Winstgevers
Winstgevers is a bootstrapped Dutch boutique agency in Etten-Leur, founded in 2020, that builds websites, webshops, and brands for SMB entrepreneurs, and operates two proprietary products: Winstkassa (WooCommerce-based POS) and an e-learning platform.
- Company typePrivate
- Founded2020
- HeadquartersEtten, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Winstgevers does
Winstgevers is a Dutch bootstrapped boutique marketing and software agency founded in 2020 by Ricardo Heeren and Davy Schouw, headquartered at Tussendonk 164 in Etten-Leur, Netherlands. The company serves primarily Dutch SMB and mid-market entrepreneurs, delivering website design (WordPress), webshop builds (WooCommerce on Laravel/PHP), digital marketing (SEO, paid social across Meta, LinkedIn, TikTok), and graphic design/brand identity services. Beyond agency work, it operates two proprietary products: Winstkassa, a usage-priced POS software built on WooCommerce that bridges online and offline sales, and a tiered e-learning platform (Website Simpel/Pro/Custom) for employee onboarding with exam creation and gamification. The business is purely direct-to-client, sales-led, with no external investors; revenue is a mix of one-time project fees, recurring marketing retainers, recurring e-learning subscriptions, and usage-based POS fees, marketed primarily through organic SEO, Instagram, project case studies, and Google Partner certified paid search.
Winstgevers firmographics
Firmographics- Name
- Winstgevers
- Legal name
- Winstgevers
- Website
- https://winstgevers.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winstgevers is a bootstrapped Dutch boutique agency in Etten-Leur, founded in 2020, that builds websites, webshops, and brands for SMB entrepreneurs, and operates two proprietary products: Winstkassa (WooCommerce-based POS) and an e-learning platform.
- Ownership category
- akta.pro rank
Winstgevers industry classification
Industry- Product category
- Digital Marketing Agency
- NAICS
- Advertising Agencies (54181), Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Winstgevers is headquartered
LocationHeadquarters
- HQ city
- Etten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Winstgevers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Website Development: Custom website development services using WordPress, sold as one-time project fees with ongoing hosting and support.
- Webshop Development: E-commerce website development using WooCommerce, project-based pricing with potential for ongoing maintenance.
- Marketing Services: Digital marketing services including SEO, social media management, content creation, and advertising campaigns.
- Graphic Design: Visual identity and graphic design services including branding, logo design, and marketing materials.
- Winstkassa POS Software: Kassa software with no subscription - pay only for usage. Built on WooCommerce ecosystem.
- E-learning Platform: Custom e-learning platform development and hosting, with tiered pricing for different website complexity levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Website Simpel - 1-3 pages |
| One time/ perpetual license | Pay-as-you-go | Website Pro - up to 12 pages |
| One time/ perpetual license | Multi-year contract | Custom Website - unlimited pages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Winstgevers product offering
Product offeringCore offering
Winstgevers is a full-service boutique marketing agency that designs and develops websites, webshops, branding/graphic design, and digital marketing campaigns (SEO, social media, paid advertising). It also builds and sells two proprietary software products: Winstkassa, a WooCommerce-integrated point-of-sale (POS) cash register system, and a custom e-learning platform for employee onboarding and training.
Product overview
Winstgevers is a boutique marketing agency offering a portfolio of proprietary software products and professional services. The core proprietary products are Winstkassa (POS/register software built on WooCommerce) and E-learning (employee onboarding platform). Supporting these are agency services including Website development, Webshop builds, Marketing (SEO/social/ads), and Graphic Design. The software products and services are designed to work together within an ecosystem approach — Winstkassa connects directly with their WooCommerce-powered webshops, enabling unified online/offline sales management.
Differentiator
Problem solved
Functional benefit
Brands
- Winstkassa: Point-of-sale (POS) cash register software that integrates with WooCommerce, scales with the business, and works on any device with an internet connection. Built as an own product by Winstgevers.
- Winstgevers E-learning
Products and services
- Winstkassa Point-of-sale (POS) cash register software that integrates directly with WooCommerce webshops, allowing merchants to process physical payments and manage sales across both online and offline channels from a single platform. Works on iPhone, Android, laptop, or tablet with no subscription required — pay only for usage.
- E-learning Platform Custom e-learning platform enabling companies to onboard and train employees faster through online exams with multimedia content, course uploads, and gamification features to drive engagement and competition among staff. Offered in tiered website packages (Simpel, Pro, custom).
- Website Development Custom website design and development services delivering tailor-made web solutions with professional content, photography, video, and ongoing technical maintenance and testing for Dutch SMBs and mid-market clients.
- Webshop Development E-commerce website development focused on conversion optimization, fast performance across all devices, and analytics dashboards for order management and data-driven decision-making, typically using WooCommerce.
- Marketing Services Digital marketing services including SEO, social media management, community engagement, and paid advertising campaigns on Meta, LinkedIn, and TikTok platforms.
- Graphic Design Graphic design services covering online visual identity, offline brand consistency from letterhead to trade show booths, and comprehensive brandbooks that reflect company core values.
Quantifiable outcome
- Completed rebranding project for Hotek Hospitality Group reflecting their bold corporate culture
- +2 more outcomes
Companies that use Winstgevers
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Winstgevers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Winstgevers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Thunder & Bold BrandingminorCreative branding partner for Dokter Worst webshop project. Thunder & Bold Branding created visual identity/plates while Winstgevers built the webshop.
- The Happy FewminorWeb design agency credited as co-designer for APEX360 website project. Winstgevers handled development.
Scale indicators2 records
Recent moves10 records
Expansion highlights6 records
Winstgevers competitors and assessment
Company assessmentBroad incumbents
- Valtech: Global digital transformation agency with strong European (incl. Dutch) presence, offering commerce, marketing, and engineering services. Broad incumbent comparable at the service-category level, though operating at materially larger scale.
- DEPT®: Large Dutch-origin global digital agency offering end-to-end creative, marketing, web, and commerce services to enterprise clients across Europe, the Americas, and APAC. Broad incumbent to Winstgevers' boutique agency offering.
Direct peers
- Achtung!: Dutch creative, branding, and digital marketing agency serving consumer and B2B brands. Comparable as a full-service Dutch marketing agency with similar boutique positioning and integrated service delivery.
- TamTam: Dutch full-service digital agency providing strategy, content, data, and performance marketing to mid-market and enterprise clients. Closest direct competitor in the Netherlands for integrated digital marketing services including web, webshop, and campaign execution.
- OrangeValley: Dutch digital marketing agency specializing in SEO, performance marketing, and analytics for B2B and B2C clients. Directly comparable in terms of mid-sized Dutch agency profile and marketing-services-led offering.
- Conversions.nl: Dutch conversion optimization and e-commerce agency focused on webshops and online retailers. Comparable to Winstgevers on the webshop/e-commerce services dimension and Dutch SMB target market.
- Code d'Azur: Full-service Dutch digital agency offering branding, web, e-commerce, and marketing services to mid-market clients. Directly comparable to Winstgevers in scope, geography, and customer profile.
Others
- WooCommerce (Automattic): Open-source e-commerce platform provider whose WooCommerce ecosystem underpins Winstgevers' webshop and Winstkassa product. Included as adjacent ecosystem participant rather than competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Winstgevers social profiles
Digital presenceWinstgevers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winstgevers leadership team
Management profileNumber of profiles
Profiles7 records
Winstgevers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winstgevers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winstgevers
What does Winstgevers do?
Winstgevers is a full-service boutique marketing agency that designs and develops websites, webshops, branding/graphic design, and digital marketing campaigns (SEO, social media, paid advertising). It also builds and sells two proprietary software products: Winstkassa, a WooCommerce-integrated point-of-sale (POS) cash register system, and a custom e-learning platform for employee onboarding and training.
Is Winstgevers a public or private company?
Winstgevers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winstgevers founded?
Winstgevers was founded in 2020. It employs 1 to 10 people.
Where is Winstgevers based?
Winstgevers is headquartered in Etten, Netherlands, in the Europe region.
How does Winstgevers make money?
Six revenue lines are on record. Website Development is the primary driver. The others are webshop Development, marketing Services, graphic Design, winstkassa POS Software and E-learning Platform.
Who are Winstgevers's main competitors?
Broad incumbents on record are Valtech and DEPT®. Direct peers are Achtung!, TamTam, OrangeValley, Conversions.nl and Code d'Azur. WooCommerce (Automattic) is listed as an others.
Does Winstgevers have an API?
No public API is recorded for Winstgevers.
What industry is Winstgevers in?
Winstgevers's product category is Digital Marketing Agency. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54181 and its SIC code is 7311.