Muddy Paws Rescue
Muddy Paws Rescue is a 501(c)(3) nonprofit foster-based dog rescue founded in 2016 in New York City that places approximately 1,000 dogs annually through a network of more than 1,500 volunteer foster homes across the tri-state area.
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Muddy Paws Rescue does
Muddy Paws Rescue is a 501(c)(3) nonprofit, foster-based dog rescue organization founded in 2016 and headquartered at Pack HQ in Hell's Kitchen, New York City. The organization rescues, rehabilitates, and rehomes dogs sourced primarily from open-intake shelters (Animal Care Centers of NYC) and Kentucky shelter partners, placing approximately 1,000 dogs annually through a network of more than 1,500 volunteer foster homes across the tri-state area. Its core operations span an adoption program with recurring weekend events at PetSmart Flatiron, Petco Union Square, and Pack HQ, a foster care program supported by volunteer coordination, and diversified donation and fundraising operations. Since inception, the organization has placed more than 7,600 dogs.
The underlying technology stack is limited and non-proprietary: web-based coordination portals (Pack Portal, Foster Portal, Volunteer Portal) handle foster, adopter, and volunteer workflows rather than a custom software platform. Veterinary care is delivered through external partners including Pure Paws Veterinary Care, with the 2024 Tito's-funded dental equipment investment expanding in-house medical capacity. Strategic external relationships include the ASPCA, Maddie's Fund, Kentucky Shelter Partners+, and Petco Love, alongside celebrity ambassadors (Kristin Davis, Scarlett Johansson, Amanda Seyfried) who provide brand amplification.
The business model combines one-time adoption fees tiered by dog age ($250-$575, covering full veterinary care, vaccinations, spay/neuter, microchipping, and starter supplies), individual donations, peer-to-peer fundraising via the Pack Challenge, corporate grants (PetSmart Charities, Tito's, PEDIGREE Foundation, Petco Love), and cause-marketing programs including Wedding Fundraisers and Sponsor-a-Rescue. The Pack Perks ecosystem of 30+ partner businesses delivers ongoing adopter discounts, supporting post-adoption engagement and brand stickiness. Governance is led by Founding Executive Director Rachael Ziering, with Development, Marketing, and Foster Program leadership rounding out a 1-10 person staff.
Muddy Paws Rescue firmographics
Firmographics- Name
- Muddy Paws Rescue
- Legal name
- Muddy Paws Rescue Incorporated
- Website
- https://muddypawsrescue.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Muddy Paws Rescue is a 501(c)(3) nonprofit foster-based dog rescue founded in 2016 in New York City that places approximately 1,000 dogs annually through a network of more than 1,500 volunteer foster homes across the tri-state area.
- Ownership category
- akta.pro rank
Muddy Paws Rescue industry classification
Industry- Product category
- Animal Rescue & Adoption Services
- NAICS
- Pet Care (except Veterinary) Services (812910)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industries
- Foster & Volunteer Network Programs (BPAGAIAF), Animal Shelters & Rescue Operations (AFAEALAB)
Keywords
Where Muddy Paws Rescue is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Muddy Paws Rescue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Adoption Fees: One-time fees paid by adopters ranging from $250 to $575 depending on dog age. Fees cover full medical care, vaccinations, deworming, flea/tick medication, spay/neuter surgery, microchipping, transportation, food, leashes, martingale collar, ID tag.
- Donations and Sponsorships: Relies on individual donations, corporate sponsorships, monthly giving programs, and special fundraising initiatives including wedding fundraisers, Pack Challenge, and Sponsor-a-Rescue.
- Grants: Received grants from PetSmart Charities ($35,000), Tito's Handmade Vodka ($50,000), PEDIGREE Foundation ($50,000 for mobile van), and Petco Love ($15,000 and $2,100).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Puppies under 1 year old |
| One time/ perpetual license | Pay-as-you-go | Young adult dogs (1 year 1 month - 4 years) |
| One time/ perpetual license | Pay-as-you-go | Adult dogs (4 years 1 month - 7 years) |
| One time/ perpetual license | Pay-as-you-go | Mature adult dogs (7 years 1 month - 10 years) |
| One time/ perpetual license | Pay-as-you-go | Senior dogs (10 years 1 month - 13 years) |
| One time/ perpetual license | Pay-as-you-go | Super senior dogs (13 years 1 month+) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Muddy Paws Rescue product offering
Product offeringCore offering
Muddy Paws Rescue is a foster-based dog rescue organization that rescues dogs from local NYC open-intake shelters and partner shelters in Kentucky, places them with volunteer foster homes in the tri-state area, and rehomes them through a matchmaking-based adoption process. Core operations include weekly Saturday adoption events, an online adoption registry, a Foster Portal coordinating 1,500+ foster homes, and post-adoption support including Pack Perks discount partnerships.
Product overview
Muddy Paws Rescue is a completely foster-based dog rescue organization operating in New York City that saves lives through foster care, advocacy, and community outreach. The organization operates a multi-faceted service model consisting of core programs: Dog Adoption Services (through events and matchmaking), Foster Care Program (with 1,500+ foster homes), Volunteer Programs, and Donation Programs. Additional offerings include the Flex Adoption Program (trial adoption option), Pack Perks (discount partnerships), and signature events including the Block Party street fair and Pack Challenge annual fundraiser. The organization also provides Behavior and Training Resources and maintains an internal Pack Portal for volunteer coordination. Founded in 2016, the rescue places approximately 1,000 dogs annually with a foster network spanning the tri-state area.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Adoption Services
- Foster Care Program
- Flex Adoption Program
- Donation and Giving Programs
- Block Party Annual Street Fair
- Pack Challenge Annual Fundraiser
Quantifiable outcome
- Rescued over 7,600 dogs since 2016
- +2 more outcomes
Companies that use Muddy Paws Rescue
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Muddy Paws Rescue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Muddy Paws Rescue partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Animal Care Centers of NYC (ACC)coreLocal shelter partner in New York City. ACC is an open-intake shelter that Muddy Paws Rescue works with to rescue dogs from the community.
- ASPCAcoreNational shelter partner. Muddy Paws rescues dogs from ASPCA facilities and partners with ASPCA for spay/neuter services through their mobile clinic.
- Kentucky Shelter PartnerscoreOpen-intake shelter partners in Kentucky from which Muddy Paws rescues dogs who are at risk due to space limitations. KY transports occur every other week.
- Pure Paws Veterinary CareminorVeterinary partner with three locations (Clinton Hill, Hell's Kitchen, Hudson Square). Offers free first exam and 10% off first month of preventatives for Muddy Paws adopters. Spay/neuter surgery available at $350.
- Heart of Chelsea Veterinary GroupminorVeterinary partner at Chelsea, Hell's Kitchen, and Lower East Side locations. Offers complimentary initial exam and fecal test (value of $260) for pets adopted through Muddy Paws.
- Amanda Gagnon Dog TrainingminorCPDT-KA certified trainer offering FREE Decompression Workshop and discount program exclusively for rescue dogs.
- Andrea Arden Dog TrainingminorNYC dog training leader since 1994, voted Best of NY by NY Magazine. Offers reduced rate of $125/hour and $65/half hour for private virtual sessions to Muddy Paws Rescue supporters.
- ChewyminorFirst-time shoppers get 35% (up to $20) off first Autoship order with free shipping. Chewy provides $20 kickback donation per signup through affiliate link.
- BARK (BarkBox)minorBARK makes a donation back to Muddy Paws for every signup using their referral link.
- Grounds & Hounds Coffee Co.minorFair trade organic coffee company. Code Muddypaws15 gives 15% off purchase plus 10% donated to Muddy Paws.
- Dog Park DaywearminorPremium dog hats and apparel. Code MuddyPaws gives 15% off order, plus 10% of all proceeds donated to Muddy Paws Rescue.
- The Farmer's DogminorFresh human-grade dog food delivered to door. Muddy Paws adopters receive 80% off first box.
- Spot & TangominorPet health brand with fresh frozen and UnKibble recipes. Code MUDDYPAWS gives 50% off personalized trial order.
- Healthy Paws Pet InsuranceminorExclusive referral link signup earns $35 donation to Muddy Paws Rescue.
- Trupanion Pet InsuranceminorComprehensive medical insurance covering 90% of eligible vet costs. Code SRRESCUE available. Trupanion gives back to MPR for each signup.
- Manhattan PawfficeminorDog daycare and boarding in Manhattan with outdoor space and live streams. Muddy Paws adopters get free first day of daycare and bath with code MUDDYPAWS.
- Mobile MuttsminorDog walking and cat sitting service for 11+ years. First week of walks FREE plus 10% off walks for first 6 months. Fosters walk FREE.
Scale indicators9 records
Recent moves2 records
Expansion highlights6 records
Muddy Paws Rescue competitors and assessment
Company assessmentDirect peers
- Second Chance Rescue NYC: NYC foster-based rescue specializing in dogs pulled from southern kill shelters. Comparable in operating model, NYC geography, and southern-transport intake approach.
- Animal Care Centers of NYC: NYC's open-intake municipal shelter and Muddy Paws' primary local source of dogs. Directly comparable as a NYC animal rescue/adoption operator handling similar dog populations in the same geography.
- Badass Animal Rescue: NYC-focused foster-based dog and cat rescue running adoption events and pulls from southern shelters. Comparable foster-network operating model and transport-based intake strategy.
- Social Tees Animal Rescue: NYC-based nonprofit animal rescue focused on rehoming dogs and cats through foster care and adoption events. Closely comparable as a NYC foster-based rescue competitor serving the same adopter base.
- Rescue Dogs Rock NYC: NYC-based foster-based dog rescue pulling dogs from high-kill shelters and transporting them for adoption. Directly comparable in operating model and target adopter segment.
Broad incumbents
- ASPCA: National animal welfare organization providing shelter, spay/neuter, and adoption services. Listed as a direct strategic partner of Muddy Paws for spay/neuter services and dog sourcing, making it a closely overlapping peer.
- Best Friends Animal Society: Largest national no-kill animal welfare nonprofit operating sanctuaries, adoption centers, and a national network strategy effort. Highly comparable as a peer rescue/adoption organization with national scope, and Muddy Paws' founder sits on its Network Strategy Council.
- Humane Society of the United States: Large national animal welfare organization running adoption, advocacy, and shelter programs. Comparable as a broad incumbent in the same nonprofit animal welfare category.
Regional players
- Bideawee: Historic NYC-area pet welfare organization offering adoption, veterinary, and pet therapy programs. Comparable as a regional nonprofit peer competing for NYC adopters and donors.
- North Shore Animal League America: Large no-kill animal rescue and adoption organization based on Long Island serving the greater NYC/tri-state region. Comparable as a regional peer with overlapping adopter geography and adoption-event model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Muddy Paws Rescue social profiles
Digital presenceMuddy Paws Rescue compliance and trust
Trust signalCompliance4 records
Muddy Paws Rescue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muddy Paws Rescue leadership team
Management profileNumber of profiles
Profiles4 records
Muddy Paws Rescue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muddy Paws Rescue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muddy Paws Rescue
What does Muddy Paws Rescue do?
Muddy Paws Rescue is a foster-based dog rescue organization that rescues dogs from local NYC open-intake shelters and partner shelters in Kentucky, places them with volunteer foster homes in the tri-state area, and rehomes them through a matchmaking-based adoption process. Core operations include weekly Saturday adoption events, an online adoption registry, a Foster Portal coordinating 1,500+ foster homes, and post-adoption support including Pack Perks discount partnerships.
Is Muddy Paws Rescue a public or private company?
Muddy Paws Rescue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Muddy Paws Rescue founded?
Muddy Paws Rescue was founded in 2016. It employs 1 to 10 people.
Where is Muddy Paws Rescue based?
Muddy Paws Rescue is headquartered in New York, United States, in the North America region.
How does Muddy Paws Rescue make money?
Three revenue lines are on record. Adoption Fees are the primary driver. The others are donations and Sponsorships and grants.
Who are Muddy Paws Rescue's main competitors?
Direct peers on record are Second Chance Rescue NYC, Animal Care Centers of NYC, Badass Animal Rescue, Social Tees Animal Rescue and Rescue Dogs Rock NYC. Broad incumbents are ASPCA, Best Friends Animal Society and Humane Society of the United States. Regional players are Bideawee and North Shore Animal League America.
Does Muddy Paws Rescue have an API?
No public API is recorded for Muddy Paws Rescue.
What industry is Muddy Paws Rescue in?
Muddy Paws Rescue's product category is Animal Rescue & Adoption Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of BPAGAIAF, Foster & Volunteer Network Programs. Its NAICS code is 812910 and its SIC code is 8300.