Making View A/S

What Making View A/S does

Making View A/S is a Norwegian VR simulation training company founded in 2005 and headquartered in Hamar, Norway. The company develops and delivers VR-based training courses for the healthcare, enterprise, and education sectors, with a particular focus on Norwegian municipalities, hospitals, nursing homes, schools, and businesses. With approximately 14 employees and 100% Norwegian ownership, Making View has evolved from a 360-degree video and visual solutions provider into a dedicated VR training platform, having reached over 100 institutions across Norway since its 2021 pivot into healthcare simulation. The company is led by CEO Olve Storlykken with co-founders Are Søby Vindfallet (sales) and Pål Søby Vindfallet.

The product portfolio comprises seven named VR training modules — VR Obs, VR Pro Sim, VR Safe, VR Aid, VR Care, VR Demensomsorg, and VR Brann — covering clinical observation (ABCDE/NEWS2/ISBAR frameworks), violence and threat management, first aid, person-centered dementia care, psychological first aid in the workplace, and fire safety. These are delivered through the proprietary Dr. Cloud LMS and supported on Pico and Meta Quest headsets. The technical stack combines 360-degree video, custom-built virtual environments, and AI-powered conversational avatars using ElevenLabs voice synthesis that enable real-time spoken interactions with virtual patients. Co-development partnerships with clinical authorities such as Aldring og helse (National Centre for Ageing and Health), Røde Kors (Norwegian Red Cross), and ProACT Norge ensure medical and pedagogical accuracy.

Making View operates a sales-led B22B go-to-market targeting Norwegian public-sector and enterprise customers. Revenue is generated through custom enterprise licensing and subscriptions on annual contracts, with a freemium acquisition motion (free demo and VR-headset loan) used to convert prospects. Distribution is augmented by channel partnerships with Securitas and Trygg-Grunn — the latter described as Norway's largest VR training collaboration. The company has won a Webby Award, a World Summit Award (UN), the Norwegian Rosing Award, and numerous VRINN Awards, and has received direct recognition from the Norwegian government through minister-level visits and parliamentary engagement.

Name

Making View A/S

Legal name

Making View AS

Website

https://makingview.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Making View A/S is a Norwegian VR simulation training company serving healthcare, enterprise, and education customers with seven VR course modules covering clinical observation, violence management, first aid, dementia care, and fire safety, delivered via the Dr. Cloud LMS to 100+ Norwegian institutions.

Ownership category

akta.pro rank

Product category

Immersive VR Training Software

NAICS

Professional and Management Development Training (611430), Software Publishers (5132)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industries

Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Simulation & Scenario-Based Learning Authoring (EDAFAHAD)

Keywords

• VR training simulation
• Healthcare simulation software
• Immersive learning courses
• Fire safety VR training
• Corporate safety training

Headquarters

HQ city

Hamar

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. VR training course licenses/subscriptions: VR courses sold to municipalities, healthcare institutions, schools, and businesses. Training is delivered via VR headsets with LMS tracking. Courses are available 24/7/365 and can be accessed individually or in groups.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Making View A/S develops and delivers VR-based simulation training courses delivered via its Dr. Cloud LMS platform on Pico and Meta Quest headsets. The portfolio covers clinical observation, dementia care, first aid, violence and threats management, psychological first aid, and fire safety, primarily sold to Norwegian municipalities, hospitals, nursing homes, enterprises, and educational institutions. Course content is co-developed with clinical partners such as Nasjonalt senter for aldring og helse, Røde Kors, ProACT Norge, and Real Training.

Product overview

Making View A/S is a Norwegian VR training company offering a portfolio of VR simulation courses under its core product lines: VR Obs, VR Pro Sim, VR Safe, VR Aid, VR Care, VR Demensomsorg, and VR Brann. These are delivered via the Dr. Cloud LMS platform and supported on VR headsets (Pico Neo 3, Pico 4, Pico 4 Ultra, Meta Quest 2, Meta Quest 3). The courses cover healthcare (clinical observation, clinical simulation, violence management, first aid, dementia care), corporate (HMS, procedural training, psychological first aid), and fire safety training. AI-powered avatars enable conversational interactions in certain courses. The company also offers custom VR simulation development services for organizations with specific needs.

Differentiator

Problem solved

Functional benefit

Brands

• VR Obs: Training on ABCDE, NEWS2 and ISBAR procedures
• VR Pro Sim
• VR Safe
• VR Aid
• VR Care
• VR Demensomsorg

Products and services

• VR Obs VR training module for clinical observation using the ABCDE, NEWS2, and ISBAR frameworks, enabling healthcare workers to practice systematic patient assessment in virtual scenarios.
• VR Pro Sim Advanced clinical simulation focused on comprehensive observations and taking action during patient scenarios, co-developed with ProACT Norge, including interactive interventions such as administering fluids and observing patient responses.
• VR Safe VR training module for managing challenging behavior, violence, and threats in healthcare and enterprise settings, covering BVC risk assessment, de-escalation, personal safety, and a reflection room with customizable scenarios.
• VR Aid First aid VR training course co-developed with the Norwegian Red Cross (Røde Kors), covering patient examinations, CPR with and without defibrillator across multiple modules.
• VR Care VR simulation for psychological first aid in the workplace, providing virtual theory, tests, and training on mental health first aid before a serious incident occurs in reality.
• VR Demensomsorg (VR Dementia Care) VR course in person-centered dementia care based on the VIPS framework, developed with Nasjonalt senter for aldring og helse, combining 360-degree video, AI-powered interactive avatars, and actor John Nyutstumo as a virtual patient.
• VR Brann (VR Fire Safety) VR fire safety training course developed with Real Training, combining advanced VR technology with practical training covering fire extinguisher use, smoke and heat development, evacuation procedures, and specialized hot work training.
• Dr. Cloud LMS Cloud-based Learning Management System that delivers VR courses, supports user login via Azure or manual registration, tracks course completion, allows course administrators to import employees and monitor progress, and integrates with SendGrid, Vonage, and ElevenLabs.
• Custom VR Simulation Development Bespoke VR simulation development service that creates custom VR content tailored to specific organizational needs, including digital twins of physical environments for procedural training and mass practice.

Quantifiable outcome

• 96% found VR a good method for competence development (Vestsiden sykehjem study, 125 participants)
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered major, core and supporting.

• Trygg-GrunnmajorChannel Partner/ Reseller/ Distributor · 20 May 2025Norway's largest VR collaboration. Combined portfolio covers emergency, health, school and workplace training. Trygg-Grunn brings largest 360-degree video library; Making View brings interactive VR training with AI. Combined offering positions as Norway's most complete VR training provider.
• SecuritasmajorChannel Partner/ Reseller/ Distributor · 22 January 2025Partner agreement for VR training in conflict management, first aid, and colleague support. Securitas invested in dozens of VR headsets distributed to main branches. Open for development of new VR courses. Used for security guard training.
• Nasjonalt senter for aldring og helse (Aldring og helse)coreStrategic or Co-development Partner · 25 March 2024Co-development of Norway's first VR course in person-centered dementia care. Course is based on VIPS practice model. Combining Aldring og helse's clinical expertise with Making View's VR technology and AI. Course launched March 2025 and distributed to municipalities nationwide.
• FalcksupportingStrategic or Co-development Partner · 1 January 2024Strategic partnership for safety and emergency training content and distribution.
• ElevenLabssupportingTechnology or Integration · 1 January 2024AI voice technology provider enabling realistic conversational AI avatars in VR training scenarios. Zero retention mode for voice data processing.
• ProACT NorgecoreStrategic or Co-development Partner · 15 July 2023Co-developed VR Pro Sim course for clinical observation at higher level. ProACT instructors in Vestvågøy municipality actively use VR as repetition for ProACT basic course graduates and support for new employees.
• Røde Kors (Norwegian Red Cross)coreStrategic or Co-development Partner · 1 January 2023Co-developed VR Aid first aid course with multiple modules for realistic first aid training. Red Cross provides clinical content expertise. VR Aid is a mass training tool for first aid, winning VRINN Award 2023.
• Real TrainingmajorTechnology or Integration · 1 January 2023Partnership to deliver VR fire safety training combining advanced VR technology with practical training for best preparation to handle fire and safety situations. Short, flexible sessions that can be done year-round.
• Lovisenberg Diakonale SykehussupportingStrategic or Co-development Partner · 1 January 2023Healthcare education partnership for VR simulation in nursing education and clinical training.
• VRINN (Immersive Learning Cluster)coreStrategic or Co-development Partner · 1 January 2023Making View helped establish VRINN, Nordic's largest VR cluster. VRINN organizes VRINN Awards and Nordic VR Forum. Making View participates in cluster activities, conferences and awards. CEO Olve Storlykken and founders are connected to VRINN leadership.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Interplay Learning: Interplay Learning provides VR and 3D simulation training for skilled trades (HVAC, plumbing, electrical, multifamily). Directly comparable as a VR-based simulation training business selling to enterprises with documented learning outcomes and certification paths.
• Osso VR: Osso VR delivers VR surgical and procedural training for healthcare professionals and medical device companies. Comparable as a VR training platform specialized in clinical procedures with documented learning outcomes.
• Oxford Medical Simulation: Oxford Medical Simulation provides VR clinical simulation training for healthcare professionals and students. Directly comparable as a healthcare-specialist VR simulation platform with similar learning-outcome focus.
• Mursion: Mursion delivers AI-powered conversational simulations for soft-skill and workplace training. Directly comparable to Making View's AI-avatar-driven training approach, particularly for VR Care type soft-skill and psychological safety scenarios.
• FundamentalVR: FundamentalVR provides VR-based medical and clinical simulation training for healthcare professionals, with haptic feedback for surgical practice. Directly comparable as a healthcare-focused VR simulation platform selling to enterprise health systems.

Emerging players

• Talespin: Talespin offers VR-based immersive learning with a focus on workforce skills, leadership, and soft-skills scenarios. Comparable in delivering scenario-based VR training to enterprises with AI-driven interactive capabilities.
• VirtualSpeech: VirtualSpeech provides VR-based soft-skills training for communication, public speaking, and workplace scenarios. Comparable in delivering AI-enhanced scenario-based training; complementary to Making View's VR Care module.

Broad incumbents

• Surgical Science Sweden AB: Surgical Science is a publicly listed Nordic medical simulation company offering VR and physical simulation for healthcare training. Comparable as a Nordic-headquartered VR medical simulation competitor with broader reach.
• STRIVR: STRIVR provides VR-based training for enterprise soft skills, retail, and sports. Broad incumbent in VR enterprise training with comparable course-licensing business model and emphasis on learning outcomes.

Regional players

• Synergi Norge: Synergi is a Nordic training and simulation provider serving healthcare and industrial sectors. Comparable as a regional player in healthcare and safety simulation training competing for similar municipal and enterprise customers in the Nordics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTVcq1TNQ0QyAnHF1B-7XoA
• Facebookfacebook.com/makingview
• LinkedInlinkedin.com/company/making-view-as
• Xx.com/makingview

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Making View A/S