NAMI Valley of the Sun

What NAMI Valley of the Sun does

NAMI Valley of the Sun is a nonprofit 501(c)(3) mental health organization and a local affiliate of NAMI (National Alliance on Mental Illness), headquartered at 5025 East Washington Street, Suite 112, Phoenix, Arizona. Founded in 1979 as part of the NAMI network that began with families gathered around a kitchen table, the organization serves residents across Maricopa County and the Greater Phoenix Area with a comprehensive portfolio of free programs. Its service portfolio spans peer-led support groups (NAMI Connection, NAMI Family Support Group), structured 6-8 week education classes (NAMI Peer-to-Peer, NAMI Family-to-Family, NAMI Basics, NAMI Homefront, NAMI Provider), culturally-specific presentations (NAMI Ending the Silence, NAMI In Our Own Voice, NAMI Compartiendo Esperanza, NAMI Sharing Hope, NAMI Sacred Circle, NAMI FaithNet), integrated health education (NAMI Hearts+Minds), and crisis support via a 24/7 crisis line (1-800-631-1314) and text-based counseling. Programs are delivered through in-person meetings (e.g., at Humanist Society of Greater Phoenix in Mesa), virtual formats using standard video conferencing tools, and community presentations to schools, businesses, and government offices. The organization employs 51-100 staff and relies on volunteer facilitators who have lived experience with mental illness.

The organization does not develop proprietary technology products; its digital footprint consists of a WordPress-based website (namivos.org), calendar integrations (Google Calendar, Outlook 365, iCalendar), Eventbrite for event registration, and standard social media channels (Facebook, Twitter/X, LinkedIn). All programs and services are free to participants, with optional NAMI membership available for as little as $5.

The revenue model is donation- and grant-driven, comprising four primary streams: individual tax-deductible donations solicited through the website and events; membership fees; corporate sponsorships and grants from Molina Healthcare ($24,000 in 2021), United Way, Hearst Foundation, Albertsons, Starbucks, Teva Pharmaceuticals, Change Healthcare, Merck, Alkermes, Fidelity Charitable, Marin Charitable Foundation, Thunderbirds Charities, Shamrock Foods, and Zelus Media; and NAMIWalks annual fundraising events. Target Circle provides an additional consumer donation channel. The organization holds Charity Navigator four-star, BBB Accredited Charity, GuideStar Platinum Seal of Transparency, and CharityWatch top-rated designations, and is governed by a local board of directors (Board President: Lenore Barrientos) under the NAMI National umbrella. Its customer base spans individuals living with mental illness, family members and caregivers, kids/teens/young adults, veterans and active-duty military, LGBTQ+ individuals, BIPOC communities, and institutional clients (schools, businesses, government offices seeking mental health training and presentations).

Name

NAMI Valley of the Sun

Legal name

NAMI Valley of the Sun

Website

https://namivos.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

NAMI Valley of the Sun is a nonprofit affiliate of NAMI National providing free mental health support groups, education programs, crisis services, and advocacy to individuals with mental illness, their families, and the broader community across Maricopa County, Arizona.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Peer support groups
• Mental health education
• Crisis intervention services
• Community mental health advocacy
• Family caregiver education

Headquarters

HQ city

Arizona City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting mental health programs and services in Maricopa County. The organization actively solicits donations through its website and events.
2. Membership Fees: NAMI membership available for as little as $5, providing newsletters, updates on mental health news, and opportunities to support others affected by mental illness.
3. Corporate Sponsorships and Grants: Corporate sponsors including Molina Healthcare ($24,000 donation), United Way, Hearst Foundation, Albertsons, Starbucks, Teva Pharmaceuticals, Change Healthcare, Merck, Alkermes, Fidelity Charitable, and Marin Charitable Foundation provide funding support.
4. NAMIWalks Fundraising: Annual NAMIWalks events raise funds across the country, with NAMIWalks 2018 raising $11.9M nationally.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

NAMI Valley of the Sun provides free peer-led mental health support groups, structured education courses for individuals and families, culturally-adapted awareness presentations, crisis support services, and community advocacy programs to residents of Maricopa County. All programs are evidence-informed and delivered at no cost, with services available in-person across the Phoenix area and virtually statewide, supported by trained facilitators who have lived experience with mental illness.

Product overview

NAMI Valley of the Sun is a non-profit mental health organization providing a comprehensive suite of free support services, educational programs, and crisis resources for individuals with mental illness, their families, and the broader community. The organization operates as a portfolio of interconnected programs including peer-led support groups (NAMI Connection, NAMI Family Support Group), structured education classes (NAMI Peer-to-Peer, NAMI Family-to-Family, NAMI Basics, NAMI Homefront, NAMI Provider), culturally-specific presentations (NAMI Ending the Silence, NAMI In Our Own Voice, NAMI Compartiendo Esperanza, NAMI Sharing Hope, NAMI Sacred Circle, NAMI FaithNet), integrated health education (NAMI Hearts+Minds), crisis support services (24/7 crisis line and text support), and community outreach programs (NAMIWalks, NAMI On Campus, Mental Health First Aid). All services are free and designed to support recovery and reduce stigma around mental illness across Maricopa County.

Differentiator

Problem solved

Functional benefit

Brands

• NAMI Connection: A free, peer-led recovery support group for people living with a mental health condition.
• NAMI Family Support Group
• NAMI Family-to-Family
• NAMI Peer-to-Peer
• NAMI Basics
• NAMI Homefront
• NAMI Hearts+Minds
• NAMI Ending the Silence
• NAMI In Our Own Voice
• NAMI Compartiendo Esperanza
• NAMI Sharing Hope
• NAMI FaithNet
• NAMI Sacred Circle

Products and services

• NAMI Connection A free, peer-led support group for adults (18+) who have experienced symptoms of a mental health condition, providing ongoing opportunity to discuss challenges and techniques for maintaining wellness.
• NAMI Family Support Group A free, 60-90 minute local meeting for caregivers of individuals with mental health conditions where family members can discuss challenges and help one another, facilitated by trained NAMI members.
• NAMI Peer-to-Peer A free, 8-week, peer-directed recovery education course open to any person with a mental health condition, emphasizing recovery as a feasible, supportable goal.
• NAMI Family-to-Family A free, 8-week education course for families, partners, and friends of individuals with a mental health condition, taught by trained NAMI Family members and caregivers.
• NAMI Basics A free, 6-week, peer-directed education program developed specifically for parents and other family caregivers of children and adolescents, available virtually self-paced or as a live class.
• NAMI Homefront A free educational program for those supporting someone with a mental health condition who also have a military connection (service members, veterans, and their families).
• NAMI Provider A mental health education program designed for mental health practitioners and providers.
• NAMI Ending the Silence A presentation program for students that includes warning signs, statistics, and information about mental health conditions to end stigma.
• NAMI In Our Own Voice A presentation where individuals living with mental illness share their personal recovery stories to educate and inspire audiences.
• NAMI Compartiendo Esperanza A Spanish-language presentation program providing mental health education and resources for Spanish-speaking communities.
• NAMI Sharing Hope A presentation program providing mental health education and hope for recovery, linked with suicide prevention resources.
• NAMI Sacred Circle A culturally-specific presentation program for Indigenous and Native American communities, addressing mental health with cultural sensitivity.
• NAMI FaithNet A presentation program that encourages faith communities to become involved in mental health awareness and support.
• NAMI Hearts+Minds An educational program that empowers individuals to better manage both mental and physical health, addressing the interconnection between mental illness and conditions like obesity, cardiovascular disease, and metabolic disease.
• Crisis Support Services 24/7 crisis support including the Crisis Line for Maricopa County (1-800-631-1314) and text-based crisis counseling via texting 'NAMI' to 741741.
• Mental Health First Aid A training program that teaches participants how to identify, understand, and respond to signs of mental health and substance use challenges.
• NAMI On Campus A program supporting mental health awareness and resources for college students on campus.
• NAMIWalks Annual fundraising walk event to raise awareness and funds for mental health programs and support services.
• Community Education Programs Educational presentations and workshops for local companies, schools, businesses, and government offices on mental health and reducing stigma.

Quantifiable outcome

• NAMIWalks raised $11.9M across the country in 2018
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Three partnerships are on record, tiered minor, core and supporting.

• Target CircleminorGTM or Marketing Partner · 27 July 2021NAMI Valley of the Sun partnered with Target Circle, allowing community members to vote for the organization to receive funding through Target's charitable giving program.
• NAMI NationalcoreStrategic or Co-development PartnerNAMI Valley of the Sun is a local affiliate of NAMI (National Alliance on Mental Illness), the nation's leading voice on mental health with 650+ affiliates. The national organization provides program frameworks, training, advocacy support, and brand recognition.
• Humanist Society of Greater Phoenix (HSGP)supportingStrategic or Co-development PartnerHSGP hosts NAMI Connection support group meetings at their facility in Mesa, providing venue space for peer support programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NAMI (National Alliance on Mental Illness): NAMI Valley of the Sun's parent organization and national affiliate network of which it is a member. NAMI National provides the program frameworks, training, brand, and advocacy platform that Valley of the Sun localizes and delivers in Maricopa County.
• Bring Change to Mind: National nonprofit focused on ending stigma and encouraging open dialogue about mental illness through high school and college programs. Directly comparable to NAMI's Ending the Silence and NAMI On Campus presentation programs.
• Depression and Bipolar Support Alliance (DBSA): A national peer-led nonprofit providing support groups, education, and advocacy for people living with depression and bipolar disorder. Directly comparable model of free peer support groups and education classes delivered through a national affiliate network.

Emerging players

• Crisis Text Line: National 24/7 text-based crisis intervention service — directly comparable to NAMI's 'NAMI' to 741741 text crisis support. Represents a more technology-driven alternative for crisis intervention in the same target population.
• The Trevor Project: National nonprofit providing crisis intervention and suicide prevention services for LGBTQ+ young people. Overlaps with NAMI Valley of the Sun's LGBTQ+ segment and youth-facing programs, but specializes in a narrower population with stronger digital reach.

Broad incumbents

• Suicide Prevention Lifeline / 988 Lifeline: National 24/7 crisis support network funded by SAMHSA. Comparable to NAMI Valley of the Sun's crisis line (1-800-631-1314) as a free, confidential crisis intervention service for individuals in distress.
• Mental Health First Aid (National Council for Mental Wellbeing program): National training program that teaches skills to identify and respond to mental health and substance use challenges. Directly comparable to NAMI Valley of the Sun's Mental Health First Aid offering in scope and audience.
• American Foundation for Suicide Prevention (AFSP): National nonprofit funding research, education programs, survivor support, and advocacy for suicide prevention. Operates local chapters delivering community education and outreach walks similar to NAMIWalks, competing for the same mental health donor dollars.
• Mental Health America: The nation's leading community-based nonprofit dedicated to mental health, education, screening, advocacy, and peer support. Operates a national network of affiliates similar to NAMI and competes for the same donor and volunteer pools while serving overlapping populations.
• National Council for Mental Wellbeing: National membership organization representing mental health and substance use treatment providers and the people they serve. Overlaps with NAMI in mental health education, advocacy, and community-based program delivery, though with a more clinical/provider orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/namivalleyofthesun
• Xx.com/nami_vos
• LinkedInlinkedin.com/company/nami

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI Valley of the Sun