Brandrenew - Indianapolis

What Brandrenew - Indianapolis does

Brandrenew PR is a privately held, boutique public relations and branding consultancy founded in 2010 by Cris Dorman in Indianapolis, Indiana. The firm operates from a single office on the fifth floor of The Columbia Club at 121 Monument Circle, sharing the historic private-club building with other small professional businesses. Brandrenew is structured around four integrated service pillars — branding, marketing, public relations, and advertising — delivered as turn-key, retainer- and project-based professional services to a small roster of mid-market and enterprise clients. Its service methodology, branded the "Brandrenew Difference," follows a four-stage process of Assessment, Evaluation, Creation, and Validation, positioning the firm as an "extended marketing team" rather than an outsourced contractor.

The firm's go-to-market motion is sales-led and relationship-driven, acquiring clients through direct outreach, referrals from its Columbia Club and Indianapolis professional network, and its own thought-leadership content (a PR-focused blog). Its named client base spans trucking and fleet services (Palmer Trucks), hospitality and private clubs (Columbia Club), artisan distilling (Hotel Tango Distillery), and consumer products (Rock My Bow Tie, Four Sight Sailing, ECO). Beyond core PR services, the principal Cris Dorman co-founded Rock My Bow Tie in 2014 as a separate men's accessories e-commerce venture that doubles as a live branding showcase and contributes a portion of revenue to the Testicular Cancer Foundation.

There is no proprietary technology platform, no external funding, no disclosed institutional investors, and no parent company; ownership and operating control sit with Dorman. The firm is small — a principal plus a compact team including Brian Kenny — and serves the Indiana and broader Midwest market. Revenue, headcount, and pricing are not publicly disclosed, and public-facing content activity has not advanced past mid-2018, suggesting a stable but unscaling boutique operation rather than an actively expanding agency.

Name

Brandrenew - Indianapolis

Legal name

Brandrenew

Website

https://brandrenewpr.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Brandrenew PR is a privately held, boutique public relations and branding consultancy in Indianapolis that provides branding, marketing, PR, and advertising services on a retainer and project basis to a small roster of mid-market and enterprise clients across Indiana and the Midwest.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Brand Strategy & Positioning (BPAFAEAA), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Public relations services
• Branding agency
• Marketing consultancy
• Media relations
• Brand strategy

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR & Marketing Consulting Services: Brandrenew earns revenue by providing turn-key marketing solutions including branding, marketing, public relations, and advertising services to clients. The firm operates on a project and retainer basis as a professional services firm.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Brandrenew PR is a boutique public relations and branding consultancy providing turn-key marketing solutions across four integrated service pillars: Branding (identity development), Marketing (lead generation and campaign execution), Public Relations (media relationship management and earned exposure), and Advertising (paid media placements). The firm works as an embedded strategic partner with mid-to-large business clients in the Indianapolis/Midwest region, applying a proprietary four-step methodology — Assessment, Evaluation, Creation, Validation — to optimize brands, align messaging, and build reputations.

Product overview

Brandrenew is a boutique public relations and marketing agency offering four integrated service pillars: Branding, Marketing, PR, and Advertising. The firm helps clients optimize brands, align messaging, and build industry-leading reputations through strategic campaign development and execution. The company also operates Rock My Bow Tie (rockmybowtie.com), a separate e-commerce venture selling men's bow ties and accessories, which was co-founded by principal Cris Dorman and contributes a portion of sales to the Testicular Cancer Foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services

Quantifiable outcome

• 275% ROI on PR spending (per Procter & Gamble Statistical Modeling study cited by Brandrenew)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rock My Bow TiecoreStrategic or Co-development Partner · 1 January 2014Rock My Bow Tie is a men's fashion brand co-founded by Cris Dorman (Brandrenew's principal) and Chicago entrepreneur Weston Sedgwick. The company sells trendy bow ties, suspenders, pocket squares, and accessories online and through select retailers. A portion of all proceeds supports the Testicular Cancer Foundation. Brandrenew uses Rock My Bow Tie as a showcase of its own branding and PR capabilities.
• Tommy John WearminorGTM or Marketing Partner · 1 January 2014Rock My Bow Tie partnered with Tommy John Wear (New York men's underwear brand) during Movember 2014 to co-create mustache-themed apparel, with proceeds donated to the Testicular Cancer Foundation. Both companies cross-promoted via social media with the hashtag #Supportyourballs.
• Testicular Cancer FoundationminorOthers · 1 January 2014Rock My Bow Tie and Brandrenew donate a portion of all bow tie sales to the Testicular Cancer Foundation for support of testicular cancer awareness, research, and early detection. Rock My Bow Tie's co-founder Weston Sedgwick is a testicular cancer survivor.
• Hotel Tango DistillerycoreStrategic or Co-development PartnerBrandrenew serves as PR agency of record for Hotel Tango Distillery, an artisan distillery in Indianapolis and the first service-disabled combat veteran-owned distillery in Indiana. Brandrenew has promoted Hotel Tango's awards, IndyStar Bucket List features, and War on the Rocks editorial coverage.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Edelman: Edelman is the world's largest independent PR firm, offering brand, corporate, digital, and advertising services globally. It represents the broad incumbent against which Brandrenew competes when mid-market clients evaluate whether to stay boutique or move upmarket.
• Ogilvy PR: Ogilvy is a global creative, advertising, and public relations network offering brand strategy and integrated communications at enterprise scale. Comparable to Brandrenew across the same four-pillar service offering (branding, marketing, PR, advertising) but at multinational scale.

Regional players

• Walker Sands: Walker Sands is a Chicago-based integrated marketing and PR firm serving B2B technology and professional services clients. It is a larger Midwest peer operating a similar PR-plus-branding-plus-demand model, providing a regional benchmark for scaling beyond boutique size.
• Greentarget: Greentarget is a Chicago-based B2B public relations and digital marketing firm serving professional services and technology clients. Comparable to Brandrenew's strategy-led, mid-market positioning but operating at greater scale across the Midwest corridor.

Direct peers

• Firecracker PR: Firecracker PR is a boutique public relations agency focused on consumer, lifestyle, and hospitality brands. Directly comparable to Brandrenew in client verticals (distilleries, hospitality, lifestyle) and in its boutique, earned-media-led service model.
• 5W Public Relations: 5W Public Relations is a New York-based mid-sized PR agency offering consumer, B2B, digital, and brand communications services. It is comparable to Brandrenew in its multi-service PR offering but operates at significantly larger scale with national reach.
• Dittoe PR: Dittoe PR is an Indianapolis-based public relations and social media agency serving consumer, lifestyle, and B2B clients. It competes head-to-head with Brandrenew for the same Indianapolis mid-market brand work and shares a similar boutique, multi-service positioning.
• Karbo Communications: Karbo Communications is a boutique PR agency headquartered in San Francisco serving enterprise technology and B2B clients. Comparable to Brandrenew as a similarly sized specialist brand-PR and communications firm pursuing mid-market and enterprise engagements.
• RH Strategic: RH Strategic is a boutique PR firm specializing in B2B technology, healthcare, and professional services communications. It mirrors Brandrenew's brand-PR-plus-strategy positioning at a similar scale and represents a comparable boutique agency model targeting mid-market clients.
• BLASTmedia: BLASTmedia is an Indianapolis-based PR and content marketing agency serving B2B technology and consumer brands. It is the most direct geographic peer to Brandrenew — same city, same boutique size profile, and overlapping service mix of PR, content, and brand communications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brandrenew-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandrenew - Indianapolis