PepsiCo România
PepsiCo România is the Romanian subsidiary of PepsiCo, Inc. operating a dual-division food and beverage business (beverages and snacks) through two manufacturing hubs in Popești-Leordeni and Dragomirești-Deal that serve as regional export hubs for 17 East Balkans countries, distributing brands like Pepsi, Lay's, Doritos, Gatorade, and Cheetos across modern retail, traditional trade, convenience, HORECA, and e-commerce channels.
- Company typePublic
- Founded1966
- HeadquartersBucharest, Romania
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What PepsiCo România does
PepsiCo România is the Romanian operating arm of PepsiCo, Inc. (NASDAQ: PEP), a publicly traded global food and beverage conglomerate. The company operates through two registered entities — Quadrant-Amroq Beverages SRL and Star Foods E.M. SRL — both headquartered in Bucharest at Calea Văcărești 391. PepsiCo has been present in Romania for 60 years, with the first locally produced Pepsi bottled in Ovidiu, Constanța county in May 1967 under a Cold War-era trade arrangement. Operations are managed regionally under PepsiCo East Balkans, with leadership based in Romania.
The business runs two manufacturing hubs: a snacks factory in Popești-Leordeni (39,000 tonnes annual capacity, serving 17 countries) and a beverages factory in Dragomirești-Deal (500+ million liters annual capacity, serving 7 markets). The Popești-Leordeni site features a 32,500 sqm automated warehouse with 34m high-bay storage (23,500 pallets, 320 pallets/hour throughput) and a 700 kWp solar installation. Dragomirești-Deal hosts the most automated PET bottling line in PepsiCo's European portfolio (1 million bottles/day) and the only can bottling line in the Eastern Balkans (1.5 million cans/day). A Training Center is co-located with the beverages factory, in partnership with Politehnica University Bucharest.
PepsiCo România generates revenue through the manufacture and sale of carbonated soft drinks (Pepsi, 7Up, Mirinda, Mountain Dew, Evervess), bottled water, juices (Prigat), iced tea (Lipton), energy drinks (Rockstar), and sports drinks (Gatorade), alongside salty snacks (Lay's, Doritos, Cheetos, Star, Krax). Products are distributed across modern trade (supermarkets), traditional trade (independent retailers), convenience stores (including 5 to go), HORECA channels, and e-commerce. The company uses mass marketing (TV, outdoor, digital, social), cultural event sponsorships (Summer Well, TIFF, Art Safari), brand ambassador activations, and in-store promotions to drive consumer demand. Pricing is determined at retail level through trade agreements with distributors and retailers and is not publicly disclosed. The company has invested over $320 million in Romania over the past 10 years, with $148 million deployed during the 2023-2026 tenure under former GM East Balkans Radu Berevoescu.
PepsiCo România firmographics
Firmographics- Name
- PepsiCo România
- Legal name
- PepsiCo, Inc.
- Website
- https://pepsico.ro
- Company type
- Public
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PepsiCo România is the Romanian subsidiary of PepsiCo, Inc. operating a dual-division food and beverage business (beverages and snacks) through two manufacturing hubs in Popești-Leordeni and Dragomirești-Deal that serve as regional export hubs for 17 East Balkans countries, distributing brands like Pepsi, Lay's, Doritos, Gatorade, and Cheetos across modern retail, traditional trade, convenience, HORECA, and e-commerce channels.
- Ownership category
- akta.pro rank
PepsiCo România industry classification
Industry- Product category
- Food and Beverages
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Soft Drink & Carbonated Beverage Syrups (AFAFAGAA)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Sports Drinks & Hydration Beverages (CRADAHAK), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where PepsiCo România is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
PepsiCo România business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Beverages: PepsiCo generates revenue through the manufacture and sale of carbonated soft drinks (Pepsi, 7Up, Mirinda, Mountain Dew), bottled water, juices (Prigat), iced tea (Lipton), energy drinks (Rockstar), and sports drinks (Gatorade) across Romania. Products are sold through modern retail, traditional trade, convenience stores, and HORECA channels.
- Snacks: Revenue from salty snacks including Lay's potato chips (baked and regular), Doritos, Cheetos, Star (puffed snacks, popcorn, peanuts, seeds), and Krax. Made from locally sourced Romanian potatoes and corn. Distributed through the same retail and foodservice channels.
- Product Sales (Global): PepsiCo generated approximately $94 billion in revenue in 2025 and ~$92 billion in 2024 globally, driven by a portfolio of iconic food and beverage brands including Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream, each generating over $1 billion in annual retail sales.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
PepsiCo România product offering
Product offeringCore offering
PepsiCo România manufactures and distributes a portfolio of beverages (carbonated soft drinks, juices, iced tea, sports and energy drinks under Pepsi, 7UP, Mirinda, Mountain Dew, Prigat, Lipton, Gatorade, Rockstar, Evervess) and salty snacks (Lay's, Doritos, Cheetos, Star, Krax) from two factories in Popești-Leordeni (snacks) and Dragomirești-Deal (beverages). Operations serve the Romanian domestic market and act as a regional manufacturing hub exporting to 17 countries across Central and Southeast Europe.
Product overview
PepsiCo România operates as a food and beverage manufacturing and distribution company with two main divisions: Beverages (carbonated soft drinks including Pepsi, 7UP, Mirinda, Mountain Dew, Evervess; sports drinks like Gatorade; energy drinks like Rockstar; iced tea through Lipton; and juices through Prigat) and Snacks (potato chips through Lay's, tortilla chips through Doritos, corn puffs through Cheetos, and local Romanian brands including Star and Krax). The company operates manufacturing facilities in Popești-Leordeni (snacks) and Dragomirești-Deal (beverages), serving 17 countries across Central and Southeast Europe. Recent innovations include new flavors like Pepsi Raspberry, Pepsi Treats, and Doritos Dinamita, alongside significant manufacturing investments in automation and bottling capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Lay's: PepsiCo's primary snacks brand and the world's number one potato chip brand. In Romania, Lay's products are manufactured locally at the Popești-Leordeni factory.
- Doritos
- Cheetos
- Star
- Krax
- Pepsi
- Pepsi Zero
- 7Up
- Mirinda
- Prigat
- Mountain Dew
- Lipton Ice Tea
- Gatorade
- Rockstar
- Evervess
- Pepsi cu gust de zmeură
- Pepsi Treats
- Doritos Dinamita
Products and services
- Pepsi Iconic cola carbonated soft drink, with classic, zero sugar, Twist (lemon), and recent innovations including Pepsi with Raspberry and Pepsi Treats. The flagship beverage brand in PepsiCo's portfolio with 60 years of continuous presence in Romania.
- 7UP Lemon-lime carbonated soft drink positioned for consumers who follow their passion with an authentic, relaxed, cool attitude. Manufactured locally at PepsiCo's Dragomirești-Deal beverages factory.
- Mirinda Orange-flavored carbonated soft drink with intense fruit aroma, encouraging imaginative and fun experiences. Manufactured locally at the Dragomirești-Deal factory.
- Mountain Dew Citrus-flavored carbonated soft drink targeting urban youth seeking intense sensations, adventure, and excitement. Manufactured locally at the Dragomirești-Deal factory.
- Evervess Tonic water for consumers who appreciate refined taste and classic elegant style. Manufactured at the Dragomirești-Deal beverages factory.
- Prigat Fruit juice brand positioned for everyday athletes, representing vitality, initiative, passion, and courage. Locally produced juice range in Romania.
- Lipton Ice Tea Leading iced tea brand offering refreshing beverages for consumers who enjoy life's finer moments. Manufactured at the Dragomirești-Deal factory.
- Gatorade World's number one sports drink by volume that rehydrates, energizes, and fuels the body during physical exertion. Manufactured at the Dragomirești-Deal factory.
- Rockstar Energy drink helping consumers succeed in their active lifestyle. Distributed in Romania through PepsiCo's beverages portfolio.
- Lay's World's number one potato chip brand and PepsiCo's primary snacks brand. In Romania, Lay's products are manufactured locally at the Popești-Leordeni factory from locally sourced potatoes, with regular and baked variants.
- Doritos Tortilla chip brand for consumers with a rebellious spirit who act boldly and live life to the fullest. Includes the Doritos Dinamita extension made from 100% Romanian corn. Manufactured at the Popești-Leordeni factory.
- Cheetos Corn-based puffs made from real corn, baked (not fried), without added preservatives, featuring cool shapes. Manufactured at the Popești-Leordeni snacks factory.
- Star Local Romanian snack brand offering traditional puffs and flavored varieties, popcorn, peanuts, and seeds for the whole family. Manufactured at the Popești-Leordeni factory.
- Krax Crunchy snack brand targeted at younger consumers. Locally produced at the Popești-Leordeni snacks factory.
- Pepsi with Raspberry Flavor (Pepsi cu gust de zmeură) New Pepsi variant combining classic Pepsi taste with vibrant raspberry notes, the first Pepsi flavor innovation in the Romanian market in over 20 years. Launched in Romania in March 2026.
- Pepsi Treats Zero-sugar flavored carbonated beverage range inspired by desserts, including Strawberry and Cream and Vanilla Ice Cream flavors. Launched in Romania in May 2026.
- Doritos Dinamita Flamin' Hot product featuring intense Lime and Chili flavors in a reinvented tubular crispy shape made from 100% Romanian corn. Launched in Romania in August 2025.
Quantifiable outcome
- Carbon footprint reduced by 210 tonnes of CO₂ annually (can line), ~500 tonnes (automated warehouse), up to 63% GHG reduction (Fertiberia fertilizers)
- +4 more outcomes
Companies that use PepsiCo România
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
PepsiCo România technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PepsiCo România partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- FertiberiacorePepsiCo and Fertiberia entered a long-term collaboration to deploy green hydrogen-based fertilizers (Impact Zero) across approximately 400,000 acres (~162,000 hectares) of farmland in Europe. Fertiberia will supply up to 150,000 tonnes annually of low-carbon fertilizer through 2030. The program covers France, Romania, Serbia, Greece, Turkey, Spain, and Portugal, supporting potato, corn, sunflower, sugar beet, and rapeseed cultivation for Lay's, Doritos, Ruffles, and Cheetos. A pilot in Spain and Portugal reduced corn emissions by up to 20% and potato emissions by up to 15%. The partnership is expected to reach ~50% low-carbon fertilizer penetration in PepsiCo's European supply chain by 2030.
- Universitatea Națională de Știință și Tehnologie Politehnica București (Faculty of Mechanical Engineering and Mechatronics)corePepsiCo partnered with Politehnica University Bucharest to deliver dedicated student labs at the PepsiCo Training Center in Dragomirești-Deal. Students use equipment simulating beverage production processes, electrical systems, and automation, receiving hands-on technical training. The partnership bridges the labor market and education system, focused on developing the next generation of production and automation professionals.
- Asociația Casa BunăcorePartnership with Asociația Casa Bună provides educational opportunities for 400 vulnerable students in Ferentari (Bucharest) and Argeș county (Nucșoara and Lerești), addressing educational inequality and providing social and vocational training support. Since December 2021, the PepsiCo Foundation has provided $400,000 in funding to help children develop future skills and promote economic opportunities.
- World Vision RomâniacorePepsiCo and the PepsiCo Foundation partnered with World Vision România to support students affected by the pandemic in Ilfov and Ialomița counties through the extension of the 'I Want in 9th Grade' program. Since 2021, the PepsiCo Foundation has provided over $750,000 in funding to World Vision România. For 2024, PepsiCo committed $300,000 in grants to experienced NGOs including World Vision.
- World Wildlife Fund (WWF)minorPartnership with WWF for water management projects, including installation of 150 floating mats with 2,100 pollutant-eating plants in Pakistan for wastewater treatment and ecosystem benefits. The wetland restoration project provides habitat for wildlife while improving water quality in connected ponds.
- Guidehouse (Climate Supplier Leadership Consortium)minorPepsiCo joined with Guidehouse, Mars Inc., and McCormick & Company to form the Climate Supplier Leadership Consortium (LoCT Suppliers), providing resources, tools, and knowledge to help suppliers progress and achieve their climate targets. The consortium guides and trains suppliers in GHG reduction strategies.
- Alliance for Water Stewardship (AWS)minorPepsiCo is a member of the Alliance for Water Stewardship and commits to adopting the AWS Standard in all high-risk water factories by 2025. AWS framework helps identify opportunities to be better water stewards at the local level, including collaborating with local partners to understand unique watershed challenges and focusing on collective action.
- RE100 InitiativeminorPepsiCo joined RE100 in 2020, a Climate Group-led initiative in partnership with CDP, bringing together the world's most influential companies committed to 100% renewable electricity. PepsiCo aims for 100% renewable electricity in all owned and controlled operations globally by 2030, and across all franchise and third-party operations by 2040.
- The Nature ConservancyminorPepsiCo's global Water for the Planet partnership with The Nature Conservancy conserves freshwater across Latin America, working directly with farmers, landowners, businesses, and communities to implement efficient irrigation technology, protect upstream forests, and develop Water Funds in at-risk watersheds. Since 2016, the partnership has recharged over 511 million liters of water per year across 7 watersheds covering over 677 hectares of native ecosystems, benefiting 2,600 families directly.
Scale indicators11 records
Recent moves10 records
Expansion highlights5 records
PepsiCo România competitors and assessment
Company assessmentDirect peers
- Kellanova (Pringles): Direct competitor in the potato-based snacks category where Pringles competes head-to-head with Lay's in Romanian modern trade, with comparable manufacturing scale, brand marketing investment, and distribution reach.
- Red Bull: Direct competitor in the energy drink category where PepsiCo's Rockstar brand competes, with Red Bull's premium positioning and strong cultural marketing presence overlapping directly in Romanian on-premise and retail channels.
- Coca-Cola HBC Romania: Coca-Cola Hellenic Bottling Company's Romanian operation is the primary direct competitor in carbonated soft drinks (Coca-Cola, Fanta, Sprite), juices, water, and iced tea, operating a similar regional bottler/distributor model with parallel retail and HORECA coverage.
- Britvic plc: International CSD and juice manufacturer (PepsiCo bottler in UK and Ireland, broader competitor elsewhere) producing carbonated soft drinks, juices, and mixers that directly overlap with PepsiCo's Romania beverage portfolio categories.
- Monster Beverage Corporation: Direct competitor in the energy drink category competing against Rockstar, with Monster's broader flavor portfolio and aggressive distribution expansion targeting the same convenience store and modern trade channels in Romania.
- Intersnack: European snacks manufacturer (Chio, POM-Bär, Curly) directly competing with PepsiCo's salty snacks portfolio across Romania and broader CEE markets, with similar local manufacturing and private-label capabilities.
Broad incumbents
- The Coca-Cola Company: Global CPG incumbent and direct competitor across PepsiCo România's core carbonated soft drink portfolio, with overlapping brand strength, marketing scale, and bottling infrastructure across the same 17-country Eastern European region.
- Mondelez International: Global snacks incumbent and direct competitor to PepsiCo's Lay's, Doritos, and Cheetos portfolio, with overlapping presence (e.g., Belin biscuits, local Romanian brands) and similar trade marketing capabilities across Romanian retail.
- Nestlé Romania: Broad food and beverage incumbent in Romania with overlapping product categories (juices, water, snacks, confectionery), operating with similar manufacturing infrastructure, retail relationships, and ESG commitments.
Regional players
- European Drinks (Ciuc, Izvorul Alb): Leading Romanian beverage producer (Ciuc mineral water, Izvorul Alb, Carpatica juices) competing locally with Prigat and PepsiCo's bottled water brands, with strong domestic heritage and emerging export presence in neighboring markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PepsiCo România social profiles
Digital presencePepsiCo România financial estimates
Financial estimateRevenue estimate
Valuation estimate
PepsiCo România leadership team
Management profileNumber of profiles
Profiles6 records
PepsiCo România subsidiaries and ownership
Company hierarchySubsidiaries2 records
PepsiCo România funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PepsiCo România M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PepsiCo România
What does PepsiCo România do?
PepsiCo România manufactures and distributes a portfolio of beverages (carbonated soft drinks, juices, iced tea, sports and energy drinks under Pepsi, 7UP, Mirinda, Mountain Dew, Prigat, Lipton, Gatorade, Rockstar, Evervess) and salty snacks (Lay's, Doritos, Cheetos, Star, Krax) from two factories in Popești-Leordeni (snacks) and Dragomirești-Deal (beverages). Operations serve the Romanian domestic market and act as a regional manufacturing hub exporting to 17 countries across Central and Southeast Europe.
Is PepsiCo România a public or private company?
PepsiCo România is a public company. It is classified as corporate owned and is currently operating.
When was PepsiCo România founded?
PepsiCo România was founded in 1966. It employs 101 to 250 people.
Where is PepsiCo România based?
PepsiCo România is headquartered in Bucharest, Romania, in the Europe region.
How does PepsiCo România make money?
Three revenue lines are on record. Beverages are the primary driver. The others are snacks and product Sales (Global).
Who are PepsiCo România's main competitors?
Direct peers on record are Kellanova (Pringles), Red Bull, Coca-Cola HBC Romania, Britvic plc, Monster Beverage Corporation and Intersnack. Broad incumbents are The Coca-Cola Company, Mondelez International and Nestlé Romania. European Drinks (Ciuc, Izvorul Alb) is listed as a regional player.
Does PepsiCo România have an API?
No public API is recorded for PepsiCo România.
What industry is PepsiCo România in?
PepsiCo România's product category is Food and Beverages. Its primary akta.pro industry code is AFAFAGAA, Soft Drink & Carbonated Beverage Syrups, with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.