1 Call
One Call Insurance Services Limited is a UK-based, FCA-authorised insurance broker operating an online comparison and brokerage platform that aggregates quotes from 130+ providers for personal lines (motor, home, travel, pet) and commercial insurance, serving individual consumers and small businesses across the United Kingdom.
- Company typePrivate
- Founded1995
- HeadquartersDoncaster, United Kingdom
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What 1 Call does
One Call Insurance Services Limited is an FCA-authorised (firm reference 302961) UK insurance broker founded in 1995 and headquartered in Doncaster, operating an insurance comparison and brokerage platform that aggregates quotes from a panel of over 130 insurers and brokers for car insurance (with smaller panels for motorbike, van, and specialist lines). The company serves two customer segments: individual consumers seeking personal-lines cover (car, van, motorbike, home, contents, travel, pet, bicycle, caravan, life) and small-to-medium businesses requiring commercial cover (motor fleet, liability, professional indemnity, cyber, trade, hospitality, and property-owner products). It monetises by earning commissions from insurance providers for each policy placed through its online quote tools, partner referrals (GoShorty, Cover4Caravans, Quotezone), and UK-based contact centres, with supplementary revenue from an in-house regulated accident-management subsidiary (One Call Claims Limited) that handles non-fault claims.
The technology stack is a web-and-app-based quote-comparison layer with sub-domain quotation engines per product line (e.g., car.onecallinsurance.co.uk, van.onecallinsurance.co.uk), a customer portal for policy documents and claims, and dedicated iOS and Android applications. The commercial division runs on the Acturis platform for business-insurance quote generation. Distribution is digital-first (website, mobile apps, organic social) supported by UK contact centres for complex or assisted sales, with brand strength evidenced by 430,000+ Trustpilot reviews rated 'Excellent'.
The business model is commission-based affiliate-referral: the company does not underwrite risk itself and instead routes customers to provider panels, earning a percentage of premium per placement. Multi-line bundling (with a £40 multi-policy discount), free breakdown cover, free motor legal cover, and European cover standard on motorbike policies support retention and cross-sell. There are no reported funding rounds, M&A transactions, or leadership changes in the input data; the firm is a privately held limited company with 501-1,000 employees and operates exclusively in the United Kingdom.
1 Call firmographics
Firmographics- Name
- 1 Call
- Legal name
- One Call Insurance Services Limited
- Website
- https://onecallinsurance.co.uk
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- One Call Insurance Services Limited is a UK-based, FCA-authorised insurance broker operating an online comparison and brokerage platform that aggregates quotes from 130+ providers for personal lines (motor, home, travel, pet) and commercial insurance, serving individual consumers and small businesses across the United Kingdom.
- Ownership category
- akta.pro rank
1 Call industry classification
Industry- Product category
- Insurance Brokerage & Price Comparison
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
- akta.pro secondary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
Keywords
Where 1 Call is headquartered
LocationHeadquarters
- HQ city
- Doncaster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
1 Call business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: One Call Insurance acts as an insurance broker, earning commissions from insurance providers for each policy sold through their platform. They compare prices from their panel of providers and earn a commission for each successful policy placement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Car Insurance - Quote-based pricing |
| Other | Annual | Motorbike Insurance - Quote-based pricing |
| Other | Annual | Bicycle Insurance - Quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
1 Call product offering
Product offeringCore offering
1 Call Insurance Services Limited is a UK FCA-authorised insurance broker that aggregates and distributes personal and commercial insurance products through its own comparison platform, mobile apps and UK contact centres. It compares quotes from a panel of over 130 insurers and brokers for car insurance (with sub-panels for motorbike and van cover) and offers commercial lines through One Call Commercial on the Acturis platform, earning commissions on each policy placed or referred to partner specialists.
Product overview
One Call Insurance is an FCA-authorized insurance broker operating a comparison platform that aggregates quotes from a large panel of UK insurance providers. The core offering is a multi-product insurance marketplace covering personal lines (car, van, motorbike, home, travel, pet, bicycle, caravan) and commercial business insurance (liability, fleet, trade, property). The platform functions as an insurance supermarket model, comparing quotes from over 130 providers for car insurance and offering tailored solutions through specialist sub-products for young drivers, learners, classic cars, and electric vehicles. Business insurance products are offered through One Call Commercial with Acturis-powered quote tools. The service includes a customer portal, mobile apps, 24/7 claims and breakdown services, and operates UK-based contact centres. The company earns commissions from insurance providers and partner referrals to GoShorty (temporary insurance), Cover4Caravans, and Quotezone.
Differentiator
Problem solved
Functional benefit
Brands
- One Call Commercial: Business insurance division offering commercial insurance products including combined liability, contractors all risk, cyber insurance, motor fleet, and professional indemnity.
- One Call Claims
Products and services
- Car Insurance
- Comprehensive Car Insurance Highest level of UK motor cover, including Third Party, Fire and Theft plus protection for occupants and car repairs/replacement, sourced via the 130+ provider panel.
- Van Insurance Van cover comparing quotes from up to 16 insurers, with roadside assistance, legal cover and a free replacement vehicle for no-fault accidents.
- Motorbike Insurance Comprehensive cover for all bike types comparing quotes from up to 25 insurers, including standard breakdown, legal cover and European cover.
- Temporary Car Insurance Flexible fully comprehensive short-term car cover from 1 to 28 days (up to 84 days available), provided through partner GoShorty without affecting No Claims Bonus.
- Temporary Van Insurance Flexible fully comprehensive short-term van cover from 1 to 28 days for occasional drivers or specific occasions, provided through partner GoShorty.
- Classic Car Insurance Specialist cover for cars over 15 years old, tailored to classic vehicle owner requirements.
- Specialist Car Insurance Expertly tailored policies for non-standard vehicle requirements sourced via the broker panel.
- Young Driver Car Insurance Affordable car insurance for young drivers delivered in partnership with MyFirst.
- Learner Driver Car Insurance Comprehensive cover tailored for individuals learning to drive.
- Electric Car Insurance Specialist cover for electric vehicles, with terms appropriate to EV ownership.
- Bicycle Insurance Cover for theft, damage and liability for bicycles, with tiered pricing up to £1,500, £1,500–£3,000 and over £3,000, delivered via partner Quotezone.
- Caravan Insurance Comprehensive cover for touring and static caravans, including up to 240 days of continental cover, delivered via partner Cover4Caravans.
- Scooter Insurance Insurance cover for scooters, distributed through 1 Call's panel.
- Home Insurance Comprehensive home cover offering buildings, contents or combined policies for UK homeowners.
- Holiday Home Insurance Specialist cover for holiday home properties.
- Unoccupied Home Insurance Specialist cover for residential properties that are temporarily unoccupied.
- Travel Insurance Cover for travel-related risks and emergencies, distributed via partner JustTravelCover.
- Pet Insurance Cover for veterinary costs and pet-related incidents for UK pet owners.
- Life Insurance Life insurance products offered through the Mortgage Hub partnership.
- Combined Liability Insurance Business cover combining multiple liability protections, offered through One Call Commercial.
- Contractors All Risk Insurance Cover for contractors against various project risks, offered through One Call Commercial.
- Cyber Insurance Protection against cyber risks and digital threats for UK businesses, offered through One Call Commercial.
- Directors & Officers Insurance Cover protecting company leadership from personal liability, offered through One Call Commercial.
- Employers' Liability Insurance Legally required cover for employee injury or illness arising from work, offered through One Call Commercial.
- Haulage Fleet Insurance Cover for commercial haulage and fleet operations, offered through One Call Commercial.
- Manufacture & Wholesale Insurance Cover for manufacturing and wholesale business operations, offered through One Call Commercial.
- Motor Fleet Insurance Multi-vehicle cover with tailored cost-effective solutions for business fleets, offered through One Call Commercial.
- Motor Trade Insurance Cover for motor trade businesses and their operations, offered through One Call Commercial.
- Office & Surgery Insurance Cover for professional offices and medical surgeries, offered through One Call Commercial.
- Professional Indemnity Insurance Protection against claims of professional negligence, offered through One Call Commercial.
- Property Owners Insurance Cover for residential and commercial property owners, offered through One Call Commercial.
- Pub Insurance Specialist cover for pub businesses, offered through One Call Commercial.
- Public Liability Insurance Financial protection against third-party damage or injury at work, offered through One Call Commercial.
- Restaurant Insurance Comprehensive cover for hospitality businesses including restaurants, offered through One Call Commercial.
- Self Employed Professional Insurance Cover tailored for self-employed professionals, offered through One Call Commercial.
- Self-Drive Hire Fleet Insurance Cover for self-drive hire vehicle fleets, offered through One Call Commercial.
- Shop & Salon Insurance Cover for retail shops and salon businesses, offered through One Call Commercial.
- Taxi Fleet Insurance Cover for taxi and private hire vehicle fleets, offered through One Call Commercial.
- Tradesman Insurance Cover for tradespeople including tools protection and public liability, offered through One Call Commercial.
- Claims Management Service 24/7 claims service including online portal, phone support and accident management, operated by One Call Claims Limited on behalf of One Call Insurance Services Limited.
- Breakdown Service 24/7 breakdown reporting via the customer portal or phone, with basic breakdown cover included as standard in motor policies.
Companies that use 1 Call
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
1 Call technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1 Call partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- GoShortyminorPartnership for temporary car and van insurance products. One Call Insurance collaborates with GoShorty, earning a commission for introductions. GoShorty handles the temporary insurance policies.
- Cover4CaravansminorPartnership for caravan insurance products. One Call Insurance connects customers with Cover4Caravans for touring and static caravan insurance, earning commission for each policy introduction.
- QuotezoneminorPartnership for bicycle insurance comparison quotes. One Call Insurance partners with Quotezone to provide bicycle insurance quotes, earning commission for policy placements.
- One Call ClaimscoreAccident management company handling non-fault claims on behalf of One Call Insurance Services Limited. One Call Claims Limited is authorised and regulated by the FCA.
- ActuriscoreTechnology platform for commercial insurance quotations. One Call Commercial uses Acturis for business insurance quote generation.
- Large Panel of Insurance ProviderscorePanel includes over 130 insurers and brokers for car insurance, up to 25 for motorbike, up to 16 for van. Providers include: Ageas, Allianz, AVIVA, AXA, Covea, Eridge, KGM, Markerstudy, NIG, Novitas, One Insurance, Paragon, Premier, Prestige, Sabre, and others.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
1 Call competitors and assessment
Company assessmentDirect peers
- Budget Insurance: UK online insurance broker specialising in motor, home, van and travel cover via a panel of providers. Direct multi-line broker competitor with similar panel-based economics.
- Confused.com: Pioneer UK insurance price-comparison site, owned by Admiral Group, comparing car, home, van and motorbike policies. Same multi-line aggregator category and customer base as One Call.
- Swinton Insurance: Long-established UK high-street insurance broker offering motor, home and commercial cover via a branch and contact-centre network. Closest analogue in terms of broker-led, multi-line UK personal lines distribution.
- Towergate Insurance: UK commercial and personal lines insurance broker with broad product coverage including motor fleet, liability, property and professional indemnity. Comparable broker-distribution model, particularly versus One Call Commercial.
- MoneySupermarket Group: Listed UK price-comparison platform spanning insurance, energy and financial products. Competes head-to-head with One Call on car, home, van and motorbike insurance comparison.
- GoCompare: UK insurance and financial services comparison site owned by Future plc, focused on motor and home insurance aggregation. Directly comparable online broker model and panel-based distribution.
- Compare the Market: UK's largest general insurance price-comparison aggregator, comparing motor, home, travel and pet cover across a wide panel of providers. Direct competitor to One Call in the same online quote-comparison category serving UK consumers.
- Hastings Direct: UK personal lines insurer and broker combining direct pricing with comparison-channel distribution. Competes in UK motor and home insurance with similar customer segments to One Call.
Broad incumbents
- Markerstudy Group: UK motor insurance group combining underwriting (e.g., Zenith, Highway) with broker distribution (Swinton acquisition). Relevant peer as both a panel provider and competitor across UK motor broker channels.
- Admiral Group: UK's largest personal motor insurer, also operating price-comparison brands (Confused.com, Compare.com). Overlaps with One Call across motor and home insurance distribution with much larger scale and capital base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
1 Call social profiles
Digital presence1 Call compliance and trust
Trust signalCompliance1 record
1 Call financial estimates
Financial estimateRevenue estimate
Valuation estimate
1 Call leadership team
Management profileNumber of profiles
1 Call funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1 Call M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1 Call
What does 1 Call do?
1 Call Insurance Services Limited is a UK FCA-authorised insurance broker that aggregates and distributes personal and commercial insurance products through its own comparison platform, mobile apps and UK contact centres. It compares quotes from a panel of over 130 insurers and brokers for car insurance (with sub-panels for motorbike and van cover) and offers commercial lines through One Call Commercial on the Acturis platform, earning commissions on each policy placed or referred to partner specialists.
Is 1 Call a public or private company?
1 Call is a private company. It is classified as unknown and is currently operating.
When was 1 Call founded?
1 Call was founded in 1995. It employs 501 to 1,000 people.
Where is 1 Call based?
1 Call is headquartered in Doncaster, United Kingdom, in the Europe region.
How does 1 Call make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are 1 Call's main competitors?
Direct peers on record are Budget Insurance, Confused.com, Swinton Insurance, Towergate Insurance, MoneySupermarket Group, GoCompare, Compare the Market and Hastings Direct. Broad incumbents are Markerstudy Group and Admiral Group.
Does 1 Call have an API?
No public API is recorded for 1 Call.
What industry is 1 Call in?
1 Call's product category is Insurance Brokerage & Price Comparison. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage, with a secondary code of FSAEADAB, Commercial Lines Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.