Boardman
- Company typePrivate
- Founded2017
- HeadquartersManchester, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Boardman firmographics
Firmographics- Name
- Boardman
- Legal name
- Grooup Ltd.
- Website
- https://boardman.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Boardman industry classification
Industry- Product category
- Fractional Executive Technology Services
- NAICS
- Management of Companies and Enterprises (55111)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Interim Executive & Fractional Leadership Placement (BPACAAAJ)
- akta.pro secondary industries
- Executive Leadership & C-Suite Development (EDABAAAA), C-Suite & Senior Executive Coaching (EDABANAA), Manager & Team Leader Onboarding (EDABAOAC)
Keywords
Where Boardman is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices12 records
Markets served
Boardman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Fractional Executive Retainer Services: Monthly retainer model providing ongoing fractional CTO/CIO/CISO/CPO services. Engagements typically run 12-18 months with part-time commitment (1-3 days per week). On-demand day rate services also available for specific expert advice engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | On Demand: £1,500/day for expert advice |
| Subscription | Monthly | Starter: £6,000/month for strategic support |
| Subscription | Monthly | Team: £12,000/month for direct team support |
| Subscription | Monthly | Growth: £18,000/month for larger businesses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Boardman product offering
Product offeringCore offering
Boardman provides part-time, retained fractional executive technology leadership services — including Fractional CTO, CIO, CISO, CPO, Chief AI Officer, IT Leader, and Technology Board Advisor — delivered by a network of 100+ experienced leaders on flexible monthly retainers or day-rate engagements. The firm targets mid-market businesses needing senior technology guidance for scaling, product delivery, digital transformation, and investor readiness without the cost of a full-time executive.
Product overview
Boardman, operated by Grooup Ltd., is a fractional executive services company offering part-time technology leadership on a retained, flexible basis. The core portfolio consists of six fractional executive services: Fractional CTO (strategic technology leadership for product, teams, and operations), Fractional CIO (information management), Fractional CISO (cybersecurity leadership), Fractional CPO (product strategy), Fractional Chief AI Officer (AI strategy), and Fractional IT Leader (IT operations oversight), plus Technology Board Advisor services. These services are priced across four tiers: On Demand (day-rate, £1,500/day), Starter (£6,000/month), Team (£12,000/month), and Growth (£18,000/month with recruitment). The company also offers recruitment services as an add-on for hiring technical leadership positions.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CTO
Quantifiable outcome
- Companies helped grow from 40 employees to 8,000
- +2 more outcomes
Companies that use Boardman
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Boardman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Boardman partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Boardman competitors and assessment
Company assessmentBroad incumbents
- AlphaSights: AlphaSights connects clients with industry experts for consulting and advisory engagements. While primarily serving investment and consulting firms, it competes for senior-level executive advisory engagements similar to Boardman's model.
- Russell Reynolds Associates: Russell Reynolds Associates is a leading executive search and leadership advisory firm with interim and fractional executive offerings. It competes with Boardman for senior technology leadership placements in mid-market and enterprise.
- Heidrick & Struggles: Heidrick & Struggles is a premier executive search firm that has expanded into interim and fractional executive services. It competes with Boardman for senior technology executive engagements across mid-market and enterprise.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with executive search and leadership advisory practices. Its interim and fractional executive services compete directly with Boardman's fractional executive offerings for senior leadership roles.
- GLG (Gerson Lehrman Group): GLG is the world's largest expert network connecting professionals with subject matter experts for consulting engagements. While broader in scope, it overlaps with Boardman's fractional advisory model for senior technology and business leadership.
- Guidepoint: Guidepoint is a leading expert network providing on-demand access to subject matter experts. It competes with Boardman for executive-level advisory engagements, particularly for technology and product strategy.
Regional players
- Baringa Partners: Baringa Partners is a UK-based independent management consultancy providing technology, energy, and financial services advisory. It competes with Boardman for technology leadership consulting engagements in the UK mid-market.
Direct peers
- A.Team: A.Team (formerly Catalant) is a curated marketplace for fractional product, engineering, and technology leaders. It provides on-demand CTO and product leadership similar to Boardman's fractional executive offerings.
- Toptal: Toptal is a global freelance talent platform that matches companies with elite fractional technical executives, including CTOs. It directly competes with Boardman in fractional CTO services for mid-market and enterprise clients.
Emerging players
- On Deck: On Deck is a community and fellowship platform that connects founders with experienced operators and advisors. It overlaps with Boardman in providing senior technology and product leadership to early-stage and growth-stage companies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Boardman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boardman leadership team
Management profileNumber of profiles
Profiles1 record
Boardman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boardman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boardman
What does Boardman do?
Boardman provides part-time, retained fractional executive technology leadership services — including Fractional CTO, CIO, CISO, CPO, Chief AI Officer, IT Leader, and Technology Board Advisor — delivered by a network of 100+ experienced leaders on flexible monthly retainers or day-rate engagements. The firm targets mid-market businesses needing senior technology guidance for scaling, product delivery, digital transformation, and investor readiness without the cost of a full-time executive.
Is Boardman a public or private company?
Boardman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boardman founded?
Boardman was founded in 2017. It employs 1 to 10 people.
Where is Boardman based?
Boardman is headquartered in Manchester, United Kingdom, in the Europe region.
How does Boardman make money?
One revenue line is on record: fractional Executive Retainer Services.
Who are Boardman's main competitors?
Broad incumbents on record are AlphaSights, Russell Reynolds Associates, Heidrick & Struggles, Korn Ferry, GLG (Gerson Lehrman Group) and Guidepoint. Baringa Partners is listed as a regional player. Direct peers are A.Team and Toptal. On Deck is listed as an emerging player.
Does Boardman have an API?
No public API is recorded for Boardman.
What industry is Boardman in?
Boardman's product category is Fractional Executive Technology Services. Its primary akta.pro industry code is BPACAAAJ, Interim Executive & Fractional Leadership Placement, with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development. Its NAICS code is 55111 and its SIC code is 8742.