Movin'On

What Movin'On does

Movin'On is a Paris-headquartered, public-interest non-profit association (Association d'Intérêt Général under French law) that operates as a "think & do tank" for sustainable mobility transformation. Founded in 2017 by Michelin and spun out as an independent legal entity in 2025, it convenes a pre-competitive coalition of approximately 20 large corporate members — including Michelin, MACIF, CMA CGM, TotalEnergies, Stellantis, Alstom, Capgemini, Accenture, Orange, Engie, SNCF, Geodis, Solvay, Crédit Mutuel, Adecco Group, Kantar, Poma, and CGI — alongside 300+ public authorities, academic institutions, startups, and civil-society organizations across Europe and Africa.

The coalition's core product surface consists of structured working groups (Communities for Impact, 20+ active topics covering urban mobility, automated mobility, software-driven mobility, upskilling, maritime financing, interurban mobility, and lightweight EVs), a portfolio of published reports and studies (including the Kantar-validated Bleu Blanc Move programme of 20 municipal mobility propositions), an annual by-invitation Movin'On Summit in Paris, and deployed tools such as the TerriGo AI assistant for automated-mobility readiness, serious games, nudging toolkits, and a Transition Canvas. A regional office in Abidjan, Côte d'Ivoire supports Africa operations.

Movin'On is funded entirely through corporate donations across three published tiers — Associé (€10K net / €25K gross per year), Corporate (€20K net / €50K gross per year), and Exécutif (€60K net / €100-150K gross per year, 3-year commitment) — all 60% tax-deductible under article 238 bis of the French CGI. The Exécutif tier grants a Board of Directors seat and a CEO Committee seat. Go-to-market is enterprise field sales targeting large corporations for membership, complemented by invitation-only events, content marketing (reports, newsletter, podcasts, webinars), and direct policy engagement with European ministers. There are no commercial products and no traditional revenue KPIs; redistribution logic is membership-renewal plus project co-funding.

Name

Movin'On

Legal name

Movin'On

Website

https://movinon.eu

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Movin'On is a Paris-based non-profit association and think-and-do tank that convenes ~20 major corporations and 300+ ecosystem organizations across Europe and Africa to co-develop sustainable mobility solutions, funded by tiered corporate memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Membership / Mécénat Donations: Movin'On operates as an Association d'Intérêt Général (AIG) funded entirely by corporate donations. Three tiers: Associé (€10,000 net/€25,000 gross per year), Corporate (€20,000 net/€50,000 gross per year), Exécutif (€60,000 net/€150,000 gross per year, 3-year commitment). All donations are tax-deductible at 60% for companies under article 238 bis of the French CGI.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Movin'On is a public-interest, not-for-profit do-tank that co-develops sustainable mobility solutions through collaborative programs, research reports, working groups, and events. It operates as a membership-based organization connecting large corporations, public authorities, and academic researchers to address climate, logistics, and urban mobility challenges. Its offerings include flagship summits, topical working communities, AI-assisted knowledge tools, and program-based consulting for decarbonization and inclusive mobility transitions.

Product overview

Movin'On operates as a think & do tank offering a platform of collaborative programs, events, and practical tools for sustainable mobility transformation. The core offering includes Bleu Blanc Move (20 actionable mobility propositions for municipalities), the annual Movin'On Summit (European Sustainable Mobility Summit), and Communautés pour l'Impact (collaborative working groups addressing specific challenges like urban mobility, upskilling, automated mobility, and green financing). Supporting resources include reports and studies publications, practical tools (Serious Games, Nudging toolkit, Transition Canvas), and AI-powered assistants like TerriGo. The portfolio spans from strategic visioning to operational deployment support across Europe and Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Bleu Blanc Move French-speaking program / community dedicated to accelerating decarbonization of mobility, with focus on structuring value chains, raising awareness, and mobilizing business leaders.
• Movin'On CIVA 5-year Retrospective Retrospective publication covering five years of the CIVA (Communauté d'Impact pour une Valorisation de l'Agriculture) program on regenerative agriculture and mobility-relevant supply chains.
• Communauté d'Impact CIVA Launch Launch of the CIVA impact community focused on regenerative agriculture for low-carbon mobility value chains.
• TerriGo AI Assistant AI-powered assistant available on the Movin'On website to help visitors navigate content, find resources, and answer questions about sustainable mobility topics.
• Movin'On Summit Annual flagship event gathering industry leaders, policymakers, and researchers to co-design sustainable mobility solutions.
• Communautés pour l'Impact (Impact Communities) Thematic working communities (e.g., CIVA, Life Cycle Assessment, Last-Mile Delivery, Inclusive Mobility) bringing member organizations together around specific sustainable mobility topics.
• Green Mobility Coach Program supporting private- and public-sector organizations in designing and deploying low-carbon mobility plans and policies.
• Outillage Movin'On (Toolkits) Open-access online toolkits and methodological guides for stakeholders implementing sustainable mobility projects.
• Rapports et Études Movin'On Published research reports, white papers, and studies produced by Movin'On on topics such as last-mile delivery, life-cycle assessment, and inclusive mobility.
• Flexy Mobility solution initiative aimed at flexible, sustainable transport options for underserved or transitioning mobility contexts.
• Green Corridors Initiative focused on developing low-carbon freight and passenger transport corridors.

Quantifiable outcome

• 78–90% public approval of 20 sustainable mobility propositions among French citizens (Kantar study, December 2025)
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and major.

• KantarcoreStrategic or Co-development Partner · 1 December 2025Kantar conducted the public opinion study (December 2025) evaluating the 20 Bleu Blanc Move propositions among a representative national sample of French citizens. The study found 78% average approval and up to 90% for specific propositions. Kantar's research credibility provided the evidence base for the report's public legitimacy.
• AccenturecoreStrategic or Co-development PartnerAccenture contributed to the Bleu Blanc Move programme as part of the Movin'On coalition, participating in the selection of 20 mobility propositions from over 100 submissions. Contributors included Salma Boulifa and Mathieu Cambe from Accenture on the Bleu Blanc Move steering committee.
• ENGIEcoreStrategic or Co-development PartnerENGIE contributed to the Bleu Blanc Move programme with Louis-Frédéric Robin on the steering committee. ENGIE is also a founding member company and participates in the Corporate Advisory Board, leading and supporting multiple Communities for Impact.
• MACIFcoreStrategic or Co-development PartnerMACIF is the current presidency company of Movin'On (represented by Nicolas Marescaux, President of Movin'On; Jean-Philippe Dogneton, CEO of MACIF, is the Movin'On Summit chair). MACIF leads the automated mobility community and contributed to Bleu Blanc Move.
• MichelincoreStrategic or Co-development PartnerMichelin initiated Movin'On in 2017 and remains a founding member company. CEO Florent Menegaux serves as President of the Group and quotes Movin'On as implementing collective action principles. Michelin leads the Urban Mobility 2040 community.
• MobiviacoreStrategic or Co-development PartnerMobivia contributed to the Bleu Blanc Move programme with Léa Dégardin on the steering committee. Mobivia is a member company of the Movin'On coalition.
• OrangecoreStrategic or Co-development PartnerOrange contributed to Bleu Blanc Move with Cédric Seureau on the steering committee. Orange is also a member company participating in the automated mobility community, providing digital connectivity expertise.
• ALSTOMcoreStrategic or Co-development PartnerALSTOM is a member company on the Movin'On Corporate Advisory Board. It leads the interurban mobility (100–500km) community, producing four prospective scenarios for European mobility at 2040 horizon.
• CMA CGMcoreStrategic or Co-development PartnerCMA CGM is a member company on the Movin'On Corporate Advisory Board. CEO Rodolphe Saadé is quoted on the importance of sustainable mobility. CMA CGM leads the Financing the Transition community, focused on maritime decarbonization costs.
• CapgeminicoreStrategic or Co-development PartnerCapgemini is an Executive member company on the Board of Directors. CEO Aiman Ezzat confirmed participation at Movin'On Summit 2026. Capgemini leads the Software-Driven Mobility community and the POP CAR community on lightweight electric vehicles.
• Accenture, Capgemini, CGI (Executive Board Members)coreStrategic or Co-development PartnerThe Corporate Advisory Board (Board of Directors) includes Executive-level members Accenture, Capgemini, CGI, and MACIF as Executive Board members, defining the annual theme, major events, and strategy. CGI CEO Didier Thérond confirmed at Summit 2026.
• SNCFcoreStrategic or Co-development PartnerSNCF is a member company and contributes to Communities for Impact including the Flexy (rail-road shuttle) and software-driven mobility communities. David Borot (SNCF) is cited as project leader for Flexy. The CIVA community involves 12 companies including SNCF.
• Kantar, Orange, beti, BNP Paribas Cardif, Forvia, Maif, Navya (CIVA Community)majorStrategic or Co-development PartnerThe Community of Interest on Automated Vehicles (CIVA) includes beti, BNP Paribas Cardif, Forvia, Kantar, MACIF, Maif, Navya, Michelin, Microsoft, Orange, SNCF, and Vinci — a 12-company consortium working on automated mobility readiness, tools (TerriGo AI), and territory deployment guides.
• Capgemini Engineering, Michelin, SNCF, Allianz Partners, Microsoft (Software-Driven Mobility)majorStrategic or Co-development PartnerThe Software-Driven Mobility community is led by Capgemini with Michelin and SNCF as members, plus ecosystem partners Allianz Partners and Microsoft. They co-produce a position paper on software and data as coordination levers for low-carbon mobility adoption.
• CMA CGM, New Energies Coalition (Financing the Transition)majorStrategic or Co-development PartnerThe Financing the Transition community is led by CMA CGM and developed in partnership with New Energies Coalition. It produced a report on the real cost of maritime decarbonization, analyzing total cost of ownership across shipping routes.
• Michelin, ALSTOM, Geodis, MACIF, Poma, Stellantis, TotalEnergies + ecosystem partners (Urban Mobility 2040)majorStrategic or Co-development PartnerThe Urban Mobility 2040 community is led by Michelin with partner companies ALSTOM, Geodis, MACIF, Poma, Stellantis, and TotalEnergies, plus 30+ contributor organizations including Arcadis, AREP, Arval, Atos, Cerema, Colas, ECOV, EIT Urban Mobility, Forum Vies Mobiles, Keolis, RATP, Transdev, Uber, Université Gustave Eiffel, Vinci, and Voi.
• The Adecco Group, Accenture, EIT InnoEnergy, ENGIE, Filière Automobile & Mobilités, Mobilians, OPmobility, ReKnow University, Renault Trucks, Tarmaq, Waves of Change (Upskilling Europe)majorStrategic or Co-development PartnerThe Upskilling Europe community is led by The Adecco Group with partners Accenture, EIT InnoEnergy, ENGIE, and others. It addresses skills and workforce requalification needed for the energy transition in European mobility, producing a Talent Solutions Playbook.
• SNCF, Milla, Michelin, Railenium (Flexy Project)coreStrategic or Co-development PartnerFlexy is a hybrid rail-road shuttle project developed by a consortium of SNCF, Milla Group, Michelin, and the IRT Railenium research institute. The project aims to reopen rural railway lines with a frugal, flexible shuttle solution.
• The Adecco GroupcoreStrategic or Co-development PartnerThe Adecco Group joined as a new member, committing alongside other Movin'On actors to shape the future of sustainable mobility. Marc Gomes (President, The Adecco Group France) participates in the Summit 2026.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• POLIS Network: European cities and regions network for transport innovation and deployment; comparable to Movin'On's Cities/Communities for Impact model of convening public authorities with mobility innovators around deployment.
• UITP (International Association of Public Transport): Global membership association advancing sustainable public transport; directly comparable to Movin'On in its coalition-based model bringing together operators, authorities, and industry to shape mobility policy and share best practices.
• EIT Urban Mobility: EU-backed innovation community for urban mobility, funded by public-private partnerships; comparable to Movin'On's Communities for Impact model of convening corporates, cities, and researchers around deployment projects.
• FIA Foundation: Charitable foundation funding sustainable mobility, safety, and motorsport research; comparable in its non-profit mobilization of corporate and philanthropic capital to advance mobility policy.
• C40 Cities: Global coalition of cities addressing climate change with a major sustainable mobility workstream; directly comparable to Movin'On's city-focused coalition model and pre-competitive framework for action.
• ERTRAC (European Road Transport Research Advisory Council): European public-private platform defining road transport research priorities; closely comparable in its stakeholder convening and strategic research agenda-setting role for mobility decarbonization.
• Transport & Environment: European NGO focused on clean transport policy and advocacy; comparable mission and European policy-influence approach, though operating as an advocacy NGO rather than a corporate coalition.

Broad incumbents

• International Transport Forum (ITF) at OECD: Intergovernmental transport think tank producing research and hosting the Annual Summit; overlaps with Movin'On's research, scenario, and convening role but operates at government level with statutory authority.
• World Economic Forum (Mobility Initiatives): Hosts global mobility initiatives including the AV Policy Framework and Future of Mobility councils; overlaps with Movin'On's pre-competitive convening and policy-shaping work, but at much larger scale.

Regional players

• European Cyclists' Federation (ECF): European membership organization advancing cycling policy and infrastructure; comparable in its federation-of-members model and policy advocacy for sustainable mobility modes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movin'On