Kind Magazine
Kind Magazine is a Toronto-based Canadian lifestyle media company founded in 2016 that publishes a free 19+ magazine and digital content covering cannabis, arts, culture, travel, food, and wellness, monetized through advertising, signature events, DTC apparel, and a newsletter.
- Company typePrivate
- Founded2016
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kind Magazine does
Kind Magazine is a privately held Canadian lifestyle media company founded in 2016 and based in Toronto. It publishes a free 19+ lifestyle magazine and accompanying digital content covering cannabis, arts and culture, travel, food and drink, and health and wellness, with editorial coverage spanning major Canadian cities including Toronto, Vancouver, Montreal, Calgary, Ottawa, Halifax, Winnipeg, and Saskatoon. Distribution is primarily digital through kindmagazine.ca and the Issuu digital magazine platform, supplemented by a weekly email newsletter called KINDLY and organic social media presence on Facebook, X, Instagram, and Pinterest.
The company operates four distinct revenue streams: advertising and sponsored content within the publication, ticketed signature events (Winter Fair, Summer Fair, KIND Awards, and KIND Gardens Vancouver), direct-to-consumer apparel sold through a dedicated Shopify storefront, and newsletter-based recurring engagement. Event programming is central to the go-to-market motion, with KIND Gardens Vancouver alone featuring 30+ cannabis and lifestyle brand partners. The technology footprint is a conventional digital publishing and e-commerce stack with no proprietary platform features disclosed.
Kind Magazine serves two customer segments: a primary consumer audience of Canadian adults interested in lifestyle, culture, and cannabis content, and a secondary B2B base of cannabis, food and beverage, travel, and lifestyle brands seeking access to that audience via advertising, sponsored content, and event partnerships. The company operates with a team of 1–10 employees and reports no parent company, subsidiaries, or external funding rounds in the available data.
Kind Magazine firmographics
Firmographics- Name
- Kind Magazine
- Legal name
- Kind Magazine
- Website
- https://kindmagazine.ca
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kind Magazine is a Toronto-based Canadian lifestyle media company founded in 2016 that publishes a free 19+ magazine and digital content covering cannabis, arts, culture, travel, food, and wellness, monetized through advertising, signature events, DTC apparel, and a newsletter.
- Ownership category
- akta.pro rank
Kind Magazine industry classification
Industry- Product category
- Lifestyle Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
- akta.pro secondary industries
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Travel & Outdoors Magazines (MPAJAEAH)
Keywords
Where Kind Magazine is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Kind Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine and Digital Content: Publishing lifestyle magazine content covering Arts + Culture, Travel + Adventure, Food & Drink, Health & Wellness, and Cannabis categories. Content is distributed via website and Issuu digital magazine platform. Revenue likely driven by advertising and sponsored content.
- Events: Hosting of signature events including Winter Fair, Summer Fair, and annual KIND Awards. Events feature cannabis brands and lifestyle products with ticketed entry.
- Apparel Sales: Direct-to-consumer apparel sales through dedicated Shopify store (kind-apparel-6389.myshopify.com).
- Newsletter Subscription: Weekly newsletter called KINDLY featuring contests, events, news, reviews and prizing. May include sponsored content opportunities.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Kind Magazine product offering
Product offeringCore offering
Kind Magazine is a Canadian lifestyle publication that prints and digitally distributes six magazine issues per year covering cannabis, arts, culture, travel, food, health, and wellness for adult Canadian audiences. Beyond editorial content, it sells branded apparel through its own Shopify storefront and produces live branded events such as the Winter Fair, Summer Fair, KIND Awards, and KIND Gardens Vancouver.
Product overview
Kind Magazine is a Canadian lifestyle media company operating as a unified platform with multiple content and commerce products. The core offering is the KIND Magazine publication covering cannabis, arts, travel, food, and wellness content. The company extends its brand through KIND Apparel (Shopify-based merchandise store), KIND Magazine Digital Issues (distributed via Issuu), and KIND Events (including KIND Awards, KIND Gardens Vancouver, Winter Fair, and Summer Fair). The portfolio also includes a newsletter called KINDLY.
Differentiator
Problem solved
Functional benefit
Products and services
- Kind Magazine (print and digital issues) Canadian lifestyle print and digital magazine covering cannabis, arts, culture, travel, food, health, and wellness, distributed to adult Canadians (19+) through kindmagazine.ca and Issuu.
- KIND Apparel Branded merchandise and apparel sold through the Kind Magazine Shopify storefront to fans of the publication and lifestyle brand.
- KIND Events (Winter Fair, Summer Fair, KIND Awards, KIND Gardens Vancouver) Recurring live branded events produced under the Kind Magazine umbrella for the Canadian adult lifestyle audience, combining cultural programming with brand sponsorships.
- KINDLY weekly newsletter Weekly opt-in email newsletter distributed via Mailchimp featuring Kind Magazine lifestyle content to Canadian adult readers.
Companies that use Kind Magazine
Customer profileSegments2 records
Ideal customer profiles2 records
Kind Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kind Magazine partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Cannabis Industry PartnerscorePartnership with cannabis industry stakeholders including Paul McCarthy (President of Cannabis Council), cannabis brands, and dispensaries for KIND Awards recognition and event participation.
- Vancouver KIND Gardens Event PartnerscoreEvent collaboration featuring 30+ elevated lifestyle and cannabis brands for KIND Gardens Vancouver event on April 9th.
- evenko / Osheaga Music FestivalminorCoverage partnership with evenko, promoters of Osheaga Music Festival in Montreal. Kind Magazine covers festival lineup and events.
- Lighthouse Immersive Art SpaceminorVenue partnership for Bob Marley One Love Experience exhibit at 1 Yonge Street, Toronto. Magazine covered the event featuring Cedella Marley.
- SpiritleafminorCannabis dispensary chain with multiple locations featured in magazine coverage for community-focused retail content.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Kind Magazine competitors and assessment
Company assessmentDirect peers
- Civilized: Canadian-founded cannabis lifestyle media brand with editorial content, events, and branded merchandise. Highly comparable given shared Canadian origin, lifestyle-cannabis crossover positioning, and combined content-plus-commerce model.
- High Times: Long-standing US cannabis culture and lifestyle publication covering news, culture, and events. Directly comparable as a cannabis-rooted lifestyle media brand with events and merchandise, though operating at significantly larger scale in the US rather than Canada.
- Sharp Magazine: Canadian men's lifestyle publication covering culture, food, travel, and style. Comparable as a Canadian lifestyle magazine with print/digital distribution, events, and a similar demographic skew, though without Kind's cannabis editorial angle.
- Herb: Digital cannabis lifestyle publication covering culture, food, travel, and wellness with a 21+ audience focus. Closely aligned with Kind's editorial model of blending cannabis with mainstream lifestyle categories, though serving a primarily US audience.
- The GrowthOp: Canadian cannabis-focused lifestyle and news vertical covering culture, food, wellness, and policy. Comparable as a Canadian cannabis-lifestyle publisher, though owned by a larger parent (Postmedia) giving it different scale economics.
- Cannabis Now: Cannabis lifestyle magazine covering culture, business, and wellness with both print and digital distribution. Directly comparable as a multi-platform cannabis lifestyle publication with a similar editorial scope and 21+ audience.
- Leafly: Major cannabis media and discovery platform with editorial content, brand partnerships, and educational resources. Comparable as a digital-first cannabis content publisher, though Leafly adds a strain/dispensary directory layer Kind does not operate.
Others
- Spiritleaf: Canadian cannabis retail chain and existing Kind Magazine partner. Not a media peer but an adjacent ecosystem participant — comparable as a cannabis-adjacent brand with national Canadian retail footprint that shares Kind's audience and has appeared in its coverage.
Broad incumbents
- Toronto Life: Established Canadian city lifestyle magazine covering culture, food, and events in Toronto. Comparable as a multi-category lifestyle publication serving the same Toronto consumer base, though without cannabis focus and with significantly larger scale.
- VICE Media: Global digital media company covering culture, lifestyle, and counterculture including substantial cannabis content. Comparable in editorial overlap (arts, culture, food, travel, cannabis-adjacent content) but operates at vastly larger scale across multiple geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kind Magazine social profiles
Digital presenceKind Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kind Magazine leadership team
Management profileNumber of profiles
Profiles1 record
Kind Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kind Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kind Magazine
What does Kind Magazine do?
Kind Magazine is a Canadian lifestyle publication that prints and digitally distributes six magazine issues per year covering cannabis, arts, culture, travel, food, health, and wellness for adult Canadian audiences. Beyond editorial content, it sells branded apparel through its own Shopify storefront and produces live branded events such as the Winter Fair, Summer Fair, KIND Awards, and KIND Gardens Vancouver.
Is Kind Magazine a public or private company?
Kind Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kind Magazine founded?
Kind Magazine was founded in 2016. It employs 1 to 10 people.
Where is Kind Magazine based?
Kind Magazine is headquartered in Toronto, Canada, in the North America region.
How does Kind Magazine make money?
Four revenue lines are on record. Magazine and Digital Content is the primary driver. The others are events, apparel Sales and newsletter Subscription.
Who are Kind Magazine's main competitors?
Direct peers on record are Civilized, High Times, Sharp Magazine, Herb, The GrowthOp, Cannabis Now and Leafly. Spiritleaf is listed as an others. Broad incumbents are Toronto Life and VICE Media.
Does Kind Magazine have an API?
No public API is recorded for Kind Magazine.
What industry is Kind Magazine in?
Kind Magazine's product category is Lifestyle Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines, with a secondary code of MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its NAICS code is 513120 and its SIC code is 2721.