980 WCAP

What 980 WCAP does

980 WCAP operates a local AM radio station on the 980 kHz frequency, based in Lowell, Massachusetts, United States. The company's stated business is broadcasting to a regional audience and selling advertising and sponsorship opportunities to area businesses; this is the entirety of its disclosed product surface and revenue mechanism. The organization is structured as a private, for-profit entity with a very small team (1-10 employees), consistent with a single-station local operator.

No information is available about the underlying broadcast technology stack, transmission infrastructure, programming content, on-air talent, or whether the station simulcasts via internet streaming or a mobile application. The corporate website (https://980wcap.com) returns only a loading/verification page and does not provide product details, rate cards, audience metrics, or contact information beyond what is in the firmographic record.

The business model is local advertising sales: sponsorships and ad inventory sold to regional businesses in exchange for on-air mentions, with no disclosed pricing model, no public rate card, and no named advertiser customers in the input data. No ownership structure, management team, funding history, or financial disclosures are available, and the company does not appear to have a parent entity or subsidiary structure on the record provided.

Name

980 WCAP

Website

https://980wcap.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

980 WCAP is a private local AM radio station based in Lowell, Massachusetts, that sells advertising and sponsorship inventory to regional businesses. The company operates with a small team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Commercial Radio Networks (National/Regional) (MPABABAA)

Keywords

• Local AM radio
• Radio advertising
• Broadcast sponsorship
• Regional radio ads
• Community radio

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

980 WCAP operates a local AM radio station serving the Lowell, Massachusetts region and sells on-air advertising slots and sponsorship opportunities to regional businesses. The company broadcasts on the 980 kHz AM frequency and generates revenue through ad sales targeted at local advertisers seeking community-level audience reach.

Differentiator

Problem solved

Functional benefit

Products and services

• AM Radio Advertising Sale of on-air advertising slots on the 980 WCAP AM radio station for regional businesses seeking local audience reach in the Lowell, Massachusetts market.
• Broadcast Sponsorships Sponsorship opportunities offered to regional businesses, providing on-air recognition and association with the station's programming in the Lowell market.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Townsquare Media: Townsquare Media is a US radio operator focused on small and mid-sized markets, with a strong local ad-sales orientation similar to 980 WCAP. It is comparable in business model — local terrestrial radio plus local advertising — but with a multi-market scale advantage.
• Audacy: Audacy is a major US radio broadcaster with a large portfolio of AM and FM stations serving local markets. It is comparable to 980 WCAP in core activity — operating terrestrial radio stations and selling local advertising — although at a national scale across multiple markets.
• Salem Communications: Salem Communications is a US radio broadcaster specializing in news/talk and Christian formats, many on AM. 980 WCAP is comparable as a local AM station with regional ad sales, though Salem operates a multi-station portfolio.
• iHeartMedia: iHeartMedia is the largest US terrestrial radio operator with a national portfolio of AM and FM stations, plus iHeartRadio digital. 980 WCAP is comparable as a terrestrial radio broadcaster selling local ad inventory, though iHeart operates at vastly greater scale across multiple markets.
• Beasley Broadcast Group: Beasley Broadcast Group operates radio stations across multiple US markets, with a local-advertising-led model comparable to 980 WCAP's regional ad-sale business. Comparable as a terrestrial radio operator with local revenue orientation.
• SiriusXM: SiriusXM is a subscription-based satellite radio service competing for the same listener time as AM stations and the same ad-budget pool indirectly. Comparable as an audio broadcaster competing for local/regional advertiser attention, though monetized primarily via subscriptions.
• Cumulus Media: Cumulus Media operates hundreds of terrestrial radio stations across the US, monetizing through local ad sales. Comparable to 980 WCAP as a local/regional radio advertising business, but with a multi-market footprint and much larger scale.

Regional players

• WGBH (Boston): WGBH is a Boston-based public radio operator (NPR affiliate) serving the same Eastern Massachusetts region as 980 WCAP. Comparable as a terrestrial radio broadcaster competing for listener attention and sponsor support in the Lowell-adjacent market.
• WBZ (Boston): WBZ is a Boston-market AM news/talk station operating in the broader Eastern Massachusetts region that includes Lowell. Comparable as a local AM station monetizing regional advertising in overlapping geography, but serving the larger Boston metro rather than Lowell specifically.

Emerging players

• Lotus Communications: Lotus Communications is a smaller US radio operator running clusters of stations in selected markets with a local ad-sales focus. Comparable to 980 WCAP as a regional/local radio operator, though it operates multi-station clusters rather than a single signal.

Market position

Strengths2 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/980-wcap

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 980 WCAP