American Staffing Association

What American Staffing Association does

The American Staffing Association is a nonprofit industry trade association founded in 1966 and headquartered in Alexandria, Virginia, that operates as the primary voice of the U.S. staffing, recruiting, and workforce solutions industry. ASA serves staffing firms, industry solution providers, and individual staffing professionals through a diversified membership model spanning regular staffing firm memberships, an international membership tier, and an Industry Solution Provider corporate-partner tier. The association maintains an active public policy and legal practice, tracking federal and state legislation (joint employment, healthcare staffing, AI in employment, worker classification) and operating an in-house legal team together with StaffingPAC.

ASA's product platform centers on three layers: research and data (ASA Staffing Index, ASA Data Dashboard, Staffing Industry Playbook, Staffing Productivity Report with Prodoscore, AI Skills research with LinkedIn), education and certification (ASA Learn LMS, Certified Staffing Professional credential, and the 2024-launched Staffing Pro Stacks program spanning Sales, Recruiting, and Leadership), and community/events/conferences (ASA Central member community, state chapter network, Staffing World annual conference, Staffing Law & Compliance Conference, THRIVE women's leadership program, and podcasts/newsletters including Staffing Success Magazine, Staffing Today, and the E2E and Staffing Tech podcasts). The ASA Marketplace operates as a B2B marketplace connecting solution providers with staffing firm purchasers.

Revenue is generated across five streams: recurring membership dues from staffing firms (regular and international tiers) and Industry Solution Provider partners, event and conference fees (Staffing World, THRIVE, Law & Compliance, Masterclass Series), education and certification fees (CSP, Staffing Pro Stacks, webinars and ASA Store), publications and research subscriptions (Staffing Success Magazine, Staffing Law Digest, Playbook), and ASA Marketplace commissions on solution-provider listings. Go-to-market is sales-led through direct membership outreach, events, webinars, and community engagement, supported by a multi-channel digital presence and a state-chapter network that serves a mid-market reseller function.

Name

American Staffing Association

Legal name

American Staffing Association

Website

https://americanstaffing.net

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

101–250 employees

Short description

The American Staffing Association is a nonprofit trade association founded in 1966 that serves as the voice of the U.S. staffing, recruiting, and workforce solutions industry through membership services, advocacy, research, education, certification, and major industry events.

Ownership category

akta.pro rank

Product category

Staffing Industry Trade Association Services

NAICS

Business Associations (813910), Professional Organizations (81392), Convention and Trade Show Organizers (56192), Temporary Help Services (561320)

SIC

Services-Membership Organizations (8600), Services-Employment Agencies (7361)

akta.pro primary industry

High-Volume / High-Turnover Temp Staffing (BPACACAF)

akta.pro secondary industries

Seasonal & Peak Workforce Staffing (BPACACAE), Healthcare Clinical & Allied Health Staffing (BPACADAJ)

Keywords

• Staffing industry association
• Workforce solutions advocacy
• Employment industry research
• Staffing professional certification
• Recruitment industry events

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees from staffing firms and industry solution providers. Includes regular and international membership tiers with different application and renewal processes.
2. Events and Conferences: Revenue from major industry events including Staffing World, THRIVE events, Staffing Law & Compliance Conference, and Interactive Masterclass Series.
3. Education and Certification: Revenue from certification programs including Certified Staffing Professional (CSP), Staffing Pro Stacks programs, webinars offering continuing education credits, and ASA Store selling study materials.
4. Publications and Research: Revenue from industry publications including Staffing Success Magazine, Staffing Law Digest, ASA Staffing Industry Playbook, and research data subscriptions.
5. ASA Marketplace: Platform connecting solution providers with staffing firms, generating value through corporate partnerships and listings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

The American Staffing Association is a nonprofit trade association that provides membership-based services to U.S. staffing, recruiting, and workforce solutions firms. Its core offerings include industry advocacy, market research and benchmarking (ASA Staffing Index, ASA Data Dashboard, Staffing Industry Playbook), professional certification (Certified Staffing Professional, Staffing Pro Stacks), publications (Staffing Success Magazine, Staffing Law Digest, Staffing Today Newsletter), industry events (Staffing World, Staffing Law & Compliance Conference, THRIVE), and a B2B marketplace connecting staffing firms with industry solution providers.

Product overview

The American Staffing Association offers a comprehensive portfolio of products and services organized as a platform of research, education, certification, publications, events, and technology resources for the staffing, recruiting, and workforce solutions industry. Core offerings include the ASA Staffing Index (weekly employment tracking), Staffing Industry Playbook (annual trends report), and ASA Learn (e-learning platform). The certification program includes the Certified Staffing Professional (CSP) credential and Staffing Pro Stacks (Sales, Recruiting, Leadership stacks). Publications include Staffing Success Magazine, Staffing Today Newsletter, ASA Workforce Monitor surveys, and legal publications. The association operates ASA Marketplace (B2B marketplace), ASA Staffing Tech Center (technology resources), and hosts major events including Staffing World, Staffing Law & Compliance Conference, and THRIVE Events for women leaders.

Differentiator

Problem solved

Functional benefit

Brands

• ASA Workforce Monitor: A periodic survey series focusing on current U.S. workforce trends and issues, commissioned by ASA and conducted by The Harris Poll.
• Staffing World
• Staffing Pro Stacks
• ASA Staffing Index
• Staffing Success Magazine

Products and services

• ASA Staffing Index Weekly employment tracking tool that monitors staffing industry trends and provides competitive intelligence on employment patterns to member companies.
• Staffing Industry Playbook
• ASA Learn
• Certified Staffing Professional (CSP)
• Staffing Pro Stacks Career-building credentialing program consisting of Sales, Recruiting, and Leadership stacks that allows staffing professionals to elevate their performance and expertise through online, self-paced learning.
• Staffing Success Magazine
• ASA Workforce Monitor
• ASA Marketplace
• ASA Data Dashboard
• Staffing World
• Staffing Law & Compliance Conference
• THRIVE Events

Quantifiable outcome

• 49% of employed job seekers believe AI recruiting tools are more biased than humans (ASA Workforce Monitor)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Advance PartnersminorGTM or Marketing PartnerCorporate partnership providing marketing and business development support services to ASA members.
• Benefits in a Card (BIC)minorGTM or Marketing PartnerCorporate partner offering benefits and discount programs for ASA member staffing firms.
• BullhorncoreTechnology or IntegrationLeading staffing and recruiting software provider as corporate partner, with Bullhorn reporting 9% jump in temporary worker placements and 5.4% year-over-year growth.
• ProdoscorecoreTechnology or IntegrationProductivity measurement partner for the quarterly Staffing Productivity Report, measuring recruiter call time and AI tool usage metrics.
• World Wide Specialty ProgramsminorGTM or Marketing PartnerInsurance and specialty programs partner offering coverage solutions for staffing industry needs.
• LinkedIncoreStrategic or Co-development PartnerJoint research partnership with LinkedIn to study AI skills adoption among staffing talent, finding 46% higher adoption rate compared to overall LinkedIn members (2023-2025).
• The Harris PollcoreStrategic or Co-development PartnerResearch partner for the ASA Workforce Monitor survey series, conducting periodic online surveys on U.S. workforce trends including AI in hiring and job seeker sentiment.
• ProdoscorecoreStrategic or Co-development PartnerCo-developed the quarterly Staffing Productivity Report showing that recruiter call time reached 286 minutes per week in Q1 2026 (highest on record), with 60% YoY increase in recruiter interactions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Regional players

• APSCo (Association of Professional Staffing Companies): APSCo is the U.K. trade association for professional staffing firms, offering advocacy, legal resources, and member services analogous to ASA. It serves the same trade-association function but operates primarily in the U.K. rather than the U.S.

Others

• LinkedIn Talent Solutions: LinkedIn's talent division is both a research partner with ASA (joint AI skills research) and a competitive platform connecting employers with candidates. It intersects ASA's ecosystem as a data partner, content channel, and indirect competitor to traditional staffing channels.
• Indeed: Indeed is a global job platform that directly competes with traditional staffing firms for candidate placement. It intersects ASA's ecosystem by reshaping how staffing firms source talent and is a major influence on staffing industry economics that ASA's advocacy must address.
• Bullhorn: Bullhorn is the leading staffing and recruiting software platform and a core ASA corporate partner. It serves the same buyer base of staffing firms and overlaps on industry events and research, but operates as a vendor rather than a trade association.

Emerging players

• HR.com: HR.com is an HR community and content platform offering education, events, and resources to HR professionals. It overlaps with ASA's educational and certification offerings while serving a broader HR audience rather than staffing specialists.
• ERE Media: ERE Media operates recruiting-focused media properties (Recruiting Daily, SourceCon) covering talent acquisition strategy and staffing operations. It is a partial competitor in content, events, and community engagement for the recruiting and staffing audience.

Direct peers

• World Employment Confederation: WEC is the international federation of staffing industry associations and a member of ASA's network. It serves the same trade association function as ASA but at a global level, representing the staffing industry in policy and advocacy worldwide.
• Staffing Industry Analysts (SIA): SIA is the leading research and advisory firm covering the global staffing industry, providing research, benchmarking, and events to staffing firms. It is the most directly comparable peer to ASA's research and intelligence offerings, sharing the same buyer base of U.S. staffing firms.
• National Association of Personnel Services (NAPS): NAPS is a U.S.-based staffing and recruiting industry association serving search, placement, and staffing firms. It directly overlaps with ASA's membership base and competes for the same dues-paying staffing firms and solution providers.

Broad incumbents

• Society for Human Resource Management (SHRM): SHRM is the largest HR professional association in the U.S., serving HR practitioners across all industries. It overlaps with ASA on HR-adjacent content, certification, and policy advocacy, though it does not specialize in the staffing industry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AmericanStaffingAssoc
• LinkedInlinkedin.com/company/american-staffing-association
• Xx.com/staffingtweets
• Facebookfacebook.com/americanstaffingassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Staffing Association