm owners with online training and agency services. Direct competitor in the same niche training market targeted by ATD.
- Recruiters' Roadmap / The Roadmap Family: Recruiting coaching and training platform focused on helping recruiters and firm owners build their practices. Offers courses, coaching, and live training events directly comparable to ATD's membership and retreat programs.
- Lou Adler / The Adler Group: Recruiting training and consulting company known for performance-based hiring methodology. Comparable as a thought-leader-led recruiting training firm serving recruiters, managers and firm owners with courses and certification.
Broad incumbents
- Lessonly (by Seismic): Training and coaching platform for sales and customer service teams, now part of Seismic. Comparable as a broader sales-team training vendor overlapping ATD's in-house training use case for staffing/sales-recruiting firms.
- Mindtickle: Sales readiness and training platform used by enterprise sales organizations. Comparable as an enablement/training vendor targeting recurring B2B training revenue with scalable SaaS delivery.
- LinkedIn Learning: Large incumbent professional education platform with broad course catalog covering recruitment, talent acquisition, sales, and management. Competes at the margin on self-serve, asynchronous recruiter skill content while lacking ATD's practitioner-led niche depth.
- American Staffing Association (ASA) Training: Industry association that provides staffing/recruiting certifications and member training programs. Comparable as a certification-body-adjacent training provider serving CPC-equivalent audiences and competing for CEU-driven demand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
According To Danny, Llc social profiles
Digital presenceAccording To Danny, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
According To Danny, Llc leadership team
Management profileNumber of profiles
Profiles3 records
According To Danny, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
According To Danny, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about According To Danny, Llc
What does According To Danny, Llc do?
AccordingToDanny sells recruiter training and mentoring services through a Kajabi-based online membership library with 24/7 access to webinars, podcasts, documents, and breakout sessions. It complements this with live in-person Rookie and Manager's Retreats, customized on-site in-house training programs delivered at client offices, and a NAPS-approved continuing education (CEU) program for certified staffing professionals.
Is According To Danny, Llc a public or private company?
According To Danny, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was According To Danny, Llc founded?
According To Danny, Llc was founded in -1. It employs 1 to 10 people.
Where is According To Danny, Llc based?
According To Danny, Llc is headquartered in Not specified, United States, in the North America region.
How does According To Danny, Llc make money?
Four revenue lines are on record. Membership Subscription is the primary driver. The others are individual Course Purchases, in-House Training and live Events & Webinars.
Who are According To Danny, Llc's main competitors?
Emerging players on record are Trainual and Recruiting Daily / Training (Talent Acquisition community). Direct peers are Greg Doerr Coaching, Top of the Funnel Media, Recruiters' Roadmap / The Roadmap Family and Lou Adler / The Adler Group. Broad incumbents are Lessonly (by Seismic), Mindtickle, LinkedIn Learning and American Staffing Association (ASA) Training.
Does According To Danny, Llc have an API?
No public API is recorded for According To Danny, Llc.
What industry is According To Danny, Llc in?
According To Danny, Llc's product category is Recruiter Training and Education Services. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611430 and its SIC code is 8200.