What Afira does

Afira is a privately held Brazilian IoT company that provides a vertically integrated stack — proprietary cloud platform, hardware gateways, and a portfolio of sensors — for real-time monitoring, telemetry, and remote automation across water, energy, industry, agribusiness, sanitation, environment, commerce, and smart cities. Its core platform, the Afira IoT Platform, aggregates data from sensors via AfiraLink gateways (notably the RS-485 Modbus RTU model) and exposes it through web dashboards, mobile apps, APIs, and reports, supporting multiple connectivity options (Wi-Fi, Ethernet, 4G/5G, LoRaWAN, satellite). The company reports 300+ customers and 3,000+ connected devices after 8+ years in operation, with notable references including Grupo Algar in water utilities, Agromine in environmental compliance, hospital water management, and large agribusiness deployments measuring up to 4,000,000 m³ per hour of water flow for a single client. The firm's domain depth is concentrated in water and environmental monitoring, with regulatory reporting (e.g., IGAM compliance) and pre-built reservoir, energy, and consumption modules as differentiators.

Afira monetizes through a subscription-based model on three streams: a SaaS subscription for the cloud platform, a Hardware-as-a-Service (AfiraLink XaaS) bundle combining IoT panels with platform access on a monthly fee, and professional services for POCs, custom integration, and compliance reporting. Pricing is not publicly disclosed and is set through a consultative sales motion. Go-to-market is primarily direct sales via the company website and a prominent WhatsApp Business contact channel (+55 14 99126-8554), supplemented by a Certified Partner Program for consultants and system integrators across Brazil. The company is privately held with no disclosed institutional funding or external investors and operates exclusively in the Brazilian market from its headquarters in Garça, São Paulo.

Name

Afira

Legal name

Afira

Website

https://afira.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Afira is a Brazilian IoT company offering a cloud platform, hardware gateways, and sensors for real-time monitoring and remote automation in water, energy, agribusiness, sanitation, and smart cities, sold via subscription and direct sales across Brazil.

Ownership category

akta.pro rank

Product category

Industrial IoT Platform

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industry/Domain Analytics Solutions & Accelerators (BPAEAHAK)

akta.pro secondary industry

API Development, Integration & Microservices Modernization (BPAEAFAD)

Keywords

• IoT monitoring platform
• Industrial telemetry solutions
• Remote equipment monitoring
• Cloud IoT platform
• Smart sensor networks

Headquarters

HQ city

Bairro Jardim Lucélia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. IoT Hardware as a Service (XaaS): Monthly subscription model providing IoT hardware (AfiraLink panels) integrated with the cloud platform. Customers pay recurring monthly fees eliminating upfront hardware purchase, maintenance, and upgrade costs. Multiple subscription tiers and values adjusted to project needs.
2. SaaS Platform Subscription: Monthly subscription for cloud IoT platform access, monitoring, and remote control services. Panel intelligent dashboard included. Customers only need to acquire sensors (level, flow, etc.) to begin monitoring.
3. Professional Services and Consulting: Additional services including proof of concept (POC) setup, custom integration, advanced reporting, API integrations, and environmental regulatory compliance reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Afira builds a cloud-based IoT platform that connects industrial equipment and field sensors via its proprietary AfiraLink gateways, delivering real-time remote monitoring, telemetry, and automation for water, energy, agricultural, and industrial operations. The offering combines software (the Afira IoT Platform), proprietary hardware gateways, specialized sensors, and optional Hardware-as-a-Service subscription bundling.

Product overview

Afira offers a unified IoT ecosystem comprising the Afira IoT Platform (cloud-based supervisory and analytics platform), the Afiralink RS-485 hardware gateway, the Afiralink XaaS subscription bundle, and specialized sensor hardware. The platform processes data from sensors via IoT panels and provides remote monitoring, control, and analytics across sectors including water, energy, industry, agribusiness, sanitation, and smart cities. Solutions are available as direct purchase or subscription (XaaS), with sector-specific modules such as the Reservatórios (reservoir monitoring) solution.

Differentiator

Problem solved

Functional benefit

Brands

• Afira Plataforma IoT: Cloud-based IoT platform for real-time monitoring, remote control, and data analytics for various operations.
• Afiralink RS-485
• Afiralink XaaS
• Utilities Water

Products and services

• Afira IoT Platform (Plataforma IoT) Cloud-based IoT platform that aggregates data from sensors and IoT panels to provide real-time intelligence, dashboards, alerts, and remote control for water, energy, industry, and agricultural operations; available via web, mobile app, supervisory systems, and reports.
• AfiraLink RS-485 Gateway Intelligent RS-485/Modbus RTU gateway that connects legacy industrial equipment such as multimeters, dataloggers, PLCs, and variable frequency drives to Wi-Fi networks and transmits data bidirectionally to the Afira IoT cloud platform with no-code configuration, MQTT support, and OTA firmware updates.
• AfiraLink XaaS (Hardware IoT as a Service) Subscription bundle that provides AfiraLink IoT panels integrated with the Afira cloud platform on a monthly fee, enabling remote monitoring and automated actions without upfront hardware purchase or maintenance burden.
• Afira Reservoirs Solution (Reservatórios) Pre-configured monitoring solution for water reservoir and tank level management, including real-time level monitoring, automated alerts for leakage and overflow, historical dashboards, consumption reports, and environmental compliance reporting.
• IoT Sensor Portfolio Family of specialized IoT sensors—including float switch, reservoir level probe, pulse/counter, digital rain gauge, dry contact, temperature, variable frequency drive, solenoid valve, and radar level sensors—designed for plug-and-play integration with the Afira IoT platform.

Quantifiable outcome

• 35% average savings on displacement costs and avoided losses in first semester of reservoir monitoring use
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Siemens AG: Industrial conglomerate operating MindSphere IoT platform alongside its automation, water, and smart-infrastructure divisions. Directly competes in the same vertical monitoring spaces (water utilities, energy, industry) with deep enterprise relationships and global delivery capability that Afira cannot match at current scale.
• Honeywell: Industrial IoT and process automation incumbent with Connected Plant and Forge platform products covering energy, utilities, and industrial monitoring. Overlaps with Afira's industrial and energy monitoring offerings, though Afira's narrower focus on water and agribusiness differentiates their go-to-market.
• Schneider Electric: Global industrial automation and energy-management giant with deep water-utility, smart-city, and EcoStruxure IoT platform offerings. Highly comparable to Afira across water, energy, and infrastructure monitoring use cases, but operates at global scale with a much broader portfolio spanning switchgear, building systems, and grid software.

Emerging players

• Particle Industries: IoT platform-as-a-service vendor offering edge hardware modules, cellular/Wi-Fi connectivity, and a cloud platform for remote device monitoring and management. Closely matches Afira's end-to-end hardware-to-cloud IoT stack but emphasizes developer-friendly tooling over verticalized water/agribusiness solutions.
• Losant: Enterprise IoT platform enabling sensor data ingestion, real-time dashboards, alerts, and workflows for industrial and environmental monitoring. Direct product-category peer to Afira IoT Platform with comparable workflow engine and visualization capability, though serving a different geographic and customer mix.

Direct peers

• AVEVA: Industrial software and data platform serving process industries with cloud connectivity, asset monitoring, and operational analytics. Closely parallels Afira's cloud-based supervisory platform model and target end-customers in water, energy, and industrial operations, though at significantly larger enterprise scale.
• Uptake Technologies: Industrial AI and IoT platform providing asset monitoring, predictive analytics, and remote operations management for industrial customers. Overlaps with Afira's industrial and water monitoring use cases; both target operational cost reduction via data-driven intelligence.
• PTC: Provider of ThingWorx, a leading industrial IoT platform for connecting, monitoring, and managing devices and operations at scale. Directly comparable to Afira IoT Platform in functionality—data ingestion, dashboards, alerts, remote control—but serves global enterprise clients with a broader developer ecosystem.
• Samsara: Public industrial IoT company offering sensor gateways, cloud platform, and dashboards for remote monitoring and operations management across fleets, industrial, and physical operations. Strong parallel to Afira's hardware-plus-SaaS subscription model and outcome-driven value proposition (cost reduction, uptime).
• C3.ai: Enterprise AI/IoT application platform serving industrial, energy, water, and agricultural use cases with predictive monitoring and operational analytics. Comparable technology category to Afira's IoT monitoring and analytics platform, though oriented toward AI/ML-led insights at global enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/afira

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afira