What Maspex Romania does

Maspex Romania S.R.L. is a Romanian food and beverage manufacturer and a subsidiary of the Polish Maspex Group (Maspex Wadowice), founded in 1996 as La Festa International and rebranded in 2006. The company operates four production facilities in Vălenii de Munte (primary headquarters and main factory), Timișoara, Vatra Dornei, and Giurgiu, plus a corporate office in Bucharest, and employs 1,001-5,000 staff. It runs a multi-brand portfolio spanning beverages (Tymbark juices/nectars, Tedi children's drinks, Bucovina/Alcalia/La Vitta waters, Tiger energy drinks, Plusssz functional beverages), instant beverages (La Festa cappuccino and hot chocolate, Coffeeta, Ekland, Inka, Brumi), licensed RTD tea (Nestea under Nestle Waters partnership since 2019), snacks (Salatini, Tedi biscuits and cereals), pasta (Arnos), condiments (Vălenii de Munte ketchup, sauces, jams), and plant-based beverages (Just Plants). Its manufacturing technology is built around modern, computer-controlled production lines certified to IFS Food Standard v6.0.

The company is a market leader in Romania in juices/nectars/soft drinks (Tymbark), children's beverages (Tedi since 2001), cappuccino, and hot chocolate. Revenue is generated primarily through wholesale and retail distribution of branded consumer packaged goods across Romania and export markets spanning 20+ countries including Poland, Bulgaria, Moldova, Germany, Spain, UK, Italy, Greece, France, and other EU markets. Distribution operates through Romanian supermarket chains, convenience retail, export distributors, and an in-house vending solutions channel serving workplace and public spaces. Pricing is set through retail channels and is not publicly disclosed. Marketing includes TV advertising (notably a Disney Vaiana partnership with Tymbark), social media, branded CSR programs (Cupa Tymbark Junior football reaching 930K+ children since 2016, Școala Siguranței Tedi safety education reaching 471K+ first-graders over 11 years, Tedi și Prietenii Naturii environmental education), and multi-year partnerships with the Romanian Football Federation, Ministry of Education, Ministry of Environment, and Romanian Police. In 2025 the company completed a public takeover bid for over 72% of Purcari Wineries Public Company Limited, receiving regulatory approval from Competition Councils of Moldova, Romania, and Bulgaria in November 2025, marking its entry into the alcoholic beverages sector.

Name

Maspex Romania

Legal name

Maspex Romania S.R.L.

Website

https://maspex.ro

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Maspex Romania S.R.L. is a Romanian food and beverage manufacturer and Polish Maspex Group subsidiary producing multi-brand beverages, instant drinks, snacks, pasta, and condiments distributed across Romania and 20+ countries. It is the Romanian market leader in juices/nectars, children's beverages, cappuccino, and hot chocolate.

Ownership category

akta.pro rank

Product category

Food and Beverage Manufacturing

NAICS

Soft Drink Manufacturing (312111), Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industries

Plant-Based Beverage Production (Oat/Soy/Almond, etc.) (AFAFABAI), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Fruit Snacks & Dried Fruit (CRADABAJ), Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)

Keywords

• Beverage manufacturing
• Soft drink production
• Mineral water bottling
• Instant coffee products
• Pasta manufacturing

Headquarters

HQ city

Ploiesti

HQ country

Romania

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Product Sales: Revenue from manufacturing and selling food and beverage products including soft drinks, nectar, mineral water, functional beverages, instant coffee/cocoa, snacks, and pasta products through retail channels in Romania and export markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Maspex Romania manufactures and distributes a multi-brand portfolio of food and beverage products in Romania and export markets. Core offerings include soft drinks, nectars and juices (Tymbark, Ciao, Figo), natural mineral and spring water (Bucovina, Alcalia, La Vitta, Malibu), instant beverages (La Festa cappuccino and hot chocolate, Ekland instant tea, Van cocoa, Inka cereal drink), functional and energy drinks (Plusssz, Tiger, Nestea), children's beverages and snacks (Tedi), pasta (Arnos), traditional snacks (Salatini), ketchup and tomato products (Vălenii de Munte), and plant-based beverages (Just Plants). Production is carried out in IFS Food-certified facilities in Vălenii de Munte, Timișoara, Vatra Dornei and Giurgiu.

Product overview

Maspex Romania is one of the largest food and beverage companies in Central and Eastern Europe, operating as a multi-brand portfolio company rather than a single unified product. The core offerings span multiple categories: (1) Beverages including Tymbark (juices/nectars/refreshments), Tedi (children's drinks), Bucovina/Alcalia/La Vitta (waters), Tiger (energy drinks), Plusssz (functional beverages), and Nestea (licensed RTD teas); (2) Instant beverages including La Festa (cappuccino/hot chocolate), Coffeeta, Ekland, Inka, Brumi; (3) Food products including Vălenii de Munte (ketchup/tomato products/jams/sauces) and Arnos (pasta); (4) Snacks including Salatini (crackers/pretzels/sticks) and Tedi Snacks (biscuits/cereals); (5) Plant-based beverages (Just Plants oat drinks). Additionally, the company operates vending solutions and runs CSR programs including Cupa Tymbark Junior (youth football), Școala Siguranței Tedi (safety education), and environmental reforestation initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Tymbark: Juices, nectars, soft drinks - market leader in Romania for JNSD category
• Tedi
• Ciao
• Figo
• La Festa
• Arnos
• Salatini
• Bucovina
• Alcalia
• Plusssz
• Tiger
• Nestea
• Just Plants
• La Vitta Spring
• Malibu
• Van
• Ekland
• Coffeeta
• Brumi-Drink
• Inka
• Vălenii de Munte

Products and services

• Tymbark Leading Romanian beverage brand offering juices, nectars, carbonated and non-carbonated refreshment drinks, and 100% fruit mousse products for general consumers. Holds Superbrands 2021 distinction.
• Tedi Market leader in children's beverages in Romania, offering refreshing drinks rich in carrot and fruits, containing vitamins A and C, without preservatives. Designed for children aged 2-12 and their families.
• Ciao Non-carbonated refreshment beverage brand positioned as a family-oriented affordable drink available in 9 flavors including orange, peach, green apple, multivitamins, and tomato.
• Figo
• Bucovina Natural mineral water sourced from protected underground reserves in the Bucovina region, known for its balanced mineral composition and purity. Official water of the Romanian National Football Team.
• Alcalia Natural non-carbonated flat mineral water with high natural alkalinity (pH 9.37), sourced from 1,200 meters depth in the Rodopi Mountains, available in 1.5L, 1L and 0.5L formats.
• La Vitta Spring Spring water available in still and carbonated 2-liter bottles, positioned for optimal hydration and body revitalization.
• Malibu Carbonated table water suitable for any time of day, providing an extra boost of energy and effervescence.
• Tiger Energy drink brand. Tiger Classic and Tiger Max variants available in 250ml format, providing energy and vitality.
• Plusssz Functional beverage brand launched in 2025 offering vitamin water (PET 0.60L), electrolyte drinks (PET 0.75L), and carbonated vitamin water (DOSE 0.33L). Positioned for active lifestyle with reduced sugar and added vitamins.
• Nestea Ready-to-drink tea brand developed under partnership with Nestle Waters. Available in 8 varieties including Peach, Lemon, Forest Fruits, Mango-Pineapple, Green Apples, and sparkling Nestea Joy variants.
• La Festa Coffee and hot beverage brand. Specialties include cappuccino, hot chocolate, 3in1, and ice frappe products for vending and retail. La Festa 3in1 was the first instant coffee of this type launched in Romania.
• Coffeeta Cream powder for coffee providing a smooth and creamy taste, available in 400g, 200g, and 80g pack sizes. Specially designed for the vending industry.
• Inka 100% natural instant cereal-based beverage made from carefully selected natural ingredients, available in 180g powder (bag) and 100g powder (jar) formats.
• Van Premium cocoa powder at an accessible price point, available in 75g and 200g formats.
• Ekland Market-leading instant tea beverage available in berry, lemon, multivitamin, and raspberry flavors, in 350g jar and 300g bag packaging.
• Brumi-Drink Cocoa drink for children that transforms milk into a delicious and nutritious beverage, containing 10 vitamins and calcium.
• Just Plants 100% plant-based beverage range made from oats, available in variants including Oat, Oat & Almond, and Barista Oat. Fortified with vitamins D, B12 and calcium, with no added sugar.
• Arnos Pasta products brand present in Romanian market since 1992. Offers 18 varieties of egg and non-egg pasta including regional and modern specializations, using simple and natural ingredients.
• Salatini Traditional Romanian snack brand since 1998 covering multiple segments: crackers, pretzels, sticks, traditional Romanian snacks, and cookies in various sizes and flavors.
• Tedi Snacks Children's snack range including biscuits (launched 2015: butter biscuits with vitamins, cocoa biscuits) and cereals (launched 2021). Made without palm oil or glucose syrup.
• Vălenii de Munte Traditional food products brand featuring ketchup (using 160g tomatoes per 100g product), tomato paste, tomato sauce, preserves, jams, and pasta sauces. All products free from preservatives, gluten, and flavor enhancers.
• Tymbark Carbonated Lemonades Tymbark brand's first carbonated lemonades in slim 330ml can format, available in Lemon & Raspberry and Lemon & Watermelon variants.
• Vending Solutions Vending machine beverage solutions for workplace and public spaces, including La Festa Chocolatta (cacao and milk drink with minimum 18% cocoa), Ekland raspberry tea drink, Coffeeta Classic cream powder, and Coffeeta MV 302 cream powder with 44% whole milk powder.

Quantifiable outcome

• Market leader in JNSD, cappuccino and hot chocolate in Romania
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered regulatory, major acquisition, core, flagship and supporting.

• Competition Councils of Moldova, Romania, and BulgariaregulatoryOthers · 9 November 2025Regulatory approval obtained from Competition Councils of Moldova, Romania, and Bulgaria for Maspex Romania's acquisition of a controlling stake in Purcari Wineries Public Company Limited, marking a key milestone in the acquisition process for regional expansion into alcoholic beverages sector.
• Purcari Wineries Public Company Limitedmajor acquisitionStrategic or Co-development Partner · 31 July 2025Maspex Romania completed public takeover bid to purchase more than 71% of Purcari Wineries' shares, aiming to gain control of the company. Once finalized, Maspex will hold over 72% of Purcari's shares, aligning with regional expansion strategy and focus on alcoholic beverages sector.
• Nestle WaterscoreStrategic or Co-development Partner · 1 January 2019Partnership signed in 2019 for development of NESTEA brand in Hungary, Bulgaria and Romania, adding ready-to-drink tea category to Maspex portfolio.
• Ministerul Mediului, Apelor și Pădurilor (Ministry of Environment)coreStrategic or Co-development Partner · 1 January 2019Partnership for Tedi și prietenii naturii program providing environmental education to preschoolers nationwide, teaching about recycling, nature protection, and sustainable practices.
• Bucovina Brand Partnership with Romanian National Football TeamflagshipGTM or Marketing Partner · 1 January 2019Bucovina became Official Water of Romanian National Football Team, extending partnership with FRF for 4 years until end of 2025. Partnership also includes support for national youth football teams U15-U18.
• Ocolul Silvic Dorna and Ocolul Silvic Dorna CandrenilorsupportingStrategic or Co-development Partner · 1 January 2019Partnership for reforestation activities in Bucovina region, providing technical expertise, species selection, and long-term monitoring of planted seedlings in Protejăm Ținutul Echilibrului program.
• Federația Română de Fotbal (Romanian Football Federation)flagshipStrategic or Co-development Partner · 1 January 2016Partnership for organizing Cupa Tymbark Junior - the largest children's football competition in Romania for children aged 6-12. Tymbark is main sponsor, competition organized by FRF in partnership with Ministry of Education. Partnership extended through at least 2026.
• Ministerul Educației și Cercetării (Ministry of Education and Research)coreStrategic or Co-development Partner · 1 January 2015Strategic partnership for educational programs including Școala siguranței Tedi (safety education for first graders) and Tedi și prietenii naturii (environmental education for preschoolers), providing materials and resources to schools nationwide.
• Poliția Română - Institutul de Cercetare și Prevenire a CriminalitățiicoreStrategic or Co-development Partner · 1 January 2015Partnership for Școala siguranței Tedi program where police officers participate in safety education sessions for first-grade students, teaching about road safety, online safety, and emergency situations.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Coca-Cola HBC: One of the largest bottlers of Coca-Cola products with extensive operations across Romania and CEE, directly competing with Tymbark in juices/nectars/soft drinks and Bucovina in still water. Closest direct competitor in Maspex Romania's core beverage categories.
• Red Bull Romania: Global energy drink leader with active Romanian operations, directly competing with Maspex Romania's Tiger energy drink brand in the same retail outlets, convenience channels, and sponsorship-driven marketing formats.
• Borsec: Leading Romanian mineral water brand owned by Romaqua Group, directly competing with Bucovina in the still/carbonated mineral water category. Closest domestic competitor in Maspex's flagship water segment.
• Dorna Mineral Water: Romanian natural mineral water brand (owned by Coca-Cola HBC) competing directly with Bucovina across still and carbonated water formats in the Romanian market.

Broad incumbents

• PepsiCo Romania: Global FMCG leader with active Romania operations across juices (Tropicana), snacks (Lay's), and soft drinks. Competes directly with Maspex Romania's portfolio but operates at significantly larger scale and brand budget.
• Ursus Breweries: Romania's largest brewery (part of Asahi Group) operating across beer brands and beverage distribution. Adjacent competitor in Romanian beverages with strong trade relationships overlapping Maspex Romania's distribution channels.
• Danone Romania: Global dairy and plant-based giant with active Romania operations; directly competes with Just Plants in plant-based beverages and with traditional dairy/children's nutritional drinks overlapping Tedi's positioning.
• Nestlé Romania: Operates across coffee (Nescafé), confectionery, and dairy in Romania; simultaneously Maspex Romania's partner for Nestea brand and a competitor in instant coffee and water categories (Perrier, S. Pellegrino).

Emerging players

• Olmeca / Brown-Forman Romania: Following the 2025 Purcari Wineries acquisition, Maspex Romania enters direct competition with established spirits and wine players in CEE retail and HoReCa channels where brand-building and distribution scale are critical.
• Oatly: Swedish oat-based beverage leader expanding across CEE, directly competing with Just Plants brand in the plant-based dairy alternative category. Closest category-specific emerging competitor in functional/plant-based segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MaspexRomania
• LinkedInlinkedin.com/company/tymbark-maspex-romania

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maspex Romania