RAF SIMONS
- Company typePrivate
- Founded1995
- HeadquartersAntwerp, Belgium
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
RAF SIMONS firmographics
Firmographics- Name
- RAF SIMONS
- Legal name
- Raf Simons
- Website
- https://rafsimons.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where RAF SIMONS is headquartered
LocationHeadquarters
- HQ city
- Antwerp
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
RAF SIMONS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Fashion Apparel Sales: Revenue generated through direct sales of men's and women's ready-to-wear collections, accessories, and limited edition pieces through brand e-commerce and select retail partners
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
RAF SIMONS product offering
Product offeringCore offering
Raf Simons designs and sells menswear and womenswear ready-to-wear collections and accessories under the RAF SIMONS label. The brand releases seasonal collections (SS and AW) presented via runway shows and sold to an international customer base through direct e-commerce and select retail partners.
Product overview
RAF SIMONS is a mens- and womenswear fashion brand based in Antwerp, Belgium. The brand creates innovative designs for an international market with a loyal fanbase, working with a small and passionate team. The core offering consists of seasonal ready-to-wear fashion collections including SS20, AW20, SS21, AW21, SS22, AW22, and SS23, each featuring a range of looks with detailed garment imagery and beauty shots. The brand was founded by Raf Simons in 1995 and has since expanded to include collaborations with major fashion houses including Jil Sander, Christian Dior, and Prada.
Differentiator
Problem solved
Functional benefit
Products and services
- RAF SIMONS SS23 Collection Spring/Summer 2023 ready-to-wear fashion collection featuring 64 looks with detailed imagery, presented as part of the brand's seasonal collection cycle for international fashion-forward consumers.
- RAF SIMONS AW22 Collection Autumn/Winter 2022 ready-to-wear fashion collection featuring 52 looks with details imagery, sold to international consumers through the brand's direct e-commerce channels.
- RAF SIMONS SS22 Collection Spring/Summer 2022 ready-to-wear fashion collection featuring 60 looks with show and details imagery.
- RAF SIMONS AW21 Collection Autumn/Winter 2021-2022 ready-to-wear fashion collection featuring 54 looks with details and beauty imagery.
- RAF SIMONS SS21 Collection Spring/Summer 2021 ready-to-wear fashion collection featuring 72 looks.
- RAF SIMONS AW20 Collection Autumn/Winter 2020 ready-to-wear fashion collection featuring 51 looks with details imagery.
- RAF SIMONS SS20 Collection Spring/Summer 2020 ready-to-wear fashion collection featuring 53 looks, sold through brand e-commerce and select retail partners.
Quantifiable outcome
- Multiple CFDA Fashion Awards including Womenswear and Menswear Designer of the Year (2017, 2018)
- +3 more outcomes
Companies that use RAF SIMONS
Customer profileSegments1 record
Ideal customer profiles1 record
RAF SIMONS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RAF SIMONS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PradaflagshipRaf Simons joined Prada as co-creative director on April 2nd, 2020, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. The first Prada collection designed by both was the Spring/Summer 2021 women's wear show, presented digitally on September 24th, 2020.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
RAF SIMONS competitors and assessment
Company assessmentBroad incumbents
- Prada: Global luxury fashion house where Raf Simons is currently Co-Creative Director. Overlaps in menswear/womenswear categories and runway-driven brand building, but operates at vastly greater scale and broader portfolio.
- Saint Laurent: Major luxury fashion house under Kering with comparable runway cadence and ready-to-wear focus. Competes for the same luxury customer but at materially larger scale and broader category coverage.
Direct peers
- Comme des Garçons: Founder-led avant-garde Japanese luxury fashion house. Closely comparable in subculture-inspired design philosophy, runway-driven brand building, and loyal fashion-forward customer base.
- Yohji Yamamoto: Independent Japanese designer fashion house known for avant-garde tailoring. Comparable in founder-driven model, design heritage, and positioning at the intersection of subculture and classical craft.
- Helmut Lang: Founder-built minimalist/avant-garde fashion brand now operating under ownership. Comparable in design language and target customer; provides a parallel case study on brand trajectory after founder exit.
- Ann Demeulemeester: Belgian designer brand sharing Antwerp roots with Raf Simons, similar dark avant-garde menswear/womenswear aesthetic, and independent luxury positioning.
- Maison Margiela: Avant-garde luxury fashion house with conceptual design language, seasonal runway collections, and similar target customer. Operates in the same niche of intellectual, art-adjacent luxury fashion.
- Dries Van Noten: Belgian designer fashion house with similar Antwerp heritage, independent ownership history, and luxury ready-to-wear positioning. Direct geographic and stylistic peer.
- Jil Sander: Minimalist luxury fashion house where Raf Simons previously served as Creative Director. Comparable in product category (menswear/womenswear ready-to-wear), price tier, and European design heritage.
- Rick Owens: Independently owned avant-garde luxury fashion house with a similarly small team, dark/subculture-inspired aesthetic, and DTC + selective wholesale distribution. Directly comparable in scale, customer profile, and creative positioning to Raf Simons.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
RAF SIMONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAF SIMONS leadership team
Management profileNumber of profiles
Profiles1 record
RAF SIMONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAF SIMONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAF SIMONS
What does RAF SIMONS do?
Raf Simons designs and sells menswear and womenswear ready-to-wear collections and accessories under the RAF SIMONS label. The brand releases seasonal collections (SS and AW) presented via runway shows and sold to an international customer base through direct e-commerce and select retail partners.
Is RAF SIMONS a public or private company?
RAF SIMONS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAF SIMONS founded?
RAF SIMONS was founded in 1995. It employs 11 to 50 people.
Where is RAF SIMONS based?
RAF SIMONS is headquartered in Antwerp, Belgium, in the Europe region.
How does RAF SIMONS make money?
One revenue line is on record: fashion Apparel Sales.
Who are RAF SIMONS's main competitors?
Broad incumbents on record are Prada and Saint Laurent. Direct peers are Comme des Garçons, Yohji Yamamoto, Helmut Lang, Ann Demeulemeester, Maison Margiela, Dries Van Noten, Jil Sander and Rick Owens.
Does RAF SIMONS have an API?
No public API is recorded for RAF SIMONS.