VRINN business cluster

What VRINN business cluster does

VRINN business cluster (legal name: VRINN Immersive Learning Cluster) is a Norwegian non-profit cluster organization founded in 2017 and headquartered at PARK Gründer- og Næringshus in Hamar, Innlandet. The cluster coordinates companies, public-sector organizations, and academic institutions working with VR, AR, XR, and gamification technologies, with a stated focus on immersive learning — applying extended reality to learning, training, and knowledge transfer across healthcare, education, crisis management, and industrial use cases. Core programming includes the annual Nordic VR Forum (the largest VR celebration in the Nordic hemisphere, with 550+ participants from 40+ nationalities in 2023), the VRINN Awards, workgroups (Enterprise, Internationalization, AI, UX, Cultural Heritage, Education, Implementation), and recurring events (VRINN Meetups, VRINNovate sessions, VR & Drinks). Members include anchor partners such as EON Reality, Making View, Innlandet University (home of Norway's first VR/AR study program), Sykehuset Innlandet HF, NTNU, SpareBank 1 Østlandet, and Fagskolen Innlandet.

The cluster's technology positioning centers on domain specialization in extended-reality applications for immersive learning, not on proprietary software product development. Supporting offerings include a 360° Video Production Course, an AI & XR course, an AI Implementation Course (four modules), and projects such as KUGO, VirSam, VRICE, Virtual Tourism Office, and Safe ECT. International reach is enabled through the XR4ALL partnership (European XR network) and an International Support Package providing 1:1 mentoring for EU projects, brokerage events, and consortium finding.

VRINN generates revenue primarily through tiered membership subscriptions (Startup NOK 2,500/year, SME NOK 5,000/year, Large Enterprise NOK 40,000/year, Premium Private Sector NOK 60,000/year, Premium Enhanced NOK 75,000/year), subsidized service fees (offered at a 90% discount on market price), event and workshop fees, and public-sector grants. The cluster is owned by its members through Stange kommune (org. no. 970 169 717) and managed by Hamarregionen Utvikling. In 2025, VRINN was officially recognized as an Innovation Norway Cluster and expanded its geographic footprint with regional nodes in Bergen (Vestlandet), Agder (Sørlandet), and Trondheim (Midt-Norge). Its revenue is not publicly disclosed.

Name

VRINN business cluster

Legal name

VRINN Immersive Learning Cluster

Website

https://vrinn.no

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

VRINN is a Norwegian non-profit cluster organization founded in 2017 that coordinates companies, public-sector bodies, and academic institutions applying VR, AR, XR, and gamification technologies for immersive learning across healthcare, education, finance, and industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: VRINN generates revenue through tiered membership fees from Startup, SME, Large Enterprise, and Premium (Private and Public Sector) organizations. Annual membership fees range from NOK 2,500 to NOK 60,000 depending on organization size and tier.
2. Service Fees and Extra Services: Additional revenue from service fees (heavily subsidized at 90% discount on market price), international support packages, workshop fees, and course participation fees for non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

VRINN is a non-profit cluster organization that coordinates companies and organizations working with VR, AR, XR, and gamification technologies for immersive learning. It offers tiered membership packages (Startup, SME, Large Enterprise, Premium), runs thematic workgroups, organizes networking events and courses, hosts the annual Nordic VR Forum conference, and provides international support packages for EU project funding. The cluster is anchored in Norway's Innlandet region and provides a collaborative platform for member companies to develop projects, network, and access project financing.

Product overview

VRINN is a Norwegian business cluster focused on immersive learning technologies (VR, AR, XR, and gamification). Rather than a single software product, VRINN offers a portfolio of membership-based services including Standard and Premium membership packages with access to networking events (VR & Drinks, VRINNovate sessions), thematic workgroups (AI, Enterprise, Internationalization, UX, Cultural Heritage, Education), and professional development courses (360° production, AI & XR). The cluster organizes the annual Nordic VR Forum conference and VRINN Awards program. Additional services include international support packages for EU project funding and participation in collaborative projects like KUGO, VirSam, and VRICE. VRINN is managed by Hamarregionen Utvikling and is owned by its members through Stange kommune.

Differentiator

Problem solved

Functional benefit

Brands

• Nordic VR Forum: An independent, non-profit conference event organized by VRINN and Business Hamar Region, focused on immersive learning technologies (VR, AR and gamification). It is described as the biggest celebration in the Nordic hemisphere of virtual reality.

Products and services

• Nordic VR Forum Annual conference for innovators, thought leaders, and storytellers focused on VR and AR technologies in learning, training, and storytelling. Features speakers from industry leaders like Meta and Nvidia and attracts 550+ international participants.
• Cluster Membership Annual membership for organizations actively participating in the XR ecosystem. Includes access to VRINN Meetups (4/year), VRINNovate sessions (3/year), VR & Drinks networking events (4/year), thematic workgroups, workshops and courses, and tickets to Nordic VR Forum. Premium tiers add booth space, sponsorship opportunities, and tailored consulting. Annual fees range from NOK 2,500 to NOK 75,000 depending on organization size and tier.
• International Support Package 1-1 mentoring service for members pursuing EU projects, including pitching help, brokerage events, consortium finding, market mapping via Innovation Norway, and relevant courses for internationalization.
• 360° Video Production Course Course on planning, filming, editing, and publishing 360° video for engagement and immersive experiences. Free for VRINN members; NOK 3,500 for non-members.
• AI Implementation Course Four-module course (4 x 2.5 hours, maximum 15 participants) covering AI implementation topics. Free for VRINN members; NOK 2,000 for the complete course for non-members.

Quantifiable outcome

• 60+ new jobs created and 60 million NOK invested in the Hamar region VR/AR ecosystem
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, minor and moderate.

• XR4ALLcoreStrategic or Co-development Partner · 26 July 2020XR4ALL links XR organisations, associations and clusters throughout Europe to broaden the XR community and strengthen ties between various XR communities. VRINN partnered with XR4ALL to advance the European XR-Tech industry through mutual exchange of information and joint activities.
• Making View AScoreStrategic or Co-development Partner · 24 June 2020VRINN partner that signed license agreement with NTNU Technology Transfer for exclusive rights to VR technology for healthcare professional training. Making View develops cognitive performance platform and VR courses for healthcare.
• XRCC (XR Community Conference)minorGTM or Marketing PartnerVRINN partnered with XRCC, the world's biggest XR hackathon. Partnership provides members opportunities to join a global XR community, build real projects over three weeks, learn from top mentors, and compete for a $20,000 prize pool.
• Digital InnlandetcoreStrategic or Co-development PartnerRegional innovation partner collaborating on technology events including Kongsberg Agenda. Part of the Innlandet powerhouse showcasing collaboration across tech, bioeconomy, cybersecurity, and manufacturing.
• Norwegian Cybersecurity ClustermoderateStrategic or Co-development PartnerPartner at Kongsberg Agenda representing cybersecurity sector at the Innlandet regional stand.
• NCE Heidner BioclustermoderateStrategic or Co-development PartnerIndustry and bio cluster partner at regional innovation events.
• NCE ManufacturingmoderateStrategic or Co-development PartnerManufacturing cluster partner for regional industry collaboration.
• Innlandet County MunicipalitycoreStrategic or Co-development PartnerRegional government partner supporting innovation and regional development initiatives.
• Hamarregionen (Hamar Region Development)coreStrategic or Co-development PartnerRegional development institution for Hamar, Løten, and Stange municipalities. Co-organizer of Nordic VR Forum and key partner in VR/AR ecosystem development.
• EON RealitycoreStrategic or Co-development PartnerWorld leader in VR, EON Reality works closely with VRINN. The company is locally based in Hamar region and represents a key anchor tenant for the VR ecosystem.
• Hamar Game CollectivemoderateStrategic or Co-development PartnerGaming cluster working closely with VRINN on multiple areas in the Hamar region.
• Inland University (Innlandet University)coreStrategic or Co-development PartnerAcademic partner with gaming community collaborating with VRINN. Home to Norway's first VR/AR study program.
• Sykehuset Innlandet HFmoderateStrategic or Co-development PartnerHealthcare partner for Nordic VR Forum Day 1 focusing on VR in Healthcare, with side event cooperation.
• Immersive SwedenmoderateStrategic or Co-development PartnerInternational partnership connected through VRINN Hackathon as satellite event to Immersive Sweden Hackathon in Stockholm. Prototypes presented to Swedish immersive community.
• Global Game JammoderateStrategic or Co-development PartnerVRINN Hackathon runs in parallel with Global Game Jam, connecting to worldwide game development community.
• Virtual Worlds AssociationminorStrategic or Co-development PartnerInternational association providing news and updates to VRINN International Workgroup on European cluster opportunities.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Xx.com/VRINNcluster
• Facebookfacebook.com/VRINNCLUSTER
• LinkedInlinkedin.com/company/vrinn-business-cluster

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VRINN business cluster