Foshan Haitian Seasoning & Food Co.

What Foshan Haitian Seasoning & Food Co. does

Foshan Haitian Seasoning & Food Co. (Haday, 海天味业) is a Chinese food manufacturer headquartered in Foshan, Guangdong Province, with corporate heritage dating to 1582. The company is publicly listed on the Shanghai Stock Exchange under ticker 603288 and employs 1,001–5,000 people. Its core product portfolio spans soy sauce, oyster sauce, vinegars, cooking wines, and compound condiments, extended through a multi-brand family that includes Guangzhonghuang, Yanzhuang, Qiandaoyuan, Joynest, Daidaitian, Dianqu, Maolong Jiangyuan, and Sijiting, covering adjacent categories such as edible oils, beverages, and organic products.

The company operates what is described as the world's first Lighthouse Factory in soy sauce brewing (WEF recognition), supported by a 494-step quality control process and a 109-point oyster inspection across 37 indicators. Annual oyster procurement exceeds 3 billion pieces, and the integrated supply chain is enabled by a digital procurement platform (srm.haday.cn). Haiti's products carry triple organic certification in China, the US, and the EU, and reach more than 80 countries through both direct distribution and a Global Real User Ambassador Program.

The business model is a B2C-led mass-market play with a long-tail consumer base (83.9% household penetration in China per Kantar Worldpanel, 16 consecutive years ranked #1 in the China condiment industry CBPI) complemented by a B2B food-service channel. Go-to-market combines capillary-level domestic retail distribution (3-day sampling, 15-day delivery service cycles) with e-commerce flagship stores across major platforms and export operations in 80+ countries. Revenue is generated through unit sales of branded condiment SKUs across price tiers, with premium SKUs positioned via organic certification and sub-brand differentiation.

Name

Foshan Haitian Seasoning & Food Co.

Legal name

佛山市海天调味食品股份有限公司

Website

https://haday.com

Company type

Public

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Foshan Haitian Seasoning & Food Co. (Haday, 海天味业) is a publicly listed Chinese condiment manufacturer producing soy sauce, oyster sauce, vinegars, cooking wines, and related products under multiple sub-brands, serving mass retail consumers across China and 80+ export markets.

Ownership category

akta.pro rank

Product category

Condiments and Seasonings

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Seasoning and Dressing Manufacturing (31194)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Hot Sauce & Chili Sauce Manufacturing (AFAKADAE), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Soy sauce manufacturing
• Oyster sauce production
• Condiment processing
• Cooking wine production
• Seasoning products

Headquarters

HQ city

Foshan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Food Seasoning Products: Haitian generates primary revenue through manufacturing and selling consumer-grade seasoning and food products including soy sauce, oyster sauce, vinegar, cooking wine, spices, and condiments. Products are sold through e-commerce platforms, retail channels, and directly to commercial customers.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Foshan Haitian Seasoning & Food Co. manufactures and sells a broad portfolio of condiments and food products including soy sauce, oyster sauce, vinegar, cooking wine, chili sauces, and staple foods under the flagship Haday (海天) brand and multiple sub-brands. The company produces consumer-grade seasoning products for retail and home cooking, and operates a commercial solutions division serving restaurants, food service operators, and institutional kitchens with tailored bulk products.

Product overview

Foshan Haitian Seasoning & Food Co. is a leading Chinese seasoning and food company offering a diverse portfolio centered around its core soy sauce and oyster sauce products. The company operates under a multi-brand strategy including the main Haday brand, premium time-honored series, and various sub-brands such as 燕庄 (edible oils), 千岛源 (high-end oils), 四季亭 (organic foods), 茂隆酱园 (traditional handmade sauces), 喜悦物产 (beverages), 代代田 (farm products), 点趣 (lifestyle condiments), and 广中皇 (Cantonese foods). The product line spans soy sauce variants, oyster sauce, cooking wine, chili sauces, and staple foods like rice, serving both consumer and commercial markets.

Differentiator

Problem solved

Functional benefit

Brands

• 广中皇 (Guangzhonghuang): Guangdong style food products brand
• 燕庄 (Yanzhuang)
• 千岛源 (Qiandaoyuan)
• 喜悦物产 (Joynest)
• 代代田 (Daidaitian)
• 点趣 (Dianqu)
• 茂隆酱园 (Maolong Jiangyuan)
• 四季亭 (Sijiting)

Products and services

• Haday Soy Sauce (海天酱油) Haday's flagship soy sauce line featuring multiple varieties (organic, classic, thin-salt, time-honored) made through traditional natural brewing and sun-drying processes for home cooking and consumer use.
• Haday Oyster Sauce (海天蚝油) Premium oyster sauce made from fresh oysters using proprietary brewing technology, sourced from certified farms via the Oyster Industry Fresh Ecosystem Alliance; for home cooks and food service operators.
• Time-Honored Soy Sauce (老字号酱油) Premium soy sauce from the time-honored brand series with 400-year brewing heritage; certified organic by China, US, and EU authorities.
• Haday Organic Cooking Wine (海天有机料酒) Organic-certified cooking wine for culinary use and seasoning enhancement.
• Matsutake Vegetarian Oyster Sauce (松茸素蚝油) Plant-based oyster sauce alternative with matsutake mushroom flavor, targeting vegetarian consumers seeking meat-free seasoning options.
• Garlic Chili Sauce (蒜蓉辣椒酱) Spicy sauce with garlic for cooking applications and flavor enhancement.
• Thin-Salt Seafood Soy Sauce (薄盐海鲜酱油) Low-sodium soy sauce designed specifically for seafood dishes, targeting health-conscious consumers.
• Signature Rice Topping Sauce (招牌拌饭酱) Sauce designed for mixing with rice, featuring rich flavor profiles for ready-to-eat meals.
• Wuchang Rice Steamed Rice (五常大米原盅蒸饭) Steamed rice product using premium Wuchang rice from Heilongjiang Province, sold as a ready-to-eat staple.
• Yanzhuang (燕庄) Sub-brand offering edible oil upgrade selection products under the Haitian group portfolio.
• Qiandaoyuan (千岛源) Sub-brand offering high-end, healthy, naturally fragrant edible oil products.
• Joynest (喜悦物产) Sub-brand offering healthy and delicious beverage products.
• Daidaitian (代代田) Sub-brand offering garden and farm fresh agricultural products under the Haitian group portfolio.
• Dianqu (点趣) Lifestyle-focused condiment brand offering consumer-oriented seasoning products.
• Maolong Jiangyuan (茂隆酱园) Sub-brand offering traditional handmade soy sauce and condiments representing intangible cultural heritage craftsmanship.
• Sijiting (四季亭) Sub-brand offering professional organic food products including seasonings and condiments.
• Guangzhonghuang (广中皇) Sub-brand offering Cantonese-style food products under the Haitian group portfolio.
• Commercial Solutions for Food Service (商用解决方案) Dedicated B2B service offering tailored seasoning products, bulk solutions, and customized formulations for restaurants, food service operators, and institutional kitchens; includes agile 3-day sampling and 15-day delivery.

Quantifiable outcome

• 83.9% consumer penetration rate in China, ranked 4th among top 10 preferred brands (Worldpanel)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Jimei University (集美大学)coreStrategic or Co-development Partner · 1 October 2025Haitian partnered with Jimei University to establish the industry's first fresh taste alliance '蚝产业领鲜生态联盟' (Oyster Industry Fresh Ecosystem Alliance). The partnership focuses on establishing unified higher-standard management systems across oyster farming, processing, transportation, and recycling throughout the supply chain. Jimei University provides research expertise and academic support for quality standards development.
• Oyster Industry Fresh Ecosystem Alliance MemberscoreStrategic or Co-development Partner · 1 October 2025Haitian collaborated with over a dozen upstream and downstream partners in the oyster industry value chain to establish the '蚝产业领鲜生态联盟'. Alliance activities include joint research on oyster quality standards, shared best practices for sustainable aquaculture, and coordinated supply chain optimization. First batch of pilot bases including Haidian Fresh Oyster Farming Base and Initial Processing Base have been established.
• Oyster/Aquaculture Industry PartnerscoreStrategic or Co-development Partner · 1 October 2025Multiple coastal fishing communities and oyster aquaculture enterprises serve as Haidian's raw material suppliers, forming an integrated supply chain from natural oyster farming to finished product. These partnerships involve proprietary farmland management, seasonal harvesting coordination, and sustainable aquaculture practices ensuring consistent quality raw materials.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lee Kum Kee: Hong Kong-based global leader in Chinese-style sauces and condiments, directly competing with Haitian in soy sauce, oyster sauce, and other Chinese flavor categories across international markets and foodservice channels.
• Kikkoman: Japanese global leader in soy sauce and Asian sauces with deep international brand recognition and established foodservice distribution. Directly comparable to Haitian as a heritage soy sauce manufacturer pursuing global expansion.
• Yihai International Holding: Chinese compound condiment manufacturer affiliated with Haidilao, focused on hot pot bases, sauces, and convenience foods. Comparable Chinese condiment peer pursuing foodservice and retail dual-channel growth.
• Sichuan Teway Food: Leading Chinese compound seasoning manufacturer specializing in hot pot bases and complex Chinese sauces. Directly competes in the Chinese condiment category with overlapping product formats and consumer targeting.
• Anhui Qianhe Condiment & Food: Major Chinese soy sauce and condiment producer with strong focus on premium zero-additive and organic positioning. Closely comparable to Haitian in core soy sauce manufacturing, target consumer segments, and premiumization strategy.
• Guangdong Meiweixian Foodstuff: Foshan-based peer producing soy sauce and Chinese condiments, headquartered in the same city as Haitian. Direct geographic and category competitor with overlapping product lines and distribution footprint.

Broad incumbents

• Mizkan Holdings: Japanese vinegar and sauce manufacturer with global distribution. Comparable as a heritage Asian seasoning incumbent with diversified product portfolio across vinegar, soy sauce, and prepared sauces.
• McCormick & Company: Global flavor and seasoning leader with extensive branded portfolio spanning spices, sauces, and condiments. Comparable as a broad incumbent operating in the seasoning category with global reach and scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/haday

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foshan Haitian Seasoning & Food Co.