Roseville Rocklin Electric

What Roseville Rocklin Electric does

RRE Inc. (doing business as Roseville Rocklin Electric and Team RRE) is a Northern California-based electrical contracting firm founded in 2006 and headquartered in North Highlands, CA. The company provides project-based commercial and residential electrical services across six verticals: restaurants, retail, storage facilities, commercial offices and mixed-use developments, multi-family complexes, and lighting retrofits. Its service portfolio spans the full project lifecycle, from in-slab layout and underground rough-in through panel and MSB installation, feeder and branch circuits, fire alarm and life safety systems, low-voltage raceway for voice/data/security/AV, EV charger infrastructure, and Title 24 lighting compliance and arc flash labeling, with additional support including as-built drawings, final punch and QC walkthroughs, and warranty service.

The underlying technology stack is conventional trade-contractor work — physical electrical installation and commissioning — supplemented by specialized compliance services such as load calculations, panel schedules, and preconstruction value engineering. The firm holds active contractor licenses in California (#1054794) and Arizona (#329460), enabling multi-state project execution, and employs 51-100 staff.

RRE Inc. generates revenue through one-time project fees on a quote-based bidding model. Its go-to-market is direct-to-customer, with engagement channels including a company website, dedicated phone line, general inquiry email ([email protected]), and a separate bids email ([email protected]) for project proposals. The firm targets general contractors, property owners, and business owners primarily in Northern California, and discloses no subscription, recurring, or recurring-service revenue lines. No customer logos, revenue figures, funding, M&A, or partnership data are publicly disclosed.

Name

Roseville Rocklin Electric

Legal name

RRE Inc.

Website

https://rocklinelectric.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Roseville Rocklin Electric (RRE Inc.) is a Northern California electrical contracting firm, founded in 2006, providing project-based commercial and residential electrical services across restaurants, retail, storage, commercial, multi-family, and lighting retrofit verticals, licensed in California and Arizona.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

akta.pro primary industry

Outlet, Switch & GFCI/AFCI Troubleshooting & Repair (HSAOAEAE)

Keywords

• Electrical contracting services
• Commercial electrical work
• Lighting retrofit services
• Low voltage systems
• Fire alarm installation

Headquarters

HQ city

North Highlands

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Electrical Contracting Services: Project-based electrical contracting services for commercial and residential properties. Revenue is generated through one-time project fees for installations, upgrades, and construction work. Services include new construction, tenant improvements, remodels, and specialized electrical work for various property types including restaurants, retail, storage facilities, and multi-family complexes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RRE Inc. (Team RRE) is a Northern California electrical contracting company providing project-based commercial and residential electrical services since 2006. The company delivers electrical rough-in and finish work, panel and MSB installation, fire alarm and life safety systems, low-voltage raceway systems, EV charger infrastructure, tenant improvements, lighting retrofits, and Title 24 lighting compliance for restaurants, retail, storage facilities, commercial buildings, and multi-family complexes.

Product overview

RRE Inc. is a Northern California electrical contracting company offering a portfolio of specialized service divisions organized by project type. The company operates six primary divisions—Restaurant, Retail, Storage Facility, Commercial, Multi Family, and Lighting Retrofit—each providing sector-specific electrical solutions. These divisions are supported by specialized service offerings including Electrical Scope, Fire Alarm and Life Safety Systems, Low Voltage Raceway and Systems, Infrastructure and Underground Construction, Commercial and Tenant Improvement, Specialized Electrical Services, and Support and Closeout Services. The portfolio ranges from new construction and ground-up electrical work to tenant improvements, retrofits, and ongoing maintenance, serving commercial, residential, and industrial clients across Northern California since 2006.

Differentiator

Problem solved

Functional benefit

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Rosendin Electric: One of the largest U.S. electrical contractors, headquartered in San Jose; overlaps with RRE on commercial California work but operates at materially larger scale and across the full national market.
• Bergelectric: Large California-rooted commercial electrical contractor with national reach; comparable service lines but substantially broader geographic and customer footprint.
• IES Holdings: Publicly traded provider of electrical and communications infrastructure solutions including commercial electrical contracting; broader portfolio and national footprint but overlap on core commercial EC capabilities.
• Helix Electric: San Diego-based commercial electrical contractor with national operations; overlapping capabilities in commercial, multi-family, and infrastructure scopes at a significantly larger scale.

Direct peers

• Collins Electrical Company: Stockton-area commercial electrical contractor with multi-decade operating history in Northern California; comparable in scale, service mix, and regional geography.
• Redwood Electric Group: Santa Clara-based commercial electrical contractor of comparable size serving Northern California with similar tenant-improvement, new-construction, and low-voltage capabilities.
• Morrow-Meadows Corporation: California-headquartered commercial electrical contractor serving industrial, healthcare, and commercial clients; directly comparable service portfolio anchored in California construction markets.
• Sprig Electric: San Jose-based commercial electrical contractor serving Silicon Valley and greater NorCal; similar vertical focus on commercial, multi-family, and tenant-improvement work.
• CSI Electrical Contractors: Southern California-based commercial electrical contractor with comparable tenant-improvement, new-construction, and design-build service lines; relevant geographic peer (regional).
• Cupertino Electric: San Jose-headquartered commercial electrical contractor serving data centers, commercial, and institutional clients across the Western U.S. Highly comparable in operating geography, vertical mix, and California contractor-licensing footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rocklinelectric
• Facebookfacebook.com/RREINC
• LinkedInlinkedin.com/company/roseville-rocklin-electric

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville Rocklin Electric