Lakeshore Natural Resource Partnership

What Lakeshore Natural Resource Partnership does

Lakeshore Natural Resource Partnership (LNRP) is a 501(c)(3) nonprofit conservation organization founded in 2003 and headquartered in Port Washington, Wisconsin. Operating with 1-10 staff (approximately 5-7), LNRP serves as a fiscal sponsor, administrative backbone, and program operator for 16-17 partner organizations across 2,400 square miles of northeast and east central Wisconsin, spanning from the Niagara Escarpment to the Lake Michigan shoreline. Its work addresses water quality, habitat restoration, invasive species control, and coastal climate resilience in the Lake Michigan Basin.

LNRP delivers its impact through a portfolio of programs rather than technology products, including the Coastal Resilience Community Impact Project (CRCIP), the Valley Creek Corridor Restoration Project, the Lake Michigan Coastal Resource Hub, the Invasive Phragmites Control Program, and events such as Lake Michigan Day and the Barn Dance fundraiser. The organization combines direct project execution (invasive species eradication, tree planting, stream restoration) with intermediary services — fiscal sponsorship, grant administration, and technical assistance — for smaller watershed and community groups that lack standalone capacity. Reported outcomes include 1,500 acres of restored waterways, wetlands, and forests, and outreach to over 100,000 residents and visitors.

LNRP's revenue model is diversified across donations, grants from foundations (Fund for Lake Michigan, Green Bay Packers Foundation, Wildlife Conservation Society), federal and state funding (U.S. Forest Service, Wisconsin DNR, Sustain Our Great Lakes), corporate sponsorships (including a $3 million pledge from Vantage Data Centers in November 2025), endowment distributions (the 'We All Live on the Water' fund, established 2021), planned giving (Jim Kettler Legacy Society), and event fundraising. The organization maintains overhead under 10%, with 90% of donations directed to program activities.

Name

Lakeshore Natural Resource Partnership

Legal name

Lakeshore Natural Resource Partnership, Inc.

Website

https://lnrp.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Lakeshore Natural Resource Partnership is a Wisconsin-based 501(c)(3) nonprofit that serves as a fiscal sponsor, program operator, and administrative backbone for 16-17 partner organizations working on watershed restoration, habitat conservation, invasive species control, and coastal climate resilience across 2,400 square miles of the Lake Michigan Basin.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Administration of Conservation Programs (92412)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Marine & Freshwater Conservation (BPAGAGAE), Biodiversity & Habitat Conservation (BPAGAGAA), Climate Change Mitigation & Adaptation (BPAGAGAF), Conservation, Restoration & Biodiversity Services (Habitat, Wetlands, Riparian) (IMAMAJAH)

Keywords

• Watershed conservation services
• Habitat restoration programs
• Coastal resilience planning
• Environmental stewardship nonprofit
• Invasive species management

Headquarters

HQ city

Port Washington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute monetary gifts to support LNRP's conservation programs. The organization promotes tax-deductible donations through its website and events. One of the lowest overhead costs of any Wisconsin nonprofit (less than 10 percent) with 90 percent of donations going directly to fund activities.
2. Grant Funding: LNRP receives grant funding from foundations and government agencies including Fund for Lake Michigan, Wisconsin DNR, U.S. Forest Service, Wildlife Conservation Society, Green Bay Packers Foundation, and Sustain Our Great Lakes to support specific conservation projects.
3. Event Fundraising: LNRP hosts fundraising events including the annual Barn Dance and brewery benefit events to raise funds and community awareness for conservation efforts.
4. Endowment Fund: The 'We All Live on the Water' endowment fund established in autumn 2021 generates annual interest/dividend earnings to support staff and partner groups. Part of endowment earnings are reinvested to protect against inflation.
5. Legacy Gifts and Planned Giving: LNRP accepts planned gifts including bequests, beneficiary designations, gifts of stock, and other estate planning vehicles through the Jim Kettler Legacy Society.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Lakeshore Natural Resource Partnership (LNRP) is a 501(c)(3) nonprofit conservation organization that manages and restores lakeshore natural resources across 2,400 square miles of the Lakeshore Basin in northeast and east central Wisconsin. LNRP delivers watershed restoration, habitat enhancement, invasive species control, and coastal resilience planning as both a direct service provider and a fiscal sponsor for 16+ partner organizations. Its portfolio includes flagship initiatives such as the Coastal Resilience Community Impact Project (CRCIP), the Valley Creek Corridor Restoration Project, and the Lake Michigan Coastal Resource Hub, supported by donations, grants, endowment distributions, and corporate sponsorships.

Product overview

Lakeshore Natural Resource Partnership (LNRP) is a nonprofit conservation organization offering a portfolio of environmental programs and services rather than a traditional software product. The organization operates through its core Stewardship Fund for immediate project support, an Endowment Fund for long-term sustainability, and manages major initiatives including the Coastal Resilience Community Impact Project (CRCIP) for climate adaptation, the Valley Creek Corridor Restoration Project for watershed restoration, and the Lake Michigan Coastal Resource Hub for educational outreach. Additional services include volunteer programs, legacy giving options, in-kind contributions, annual events (Lake Michigan Day, Barn Dance fundraiser), the Champions of Conservation awards, invasive species control programs, and a partner groups platform enabling donations to 16 affiliated watershed and community organizations. The organization serves northeast and east central Wisconsin communities from the Niagara Escarpment to Lake Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Coastal Resilience Community Impact Project (CRCIP) A climate adaptation program that assists Lake Michigan coastal communities in developing strategies to respond to flooding, erosion, and climate change-driven hazards. Funded by the Fund for Lake Michigan and delivered to municipal and county partners in the Lakeshore Basin.
• Valley Creek Corridor Restoration Project A comprehensive watershed restoration project in Port Washington, Wisconsin spanning nearly two miles from Birchwood Hills Nature Area to Lake Michigan shoreline, restoring 1.9 miles of stream and riparian habitat.
• Lake Michigan Coastal Resource Hub A free resource hub containing educational outreach materials organized by topic and monthly relevance, developed in partnership with Southeastern Wisconsin Watersheds Trust and Lake Michigan Stakeholders.
• Volunteer Program A program offering opportunities for individuals to contribute time to conservation projects, with options for families and leadership roles on the Board or committees.
• Invasive Phragmites Control Program A regional program to map and treat invasive Phragmites across Calumet County and northeast Wisconsin, partnering with Calumet County, Glacierland Resource Conservation and Development Council, and Stantec Consulting Services Inc.
• Partner Groups Giving Platform Online platform enabling donors to give directly to 16 partner organizations including watershed partners, regional networks, and community groups operating under LNRP's fiscal sponsorship umbrella.
• Lake Michigan Day Conference An annual forum held each August for practitioners, decision-makers, and community leaders to learn about collaborative water and land conservation work, featuring panelists, speakers, and the Champions of Conservation awards.
• Barn Dance Fundraiser LNRP's flagship annual fundraising event featuring live music, food, drinks, and community connection to support conservation initiatives.
• Conservation Champions of Conservation Awards Annual awards program since 2008 recognizing individuals and groups who protect and restore water, land, and habitats while educating the public on environmental issues.
• Restoration of Our Trees Sheboygan (ROOTS) A reforestation initiative in collaboration with Sheboygan Rotary Club and Sheboygan Area School District, focusing on planting trees on district campuses.
• Legacy Gifts Program Planned giving options including wills, estate plans, beneficiary designations, and contributions to The Jim Kettler Legacy Society to ensure long-term organizational sustainability.
• In-Kind Giving Program Accepts volunteer hours, professional services, tangible goods donations, and Adopt-a-Park contributions to support conservation efforts.

Quantifiable outcome

• Restored 1,500 acres of waterways, wetlands, and forests
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and supporting.

• Water365coreStrategic or Co-development Partner · 1 January 2020Collaborative partner in launching the Coastal Resiliency Community Impact Project (CRCIP) to help Lake Michigan coastal communities adapt to climate change impacts including high lake levels and heavy rainfall events.
• 3 Sheeps BrewerysupportingGTM or Marketing PartnerSelected LNRP as Nonprofit of the Month for April 2026, donating $1 from every pint of Wisconsinitis sold at their Sheboygan taproom to support local water conservation efforts.
• City of Port WashingtoncoreStrategic or Co-development PartnerCollaborative partner in leading the Valley Creek Corridor Restoration Project, a comprehensive watershed restoration spanning nearly two miles from Birchwood Hills Nature Area to Lake Michigan shoreline.
• Wisconsin Department of Natural Resources (WDNR)coreStrategic or Co-development PartnerGovernment partner providing regulatory oversight, funding through the Northeast Lakeshore TMDL, and collaborative support for restoration projects including Amsterdam Dunes and Fischer Creek Park management.
• UW-Green Bay ManitowoccoreStrategic or Co-development PartnerCollaborative partner through the Lakeshore Water Institute, hosting the Stream Team program where students collect water quality data across multiple creek sites, and UW-Milwaukee School of Freshwater Sciences supporting Valley Creek restoration research.
• Friends of Hika Bay (FOHB)coreChannel Partner/ Reseller/ DistributorWatershed partner organization focused on Centerville Creek restoration and Hika Park management. One of LNRP's longest-running partner groups, emerged from Citizen Advisory Committee for Fund for Lake Michigan grant.
• Sheboygan River Basin Partnership (SRBP)coreChannel Partner/ Reseller/ DistributorWatershed partner group collaborating on Pigeon River Habitat Corridor, Willow Creek Habitat Corridor, and Amsterdam Dunes restoration projects across 550+ acres.
• Glacial Lakes ConservancycoreChannel Partner/ Reseller/ DistributorConservation partner collaborating on Willow Creek Habitat Corridor restoration in the Sheboygan River Watershed.
• Friends of the Manitowoc River Watershed (FMRW)coreChannel Partner/ Reseller/ DistributorWatershed partner group that adopted Henry Schuette Park and collaborates on Little Manitowoc River restoration spanning 2.5 miles of stream.
• Friends of Stony BrookcoreChannel Partner/ Reseller/ DistributorPartner group working to restore Stony Brook, the last live trout stream in Calumet County, with LNRP providing fiscal sponsorship and project support for multi-phase restoration.
• Friends of Crescent BeachcoreChannel Partner/ Reseller/ DistributorPartner group working with City of Algoma on Olson Park habitat enhancement and water quality improvement, supported by Fund for Lake Michigan, Sustain Our Great Lakes, and Green Bay Packers Foundation.
• Southeastern Wisconsin Watersheds TrustcoreStrategic or Co-development PartnerRegional watershed trust collaborating on the Lake Michigan Coastal Resource Hub, a joint effort providing educational outreach materials across Wisconsin's Lake Michigan shore.
• Lake Michigan StakeholderscoreStrategic or Co-development PartnerRegional organization collaborating on the Lake Michigan Coastal Resource Hub and co-hosting the Lake Michigan Champions of Conservation awards program.
• Niagara Escarpment Resource Network (NERN)coreStrategic or Co-development PartnerRegional network partner focused on education and stewardship of the Niagara Escarpment, co-hosting the Living Ledge-nds fundraising event.
• Climate Change Coalition of Door CountysupportingChannel Partner/ Reseller/ DistributorRegional network partner addressing climate change issues in Door County, part of LNRP's network of regional and watershed organizations.
• Ozaukee County Watershed CoalitionsupportingChannel Partner/ Reseller/ DistributorWatershed partner group focused on water quality and conservation in Ozaukee County.
• Friends of the Twin Rivers WatershedsupportingChannel Partner/ Reseller/ DistributorWatershed partner organization focused on Twin Rivers watershed conservation.
• Friends of North PointcoreChannel Partner/ Reseller/ DistributorCommunity partner that adopted North Point Park and Bluff in Sheboygan, working on habitat restoration and invasive species control with LNRP support.
• Friends of Peace Park SheboygancoreChannel Partner/ Reseller/ DistributorPartner group with LNRP serving as fiscal agent, focusing on Peace Park conservation and community outreach in Sheboygan.
• Lakeshore Water InstitutecoreStrategic or Co-development PartnerCollaboration between LNRP and UW-Green Bay Manitowoc hosting the annual Lakeshore Water Summit and Stream Team student research program.
• Restoration of Our Trees Sheboygan (ROOTS)supportingChannel Partner/ Reseller/ DistributorCommunity partner focused on reforestation of Sheboygan Area School District campuses, with Phase-III planting 90+ trees at multiple school sites in fall 2025.
• Forest Recovery Project of Door CountysupportingChannel Partner/ Reseller/ DistributorPartner organization focused on forest recovery and enhancement in Door County through environmental education and community involvement.
• Stantec Consulting Services Inc.coreImplementation/ SI/ Consulting PartnerProfessional consulting firm providing technical expertise for invasive Phragmites control program, Carstens Lake water quality improvement, and Amsterdam Dunes restoration projects.
• Glacierland Resource Conservation and Development CouncilcoreStrategic or Co-development PartnerPartner organization collaborating on regional invasive Phragmites mapping and treatment program across Calumet County and northeast Wisconsin.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• River Alliance of Wisconsin: Wisconsin nonprofit focused on protecting rivers and watersheds; closely aligned with LNRP's watershed-protection, education, and community-organizing approach within overlapping geographies.
• Wisconsin Rivers Alliance: Statewide nonprofit advocating for Wisconsin rivers and watersheds through policy, education, and grassroots organizing — comparable in mission scope, donor-funded model, and partnership-driven delivery in the same state.
• Wisconsin Wetlands Association: Wisconsin nonprofit dedicated to wetland conservation and policy; comparable as a small donor-supported nonprofit focused on a specific water/habitat niche overlapping with LNRP's wetland restoration work.
• Fox-Wolf Watershed Alliance: Northeast Wisconsin watershed nonprofit focused on the Fox-Wolf basin; highly comparable to LNRP in regional scope, watershed restoration projects, and partnership with municipal/land-trust stakeholders in the same state.
• Ozaukee Washington Land Trust: Local Wisconsin land trust operating within LNRP's Lakeshore Basin geography, focused on land conservation and stewardship; comparable in regional scope, nonprofit funding model, and partnership-driven conservation delivery.
• Milwaukee Riverkeeper: Member-supported nonprofit advocating for clean, safe, swimmable, fishable rivers in the Milwaukee River Basin — directly comparable in donor/grant funding model, water-quality advocacy, and community stewardship programming.

Broad incumbents

• Alliance for the Great Lakes: Larger regional nonprofit protecting the entire Great Lakes ecosystem; comparable in donor-funded model and Lake Michigan focus, but operates at a much broader geographic scale and policy level than LNRP.
• Clean Wisconsin: Statewide environmental advocacy nonprofit addressing water quality, climate, and conservation in Wisconsin; comparable donor/grant model and water-quality mission, though with stronger policy/advo focus than LNRP.
• The Nature Conservancy – Wisconsin: Major global conservation nonprofit with active Wisconsin chapter pursuing land protection and water projects; overlaps with LNRP on habitat/conservation outcomes but with substantially greater resources and programmatic breadth.

Regional players

• Lakeshore Land Conservancy (Michigan): Michigan-based land conservancy along the Lake Michigan shoreline; thematically very comparable to LNRP in shoreline-focused land/water conservation, but operating on the opposite shore of the lake and not in direct geographic competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/4lnrp
• YouTubeyoutube.com/channel/UCU8TOiTcYcRbMq8GpM5w8QA
• Facebookfacebook.com/4lnrp
• LinkedInlinkedin.com/company/lnrp
• Instagraminstagram.com/4lnrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeshore Natural Resource Partnership