American Bone Health

What American Bone Health does

American Bone Health was a national, community-based nonprofit organization dedicated to osteoporosis education and fracture prevention. Its mission centered on teaching consumers, healthcare professionals, and policymakers how to build and maintain strong bones through practical, evidence-based information, addressing the 'silent' nature of osteoporosis in which individuals often discover the disease only after a fracture. The organization served multiple populations, including postmenopausal women and men over 45 (the primary demographic), as well as underserved groups such as people living with diabetes, HIV, or cancer, and young athletes at risk of Athletic Energy Deficit.

The core product suite was the American Bone Health Fracture Risk Calculator™ (Version 3.0), a validated, trademarked web tool that estimates 10-year fracture risk for adults age 45+ using inputs (age, sex, race/ethnicity, BMI, bone density, smoking, alcohol, steroid use, rheumatoid arthritis, diabetes, and other medical conditions) aligned with the WHO FRAX model. A companion Fracture Risk Calculator PRO served registered healthcare professionals, and a Bone Health Quiz addressed individuals under 45. Distribution combined a free direct-to-consumer website, a registered-clinician portal, regional community coalitions (e.g., Healthy Bones Tampa Bay, targeting a 25% reduction in osteoporotic fractures by 2025), case-manager training programs (e.g., the Suncoast Health Council HIV partnership), and national event-driven campaigns (National Osteoporosis Month, Falls Prevention Awareness Week, Susan G. Komen 3-Day collaboration funded by Amgen).

The organization's revenue model consisted of charitable donations, foundation grants, and corporate sponsorships, with all consumer-facing tools and educational resources offered at no cost. On October 1, 2023, American Bone Health ceased independent operations and merged into the Bone Health and Osteoporosis Foundation (BHOF), which continues its programs, services, and the Fracture Risk Calculator under the BHOF umbrella.

Name

American Bone Health

Legal name

American Bone Health

Website

https://americanbonehealth.org

Company type

Private

Founded year

1990

Operating status

Closed

Headcount range

1–10 employees

Short description

American Bone Health was a national nonprofit that provided free osteoporosis education, a validated 10-year Fracture Risk Calculator, and community-based bone health programs. It served postmenopausal women, men over 45, and underserved populations including diabetics, HIV patients, and cancer survivors, operating until its October 2023 merger with BHOF.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Donations and Grants: Nonprofit funding through charitable donations, foundation grants, and corporate sponsorships (e.g., Amgen funding for Susan G. Komen partnership).

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

American Bone Health provided free, validated fracture risk assessment tools and community-based bone health education to help consumers and clinicians identify osteoporosis risk and prevent fractures. Its core offerings were the American Bone Health Fracture Risk Calculator™, a PRO version for healthcare professionals, and the Bone Health Quiz, supported by educational content, peer educator networks, and local coalitions.

Product overview

American Bone Health provides a suite of consumer and healthcare professional-facing bone health assessment tools. The core offerings include the American Bone Health Fracture Risk Calculator™ (patient version), the Fracture Risk Calculator™ PRO for healthcare professionals, and the Bone Health Quiz for younger individuals. These tools work together to assess fracture risk based on medical history, lifestyle factors, and bone density data. The organization also offers extensive educational content about bone health, nutrition, exercise, and osteoporosis management through articles, workshops, and community programs. On October 1, 2023, American Bone Health merged with the Bone Health and Osteoporosis Foundation to continue offering these programs under the combined organization.

Differentiator

Problem solved

Functional benefit

Products and services

• American Bone Health Fracture Risk Calculator™ A validated consumer-facing tool that estimates 10-year fracture risk for women and men over age 45 using risk factors including age, gender, bone density, medical conditions, medications, and lifestyle factors to predict hip and major osteoporotic fracture probability.
• American Bone Health Fracture Risk Calculator™ PRO A validated, registration-gated version of the fracture risk calculator for healthcare professionals and researchers, formerly known as the FORE 10-Year Fracture Risk Calculator, used for patient risk assessment and clinical decision-making.
• Bone Health Quiz Interactive assessment for individuals under age 45 that identifies risk factors for weakened bones and fractures and provides personalized feedback on bone health risks including lifestyle habits, medical conditions, and medications.

Quantifiable outcome

• HIP FRACTURE RISK THRESHOLD: 3% chance of hip fracture in 10 years or 20% chance of any of 4 fractures (hip, spine, wrist, humerus) defines HIGH RISK for treatment consideration
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Know Where to Go, Know What to Do CoalitionminorGTM or Marketing Partner · 25 January 2022Women's health coalition helping women identify reputable organizations providing health resources. Coalition includes 15+ organizations including Women's Choice Award, American Breast Cancer Foundation, National Kidney Foundation, and others.
• Suncoast Health Council (Florida)coreStrategic or Co-development Partner · 30 December 2021'Love Your Bones' HIV/AIDS Health Education Program & Toolkit Campaign launching late 2021. First-of-its-kind program training case managers who serve clients living with HIV on bone health effects of HIV and its treatments. Curriculum includes bone health awareness, diet/exercise promotion, and fracture risk reduction.
• Healthy Bones Tampa Bay CoalitioncoreStrategic or Co-development Partner · 1 September 2021Community education and engagement campaign driven by diverse coalition of local stakeholders with goal of reducing osteoporotic fractures in Tampa Bay Area by 25% by 2025. Coalition Coordinator manages goals, objectives, and activities.
• Medimaps GroupminorStrategic or Co-development Partner · 12 January 2021'DXA + TBS: A Closer Look' public education campaign raising awareness about Trabecular Bone Score technology that helps predict risk of broken bones. Joint educational initiative on bone health technology.
• Women's Health Innovation CoalitionminorGTM or Marketing Partner · 25 June 2020Coalition focused on women's health innovation and education empowerment.
• Susan G. KomencoreStrategic or Co-development Partner · 22 March 2019'Healthy Living: Preparing Your Mind, Body and Bones for the 3-Day' educational campaign for Susan G. Komen 3-Day walk participants. Joint effort providing bone health information including osteoporosis signs, bone density testing, nutrition, training guidance, and doctor communication. Campaign included articles, blog posts, emails, social media content, and campaign landing page. Financial support provided by Amgen.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xtwitter.com/ambonehealth
• YouTubeyoutube.com/user/AmBoneHealth
• Facebookfacebook.com/AmericanBoneHealth
• LinkedInlinkedin.com/company/american-bone-health
• Instagraminstagram.com/americanbonehealth
• TikToktiktok.com/@ambonehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Bone Health