Pure Paws Veterinary Care
Pure Paws Veterinary Care operates three full-service veterinary hospitals in Manhattan and Brooklyn (Hell's Kitchen, Clinton Hill, Hudson Square), providing comprehensive wellness, surgery, dentistry, diagnostics, dermatology, and acupuncture services for dogs and cats under a direct-to-consumer, fee-for-service model.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pure Paws Veterinary Care does
Pure Paws Veterinary Care operates three full-service veterinary hospitals in New York City - Hell's Kitchen (Manhattan), Clinton Hill (Brooklyn), and Hudson Square (SoHo) - serving dog and cat owners with comprehensive small-animal care. The practice delivers a broad service line spanning wellness and preventive exams, vaccinations, spay/neuter, surgery, dentistry, dermatology, acupuncture, pain management, nutrition counseling, and puppy/kitten through senior pet programs. Diagnostic capability is anchored by an on-site laboratory, digital radiography, ultrasound, ECG, and the HT Vista imaging system for tumor and cyst detection. Customers access the practice through online booking, phone scheduling, and walk-in urgent care during business hours, with after-hours triage extended through an Airvet telemedicine partnership.
The business operates as a direct-to-consumer, fee-for-service veterinary provider. Revenue is generated per visit across core medical services, add-on modules (acupuncture, dermatology, nutrition), diagnostic procedures, an in-house pharmacy, and retail pet products. The practice augments transaction revenue with a refer-a-friend program paying $50-$150 credits per new client referral, introductory first-exam pricing ($45 at Hell's Kitchen, $50 off at Hudson Square), and financing partners CareCredit and Scratch Pay that facilitate higher-ticket procedures. Customer acquisition combines organic channels - Google reviews (1,000+ five-star ratings), blog content, Instagram, and Facebook - with community partnerships including rescue organizations (Muddy Paws Rescue, PupStarz, Hearts and Bones) and a 42nd Street Magazine sponsorship in Hell's Kitchen.
The practice is privately held and operates as a wholly owned subsidiary under Veterinary Practice Partners, LLC, a Pennsylvania-domiciled limited liability company that provides corporate and legal back-office functions ([email protected]). Dr. Stephanie Liff is the practice owner and clinical lead, with seven doctors currently on staff (expanding to nine by summer 2026). Founded in 2014 with the Clinton Hill location and expanded in 2016 to Hell's Kitchen and Hudson Square, the company has maintained its three-clinic footprint for nearly a decade while deepening service offering - notably with the October 2025 expansion of comprehensive surgery services. Revenue is not publicly disclosed.
Pure Paws Veterinary Care firmographics
Firmographics- Name
- Pure Paws Veterinary Care
- Legal name
- Pure Paws Veterinary Care
- Website
- https://purepawsvet.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Paws Veterinary Care operates three full-service veterinary hospitals in Manhattan and Brooklyn (Hell's Kitchen, Clinton Hill, Hudson Square), providing comprehensive wellness, surgery, dentistry, diagnostics, dermatology, and acupuncture services for dogs and cats under a direct-to-consumer, fee-for-service model.
- Ownership category
- akta.pro rank
Pure Paws Veterinary Care industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (541940), Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Dental & Oral Surgery Veterinary Clinics (HLAMAAAK), Veterinary Surgery Centers (Soft Tissue/Orthopedic/Neuro) (HLAMACAC), Veterinary Anesthesia & Pain Management Specialty Services (HLAMACAJ)
Keywords
Where Pure Paws Veterinary Care is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Pure Paws Veterinary Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Veterinary Professional Services: Fee-for-service veterinary care including wellness exams, vaccinations, dental care, surgery, diagnostics, and specialized treatments. Revenue generated per visit with additional charges for procedures, medications, and follow-up care.
- Referral Program Revenue: Customer referral program where existing clients refer new clients, earning credits toward future services ($50-150 referral credits)
- On-Site Pharmacy and Retail: Sale of pet medications, dental care products, preventive treatments, and pet supplies from clinic locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | $45 First Exam for new clients at Hell's Kitchen location |
| One time/ perpetual license | Pay-as-you-go | $50 OFF first visit for new clients at Hudson Square location |
| Transaction based/ take rate | Pay-as-you-go | $50 referral credit for both referrer and new client |
| Transaction based/ take rate | Pay-as-you-go | $150 referral credit for summer anniversary promotions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Pure Paws Veterinary Care product offering
Product offeringCore offering
Pure Paws Veterinary Care provides comprehensive veterinary medical services for dogs and cats across three New York City locations. The practice offers wellness care, surgery, dentistry, diagnostics, vaccinations, microchipping, and end-of-life care, supplemented by an online pharmacy for prescription and retail pet products.
Product overview
Pure Paws Veterinary Care is a full-service veterinary hospital offering comprehensive pet care through three locations in New York City (Hell's Kitchen, Clinton Hill, and Hudson Square). The core offering centers on preventive wellness care and general veterinary services including surgery, dentistry, and diagnostics. The practice operates as a unified service model where all locations provide the same suite of services: wellness exams, vaccinations, spay/neuter procedures, sick visits with on-site diagnostic capabilities (lab, ultrasound, digital radiography, ECG), dental care, acupuncture, dermatology, and nutrition counseling. Specialized services like HT Vista imaging and acupuncture are available as add-on offerings. The company also provides supporting services including an on-site pharmacy, telehealth visits, drop-off appointments, online booking, mobile messaging via Airvet, and pet health education through LifeLearn. Payment options include CareCredit and Scratch Pay financing. Pet owners can access care across all three locations with consistent service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Pet Wellness and Preventive Care Routine wellness examinations, preventive care, and health maintenance for dogs and cats at all three NYC locations.
- Veterinary Surgery Surgical procedures performed by the practice's veterinarians for dogs and cats.
- Veterinary Dentistry Dental care services for pets, including cleanings and dental procedures.
- Diagnostics and In-House Laboratory Diagnostic testing including blood work, urinalysis, digital radiology, and ultrasound imaging performed on-site.
- Vaccinations Core and lifestyle vaccinations administered to dogs and cats based on individual risk assessment.
- Microchipping Microchip implantation for permanent pet identification.
- End-of-Life Care Compassionate end-of-life care and euthanasia services for pets.
- Online Pharmacy (MyVetStoreOnline and VetSource) Online store for prescription medications, prescription diets, and pet care products, fulfilled through MyVetStoreOnline and VetSource.
Companies that use Pure Paws Veterinary Care
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
Pure Paws Veterinary Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Pure Paws Veterinary Care partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Muddy Paws RescueminorPure Paws stands beside Hell's Kitchen neighbors at Muddy Paws Rescue, providing veterinary care support for rescue pets in the community
- PupStarzminorPartnership with PupStarz to help care for pets in foster care, contributing veterinary services to support rescue operations
- Hearts and BonesminorPartnership with Hearts and Bones to provide veterinary care for pets in foster care as part of their rescue mission
- 42nd Street MagazinecoreProud sponsor of 42nd Street Magazine with monthly column on pet care for the neighborhood, building brand awareness and community engagement
- AirvetcoreAfter-hours telemedicine app providing pet owners access to veterinary guidance outside regular business hours through the Airvet platform
- CareCreditcoreHealthcare financing partner allowing pet owners to pay for veterinary services through CareCredit's payment plans
- Scratch PaycorePet financing partner offering payment plan options for veterinary expenses, helping pet owners manage costs
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Pure Paws Veterinary Care competitors and assessment
Company assessmentDirect peers
- Bond Vet: NYC-headquartered modern veterinary clinic chain offering full-service primary care for dogs and cats across multiple Manhattan and Brooklyn locations with a tech-enabled booking experience; competes directly with Pure Paws on location, service breadth, and brand positioning.
- Small Door Veterinary: Membership-based veterinary practice founded in NYC with a modern, hospitality-driven brand and multiple Manhattan locations; directly comparable to Pure Paws on companion animal focus, urban positioning, and tech-forward customer experience.
- Heart of Chelsea Animal Hospital: Manhattan-based full-service veterinary hospital group offering wellness, surgery, dentistry, and diagnostics to dogs and cats; serves the same downtown/Chelsea pet owner base as Pure Paws's Hudson Square location.
- The Vet Set: Brooklyn-based full-service veterinary practice providing primary and advanced care for dogs and cats; directly overlaps with Pure Paws's Clinton Hill location on geography, species, and service mix.
- Animal Medical Center: Large NYC veterinary center offering comprehensive general practice plus specialty and emergency services for companion animals; overlaps with Pure Paws on primary care for NYC pets while operating at significantly larger scale.
- Park Slope Veterinary Center: Brooklyn-based full-service veterinary practice serving dogs and cats in the Park Slope and surrounding neighborhoods; directly comparable to Pure Paws's Clinton Hill location on geography and general practice scope.
- City Veterinary Care: Manhattan-based full-service veterinary practice offering wellness, surgery, dentistry, and diagnostics for dogs and cats; overlaps directly with Pure Paws's Hell's Kitchen and Hudson Square locations on service mix and NYC pet-owner clientele.
Broad incumbents
- BluePearl Pet Hospital: Nationwide specialty and emergency veterinary hospital chain with NYC locations offering advanced surgery, oncology, and emergency care; overlaps with Pure Paws on surgery and diagnostics but operates primarily as a referral/specialty network rather than community GP.
- VCA Animal Hospitals: One of the largest general and specialty veterinary hospital networks in the U.S., with multiple NYC-area locations offering full primary care plus specialty services; a broad incumbent competitor with overlapping service offerings.
Emerging players
- VetIQ Petcare (PetIQ): Low-cost veterinary clinic operator (often within PetIQ/Petco retail) offering preventive care, vaccinations, and minor sick visits at price points below full-service hospitals; adjacent competitor that pressures the entry-level end of Pure Paws's market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Pure Paws Veterinary Care social profiles
Digital presencePure Paws Veterinary Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Paws Veterinary Care leadership team
Management profileNumber of profiles
Profiles1 record
Pure Paws Veterinary Care subsidiaries and ownership
Company hierarchySubsidiaries3 records
Pure Paws Veterinary Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Paws Veterinary Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Paws Veterinary Care
What does Pure Paws Veterinary Care do?
Pure Paws Veterinary Care provides comprehensive veterinary medical services for dogs and cats across three New York City locations. The practice offers wellness care, surgery, dentistry, diagnostics, vaccinations, microchipping, and end-of-life care, supplemented by an online pharmacy for prescription and retail pet products.
Is Pure Paws Veterinary Care a public or private company?
Pure Paws Veterinary Care is a private company. It is classified as corporate owned and is currently operating.
When was Pure Paws Veterinary Care founded?
Pure Paws Veterinary Care was founded in 2016. It employs 11 to 50 people.
Where is Pure Paws Veterinary Care based?
Pure Paws Veterinary Care is headquartered in Brooklyn, United States, in the North America region.
How does Pure Paws Veterinary Care make money?
Three revenue lines are on record. Veterinary Professional Services are the primary driver. The others are referral Program Revenue and on-Site Pharmacy and Retail.
Who are Pure Paws Veterinary Care's main competitors?
Direct peers on record are Bond Vet, Small Door Veterinary, Heart of Chelsea Animal Hospital, The Vet Set, Animal Medical Center, Park Slope Veterinary Center and City Veterinary Care. Broad incumbents are BluePearl Pet Hospital and VCA Animal Hospitals. VetIQ Petcare (PetIQ) is listed as an emerging player.
Does Pure Paws Veterinary Care have an API?
No public API is recorded for Pure Paws Veterinary Care.
What industry is Pure Paws Veterinary Care in?
Pure Paws Veterinary Care's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMAAAK, Dental & Oral Surgery Veterinary Clinics. Its NAICS code is 541940 and its SIC code is 8000.