BlackBook Motorsport

What BlackBook Motorsport does

BlackBook Motorsport operates a motorsport business community that delivers news, analysis, memberships, events, and commercial guides to motorsport industry professionals. The company is headquartered in London and positions itself as a B2B information and networking hub for the motorsport sector rather than a consumer-facing racing media outlet.

The platform combines editorial content (news and analysis), structured reference products (commercial guides), recurring engagement mechanisms (memberships and events), suggesting a hybrid media/community/events business model. Revenue mechanics are not disclosed in the available data but are likely a mix of membership fees, event ticket or sponsorship revenue, and advertising or content licensing tied to a niche professional audience.

The company was founded in 2006, operates on a small team of 1-10 employees, and has not disclosed funding, leadership, technology stack, partnerships, or customer information in the source data. As a result, scale, traction, and competitive positioning cannot be quantified beyond the longevity implied by nearly two decades of continuous operation in a specialized vertical.

Name

BlackBook Motorsport

Website

https://blackbookmotorsport.com

Company type

Private

Founded year

2006

Headcount range

1–10 employees

Short description

BlackBook Motorsport is a London-based motorsport business community providing news, analysis, memberships, events, and commercial guides to motorsport industry professionals. Founded in 2006, it operates with a small team.

Ownership category

akta.pro rank

Product category

Motorsport Business Media

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Media Rights & Broadcasting (Series-Owned/Controlled) (MPAKAGAF)

akta.pro secondary industry

Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Motorsport media
• Motorsport events
• Business networking
• Commercial guides
• Motorsport analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

BlackBook Motorsport operates a motorsport business community offering industry news, analysis, memberships, events, and commercial guides. The company serves motorsport professionals with content and networking resources focused on the commercial side of the sport.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorsport News and Analysis

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Emerging players

• The Race: Digital-first motorsport media outlet focused on F1 and other series with strong video and analysis content. Comparable to BlackBook as a niche motorsport media brand, but with a more digital-native audience growth strategy.
• RacingNews365: F1-focused motorsport news and analysis site with community engagement features. Comparable to BlackBook in combining news content with motorsport community/membership dynamics.
• Formula Money: Specialist motorsport business and finance publication covering commercial aspects of F1 and major series. Highly comparable to BlackBook's commercial-guides and industry-B2B orientation.
• GPFans: F1-focused digital media outlet providing news, analysis, and fan engagement content. Comparable to BlackBook's motorsport media and membership/community model, with a strong digital audience focus.

Direct peers

• RACER: Motorsport media brand delivering news, analysis, and industry coverage across North American and international series. Directly comparable to BlackBook in motorsport journalism and community-oriented editorial product.
• Crash.net: Motorsport news platform covering MotoGP, F1, WorldSBK, and other series. Comparable to BlackBook in offering series-by-series motorsport news and analysis to enthusiast and industry audiences.
• Motorsport Week: Motorsport news and event coverage outlet with editorial and event-driven content. Comparable to BlackBook in combining motorsport journalism with event-related engagement.
• Motorsport.com: Major motorsport news and analysis platform with multilingual coverage across racing series. Closely comparable to BlackBook's news/analysis/membership offering, serving motorsport enthusiasts and industry followers.

Broad incumbents

• Autosport: Long-established motorsport news and analysis brand covering F1, endurance, and touring series globally. Comparable to BlackBook in editorial coverage and audience, but with deeper resources and broader content portfolio.
• Motorsport Network: Global motorsport media and technology company operating news, e-commerce, gaming, and ticketing platforms. Directly comparable to BlackBook as a motorsport-focused media and community operator, but at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/MotorsportBB
• LinkedInlinkedin.com/company/black-book-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlackBook Motorsport