Beter.

What Beter. does

Beter BV is a Dutch B2B occupational health services provider headquartered at Paalbergweg 2-4 in Amsterdam, serving Dutch employers with 50 or more employees. The company originated as the internal arbodienst (occupational health service) of ABN AMRO and has operated as an independent private limited company since 2003. Its offering is organized around three modular pillars: Beter werken (absence management, reintegration, and compliance with the Dutch Arbowet and Wet verbetering Poortwachter), Beter leven (health-gain programs including healthchecks, DNA analysis, cortisol measurement, and the Beter Top executive health assessment), and Beter organiseren (RI&E workplace risk assessments and organizational compliance). Supplementary services include training and workshops (stress management, mindfulness, sleep, aggression training), the Eigen Regie Model for employer-led absence management, confidential advisory (vertrouwenspersoon), mediation (bemiddelaar), and mole-screening consultations.

The technology stack combines proprietary validated tools — most notably the Beter Balansmeter absenteeism-risk predictor co-developed with TNO and the Beter Werkplek-check video assessment — with digital self-service portals for customers and employees (CVS absence registration, Klantenportaal reporting and analytics, Gezondheidswinst health outcomes) integrated via Azure AD single sign-on. Back-office case management runs on the Medisoft Dossier Manager system, while the website is built on WordPress with Elementor. The company holds four compliance credentials central to its positioning: SBCA certification since 1997, ISO 9001 since 2007, and ISO 27001 plus NEN 7510 since 2015, all renewed for the 2024-2027 cycle.

Beter's revenue model combines annual subscription contracts for core occupational health and compliance services with professional-services billing for add-on health assessments, training, and consulting. Pricing is quote-based, undisclosed publicly, and calibrated to organization size, with the stated minimum engagement threshold of 50 employees. Distribution is direct B2B via phone (Service Center 088 9090 200), email, and embedded on-site consultation locations at client organizations across the Netherlands, with self-service digital portals layered for ongoing case management. No disclosed financials, headcount, or funding are available; the company appears to operate as a profitable, organically grown Dutch SME.

Name

Beter.

Legal name

Beter BV

Website

https://beter.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Beter BV is a Dutch B2B occupational health services provider headquartered in Amsterdam, serving employers with 50+ employees across the Netherlands with absence management, compliance, workplace risk assessments, and preventive health-gain programs delivered through embedded on-site consultation and digital portals.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

akta.pro primary industry

Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)

akta.pro secondary industry

Workers’ Compensation & Occupational Health TPA (HLAEALAL)

Keywords

• Occupational health services
• Absenteeism management
• Workplace risk assessment
• Employee health programs
• Dutch arbodienst

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Occupational Health Services (Arbozorg): B2B services provided to Dutch employers including periodic health examinations, workplace risk assessments (RI&E), absence management, and reintegration support. Services are structured around employer compliance with Dutch occupational health legislation (Arbowet) and the Wet verbetering Poortwachter. The company has been operating since 2003 as a standalone subsidiary, having originated as ABN AMRO's internal occupational health service.
2. Health Gain Programs (Gezondheidswinst): Health assessment programs for employees including healthchecks (online questionnaire + physical examination), lifestyle coaching trajectories (6 months), executive health assessments (Beter Top gezondheidsonderzoek), mole clinic services, DNA analysis, and cortisol measurements. These programs are offered as add-on services to the core occupational health offering.
3. Training and Workshops: Customized workshops and training programs including Beter in Balans (stress management), aggression and robbery training, calamity services, healthy sleep workshops, and mindfulness workshops. Duration ranges from 1-4 hours, can be delivered in-person or online.
4. Workplace Assessments: Workplace research and ergonomic assessments to identify workplace-related health risks. Includes the unique 5-minute workplace check tool.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Beter is a Dutch occupational health service provider (arbodienst) that sells B2B occupational health packages to employers, covering absenteeism management and reintegration under the Wet verbetering Poortwachter, health gain programs (healthchecks, lifestyle coaching, executive health assessments, DNA analysis, cortisol measurement), workplace risk inventories and evaluations (RI&E), training workshops, and confidential advisory services. Services are delivered via in-house company doctors, on-site consultation locations at client premises, and self-service digital portals, with certification credentials (SBCA, ISO 9001, ISO 27001, NEN 7510) maintained to meet Dutch occupational health regulation.

Product overview

Beter operates as an occupational health service provider with a modular platform combining three core service areas: Beter werken (absenteeism management and reintegration), Beter leven (health profit programs), and Beter organiseren (risk assessment and compliance). The platform includes supplementary digital tools such as the CVS absenteeism registration system, Klantenportaal reporting portal, and Gezondheidswinst health assessment platform. Additional specialized offerings include the Beter Balansmeter predictive analytics tool, workplace assessments, various coaching and training programs (Speedcoaching, mindfulness, stress management, aggression training), executive health examinations, genetic and cortisol testing, and confidential advisory services. The company also provides proprietary tools like the Werkplek-check and open consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Beter werken Core occupational health and absenteeism management services including company doctor support, reintegration guidance, compliance with the Wet verbetering Poortwachter, and case management for sick leave. Targeted at Dutch employers required to support employees during illness.
• Beter leven Health gain program featuring health checks (online questionnaire and physical examination), lifestyle coaching trajectories, DNA analysis, and cortisol measurements for stress assessment. Targeted at Dutch employers seeking to invest in employee vitality.
• Beter organiseren Risk Inventory and Evaluation (RI&E) services helping organizations identify and control occupational hazards including psychosocial workload risks, building-related risks, and compliance with Arbo legislation. Targeted at Dutch employers required to assess workplace risks.
• Beter Top gezondheidsonderzoek Comprehensive executive health examination including physical examination by a physician. Conducted annually for hundreds of executives and targeted at senior leadership of Dutch organizations.
• Beter trainingen en workshops Customized workshops including Beter in Balans stress management training (2-4 hours), aggression and robbery training (3-4 hours), calamity services, healthy sleep workshops, and mindfulness workshops (1-3 hours). Targeted at Dutch employers for employee development.
• Beter coaching Personal development and professional growth coaching service including Beter Speedcoaching (15-minute individual sessions on motivation, energy, work-life balance) and longer-form coaching trajectories. Targeted at employees of Dutch client organizations.
• Moedervlekken spreekuur (Skin Cancer Screening) Skin cancer screening consultation held at client organizations, staffed by company doctors trained by Antoni van Leeuwenhoek hospital specialists for early skin cancer detection. Targeted at employees of Dutch client organizations.
• Vertrouwenspersoon van Beter (Confidential Advisor) Confidential advisor service for employees experiencing unwanted behavior including sexual intimidation, discrimination, bullying, and stalking. Targeted at Dutch employers seeking external confidential support for staff.
• Bemiddelaar van Beter (Mediation) Neutral and skilled company counselor mediation service helping resolve conflicts between employees or groups within organizations. Targeted at Dutch employers facing internal workplace conflict.
• Beter werkplekonderzoek (Workplace Assessment) Workplace assessment evaluating ergonomic factors including chairs, desks, and hybrid work setups to prevent health complaints and future absenteeism. Targeted at Dutch employers seeking ergonomic improvements.
• Open spreekuur (Open Consultation) Open and low-threshold occupational health consultations available without sick leave, providing confidential and expert support for employees facing problems or work-life balance issues. Targeted at employees of client organizations.
• Eigen Regie Model (ERM) Self-management model allowing organizations to take the lead in absenteeism prevention and guidance of employees, with support from a Beter company doctor. Targeted at Dutch employers seeking to internalize absence management.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core, minor and historical.

• TNO (Netherlands Organisation for Applied Scientific Research)coreStrategic or Co-development PartnerCollaborative development partner for health assessment research. TNO co-developed the Beter health assessment (healthcheck) with Beter, which includes online questionnaire, physical examination, and optional cortisol measurement or DNA analysis. The partnership provides scientific validation for Beter's health gain measurement tools.
• Antoni van Leeuwenhoek ziekenhuisminorStrategic or Co-development PartnerMedical training partnership where physicians from Antoni van Leeuwenhoek hospital trained Beter's company doctors for the moedervlekken spreekuur (mole clinic) service for early skin cancer detection.
• ABN AMROhistoricalOthersBeter originated as the internal occupational health service (arbodienst) of ABN AMRO bank. Became an independent subsidiary in 2003 and has since expanded to serve a growing group of satisfied and entrepreneurial clients outside the banking sector.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Stigas: Dutch sectoral occupational health service focused on agricultural and green sector employers. Comparable arbodienst operating model but specialized by industry segment rather than competing head-on in Beter's general market.
• CorporateHealth International: European occupational health provider offering workplace health services, prevention programs, and absence management across multiple European markets. Comparable service model and employer customer base, with broader geographic reach than Beter.

Direct peers

• Zorg van de Zaak: Dutch network of occupational health and absence management providers serving employers with reintegration, RI&E, and workplace health services. Comparable in mission and offerings to Beter.
• HumanTotalCare: Major Dutch occupational health and absenteeism management provider offering arbodienst services, case management, and workplace health solutions. Competes with Beter across the Dutch employer segment.
• Arbo Unie: Dutch arbodienst providing occupational health, RI&E, absenteeism guidance, and training to Dutch employers. Overlapping service portfolio and target customers make this a direct competitor to Beter.
• ArboNed: Largest Dutch arbodienst providing occupational health, absenteeism management, RI&E, and reintegration services to Dutch employers. Directly competes with Beter in the same enterprise occupational health segment under Arbowet.
• KaderGroep: Dutch arbodienst and HR-services provider offering occupational health, absenteeism management, and employer advisory services. Directly competes with Beter in the same regulated Dutch market.

Broad incumbents

• International SOS: Global health and security services firm providing occupational health, wellness, and workforce risk management to multinational employers. Comparable employer-health services category at much broader international scale than Beter.
• Bupa Occupational Health: UK-based international healthcare group with occupational health services including absence management, health assessments, and workplace wellness. Comparable employer-focused offering, but operates primarily in UK/international markets rather than directly competing with Beter in the Netherlands.
• Medicover Occupational Health: European healthcare services group with occupational health operations across multiple countries, offering employer health services, screenings, and absence management. Comparable category and service mix, but operates at broader international scale than Beter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/beterarbodienst
• LinkedInlinkedin.com/company/beter

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beter.