CHTV

What CHTV does

CHTV (国家卫生健康委员会百姓健康频道) is a national-level satellite television channel dedicated to health education, approved by the State Administration of Radio and Television and supervised by China's National Health Commission. Founded in 2007 and headquartered in Beijing's Chaoyang District, CHTV operates as the third central-level TV platform in China after CCTV and CETV, and serves as the only national satellite-distributed TV platform exclusively focused on health. The channel broadcasts nationwide via satellite and syndicates content through IPTV partnerships, its own website (chtv.com.cn), and the affiliated Medical Forum Network (医学论坛网, established 1999). Programmatic output spans policy interpretation (在线访谈, 健康中国行动报道), expert medical interviews (名医堂), hospital showcases (名院风采, 院长论坛), oncology coverage (2025CCHIO), and special-topic science popularization (科普了病理, 了不起的自己). CHTV also operates the New Media Communication Committee, a network of 189 science popularization doctors with 400M+ combined social media followers, and the Health Communication Index Research Institute, a think tank jointly established with the Chinese Academy of Social Sciences. Annual programming is anchored by the Health China Communication Conference, held since 2023.

The channel's core technology combines traditional satellite TV broadcasting with an integrated new media digital platform spanning web, WeChat, IPTV, and medical-professional portals. It maintains wholly owned subsidiaries for medical news (医学论坛网), health communication research (健康传播指数研究院), and new media committee operations. The operating entity listed on its website is Beijing Baodi Culture Media Co., Ltd. (北京宝迪文化传媒有限公司), the private media contractor that runs CHTV's digital and broadcast operations on behalf of the China Health Education Center, CHTV's parent/host organization.

CHTV's revenue model is described as professional services — content licensing, program production for healthcare institutions, and broadcasting partnerships — though no pricing is publicly disclosed and the platform operates primarily as a government-affiliated public welfare media channel. Customer/partner relationships are institutional rather than transactional: the National Health Commission and China Health Education Center provide supervisory and host oversight; ten tier-1 partner hospitals (Peking Union, Peking University First Hospital, Beijing Tiantan, Fuwai, Chinese PLA General Hospital, Shanghai Huashan, Shanghai Ruijin, Xiangya, West China, Qilu) supply medical expert resources; and major medical associations (Chinese Medical Association, Chinese Preventive Medicine Association, Chinese Nursing Association, Chinese Medical Doctor Association, Chinese Hospital Association) provide authoritative content backing. End reach is broad: national satellite audience, 1.2M medical professional WeChat followers via Medical Forum Network, and 400M+ social media followers via the New Media Committee doctor network.

Name

CHTV

Legal name

北京宝迪文化传媒有限公司

Website

https://chtv.com.cn

Company type

Private

Founded year

2007

Operating status

Operating

Short description

CHTV (百姓健康频道) is China's only national-level satellite TV channel dedicated to health, operated under the National Health Commission. It broadcasts nationwide health programming via satellite, IPTV, web, and WeChat, serving the general public, medical professionals, and government agencies.

Ownership category

akta.pro rank

Product category

Health Broadcasting Media

NAICS

Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Educational/Instructional Public Media Services (Schools, Distance Learning) (MPABADAH)

Keywords

• Satellite health broadcasting
• Medical education programming
• Public health media
• Health policy dissemination
• Television broadcasting channel

Headquarters

HQ city

Changyang

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. TV Broadcasting & Content Distribution: Satellite TV channel producing and airing health education programs, public welfare content, policy interpretation shows, and medical expert interviews. Revenue is generated through content licensing, program production services for healthcare institutions, and broadcasting partnerships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CHTV (国家卫生健康委员会百姓健康频道) is a national-level satellite TV channel that produces and broadcasts health education programming, medical expert interviews, policy interpretation content, and public welfare campaigns to a national Chinese audience via satellite transmission and IPTV. The channel operates as a multi-platform media organization, offering flagship TV programs (such as Health China Action Report, Online Interview, Famous Doctors Hall, Hospital Showcase, and Hospital President Forum) alongside digital platforms including the Medical Forum Network (医学论坛网) professional medical portal and a New Media Communication Committee of 189 science-popularization doctors. Revenue is generated through content licensing, program production services for healthcare institutions, and broadcasting partnerships with government health agencies, medical associations, and hospitals.

Product overview

CHTV (国家卫生健康委员会百姓健康频道) is a national-level satellite TV health channel approved by the State Administration of Radio, Film and Television, supervised by the National Health Commission, and operated by the China Health Education Center. The channel serves as the third central-level TV platform after CCTV and CETV, and the only national-level TV health media platform transmitted via satellite nationwide. CHTV operates as a multi-platform media organization offering a portfolio of programs including 《健康中国行动报道》 for policy news, 《在线访谈》 for government Q&A sessions, 《名医堂》 for expert medical consultations, 《名院风采》 for hospital showcases, 《院长论坛》 for healthcare leadership discussions, 《专题节目》 for special topics, and 《2025CCHIO》 for oncology conferences. Supporting these are digital platforms including 医学论坛网 (established 1999), the CHTV新媒体传播委员会 with 189 doctors across major platforms, and the 健康传播指数研究院 for research. The channel also organizes the annual 健康中国传播大会 and various public welfare initiatives focused on health promotion.

Differentiator

Problem solved

Functional benefit

Brands

• 《健康中国行动报道》: Flagship program showcasing health policy implementation under the Health China Action initiative, supported by the Health China Action Promotion Committee Office.
• 《在线访谈》
• 《名医堂》
• 《院长论坛》
• 《科普了，病理》
• 《了不起的自己》
• 《2025CCHIO》
• 健康中国传播大会
• 健康传播指数研究院
• CHTV 新媒体传播委员会

Products and services

• 健康中国行动报道 (Health China Action Report) A flagship news and information program under the Health China Action initiative, providing authoritative health information, public health emergency coverage, and policy interpretation to demonstrate the achievements of the Health China Action campaign. Targeted at the general public and policymakers.
• 在线访谈 (Online Interview) Official online interview program of the National Health Commission, featuring officials from various departments, affiliated units, and provincial health authorities to introduce work, interpret policies, explain health knowledge, and answer public questions.
• 名医堂 (Famous Doctors Hall) A high-end interactive interview program featuring renowned medical experts providing medical lectures, case analysis, disease prevention, doctor-patient communication, and health consultations. Targeted at the general public and medical professionals.
• 名院风采 (Hospital Showcase) A program showcasing outstanding public hospitals through comprehensive hospital features, specialty departments, expert profiles, and hospital leadership interviews to promote best practices and industry benchmarks. Targeted at hospitals, medical professionals, and the public.
• 院长论坛 (Hospital President Forum) A forum program featuring county-level hospital leaders to discuss hospital reform and innovation, showcase regional medical development achievements, and establish a platform for hospital management experience exchange. Targeted at hospital leadership.
• 2025CCHIO Coverage Coverage of the 2025 China International Conference on Tumor Integration (CCHIO), focusing on academic exchange, expert insights, and innovative achievements in cancer treatment under the theme 'Cancer Prevention and Treatment, Victory Through Integration'.
• 专题节目 (Special Topic Programs) Special topic programs including 《了不起的自己》 (Doctor profile series showcasing inspiring medical professionals) and 《科普了，病理》 (Pathology science popularization series explaining medical pathology to the public), focusing on health education content, medical expert stories, and pathology science popularization.
• 健康中国传播大会 (Health China Communication Conference) An annual conference platform for health communication professionals, featuring forums, expert discussions, and themed events including the 数智医疗与医学人工智能创新论坛 (Digital Intelligence Medical and Medical AI Innovation Forum). Targeted at health communication professionals, medical experts, and healthcare institutions.
• 健康中国公益行动 (Health China Public Welfare Action) Public welfare campaigns organized around health days, disease days, and promotion days, implementing themed customization for different target audiences to promote disease prevention knowledge and improve national health literacy.
• 医学论坛网 (Medical Forum Network) A medical portal established in 1999 (originally the China Medical Forum newspaper website), ranking second among medical websites in China according to IMS research, covering 30+ medical disciplines with professional content including latest medical news, expert interviews, conference coverage, and AI literature analysis. Targeted at medical professionals.
• CHTV新媒体传播委员会 (CHTV New Media Communication Committee) A new media communication committee with 189 popular science doctors who collectively have over 400 million fans across major internet platforms, leveraging professional and interactive content to promote Health China Action and improve public health literacy.
• 健康传播指数研究院 (Health Communication Index Research Institute) A national-level health communication think tank initiated by CHTV in strategic cooperation with the Chinese Academy of Social Sciences Survey and Research Center, regularly publishing health communication index research reports for medical institutions and individuals.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• 国家卫生健康委员会 (National Health Commission)coreStrategic or Co-development PartnerCHTV is supervised and administered by the National Health Commission. The commission provides policy direction, official health information, and is the primary institutional supporter of the channel's operations.
• 中国健康教育中心 (China Health Education Center)coreStrategic or Co-development PartnerCHTV is hosted (主办) by the China Health Education Center, which provides institutional oversight and health education content resources for the channel's programming.
• 中华医学会 (Chinese Medical Association)majorStrategic or Co-development PartnerOne of multiple medical societies providing authoritative support for CHTV health programming and professional medical content development.
• 中华预防医学会 (Chinese Preventive Medicine Association)majorStrategic or Co-development PartnerProvided support for CHTV launch in 2012, with President 王陇德 co-launching the channel logo. Continues to support CHTV's public health education initiatives.
• 中华护理协会 (Chinese Nursing Association)majorStrategic or Co-development PartnerSupporting CHTV nursing and clinical care content programming.
• 中国医师协会 (Chinese Medical Doctor Association)majorStrategic or Co-development PartnerSupporting CHTV medical professional content and doctor-focused programming.
• 中国医院协会 (Chinese Hospital Association)majorStrategic or Co-development PartnerSupporting CHTV hospital management and institutional content through the 院长论坛 and 名院风采 programs.
• 中国社会科学院调查与研究中心 (Chinese Academy of Social Sciences Survey and Research Center)majorStrategic or Co-development PartnerStrategic cooperation partner for the Health Communication Index Research Institute, jointly conducting national-level health communication research and publishing index reports.
• 国家中医药管理局 (National Administration of Traditional Chinese Medicine)majorStrategic or Co-development PartnerGovernment department providing support for CHTV Traditional Chinese Medicine programming and health promotion content.
• 国家医疗保障局 (National Healthcare Security Administration)majorStrategic or Co-development PartnerGovernment department supporting CHTV healthcare policy and medical insurance information programming.
• 国家药品监督管理局 (National Medical Products Administration)majorStrategic or Co-development PartnerGovernment department supporting CHTV pharmaceutical and medical device safety education programming.
• 国家疾病预防控制局 (National Disease Control and Prevention Administration)majorStrategic or Co-development PartnerGovernment department supporting CHTV disease prevention and public health emergency communication.
• 健康中国行动推进委员会办公室 (Healthy China Action Promotion Committee Office)coreStrategic or Co-development PartnerCHTV is the core media platform for the Healthy China Action Promotion Committee Office, broadcasting the 《健康中国行动报道》program under the committee's support.
• 中外传播智库 (China-Foreign Communication Think Tank)majorStrategic or Co-development PartnerAcademic support partner for the Health Communication Index Research Institute, providing international perspective and research support for health communication index reports.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 医脉通 (Medlive): Medlive is a Chinese medical professional platform offering clinical reference, medical news, and continuing medical education. It competes with CHTV's Medical Forum Network for medical professional subscriptions and CME content distribution.
• 丁香园 (DXY): DXY is China's largest online medical professional community and consumer health platform, providing professional medical content, drug references, and clinical decision tools. It is the most direct competitor to CHTV's medical professional audience (Medical Forum Network) and competes for the same health content distribution territory.
• 健康界 (HealthJ): HealthJ is a leading Chinese health industry media and information platform serving hospital administrators, healthcare professionals, and policymakers. It directly competes with CHTV's Hospital President Forum and 名院风采-style content for the hospital management audience.

Broad incumbents

• WebMD: WebMD is the leading US consumer health information platform with a similar role to CHTV's public audience: providing authoritative health information to a general audience, monetizing through sponsored content and advertising. It serves as the global comparable for digital health content platforms.
• Healthline: Healthline is a major US consumer health information publisher reaching over 200 million monthly visitors. Comparable to CHTV in mission (authoritative, medically-reviewed health content for general audiences), scope (multi-condition, multi-format), and audience model (broad consumer reach).
• 央视网健康频道 (CCTV Health): CCTV's health-related programming (e.g., 健康之路, 中华医药) sits within China's dominant state broadcaster and operates the most-watched health content on Chinese television. It is the incumbent competitor for government health content mandates and national health policy broadcast.
• 中国教育电视台 (CETV): CETV is one of China's three central-level TV platforms alongside CCTV and CHTV. As an established public broadcaster with national satellite reach, it is the most structurally comparable state-affiliated broadcaster to CHTV and the only other central-level TV platform in the same tier.

Emerging players

• 好大夫在线 (haodf.com): haodf.com is China's leading online doctor appointment and patient Q&A platform with rich doctor profile content. It competes with CHTV's 名医堂 expert interview format by offering real-time patient-doctor interaction and a much richer doctor profile experience.

Others

• Medical News Today (Healthline Media): Medical News Today is a global health news and content site covering medical research, disease information, and policy. It is thematically comparable to CHTV's news and policy interpretation programming (在线访谈, 健康中国行动报道) but operates as a digital-native publication rather than a broadcaster.
• 默沙东医学之声 (MSD Medical Voice): MSD's Chinese medical professional content platform is an example of a pharmaceutical company-funded health information channel. It is comparable to CHTV in audience (medical professionals) and format (expert interviews, CME content), though commercially driven rather than state-affiliated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CHTV